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Applied Promotion Technology in CV Bintang Abadi to Advance and Improve Tecnopreurship Batik Products Klampar

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Applied Promotion Technology in CV Bintang Abadi to Advance and Improve Tecnopreurship Batik Products Klampar 4th International Seminar of Research Month Volume 2019 Conference Paper Applied Promotion Technology in CV Bintang Abadi to Advance and Improve Tecnopreurship Batik Products Klampar 1Aryo Bayu Wibisono *, 1Aphief Tri Artanto, 1 Heru Subiyantoro 1 Department of Visual Communication Design, Architecture and Design Faculty, UPN Veteran East Java Abstract Batik is one of the superior products in Indonesia, Batik products stretching from Sabang to Merauke. The famous batik product in Indonesia is Madura Batik, which has special characteristics in Indonesia. CV Bintang Abadi which houses several batik makers in Batik Klampar Village, Kec. Proppo, Kab. Pamekasan has advantages in terms of color and batik design. As revealed in previous studies, if the advantage is believed to be hereditary from families who had previously pursued Batik. Besides Batik Klampar has the advantage of products that can be proud of in the District. Pamekasan because it is quite well known in Madura. The problem of CV Bintang Abadi which houses several Batik Klampar crafters is that they do not yet know the brand, and do not know how to reach markets outside the city of Pamekasan. As a result, in CV Bintang Abadi in particular, and Batik centers in Klampar Village in general are mostly marketed by other parties with different names, besides that Batik Klampar center products become less developed because they only become producers that sell in the Pamekasan region with competitors in the Klampar batik alone and are less well schemed with managerial product marketing. Through the service of the RISMI scheme, it is hoped that there will be a tactical scheme to support and improve the rule model of the communication strategy of the CV Bintang Abadi promotion which houses several Batik Klampar Villages through applied technology production in the form of Android Applications, and Online Marketing as a result of previous research. Applied service with the RISMI scheme will be carried out in Klampar Village, Proppo District, and Pamekasan Regency. This service will not only implement technology, but there will be an approach related to the business assistance of Batik Klampar products involving DKV and Architecture Study Programs and Students in both study programs Keywords: android applications, batik klampar, Pamekasan, branding, online marketing Introduction Kabupaten Pamekasan is a district in Madura which is believed to be a district that is the beginning of the history of the creation of Madura batik (Musman & Ambar, 2011). Pamekasan Batik has a unique motif and color. The distinctive motifs of Pamekasan batik include kembhang testes, sesesse, tanahan, mo 'ramo'. Classic batik motifs that still survive today include the Sekar universe, olive oil, bead and small butterfly gourds. The distinctive color of Pamekasan batik is bright, a color that symbolizes expressive nature. The dominant colors are green, maroon, yellow, and brown (Akhyat, 2010). Correspondence Author Email Address: [email protected] How to cite this article: Wibisono, A. B., Artanto, A. T. and Subiyantoro, H. (2019). Applied promotion technology in CV Bintang Abadi to advance and improve technopreurship batik products klampar. 4th International Seminar of Research Month. NST Proceedings. pages 475-483.doi: 10.11594/nstp.2019.0465. 475 ISRM Figure 1. Location of Kampung Batik Village, Klampar Village, Pamekasan Madura On the basis of excellence and the cultural heritage of the Pamekasan Batik, in 2015-2016 a research was carried out to create a grand design of the branding center of the Batik Village of Klampar District. Pamekasan. The purpose of this research is to form an initial design that is able to support sustainable technopreneurship among the batik makers of Klampar Village. This research in 2015-2016 was presented in the city of Osaka, Japan at the seminar "International Osaka 6th International Conference on" Business, Economics, Social Science & Humanities - BESSH-2016 "29-30 July, 2016, Osaka Japan", with the theme " Developing the "Classic" Image Branding of Madura Batik Center as an Effort to Face AEC (ASEAN Economic Community) 2016 "In addition, this research has been uploaded and published in international journals in the 2016 International Journal of Business and Administrative Studies (IJBAS), Vol 2 (6), 173-177. July-August 2018 a team of researchers from the Faculty of FAD conducted a service in the batik center of Klampar Village, the field activities included five aspects, namely observing the superiority of the Klampar Batik center, analyzing the weaknesses of the Klampar Batik center, analyzing the threats that might occur in the Batik center Klampar, and analyze MSMEs that have a chance to compete at a further level. In the process of research and service conducted in 2018, researchers not only made in- depth observations but also conducted interviews with the Pamekasan Regency Government, the Klampar Village apparatus and the batik craftsmen in Klampar Village. The results of 30 batik involved in the 2018 service and research, there are some batik who have a vision of "Go National". In addition, findings in the field also reveal other facts, some Batik entrepreneurs managed by the second generation (by their children) have a dynamic market share in Pamekasan, namely selling through Facebook or word of mouth via via Whats App. Whereas the previous generation (their parents) chose the conventional route of selling Batik at Pamekasan Market and waiting for buyers to come to Klampar Village. According to the Head of the Klampar Village, Mr. Badrus, Batik products at the Klampar Batik Center by agreement of the village have legal protection / protection in a number of Business Entities, namely the Commercial Business (U.D), the purpose of this is to cut down the flow and monopoly of the middlemen in the Klampar Batik center. With the existence of a business entity, the Batik Klampar center can open a Batik market stand in Pamekasan and its surroundings. Among the potential legal entities (Trade Enterprises) in the scope of Batik at the Klampar Batik Center, there are UD. Bintang Bintang Abadi engaged in the field of Batik. CV Bintang Abadi is the original son of the village of Klampar, Kec. Proppo Kab. Pamekasan. CV Bintang Abadi was appointed by the Head of the Klampar Village as a pioneer to market Klampar Batik outside the city and within the city. CV Bintang Abadi is one of the many Batik entrepreneurs with legal status appointed and trusted by Klampar Village. CV Bintang Abadi was established in the name of Abdurahman in the area of Klampar Village, Batubaja Hamlet, Kec. Proppo Kab. Pamekasan. In addition to CV Bintang Abadi, which already has a location to sell Klampar Batik and is ready to produce original Klampar Batik, CV Bintang Abadi also manages an AMDAL management permit. This means that CV Bintang Abadi as a legal entity that houses many Batik Klampar entrepreneurs, has attributes that meet the requirements to be developed to a higher level that is to realize the noble values and cultural ideals of Batik Klampar to be better known by the public. 476 ISRM Problems that arise in CV Bintang Abadi which houses the Batik Klampar center according to interviews with CV Bintang Abadi Owners, Klampar Village Head H. Badrus and Secretary of the Andik Regency Fadjar Tjahyono (2018) are, at CV Bintang Abadi the Batik Klampar center does not yet have a marketing product that structured and implementative. In addition to the deepening of observations made at the center of Batik Klampar on UD. Bintang Abadi does not have sales or marketing supporting attributes that are supported by sustainable technology and can be used at any time. This is of course a matter of urgency because conventional (printed) promotional attributes must be costly, so Batik Klampar entrepreneurs promote in an ineffective way, even though this is important in this era of global and technological marketing. Therefore in 2018 when the Batik Klampar brand was created through research and entered into IPR through the Directorate General of Indonesian Wealth DJKI, the Batik Klampar community was very enthusiastic and supportive. The following is a breakdown of the problems of the CV Bintang Abadi partners which overshadow the majority of the problems also with batik crafters in Klampar, 1. CV Bintang Abadi Does not have a comprehensive marketing tool that can support products at the national level, because the assumption of marketing is still relatively expensive. 2. CV Bintang Abadi which sells Klampar Products cannot sell outside the City of Sampang because it does not have supporting and relevant technology. 3. Batik Klampar through CV Bintang Abadi is still not completely separated from the middlemen because it cannot market products outside the city, meaning that it still depends on the middlemen. 4. CV Bintang Abadi which houses several Batik Klampar crafters needs marketing and business partners so that they can be tactical in selling their products. Research Method Approach in the technical implementation of research in the service of the RISMI scheme to produce designs and technologies using qualitative, qualitative techniques include (Kriyantono, 2012): Table 1. Activity Stages A Information Collection At this stage data will be collected starting from the beginning of the data which includes village data. This stage was also re- observed to review the extent of the development of Batik centers in Klampar Village, Pamekasan Regency, the stages are : 1. Conduct correspondence for permission with the Head of Klampar Village as the Chairperson of Klampar Village, and initiate with the Dedicated Partner, CV Bintang Abadi, to implement the dedication. 2. Conducting a regional study in Klampar Village to find out the extent of the scope of the UMKM Batik in CV Bintang Abadi B Coordination between This stage is so that the results of previous research that is Production Partners and making the production of Android applications and packaging the RISMI Scheme design for CV Bintang Abadi which houses most of Klampar Batik.
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