Alex Katouzian Senior Vice-President, Product Management, Qualcomm Technologies, Inc.
The Qualcomm difference
Qualcomm Technologies, Incorporated. All Rights Reserved. Strategy for sustainable mobile technology leadership
Technology innovation System design approach Execution at scale
Qualcomm Technologies, Incorporated. All Rights Reserved. 2 Technology innovation
Industry-driven technology roadmap Maintaining control of key technology blocks
Qualcomm Technologies, Incorporated. All Rights Reserved. 3 Smartphones are changing consumer behavior Result of immediacy, portability, and connectedness
Text VoiceText Voice
Qualcomm Technologies, Incorporated. All Rights Reserved. 4 Smartphones are changing consumer behavior Result of immediacy, portability, and connectedness
Internet access News/ Text Voice Entertainment
Video Apps Maps Email/Calendar
Photography Shopping Movies Social networking
Qualcomm Technologies, Incorporated. All Rights Reserved. 5 Smartphones are changing consumer behavior Result of immediacy, portability, and connectedness 70+% 60+% Can’t leave the home without it Access their Facebook site via mobile phone ~80% 1B Play games on their phones Access social networks via mobile ~90% ~1/3 Use their phones to search Watch movies on their device at and shop least monthly ~80% ~80% Use phones to navigate Take pictures with mobile device instead of traditional camera* * This stat is specific to India and the frequency of taking pictures is a few times a week Qualcomm Technologies, Incorporated. All Rights Reserved. Sources: Facebook, Jan. ’13; SA, Apr.’12; 2012 Snapdragon Consumer Survey; 6 TIME Mobility Poll, in cooperation with QUALCOMM, Aug. ’12 User consumption of mobile data continues to rise
Smartphone LTE users consume Mobile operators Total traffic usage more under pressure growth ~50x Up to 2.3x 250x* 1000x More data traffic on More data usage from LTE Wireless data traffic growth Data traffic growth smartphone versus feature subscribers versus 3G over last 5 years phone in 2012
*AT&T Source: Cisco, Feb. ’13; Mobidia, Jan’12; AT&T Dec ’11 Qualcomm Technologies, Incorporated. All Rights Reserved. 7 Investing in technology leadership Enabling rich mobile experiences Power management PMIC System architecture
Multimedia >$14B Camera Audio/video Gesture Display invested in R&D last five Optimized processors fiscal years CPU GPU DSP
Wireless connectivity RF 3G/4G LTE modems Wi-Fi Location technologies
Qualcomm Technologies, Incorporated. All Rights Reserved. 8 Maintaining control of key technology blocks
Multimedia
Position Power Location Management
GPU RF
CPU Software/ HLOS
DSP Memory
Modem Connectivity
Qualcomm Technologies, Incorporated. All Rights Reserved. 9 System design approach
Custom designed mobile processors Mobile optimized system architecture Optimized software and broad OS support Comprehensive system level design for RF/modem
Qualcomm Technologies, Incorporated. All Rights Reserved. 10 System approach further differentiates our mobile solutions High performance at low power and thermal