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Tourism WA 2021 Media TOURISM WESTERN AUSTRALIA MEDIA KIT 2021 OVERVIEW - About Tourism Western Australia 2 - About Western Australia 5 MEDIA CONTACT - Perth 6 - WA’s Coral Coast 8 Tourism Western Australia - WA’s South West 10 Public Relations team - WA’s Golden Outback 12 - WA’s North West 14 Level 10, 1 William Street, Perth WA 6000 - WA’s diverse events calendar 16 Australia DESTINATION NEWS T +61 (8) 9262 1700 - What’s new and trending in WA 2021 27 F +61 (8) 9262 1702 - Perth hotel developments 28 - Celebrating Perth’s culture [email protected] and heritage 30 - New tours and attractions in Perth 32 tourism.wa.gov.au - Perth’s new food and drink offerings 34 westernaustralia.com - Outback adventures 35 - Bird’s eye view 36 - Regional access and infrastructure 37 Facebook: - South West openings 39 facebook.com/extraordinarywesternaustralia - Hiking and biking in WA 42 - Ecotourism 43 YouTube: youtube.com/westernaustralia - Island hopping in WA 44 @WesternAustralia - Cultural awakening 45 - Luxe tourism escapes 46 Instagram: Instagram.com/westernaustralia - Aviation news 47 @WesternAustralia - Spotlight on Perth – what’s new and what’s to come 48 Hashtags: #ThisisWA - Fremantle’s renaissance 59 - The revival of Rottnest Island 64 #westernaustralia - Uncover history in the Goldfields 68 - Witness WA’s wildflowers 71 - WA’s Coral Coast Highway – by Max Brearley 74 - Margaret River – savour the food, wine and scenery 78 - Experiencing the South West Edge – by Max Brearley 81 - More reasons to wander to the Kimberley 86 - How to travel sustainably in WA – by Fleur Bainger 90 - Gorge-ous Kalbarri – a Coral Coast highlight 99 - Camping with Custodians 102 - Yonder Yarns – what do WA tourism operators love about WA 104 THE WA LIST - Coastal & aquatic adventures 113 - Exquisite food and wine 117 Department of - Luxury experiences 121 Jobs, Tourism, Science and Innovation - Nature & wildlife 125 GOVERNMENT OF - Hike and bike trails 129 WESTERN AUSTRALIA - Outback adventure 134 - Outdoor adventure 138 Disclaimer: All information contained in this guide was correct at the - Road trips 142 time of printing - June 2021. Tourism WA accepts no responsibility - Wellness experiences 146 for any person claiming they have been misled or deceived by any - Aboriginal WA 149 matter published herein. NEW PRODUCT - Accommodation 159 Cover Photo: Murchison River, Kalbarri National Park - Tours & attractions 167 Photo by Jarrad Seng - Food & wine 185 OVERVIEW OVERVIEW Whale Watching, Dunsborough ABOUT TOURISM WESTERN AUSTRALIA Tourism Western Australia (Tourism WA) is responsible for promoting Western Australia (WA) as an incredible holiday and events destination. We work with a range of people from the public and private sector to develop and promote WA’s iconic tourism experiences, to attract events to the State and help the tourism industry thrive. We have three core functions: 1. We deliver innovative marketing campaigns at home and overseas to raise awareness of WA’s destinations and experiences, and attract more people to the State. 2. We attract and support a broad range of sports, arts, cultural, culinary and business events, which give people a compelling reason to visit our State. Optus Stadium, previously voted the most beautiful stadium in the world, has been a game changer, allowing us to attract blockbuster events such as the NRL State of Origin, the Bledisloe Cup and the Manchester United vs Leeds United football match. 3. We work closely with government and industry partners to improve destinations in terms of access, accommodation and tourism experiences for visitors. For more information on Tourism WA, visit tourism.wa.gov.au. Gantheaume Point, Broome MEDIA KIT 2021 3 Elizabeth Quay, Perth 4 TOURISM WESTERN AUSTRALIA AUSTRALIA’S NORTH WEST AUSTRALIA’S GOLDEN OUTBACK AUSTRALIA’S CORAL COAST DESTINATION PERTH AUSTRALIA’S SOUTH WEST ABOUT WESTERN AUSTRALIA Western Australia - it’s big, beautiful and billions of years old. Around the size of Western Europe, WA WA’s Aboriginal history dates back accounts for one-third of the Australian more than 50,000 years – making it continent. It boasts 20,000 kilometres one of the world’s oldest living cultures. of mainland and island coastline, the Almost a third of Western Australians world’s oldest minerals and a host of are born overseas and 15 per cent of the natural wonders found nowhere else population speaks a language other on Earth. than English at home. Of the State’s population of 2.6 million Incredible experiences and natural people, around three-quarters live in wonders await you in every region of this the Perth region. With more than 3,000 grand and diverse State, and the varied hours of sunshine per day, Perth is climate – Mediterranean conditions in Australia’s sunniest capital city. The city’s the south through to the northern tropics spectacular natural surroundings are – means you’ll always find summer rivalled only by its vibrant city life. somewhere in WA. MEDIA KIT 2021 5 PERTH Australia’s sunniest capital city Perth effortlessly blends urban cool with raw natural beauty. Its heart is bustling with bars, restaurants, hotels, shopping and cultural spaces, and is also home to one of the world’s largest inner city parks. Within 30 minutes of the city centre, visitors can be exploring WA’s oldest wine region, watching a famous WA sunset, cycling around an island paradise or walking the streets of ‘Freo’. Check out: Home to more than 3,000 species • Perth’s transformation. An array of of native plants and around 80 new public spaces have activated bird species, the natural landmark Perth and its surrounding cultural is the perfect spot to sit back, hubs, including the vibrant relax and take in the serenity. waterfront precinct of Elizabeth A short walk or free bus ride Quay, 60,000 seat Optus Stadium from the central business district, and Yagan Square, which is a visitors will be rewarded with celebration of WA’s Aboriginal superb views over the Swan River heritage. and city skyline, rich Aboriginal Perth’s hotel scene has also and European history, a tree-top undergone a boom, following walk, spring wildflowers, cafes, the opening of a raft of new and playgrounds and picnic spots. refurbished properties in the Take a self or guided tour, and in CBD and surrounding urban and the summer months enjoy a live coastal areas. Not to be missed is performance or film. the spectacular new WA Museum • Cuisine, culture and couture. Boola Bardip, located in the Perth Head into Perth’s city centre and Cultural Centre. its urban hubs of Leederville, • Kings Park and Botanic Garden. Mount Lawley, Northbridge, At 400 hectares, Kings Park is one Victoria Park and Subiaco for an of the largest inner city parks in ever-expanding range of dining, the world (it’s bigger than Central shopping and entertainment Park in New York!). options. 6 TOURISM WESTERN AUSTRALIA PERTH & SURROUNDS Lancelin Art and museum exhibitions, Yanchep (1 hour) Pinnacles theatre, ballet, music and sporting (2 hours) events are on in Perth year-round, while fashionistas can check out Hillarys Swan Valley Scarborough Scarborough international and home-grown Cottesloe PERTH Airport style throughout the city and Rottnest Island surrounds. There are a number Fremantle of guided walking tours that take in the city’s past, present Rockingham and future. Explore laneways, architecture, street art, bars, cafes, and restaurants – as well as tours Mandurah themed around cheese, beer, wine, whisky and gin. • Unique attractions. Hop on a • Day trips. Within an hour of Perth’s free CAT bus and tour Perth’s city central business district you can sights. Ring one of the world’s meet the friendly quokkas on largest musical instruments, the pristine Rottnest Island, tantalise Swan Bells at the Bell Tower, your tastebuds in the Swan Valley watch a live gold pour and see or Perth Hills wine regions, swim the world’s largest collection of with wild dolphins at Rockingham, gold bars at the Perth Mint, take cruise the canals in Mandurah, a ferry across the Swan River to or discover maritime history, a Perth Zoo (home to more than World Heritage-listed prison and 1,500 animals), or head out to a bohemian lifestyle in the eclectic Caversham Wildlife Park, 30 port city of Fremantle. minutes’ drive east of Perth where you can meet koalas, wombats, Kings Park, Perth kangaroos and many other species of native wildlife. • Beach sunsets. With 19 pristine metropolitan beaches to choose from, it’s easy to find your own piece of paradise to enjoy one of WA’s famous coastal sunsets – whether than be from the sand, a picnic area, or one of the coast’s many dining options. MEDIA KIT 2021 7 Rottnest Island, Perth WA’S CORAL COAST Home to awesome marine life, endless white sandy beaches and the warm, turquoise Indian Ocean, this region boasts two World Heritage- listed sites; Ningaloo and Shark Bay. Check out: • Friendly dolphins at Monkey • Snorkelling at Ningaloo Reef. If Mia. One of the world’s most you’re visiting Exmouth, Coral reliable places for wild dolphin Bay or the ocean-side pastoral encounters, Monkey Mia’s curious stations north of Carnarvon, this bottlenose dolphins have been is an absolute must-do. The World swimming to shore to interact with Heritage-listed Ningaloo Reef humans for more than 40 years. is regarded as one of the last While in the World Heritage-listed great ocean paradises on Earth, Shark Bay area, you can also spot and you can access this watery sea turtles and dugongs, admire wonderland by simply stepping the world’s oldest and largest off the beach and swimming a living fossils – Hamelin Pool’s few metres to one of the world’s stromatolites – and fish, snorkel largest fringing reef.
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