Customer Profile Report for Shire Oak (Punch Outlet Number: 201476) 261 Lichfield Road, Walsall (WS 9 9PB)

Age Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime 0-15 928 4,737 14,243 50,189 45,782 97 98 96 101 98 16-17 140 674 1,945 6,574 6,209 114 108 101 103 103 18-24 369 1,922 5,849 21,547 19,594 78 80 79 87 84 25-34 526 2,771 8,351 30,326 27,165 77 80 78 85 81 35-44 667 3,539 10,399 34,447 33,212 97 102 97 97 99 45-54 777 3,777 11,704 37,164 36,409 109 105 105 101 104 55-64 672 3,122 9,589 30,859 30,205 115 105 105 102 106 65+ 1,008 5,245 17,351 52,662 50,676 116 120 128 117 119 Population estimate 2013 5,087 25,787 79,431 263,768 249,252 100 100 100 100 100

Ethnicity - Census 2011 Count: %: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime White 4,739 24,264 74,824 227,788 232,230 94% 95% 95% 87% 94% Mixed / Multiple Ethnic Groups 82 367 1,112 4,945 3,681 2% 1% 1% 2% 1% Asian / Asian British 150 545 1,919 23,300 8,212 3% 2% 2% 9% 3% Black / African / Caribbean / Black British 53 223 649 3,981 2,306 1% 1% 1% 2% 1% Other Ethnic Group 14 73 219 1,591 861 0% 0% 0% 1% 0% All People (Ethnic Group) 5,038 25,472 78,723 261,605 247,290 100 100 100 100 100

Mosaic Data Table (Residential) Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime A City Prosperity (18+) 0 0 0 9 58 0 0 0 0 1 B Prestige Positions (18+) 397 1,343 4,020 26,559 27,390 130 86 83 169 183 C Country Living (18+) 0 152 758 2,036 4,083 0 11 17 14 30 D Rural Reality (18+) 0 210 613 1,696 3,480 0 15 15 12 26 E Senior Security (18+) 397 2,507 9,326 26,523 25,665 125 156 187 163 165 F Suburban Stability (18+) 750 2,218 8,794 23,120 24,590 296 173 221 178 199 G Domestic Success (18+) 471 2,632 5,896 17,518 22,151 135 149 107 98 130 H Aspiring Homemakers (18+) 572 3,383 10,461 23,834 26,279 151 176 176 122 142 I Family Basics (18+) 315 2,667 6,187 21,738 18,104 103 171 128 138 121 J Transient Renters (18+) 160 676 2,126 8,832 7,111 71 59 60 76 65 K Municipal Challenge (18+) 0 285 1,816 11,530 5,942 0 24 50 97 52 L Vintage Value (18+) 301 1,684 4,383 14,029 11,698 136 150 126 124 108 M Modest Traditions (18+) 657 2,544 8,481 15,278 15,439 337 257 277 153 162 N Urban Cohesion (18+) 0 0 1 9,783 933 0 0 0 85 9 O Rental Hubs (18+) 0 76 361 3,937 3,533 0 5 8 26 24 Adults 18+ estimate 2013 4,020 20,377 63,223 206,422 196,456 100 100 100 100 100

Mosaic Data Table (Residential) Count: Index: 0 - 0.5 0 - 0.5 Miles Miles A City Prosperity (18+) 0 0 B Prestige Positions (18+) 397 130 C Country Living (18+) 0 0 D Rural Reality (18+) 0 0 E Senior Security (18+) 397 125 F Suburban Stability (18+) 750 296 G Domestic Success (18+) 471 135 H Aspiring Homemakers (18+) 572 151 I Family Basics (18+) 315 103 J Transient Renters (18+) 160 71 K Municipal Challenge (18+) 0 0 L Vintage Value (18+) 301 136 M Modest Traditions (18+) 657 337 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 0 0 Adults 18+ estimate 2013 4,020 100

Numbers on competition points relate to the distance ranking in the competition table on page 8.

Competition Type Summary Table 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 Reporting Category Miles Miles Miles Miles Café / Wine Bar 0 0 1 13 Circuit Bar 0 0 2 24 Community Local 3 12 31 104 Dry Led 0 2 11 28 Branded Food Pub 0 2 6 17 Rural 0 0 0 1 Other 1 8 23 108 Total 4 24 74 295

Numbers on competition points relate to the distance ranking in the competition table on page 8.

Competition Type Summary Table 0 - 0.5 Reporting Category Miles Café / Wine Bar 0 Circuit Bar 0 Community Local 3 Dry Led 0 Branded Food Pub 0 Rural 0 Other 1 Total 4

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance

Distance Rank Pub name Address Owner Postcode Category (Miles)

N/A Shire Oak 261 Lichfield Road, Walsall Punch Taverns WS 9 9PB Punch Taverns 0.00 1 Shire Oak 261 Lichfield Road, Walsall Wood, Walsall Punch Pub Company WS 9 9PB Community Local 0.00 2 Royal Oak 68 Chester Road, Brownhills, Walsall Punch Pub Company WS 8 6DU Community Local 0.24 3 Anchor Inn 1 Chester Road, Brownhills, Walsall Marston's WS 8 6DP Community Local 0.33 4 Megan Du Boisson Community Centre Beacon Way, Walsall Wood, Walsall Independent Free WS 9 9HZ Other 0.49 5 Royal Exchange 27 Lichfield Road, Walsall Wood, Walsall Punch Pub Company WS 9 9NP Community Local 0.55 6 Brickmakers Arms Salters Road, Walsall Wood, Walsall Star Pubs & Bars WS 9 9JB Community Local 0.60 7 Boatmans Rest 20 High Street, Walsall Wood, Walsall Independent Free WS 9 9LP Community Local 0.83 8 Drunken Duck 55 High Street, Walsall Wood, Walsall Enterprise Inns WS 9 9LR Community Local 0.85 9 Black Cock Green Lane, Walsall Wood, Walsall Marston's WS 9 9BE Community Local 0.85 10 Old Swan Main Street, Stonnall, Walsall Mitchells & Butlers WS 9 9DX Dry Led 0.89 11 Royal Oak Main Street, Stonnall, Walsall Independent Free WS 9 9DY Community Local 0.93 12 King Street Progressive Club 27 King Street, Walsall Wood, Walsall Independent Free WS 9 9LN Other 0.96 13 Ogley Hay Working Mens Club 115 Ogley Road, Brownhills, Walsall Independent Free WS 8 6AN Other 1.00 14 Shoulder Of Mutton 15 Church Road, Brownhills, Walsall Enterprise Inns WS 8 6AA Community Local 1.03 15 Barons Court Hotel Walsall Road, Walsall Wood, Walsall Independent Free WS 9 9AH Other 1.09 16 Smithys Forge 7 Lichfield Road, Brownhills, Walsall Mitchells & Butlers WS 8 6HR Branded Food 1.13 17 Horse And Jockey 146 Walsall Road, Walsall Wood, Walsall Marston's WS 9 9AJ Dry Led 1.18 18 Swan Inn 93 Pelsall Road, Brownhills, Walsall Enterprise Inns WS 8 7DL Community Local 1.22 19 Mango Tree Chester Road, Walsall Independent Free WS 9 9HJ Other 1.23 20 Lazy Hill Tavern 196 Walsall Wood Road, Aldridge, Walsall Independent Free WS 9 8HB Community Local 1.28 21 Shimla Tandoori Restaurant 196c Walsall Wood Road, Aldridge, Walsall Independent Free WS 9 8HB Other 1.28 22 Terrace 9 Watling Street, Brownhills, Walsall Independent Free WS 8 6JR Other 1.43 23 Hussey Arms Chester Road North, Brownhills, Walsall Greene King WS 8 7JP Branded Food 1.43 24 Brownhills Community Association Deakin Avenue, Brownhills, Walsall Independent Free WS 8 7QG Other 1.45 25 Prince Of Wales 98 Watling Street, Brownhills, Walsall Star Pubs & Bars WS 8 7NP Community Local 1.64 26 Boat Inn Walsall Road, Summerhill, Lichfield Other Small Retail Groups WS14 0BU Dry Led 1.65 27 White Horse 10 Whitehorse Road, Brownhills, Walsall Admiral Taverns Ltd WS 8 7PD Community Local 1.70 28 Four Crosses Inn 1 Green Lane, Shelfield, Walsall Independent Free WS 4 1RN Community Local 1.71 29 Struggling Monkey Northgate, Aldridge, Walsall Marston's WS 9 8BD Community Local 1.72 30 Spring Cottage Lichfield Road, Shelfield, Walsall Unknown WS 4 1PS Community Local 1.81