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UCC Library and UCC researchers have made this item openly available. Please let us know how this has helped you. Thanks! Title Developing market-oriented and value-added products for Irish seafood SMEs Author(s) McKenzie, Elizabeth Publication date 2019 Original citation McKenzie, E. 2019. Developing market-oriented and value-added products for Irish seafood SMEs. PhD Thesis, University College Cork. Type of publication Doctoral thesis Rights © 2019, Elizabeth McKenzie. http://creativecommons.org/licenses/by-nc-nd/3.0/ Item downloaded http://hdl.handle.net/10468/8305 from Downloaded on 2021-10-10T16:24:50Z Developing market-oriented and value-added products for Irish seafood SMEs A dissertation presented to the Department of Food Business and Development, National University of Ireland, Cork. In complete fulfilment of the requirements for the Degree of PhD. By Elizabeth McKenzie MBS Supervisors: Professor Joe Bogue and Dr Robert Hamlin Head of the Department: Professor Joe Bogue May 2019 Table of Contents Table of Contents .......................................................................................................... i List of Figures .............................................................................................................. v List of Tables............................................................................................................... vi Declaration of Academic Honesty ............................................................................. vii Acknowledgement..................................................................................................... viii Abstract ....................................................................................................................... ix Part 1: Introduction Chapter 1: Introduction to the Study 1.1 Introduction .................................................................................................... 1 1.2 Background of the research ............................................................................ 1 1.3 Justification for the research .......................................................................... 1 1.4 Research aim and objectives .......................................................................... 7 1.5 Research questions and sub-questions ........................................................... 8 1.6 Research methodology ................................................................................... 8 1.7 Research framework....................................................................................... 9 1.8 Research limitations ..................................................................................... 10 1.9 Research outputs .......................................................................................... 10 1.10 Summary .................................................................................................... 11 Part 2: Literature Review Chapter 2: The NPD Process and SMEs 2.1 Introduction .................................................................................................. 12 2.2 SMEs defined ............................................................................................... 12 2.3 A comparison between SMEs and large organisations ................................ 15 2.4 Effective management of organisational innovation.................................... 17 2.5 The intrapreneurial organisation .................................................................. 27 2.6 Value creation within an organisation.......................................................... 32 2.7 Best practice framework for NPD process: large firms versus SMEs ......... 46 2.8 Summary ...................................................................................................... 57 Chapter 3: SMEs Knowledge Management and the Adoption of a Market- Orientated Culture 3.1 Introduction .................................................................................................. 58 3.2 Knowledge management .............................................................................. 58 3.3 Knowledge transfer ...................................................................................... 59 3.4 Organisational management of knowledge capturing and diffusion ............ 63 i 3.5 Organisational culture and knowledge transfer............................................ 66 3.6 Knowledge management within SMEs ........................................................ 69 3.7 Knowledge management and NPD .............................................................. 72 3.8 Market orientation ........................................................................................ 75 3.9 Market-oriented corporate culture................................................................ 83 3.10 Market orientation and organisational performance .................................. 88 3.11 Market orientation and new product performance ..................................... 89 3.12 Market-oriented food products ................................................................... 91 3.13 Measuring market orientation .................................................................... 93 3.14 Summary .................................................................................................... 94 Chapter 4: Irish Seafood Industry 4.1 Introduction .................................................................................................. 95 4.2 Irish fishing industry: an overview .............................................................. 95 4.3 Value-added seafood products in Ireland ..................................................... 98 4.4 Consumer behaviour and market trends ..................................................... 104 4.5 Health benefits of seafood .......................................................................... 115 4.6 Sustainability of Irish seafood .................................................................... 116 4.7 Summary .................................................................................................... 118 4.8 Summary of literature ................................................................................ 118 Part 3: Conceptual Framework Chapter 5: Conceptual Framework 5.1 Introduction ................................................................................................ 122 5.2 The conceptual framework ......................................................................... 122 5.3 The conceptual framework guiding the study ............................................ 122 5.4 Summary .................................................................................................... 126 Part 4: Research Methodology Chapter 6: Research Methodology 6.1 Introduction ................................................................................................ 128 6.2 Research questions and sub-questions ....................................................... 128 6.3 Research design strategy ............................................................................ 129 6.4 The credibility of research findings ........................................................... 144 6.5 Semi-structured interviews......................................................................... 146 6.6 Focus groups .............................................................................................. 151 6.7 Conjoint analysis ........................................................................................ 157 6.8 Sensory acceptability testing ...................................................................... 164 6.9 Summary .................................................................................................... 168 ii Part 5: Results and Analysis Chapter 7: Results: In-depth Interviews 7.1 Introduction ................................................................................................ 170 7.2 General background information ............................................................... 170 7.3 NPD activities in the organisation.............................................................. 173 7.4 Attitude towards NPD of seafood related SMEs........................................ 178 7.5 The NPD process and framework employed by seafood related SMEs .... 183 7.6 Role of stakeholders in the NPD process by seafood related SMEs .......... 188 7.7 Summary .................................................................................................... 193 Chapter 8: Results: Focus Groups 8.1 Introduction ................................................................................................ 194 8.2 General background information on food choice ....................................... 194 8.3 The seafood product attributes which influenced purchase decisions ....... 205 8.4 Summary .................................................................................................... 218 Chapter 9: Results: Conjoint Based Study 9.1 Introduction ................................................................................................ 219 9.2 Participants profile ..................................................................................... 219 9.3 Individual level conjoint analysis .............................................................. 221 9.4 Individual level K-means cluster analysis.................................................. 223 9.5 Group level simulation analysis ................................................................