Quidditch – It’S Coming to a Park Near You
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www.sportsmanagement.co.uk @Sportsmag Vol 19 issue 1 2015 Nick Eastwood The man who took Wasps to Ricoh Arena Pottering Around Quidditch – it’s coming to a park near you Untapped Resources How role models encourage BME participation EXTREME PLEASURES MEET THE PEOPLE MIXING SPORT WITH ADRENALINE Click here to subscribe to the print edition www.sportsmanagement.co.uk/subs EDITOR'S LETTER QUIDDITCH HITS THE MAINSTREAM Once an imaginary game played by characters in the Harry Potter novels, the sport of quidditch has been made real and is now played by people on every continent. Its popularity is spreading fast through the university network and out into communities around the world uidditch. You may think this is a fantasy sport played for a different sport:“It doesn’t take long for people to realise only in the pages of a Harry Potter novel, but our this is the real deal. It’s a full contact, very athletic, very fast reporters found the sport has been enthusiastically game and it appeals to lots of people who haven’t read the Q adopted by muggles (see our feature on page 62). books, but used to play football or basketball.” It has its own world governing body – the International In 2014, quidditch held its own European Cup, which was Quidditch Association – which has recognised 300 teams contested by 20 teams and a World Championship, which was worldwide and established 20 national governing bodies and it's played between seven nations and the events will become annual. spreading via the university sports network and social media. The reason for the success and rapid growth of the game So popular is the sport that it's even being adopted in countries seem, in part, to be the strong communities it fosters. Choosing where the Harry Potter novels have a sport can help you find your tribe never been available. in life and it seems that quidditch Sports Management is the first It doesn't take long for people cultivates an inclusive, friendly and sports magazine in the world to realise quidditch is the real playful atmosphere, as well as being to profile quidditch, and we're highly competitive and athletic. covering it as part of our regular deal. It's a full contact, very And it's a modern sport in every series on new sports. athletic, very fast game way. It couldn't have come into We get so used to the folklore and being without social media, it's based terminology of established sports on an IP and run on a supportive, being firmly woven into the fabric of our lives, that the idea of peer to peer basis – even the referee test can be completed online. new sports like quidditch being "invented", means some people It's played on every continent except Antarctica, so has become don't take them seriously. But most team games started small with global in the shortest time imaginable. You could say it's the first eccentric beginnings and the rapidity with which they establish social media sport and it's unlikely to be the last. themselves gives an indication of how attractive they are to a wide We need more sports like this – which emerge from a range of people: will we one day see a version of quidditch in the groundswell of enthusiasm and encourage people to come Olympic Games? Given the rapid adoption of the game, I wouldn't together to make communities and to stay fit and healthy and bet against it, however unlikely it seems to us today. which are free from politics, government funding and bureaucracy. The game was created by two American students, Alex As more people learn they need to exercise every day to stay Benepe and Xander Manshel and can be played with easy-to-find healthy, the need for variety will increase and new sports such as equipment: three hoops, a tennis ball in a sock for the snitch, two quidditch will thrive. Anything which brings people together to dodgeballs, a volleyball and seven brooms. Quidditch uses a mix exercise – especially under their own initiative – is to be encouraged. of elements from rugby, dodgeball and tag. The game stays true to the fictional version, except players ride earth-bound brooms. Liz Terry, Editor Harrison Homel, executive director of the International twitter: @elizterry Quidditch Association, says the game appeals to people looking email: [email protected] Share your thoughts – visit sportsmanagement.co.uk/blog T: +44 (0)1462 431385 W: sportsmanagement.co.uk @sportsmag E: [email protected] sportsmanagement.co.uk issue 1 2015 © Cybertrek 2015 3 WELCOME INTERVIEW – NICK EASTWOOD, CEO OF WASPS RUGBY ON THE CLUB’S MOVE TO COVENTRY PAGE 34 EQUAL OPPORTUNITIES – HOW TO GET PEOPLE FROM BME BACKGROUNDS MORE PHYSICALLY ACTIVE PAGE 38 08 People profiles 16 News round up 38 Untapped resources Amen Iseghohi, founder of the pioneering Cultural barriers can prevent people from Amenzone sports and fitness clubs which 30 News report – HOK back in sport taking part in sport. But what are those are set to enter Europe; and visionary digital Design giant HOK re-enters the sports barriers and how can they be brought down? health futurist Maneesh Juneja sector following deal with 360 Architecture 42 Growing the grassroots – netball 12 Thought leaders 32 Talking point The number of people playing netball has Views and opinions from Sunday Times The decision to play the Women’s World Cup increased rapidly in the past two years – we journalist John Goodbody and Sportsgroup on artificial surfaces is dividing opinion find out the strategy that led to the growth member Andy Sutch 34 Interview – Nick Eastwood 46 Top team – Extreme Sports Company 14 Mike Hall column The man tasked with guiding Wasps RFC What makes a pioneering company such FaulknerBrowns’ sports partner on the value from the edge of oblivion back to the top as Extreme tick? We speak to the youthful of looking back to see the future of European rugby management team to find out 4 sportsmanagement.co.uk issue 1 2015 © Cybertrek 2015 ISSUE 1 2015 www.sportsmanagement.co.uk @sportsmag TOP TEAM – MEET THE PEOPLE BEHIND THE EXTREME SPORTS COMPANY PAGE 46 GRASSROOTS – HOW ENGLAND NETBALL HAS SUCCESSFULLY INCREASED THE NUMBER OF PLAYERS PAGE 42 52 Active design – wellness cities 66 Sports surfaces - natural turf 78 SAPCA Game On How can urban design be used to get A round up of the latest natural turf projects A recap of the recent Annual Conference entire cities and populations more active? – from the relayed Commonwealth Games and a look at how SAPCA’s new Export Jacqueline Bennett investigates turf to Man City’s new academy pitches Group will benefit UK companies 56 Emerging nations 70 Training – advanced apprenticeships 86 Sport-kit – lockers and changing rooms Derek Casey, former CEO of Sport England, For the past 10 years, the advanced sports Sport-kit.net editor Jason Holland lists the on the future powerhouses of global sport apprenticeships have supported some of latest products launched for the sports Team GB’s most successful athletes. Ellen industry – from retail to pitch care 62 New sports - quidditch Rowles takes a closer look at the scheme Combining tag, rugby, dodgeball and a broom, 90 Sports Management diary dates quidditch is now played on each continent. 74 Fitness in sport - wearables The most important sports events. For more Kath Hudson discovers how clubs can benefit Technology is changing the way people diary details, go to our dedicated website, from the Harry Potter-inspired sport exercise and analyse sports performance leisurediary.com sportsmanagement.co.uk issue 1 2015 © Cybertrek 2015 5 the team READER SERVICES Subscriptions Denise Adams +44 (0)1462 471930 Circulation manager CHOOSE HOW YOU READ Michael Emmerson SPORTS MANAGEMENT... +44 (0)1462 471932 EDITORIAL TEAM Managing editor Tom Walker +44 (0)1462 471934 Editor PRINT DIGITAL PDF Liz Terry Sports Management is Read Sports The magazine is also +44 (0)1462 431385 available in glossy print Management free on available as a PDF NEWSDESK on subscription. 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