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The New Media Handbook 1111 2 3 4 5 1116 The New Media 7 8 9 Handbook 11110 11 12 13 14 15 16 17 11118 The New Media Handbook deals with the essential diversity of new media by combining 19 critical commentary and descriptive and historical accounts with a series of edited inter- 20 views with new media practitioners, including young web developers, programmers, 21 artists, writers and producers. 22 The New Media Handbook provides an understanding of the historical and theoretical 23 development of new media, emphasising the complex continuities in the technological 24 developments associated with particular cultural uses of media, rather than understanding 25 new media as replacing or breaking what has gone before. 26 The New Media Handbook focuses upon the key concerns of practitioners and how 27 they create their work and develop their projects – from artists to industry professionals, 28 web designers to computer programmers. It includes a discussion of key concepts 29 such as digital code, information, convergence, interactivity and interface and, finally, 30 identifies key debates and locates the place of new media practice within contemporary 31 culture. 32 The New Media Handbook includes: 33 34 • interviews with new media practitioners 35 • case studies, examples and illustrations 36 • a glossary of technical acronyms and key terms 37 38 • a bibliography and list of web resources. 39 40 Andrew Dewdney is Professor of Media Education and Head of the Department of 41 Arts, Media and English at London South Bank University. He is the Chair of the Digital 42 Arts Development Agency (DA2) and the Director of the New Media Gallery at London 43 South Bank University. 44 45 Peter Ride is Senior Research Fellow at the University of Westminster and Director of 46 the Centre for Arts Research, Technology and Education (CARTE). As a curator and 47 new media producer he has worked with leading international artists and is artistic 48 Director of the Digital Arts Development Agency (DA2). 49 11150 5111 Media Practice Edited by James Curran, Goldsmiths College, University of London The Media Practice handbooks are comprehensive resource books for students of media and journalism, and for anyone planning a career as a media professional. Each hand- book combines a clear introduction to understanding how the media work with practical information about the structure, processes and skills involved in working in today’s media industries, providing not only a guide on ‘how to do it’ but also a critical reflection on contemporary media practice. The Newspapers Handbook 4th edition Richard Keeble The Radio Handbook 2nd edition Carole Fleming The Advertising Handbook 2nd edition Sean Brierley The Television Handbook 3rd edition Jonathan Bignell and Jeremy Orlebar The Photography Handbook 2nd edition Terence Wright The Magazines Handbook 2nd edition Jenny McKay The Public Relations Handbook 2nd edition Alison Theaker The Cyberspace Handbook Jason Whittaker The Fashion Handbook Tim Jackson and David Shaw 1111 2 3 4 5 1116 The New Media 7 8 9 Handbook 11110 11 12 13 14 15 16 17 11118 19 20 21 Andrew Dewdney 22 23 and Peter Ride 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 11150 5111 First published 2006 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Simultaneously published in the USA and Canada by Routledge 270 Madison Ave, New York, NY 10016 Routledge is an imprint of the Taylor & Francis Group, an informa business © 2006 Andrew Dewdney and Peter Ride This edition published in the Taylor & Francis e-Library, 2006. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data A catalog record for this book has been requested ISBN10: 0–415–30711–2 (hbk) ISBN10: 0–415–30712–0 (pbk) ISBN10: 0–203–64578–2 (ebk) ISBN13: 978–0–415–30711–6 (hbk) ISBN13: 978–0–415–30712–3 (pbk) ISBN13: 978–0–203–64578–9 (ebk) 1111 2 3 4 Contents 5 1116 7 8 9 11110 11 12 13 14 15 16 17 11118 List of illustrations viii 19 Notes on interviewees x 20 Acknowledgements xii 21 22 Part I New media frameworks 1 23 24 1 Introduction 3 25 26 2 New media as a subject 20 27 28 3 Case study: Contextualising creative practice: 29 Jane Prophet 29 30 31 4 The language of new media 37 32 33 5 Case study: Shifting concerns in artists’ projects: 34 Nina Pope 47 35 36 6 Talking new media 55 37 38 7 Case study: Curating new media projects: Benjamin Weil 59 39 40 8 New media histories 68 41 42 9 Case study: ‘Online Caroline’ creating online narrative: 43 Tim Wright 92 44 45 46 Part II New media practice 105 47 48 10 Who are the new media practitioners? 107 49 11150 11 Case study: Commercial web development: Joe Lister 119 5111 vi The New Media Handbook 12 Case study: Programming for design: Rob Saunders 125 13 Case study: Network management: Tim Olden 131 14 Case study: Interactive design: David Bickerstaff 135 15 Contexts of new media practice 144 16 Case study: Plugincinema.com – promoting online cinema: Ana Kronschnabl 156 17 Case study: Advertising and marketing: Vivienne Stone 163 18 Case study: The creative laboratory: Anne Nigten 176 Part III New media forms 185 19 Human–computer interface 187 20 Case study: ‘Vectorial Elevation’ – public arts project: Rafael Lozano-Hemmer 195 21 Interactivity 206 22 Case study: Interactive installations: David Rokeby 217 23 Digital code 226 24 Case study: ‘In Conversation’ – public participation: Susan Collins 233 25 Case study: Designing sound: Justin Bennett 242 Part IV New media theory and practice 249 26 Convergence 251 27 Case study: Training for the games industry: Maria Stukoff 255 28 Information 262 29 Case study: Innovation and media institutions: Matt Locke 268 30 The location of new media in culture 275 Contents vii 1111 31 A framework for considering new media in 2 contemporary culture 285 3 4 5 Glossary 307 1116 Notes 315 7 Selective bibliography 317 8 Index 323 9 11110 11 12 13 14 15 16 17 11118 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 11150 5111 Illustrations 3.1 Jane Prophet and Gordon Selly, ‘TechnoSphere’ (1995) 30 3.2 Jane Prophet and Gordon Selly, ‘TechnoSphere’ (1995) 31 3.3 Jane Prophet, ‘Decoy’ (2001) 34 5.1 Nina Pope and Karen Guthrie, ‘A Hypertext Journal’ (1996) 47 5.2 Nina Pope and Karen Guthrie, ‘An Artist’s Impression’ (1999) 48 5.3 Nina Pope and Karen Guthrie, ‘An Artist’s Impression’ (1999) 49 5.4 Nina Pope and Karen Guthrie, ‘TV Swansong’ (2002) 50 7.1 äda ’web (1997); rotating designs for homepage 63 8.1 A simple model of the complex of histories through, and against which, new media emerge 75 9.1 Tim Wright and Rob Bevan, ‘Online Caroline’ (2000); ‘sign-up’ webpage 93 9.2 Tim Wright and Rob Bevan, ‘Online Caroline’ (2000); homepage 94 9.3 Tim Wright and Rob Bevan, ‘Online Caroline’ (2000); ‘What shall I wear?’ 95 9.4 Tim Wright and Rob Bevan, ‘Online Caroline’ (2000); ‘Our Diary’ 96 12.1 Rob Saunders, illustration of the way a curious design agent autonomously explores a space of possible designs (2001) 126 14.1 Newangle, Boatbuilding Gallery, National Maritime Museum, Cornwall, UK (2002) 136 14.2 Newangle, Flotilla Gallery, National Maritime Museum, Cornwall, UK (2002) 141 14.3 Newangle, Boatbuilding Gallery, National Maritime Museum, Cornwall, UK (2002) 142 14.4 Newangle, Money Gallery, National Waterside Museum, Swansea, UK (2005) 142 16.1 Plugincinema.com website (2005) 157 17.1 Saatchi & Saatchi, ‘Institute for the Study of Footballitis’ (2002); designed for adidas for FIFA World Cup 2002 campaign 166–7 17.2 Breastlink.com (2004) 172 17.3 Doris Mitsch, ‘Lily’ (2005) 173 18.1 Thecla Schiphorst and Susan Kozel, ‘Whisper’ (2003) 180 Illustrations ix 1111 18.2 Thecla Schiphorst and Susan Kozel, ‘Whisper’ (2003) 181 2 20.1 Rafael Lozano-Hemmer, ‘Vectorial Elevation’, Zócalo Square, 3 Mexico City (1999–2000) 196 4 20.2 Rafael Lozano-Hemmer, ‘Vectorial Elevation’, Zócalo Square, 5 Mexico City, (1999–2000); view of the municipal palaces 198 1116 20.3 Rafael Lozano-Hemmer, ‘Vectorial Elevation’ (1999–2000); 7 online interface 198 8 20.4 Rafael Lozano-Hemmer, ‘Vectorial Elevation’ (2004); contributed 9 light design for Dublin, Ireland 199 11110 20.5 Rafael Lozano-Hemmer, ‘Body Movies’, Rotterdam (2001) 200 11 22.1 David Rokeby, montage demonstrating the operation of the 12 ‘Very Nervous System’ (VNS) software (1990) 218 13 22.2 David Rokeby, ‘Watch’ (1996) 221 14 22.3 David Rokeby, ‘n-Cha(n)t’ (2001) 222 15 22.4 David Rokeby, ‘n-Cha(n)t’ (2001); detail 225 16 24.1 Susan Collins, ‘In Conversation’, Brighton, UK (1997); detail 17 from website 234 11118 24.2 Susan Collins, ‘In Conversation’, Amsterdam, Netherlands (1998); 19 still from the streaming video 234 20 24.3 Susan Collins, ‘Fenlandia’ (2004) 237 21 24.4 Yahoo Events listings for December 1997, featuring ‘In Conversation’ 239 22 25.1 Justin Bennett, ‘Site’ (2000) 243 23 25.2 Justin Bennett, ‘Site’ (2000); drawings produced by the computer 24 software 244 25 27.1 Maria Stukoff and Jon Wetherall, ‘Blubox’ (2005) 256
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