Aligning Accommodation Strategies | Processes Dutch public broadcasters Aligning Accommodation Strategies | Processes Dutch public broadcasters P5 Report Name: Michiel Vis Student number: 1368133 Address: Delfgaauwstraat 45A 3037 LH Rotterdam Email:
[email protected] Telephone: +31610966436 Date: 31-01-2014 Institution: TU Delft Faculty: Architecture Master: Real Estate And Housing Graduation Lab: Real Estate Management (REM) Main mentor: Prof.ir. H. de Jonge (CREM) Second mentor: Ir. A.J. van Doorn (DCM) External mentor: Drs M.C. Schuring (NPO) Examinator: Dr.ir. A. Straub (OTB) 2 Preface This document contains the results of the graduation research at the Faculty of Architecture of the Technical University in Delft. The graduation research has been conducted within the master Real Estate and Housing and the Graduation ‘Lab’ Real Estate Management. It is the final step of me as a student towards a career in practice. The subject of this thesis is a strategic decision making process with many involved actors, leading towards a desired end result. The organizations for the case studies are the Dutch public broadcasters. The Netherlands has a unique system for public broadcasting organizations and is therefore an interesting subject to study. Currently some of the Dutch public broadcasters are planning to merge due to reorganisations and need to reorganise their current real estate situations. The goal of this thesis is to test whether the process model strategy-as-force can add value to these types of projects. Both the strategies of the broadcasters as well as this thesis presented to you are the result of a difficult process. Many people have participated in this research.