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BPME1013 INTODUCTION TO ENTREPRENEURSHIP

Appendix2

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BPME1013 INTODUCTION TO ENTREPRENEURSHIP

1.7-Openness to change

John F. Kennedy state that "Change is the law of life. And those who look only to the past or present are certain to miss the fortune." The way business owners market and grow their business constantly changes in global. Entrepreneurs need fulfill customer desires what they want. Successful entrepreneurs understand how fast current trends change and need a steadfast vision and direction because they will face a lot of unexpected obstacles. Furthermore, need to be ready to tweak any initial plans and strategies for backups plan. Must get ready to open to change adapt behavior and work methods in response to new information and changing conditions.

Entrepreneur must open new market and exploitation for new source to upgrade them survives in global. Besides that, open mind to accept and challenge new thing meantime open change the service to customers and accept the idea from workers will be increase the output. For example, always encourage workers declare their opinion and entrepreneur can try to use the suggestion. Moreover, be flexible and try to imagine all the good things. Don’t be quick to judge a new position or set of circumstances. Must judge the clear and grab opportunities beneficial to business and satisfied the demand of customer. For example Samsung open to change and improve, now became the major market in smartphones. A person who willing open to change and acceptable other people advice and guidance that will achieve their goal. Norman Vincent Peale said,Preview "Change your thoughts from and you change Notesale.co.uk your world." Page 15 of 25

BPME1013 INTODUCTION TO ENTREPRENEURSHIP

On July 29, 2009, Yahoo! and Microsoft announced a search bond to compete against Google after Microsoft successfully launched its bing search service earlier in June. By November 2008, Yahoo! shares were valued at only $14. Business Week listed Yang as one of the "Worst Managers of 2008". On January 17, 2012 when Yang resigned from Yahoo!'s board, the company's market capitalization was $20 billion.

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BPME1013 INTODUCTION TO ENTREPRENEURSHIP

2.2.4-Willing to learn

Willing to learn assist Jerry Yang to be successful in his business field. Not only Jerry Yang but also for his co-partner David Filo. They both willing to learn and work together day night without sabbatical. Actually they both are doctorial students in computer engineering and they do not have innovative to create such Yahoo! Page but they just try as an option and it gives million of responses from world. "Don't put off until tomorrow what you can postpone to the day after." This proverb well suits them. They not only create Yahoo! Search engine moreover they made themselves as multimillionaire in their young age.

2.2.5-Deciveness

Decisiveness is defined as one’s ability to make good decisions without delay . Decisiveness comes especially in a crisis when someone will decide and doing what is right and what is not. Decisiveness making difficult decisions without undue hesitation. This apply to Jerry Yang at the time where he was criticized for a statement regarding the role of Yahoo! in the arrest of Chinese journalist Shi Tao by Chinese authorities. Thiss issue started when Shi Tao used a Yahoo email address to notify a pro-democracy website that the Chinese government ordered the Chinese media not to cover the fifteenth anniversary of the Tiananmen Square Protests of 1989 on June 4 Previewwhile in China. Yahoo! providedfrom the Chinese Notesale.co.uk security agencies with the IP addresses of the senders, the recipients and the time of the message. Tao was subsequently convicted for "divulgingPage state secrets 22 abroad." of Yang25 was heavily criticized and Reporters Without Borders called Yahoo! "a Chinese police informant" whose actions led to the conviction of a journalist and writer. Jeery Yang immediately response to this issue by agreeing to settle with affected Chinese dissidents, paying them undisclosed compensation. Yang stated that after meeting with the families, it was clear to him what Yahoo! had to do to make this right for them and for the future. Not only that , Jerry Yang also wrote a letter to then Secretary of State Condoleezza Rice requesting her assistance in freeing the jailed dissidents. In addition, Yang established the Yahoo! Human Rights Fund, a fund to provide "humanitarian and legal support" to online dissidents. One of the first public projects of the fund by Yahoo! was financing the establishment of the Laogai Museum which is a museum opened by noted Chinese dissident Harry Wu to showcase China's laogai penal system. All this shows that Jerry Yang has quick mind to react to a crisis and make a good decision in order to retain a good image of the corporation.