INTERNET TELEPHONY® Internet Telephony Is Revolutionizing Telecommunications Through the Con- Carrier for Wholesale Minutes and All That
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By Greg Galitzine Group Publisher and Editor-In-Chief, Rich Tehrani ([email protected]) EDITORIAL Mobile Me: Editorial Director, Greg Galitzine ([email protected]) Associate Editor, Erik Linask Some Predictions Are ([email protected]) Contributing Editor, Johanne Torres TMC LABS Easier Than Others Executive Technology Editor/CTO/VP, Tom Keating ([email protected]) ART Senior Art Director, Lisa D. Morris Art Director, Alan Urkawich This year is barely six weeks old, and already EXECUTIVE OFFICERS there’s lots of speculation regarding the next “big Nadji Tehrani, Chairman and CEO thing.” Who — or what — will be this year’s Tech Rich Tehrani, President Dave Rodriguez, VP of Publications Darling? What will be the “it” that can stand in and Conferences Kevin J. Noonan, Executive Director, for the “it” in all those eBay commercials? Business Development Whatever “it” is, “it” will have to be more than Michael Genaro, VP of Marketing Editorial Offices: 203-852-6800 practical and cool. “It” will have to have attitude. Customer Service: For all customer service matters, call 203-852-6800. ADVERTISING SALES One possibility is that Apple will finally jump into the mobile communications Sales Office Phone: 203-852-6800 fray with some combination video-iPod-phone-PDA type device. There’s even talk Sr. Advertising Director - Eastern U.S.; Canada; Israel Anthony Graffeo, ext. 174, ([email protected]) in some quarters that Apple may become an MVNO. For those still unaware, Advertising Director - Midwest U.S.; MVNO stands for Mobile Virtual Network Operator. Essentially, this is a compa- Southwest U.S.; International ny, or perhaps better stated, a brand, that positions itself as a wireless operator, John Ioli, ext. 120, ([email protected]) catering to a specific niche or community, or simply to a massive audience that Business Development Director - Western U.S. might be persuaded to purchase service from that brand. They’re not really a Drew Thornley ([email protected]) phone company with switches and gateways etc…, they partner with an existing ABOUT INTERNET TELEPHONY® Internet telephony is revolutionizing telecommunications through the con- carrier for wholesale minutes and all that. They are essentially a marketing vergence of voice, video, fax, and data, creating unprecedented opportuni- ties for resellers, developers, and service providers alike. INTERNET machine, driving their brand further into the consumer consciousness. If anyone TELEPHONY® focuses on providing readers with the information neces- sary to learn about and purchase the equipment, software, and services nec- knows marketing, it’s Apple. essary to take advantage of this technology. INTERNET TELEPHONY® So, in this case, Apple (quote - news - alert) might partner with a Sprint (news - readers include resellers, developers, MIS/networking departments, telecom departments, datacom departments, telcos/LECs, wireless/PCS providers, alert) or Verizon (quote - news - alert) and promote ‘AppleTalk’ or ‘ChattyMac’ or ISPs, and cable companies. some other service. Of course, that part is pure speculation. But, with Apple’s SUBSCRIPTIONS Circulation Director, Shirley Russo, ext. 157 recent filing for trademarks for the term Mobile Me, it seems ever more plausible ([email protected]) that they might leverage their strength (the iPod) and move into the phone busi- Annual digital subscriptions to INTERNET TELEPHONY®: free to qual- ifying U.S., Canada and foreign subscribers. Annual print subscriptions to ness. INTERNET TELEPHONY®: free, U.S. qualifying readers; $29.00 U.S. nonqualifying, $39.00 Canada, $60.00, foreign qualifying and nonqualifying. Apple currently partners with Motorola and Cingular on the Rokr music play- All orders are payable in advance in U.S. dollars drawn against a U.S. bank. Connecticut residents add applicable sales tax. For more information, con- er/phone, but the word on the street is that the limited capacity of 100 songs is tact our Web site at www.itmag.com or call 203-852-6800. EXHIBIT SALES just not enough to draw the interest of real iPod fans. Sales Office Phone: 203-852-6800 Our very own Rich Tehrani has been speculating on the impending release of Global Events Account Directors what he calls the VoIPod ever since December 2004. I think this is a case where Joe Fabiano ([email protected]) Maureen Gambino ([email protected]) the prediction will live on long enough that when the device finally arrives, Rich Chris Waechter ([email protected]) will be able to proudly point to his prediction and say, “I told you so.” According READER INPUT to Rich, “Service providers should be looking at the iPOD/iTunes model as how INTERNET TELEPHONY® encourages readers to contact us with their questions, comments, and suggestions. Send e-mail (addresses above), or to sell bundled hardware and software and most importantly reduce churn… This send ordinary mail. We reserve the right to edit letters for clarity and brevi- ty. All submissions will be considered eligible for publication unless other- concept is part of VoIP 2.0 and what I believe is the future of our industry.” wise specified by the author. I touched on this phenomenon in a blog entry back in August of last year and, IDENTIFICATION STATEMENT INTERNET TELEPHONY® magazine (ISSN: 1098-0008) is published in fact, Apple was near the top of my list as a candidate for becoming a MVNO. monthly by Technology Marketing Corporation, One Technology Plaza, Norwalk, CT 06854 U.S.A. Annual print subscriptions: free, U.S. qualifying I’ve never been one much enamored with making predictions, but if this comes to readers; $29.00 U.S. nonqualifying, $39.00 Canada, $60.00, foreign qualifying and nonqualifying. Periodical postage paid at Norwalk, CT and at additional be, and one day we’re chatting on VoiVideoiPodPhones and buying minutes fro mailing offices. Postmaster: Send address changes to: INTERNET TELE- PHONY®, Technology Marketing Corporation, One Technology Plaza, JobsTel, I’ll be sure to IM you from what will likely be the “coolest device ever” Norwalk, CT 06854 USA. while I’m watching the trailer for Rocky VII, and tell you, in stereophonic sound, INTERNET TELEPHONY® is a registered trademark of Technology Marketing Corporation. Copyright © 2006 Technology Marketing “I told you so.” Corporation. All rights reserved. Reproduction in whole or part without per- mission of the publisher is prohibited. REPRINTS AND LIST RENTALS Errata: For authorized reprints of articles appearing in INTERNET TELEPHONY®, please contact Reprint Management Services at 1-800-290-5460 • Try as we might, we’re not perfect. In the January 2005 [email protected] • www.reprintbuyer.com. issue, we neglected to include Spirent Communications on For list rentals, please contact Glenn Freedman at [email protected] or call 516-358-5478, ext. 101. our Product of the Year list. Oops! Check out the list of A Technology Marketing Publication, winners with product descriptions starting on page 80. One Technology Plaza, Norwalk, CT 06854 U.S.A. Phone: 203-852-6800 Fax: 203-853-2845 and INTERNET TELEPHONY® February 2006 1 203-838-4070 Go To Table of Contents | Go To Ad Index Volume 9/ Number 2 February 2006 Contents IN EACH ISSUE 6 Publisher’s Outlook One Little, Two Little, Three Little Internets... By Rich Tehrani, Publisher, Internet Telephony Magazine COLUMNS 52 Mind Share 2.0 CES Skinny: Seeing Scads of Skype-Certified Solutions By Marc Robins 54 Inside Networking A Unified Security Framework for Regulatory Compliance By Phil Edholm & Tony Rybczynski 56 Regulation Watch A New Year’s Resolution By William B. Wilhelm, Jr., Esq. and Paul O. Gagnier, Esq. 58 VoIPeering CableLabs’ VoIP Peering RFI By Hunter Newby 60 Enterprise View 110 VoIP Helps Branch Offices Get The Respect They Deserve 98 IPTV for Telcos: The Next Frontier By Richard McLeod By Walt Megura, Nortel 102 IPTV Trends DEPARTMENTS By Pete Ianace, ESPRE Solutions 1 The VoIP Authority 10 News Analysis By Robert Liu 104 A Guide to Entering the IPTV Universe (sidebar) 12 Industry News By Mitch Auster, Ciena Corporation 62 Rich Tehrani’s Executive Suite: 106 Measuring a Customer’s Perception of Quality for IP-Based Covad’s Jeff Ahlquist Voice and Video Services 68 Technology Selection Guide: By Nav Chander, Psytechnics Session Border Controllers 110 A New Energy for the Contact Center: E = MP 2 76 Case Study: AMIDEAST By Al Baker Siemens Communications Enterprise Systems 78 Case Study: San Jose State University 80 Special Focus: Product of the Year 114 Best Practices for Successful VoIP Adoption 130 VoIP Marketplace By Tom Sullivan, Spanlink 132 The CEO Spotlight: Global Crossing 118 Interactive Communications — Connecting Employees, 134 The CEO Spotlight: Excel Switching Customers and Affiliates Over The Internet 136 Ad Index By Alan Rosenberg, BlueNote Networks FEATURE ARTICLES 122 2006: The Year of VoIP Peering 94 IMS: When Will the Hype Become Reality? By Eli Katz, XConnect By Grant F. Lenahan, Telcordia Technologies 126 What Telecom Equipment Makers Need to Know About 96 IMS Security (sidebar) ATCA, AdvancedMC, and MicroTCA By Nathan Franzmeier, Emergent Network Solutions By Stuart Jamieson, Artesyn Communications Products 2 INTERNET TELEPHONY® February 2006 Subscribe FREE online at http://www.itmag.com Go To Table of Contents | Go To Ad Index SipStorm_GetCentered 8/5/05 4:25 PM Page 1 Get centered.