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The Qualcomm Difference

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The Qualcomm Difference Alex Katouzian Senior Vice-President, Product Management, Qualcomm Technologies, Inc. The Qualcomm difference Qualcomm Technologies, Incorporated. All Rights Reserved. Strategy for sustainable mobile technology leadership Technology innovation System design approach Execution at scale Qualcomm Technologies, Incorporated. All Rights Reserved. 2 Technology innovation Industry-driven technology roadmap Maintaining control of key technology blocks Qualcomm Technologies, Incorporated. All Rights Reserved. 3 Smartphones are changing consumer behavior Result of immediacy, portability, and connectedness Text VoiceText Voice Qualcomm Technologies, Incorporated. All Rights Reserved. 4 Smartphones are changing consumer behavior Result of immediacy, portability, and connectedness Internet access News/ Text Voice Entertainment Video Apps Maps Email/Calendar Photography Shopping Movies Social networking Qualcomm Technologies, Incorporated. All Rights Reserved. 5 Smartphones are changing consumer behavior Result of immediacy, portability, and connectedness 70+% 60+% Can’t leave the home without it Access their Facebook site via mobile phone ~80% 1B Play games on their phones Access social networks via mobile ~90% ~1/3 Use their phones to search Watch movies on their device at and shop least monthly ~80% ~80% Use phones to navigate Take pictures with mobile device instead of traditional camera* * This stat is specific to India and the frequency of taking pictures is a few times a week Qualcomm Technologies, Incorporated. All Rights Reserved. Sources: Facebook, Jan. ’13; SA, Apr.’12; 2012 Snapdragon Consumer Survey; 6 TIME Mobility Poll, in cooperation with QUALCOMM, Aug. ’12 User consumption of mobile data continues to rise Smartphone LTE users consume Mobile operators Total traffic usage more under pressure growth ~50x Up to 2.3x 250x* 1000x More data traffic on More data usage from LTE Wireless data traffic growth Data traffic growth smartphone versus feature subscribers versus 3G over last 5 years phone in 2012 *AT&T Source: Cisco, Feb. ’13; Mobidia, Jan’12; AT&T Dec ’11 Qualcomm Technologies, Incorporated. All Rights Reserved. 7 Investing in technology leadership Enabling rich mobile experiences Power management PMIC System architecture Multimedia >$14B Camera Audio/video Gesture Display invested in R&D last five Optimized processors fiscal years CPU GPU DSP Wireless connectivity RF 3G/4G LTE modems Wi-Fi Location technologies Qualcomm Technologies, Incorporated. All Rights Reserved. 8 Maintaining control of key technology blocks Multimedia Position Power Location Management GPU RF CPU Software/ HLOS DSP Memory Modem Connectivity Qualcomm Technologies, Incorporated. All Rights Reserved. 9 System design approach Custom designed mobile processors Mobile optimized system architecture Optimized software and broad OS support Comprehensive system level design for RF/modem Qualcomm Technologies, Incorporated. All Rights Reserved. 10 System approach further differentiates our mobile solutions High performance at low power and thermal ! " SW tools and APIs Mobile software ! " SW and compiler optimization ! " Broad OS support Optimized mobile solution Mobile optimized ! " System fabric/interconnect system architecture ! " Cache and memory design ! " SW vs. HW acceleration Custom designed ! " Micro-architecture mobile processors ! " Circuit design ! " Transistor level design Power optimization throughout the system the system throughout optimization Power Qualcomm Technologies, Incorporated. All Rights Reserved. 11 Custom designed mobile processors Innovation independence to enable superior mobile experience Purpose built for mobile Krait aSMP “asynchronous SMP” FlexRender™ Unified shader architecture Adreno Latest graphics and compute APIs Advanced multimedia instructions Hexagon Hexagon access program Qualcomm Technologies, Incorporated. All Rights Reserved. 12 Mobile optimized system architecture Right workload for the right processor, efficiently utilizing heterogeneous processors Camera Custom designed compute cluster MMUDisplay MMU JPEG Krait Krait Adreno CPU CPU Hexagon RF, MMU Video GPU DSP Krait Krait Wi-Fi & GPS BB Bluetooth, MMU Other CPU CPU FM MMU MMU MMU MMUs Designed for ease Multimedia fabric 2MB L2 System fabric of data sharing between processors Designed for heavy graphic loads and concurrent use cases Fabric & memory controller Modem Memory scheduling for high utilization & low latency Snapdragon 800 LPDDR3 LPDDR3 Qualcomm Technologies, Incorporated. All Rights Reserved. 13 Custom designed high end experience across all tiers Bringing the latest technical innovations deeper into portfolio Premium mobile computing devices Snapdragon 800 including: tablets, smartphones, and Smart TVs. Mid-high tier smartphones Snapdragon 600 and tablets. Snapdragon 400 High volume smartphones and tablets. Entry level smartphones and Snapdragon 200 tablets. Qualcomm Technologies, Incorporated. All Rights Reserved. 14 Broad support for high level operating systems Snapdragon 800 Snapdragon 600 Mainline software support Snapdragon 400 Snapdragon 200 Source: Qualcomm data. WindowsQualcomm andTechnologies, the Windows Incorporated. logo are All trademarks Rights Reserved. of the Microsoft group of companies. 15 A recent example—new Facebook home optimization System-level performance enhancements related to key Snapdragon technologies Cover feeds New Facebook home— App launcher optimized for Qualcomm Snapdragon ! " Better overall performance Integrated ! " Lower power usage Messaging home & chat screen ! " Better data transfer Qualcomm Technologies, Incorporated. All Rights Reserved. 16 Snapdragon Quad core CPUs outperform competitor Quad core CPUs Multimedia and gaming Web browsing App performance GLBenchmark 2.7 Vellamo 2.0 Quadrant 2.0 +324% (T-Rex HD offscreen) +28% +67% +189% 3DMark graphics +22% SunSpider +84% Geekbench 2 +157% 3DMark Ice Storm +39% Kraken +73% CF-Bench +58% AnTuTu 3.1 Source: Anandtech, Engadget April 2013 Qualcomm Technologies, Incorporated. All Rights Reserved. 17 System approach for 3G/4GLTE/modem technologies Technology leadership across the board Modem technology leadership ! " 3rd Gen LTE modem ! " Multimode, multiband support + ! " Advanced features Superior performance ! " Throughput / voice quality ! " Power / thermals ! " Mobility / reliability + Commercial maturity ! " Highly integrated ! " Extensive IOT and optimization ! " Large-scale deployments Qualcomm Technologies, Incorporated. All Rights Reserved. 18 Our unique advantage Hiding the complexity underneath the most seamless mobile connectivity Radio frequency bands 29 19 23 24 26 27 28 Connectivity Wi-Fi BT GPS 21 22 33 35 36 37 38 7 10 11 12 2 3 5 6 4 8 9 1 18 25 20 34 39 40 41 42 43 13 14 17 44 EV-DO GERAN CDMA 1x UMTS TD-SCDMA LTE TDD LTE FDD Handover techniques (multiple can apply in each case) Handover combinations (hypothetical examples) System selection PS handover Reselection LTE FDD 2G/3G Blind redirection CS fallback Single radio VCC Redirection w/ measurements CSFB w/ SI tunneling Qualcomm Technologies, Incorporated. All Rights Reserved. LTE TDD 19 LTE carrier aggregation (CA) Designed to solve band fragmentation, addressing growing number of CA band combinations More TDD+FDD Inter-band spectrum Present 45 60+ Future Combinations CA Complexity Combinations Intra-band Uplink aggregation Expected to be available in commercial devices by mid-year 2013, enabled by: ! Snapdragon 800 processor (8974) ! Gobi 4G LTE advanced modem (MDM 9x25) ! WTR1625L world mode RF transceiver * *WTR1625L supports all cellular modes and bands that are currently fully specified in 3GPP. An additional, much smaller WFR1620 receive-only companion chip is required for implementationQualcomm Technologies, of carrier Incorporated. aggregation All Rightswith WTR1625L. Reserved. 20 Introducing the first truly global RF solution for 4G LTE devices RF360 front end architectural solution One solution Designed for: Advantages Multiband, Multimode all modes all bands Single SKU Power Antenna Envelope matching power Performance Processor tuner tracker Modem Size RFIC Reduced development time PMIC Power amp & antenna RF POP switch *AsQualcomm compared Technologies, to the previous Incorporated. Qualcomm All Rights RF Reserved.solution. 21 Comprehensive system-level solution Modem, AP, sensors and RF work together to enable superior mobile experience Sensors Sensor inputs AP enhance antenna Envelope power tracker tuner performance QFE QFE 15xx 11xx Antenna ModemModem matching tuner WTR Modem assists 1625L Antenna tuner dynamically antenna matching compensates to overcome Transceiver tuner & envelope power tracker impediments QFE23xx Power (e.g. hand) amplifier Sensors Qualcomm Technologies, Incorporated. All Rights Reserved. RF front-end 22 Execution at scale Quick design cycles Bringing leading technology to all tiers Technology leadership Qualcomm Technologies, Incorporated. All Rights Reserved. 23 A history of mobile firsts 2008 2010 2011 2012 ! 1st 1 GHz ! 1st 1.4 GHz ! 1st & Only ! 1st Integrated Scorpion CPU Scorpion CPU aSMP Dual Core 3G/4G Multimode ! 1st Integrated ! 1st Integrated ! 1st on 28nm 3G Multimode GPS + GLONASS ! Krait 200 CPU ! Krait 300 CPU Qualcomm Technologies, Incorporated. All Rights Reserved. 24 Snapdragon processors: a solution for every tier Snapdragon 800 Snapdragon 600 Snapdragon 400 Snapdragon 200 Premium mobile computing devices Mid-high tier smartphones High volume smartphones Entry level smartphones and including: tablets, smartphones, and tablets. and tablets. tablets.
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