(310) 923-8508 [email protected] Jeff Nicholas http://jeff-nicholas.com | LinkedIn

Multi-disciplined creative executive at the crossroads of creative, technology, entertainment and marketing for the last 18+ years, with a wide array of practical, hands-on leadership, creative, marketing and production experience.

Leading. Conceptualizing. Making. Delivering. On budget, on time, at the highest creative level. Always + forever. � � �

Conceptualized, pitched, and executed AR experiences for [2019 - Present] Live Nation Hyundai at Music Midtown — the first-ever AR livestream — VP, CREATIVE DIRECTOR and Verizon with The Chainsmokers — the first-ever interactive 5G-powered AR concert experience. Create and pitch campaigns for global clients, resulting in Conceptualized, pitched and executed a variety of multimillion dollar sales and partnerships. additional XR initiatives, including critically acclaimed work Lead creative initiatives for existing partnerships with Uber, with Hulu, Oculus, Red Bull and NextVR, as well as the PayPal, Honda and Cisco. launch of a highly adaptable AR platform for live events that is revolutionizing how fans interact with artists and events Bring a unique perspective rooted in a hybrid of creative, globally. innovation, biz dev and strategy to our Integrated Marketing division, increasing sales, work quality, market perception, and client satisfaction.

Continue to improve our division’s internal perception as thought leaders and develop award winning work through Create + Destroy [2016 - 2017] creative leadership and mentoring of a team of in-house and FREELANCE CD / DIRECTOR freelance creatives.

Work as part of senior leadership to further integrate our Directed commercial, music video and VR projects for marketing solutions, creative, strategy, production, Hulu, Oculus, CBS News, Live Nation, Hoonigan Racing/ measurement, insights, brand management and sales Ford Performance, Justin Timberlake, Dreamworks, RCA divisions to increase sales and client retention. Records, The Marketing Arm, Blue Diamond Almonds, USA Swim, + Budweiser.

Live Nation [2017 - 2019] [2016] VP, CREATIVE, INNOVATION vantage.tv DIRECTOR, XR CREATIVE + PRODUCTION EVP, STRATEGY, CREATIVE + GROWTH

Conceptualized, pitched, and executed the Samsung Helped conceptualize and execute Goldenvoice and “Unframed” VR livestream with Coldplay — in partnership Google’s first Coachella VR livestream in 2016, leading to with Publicis and R/GA — touted as “the defining VR contract renewal for 2017-2019 as well as additional multi- moment of 2017.” The largest and most viewed VR year contracts with new clients such as Red Bull and livestream production executed to date, it was shortlisted competitors C3 Presents/Live Nation for VR livestreams of for a Cannes Lions “Innovation in Branded Content” award. Lollapalooza, Austin City Limits, and Voodoo Festival.

1/2 (310) 923-8508 [email protected] Jeff Nicholas http://jeff-nicholas.com | LinkedIn

The Uprising Creative [2007 - 2016] Bill Silva Mgmt [2002 - 2004] CHIEF EXECUTIVE OFFICER ARTIST MANAGER EXECUTIVE CREATIVE DIRECTOR TOUR MANAGER DIRECTOR MERCHANDISE DIRECTOR

Lead the company through 9 years of double-digit growth, Assistant Tour Manager for Unwritten Law in support of the acquisition of 2 competitors, expansion into 4 their 2002 album Elva, ensuring smooth global operations. additional markets, the launch of 3 satellite businesses, and Tour Manager for Jason Mraz in support of his 2002 album the development of a client roster including some of the Waiting For My Rocket To Come, developing touring systems most culturally relevant entities in the world. and processes that elevated his touring from opening sets to As the creative and media landscape evolved, helped sold out headline shows in a matter of months. expand the service offering from the initial design and Helped drive the career of Gary Jules as Manager, leading to branding services to an integrated approach covering a 2003 UK Christmas # 1 for his cover of Tears For Fears’ strategy, digital/interactive, experiential, content, and Mad World, and a favorable record deal in the US with innovation, leading to a wide array of high-profile contracts, Universal Records. critical acclaim and multiple awards. Developed creative and operational systems for artist Personally creative directed and/or directed campaigns, merchandise offerings, increasing sales by 40-50%. content and experiences for Apple Music, Justin Timberlake, Nixon Watches, Rihanna, Legendary Pictures, Linkin Park, AB InBev, Sony Records, Priyanka Chopra, and many more.

In response to constantly evolving mediums and content innovations, launched a VR division in 2015 (VEHICLEvr) to University Of Nevada - Las Vegas develop and execute VR/360° content and experiences for BA, GRAPHIC DESIGN a wide range of clients, leading to critical acclaim and a variety of creative and technical “industry firsts.” Authentic Artists [2019 - Present] ADVISOR Silva Artist Mgmt [2005 - 2007] DIRECTOR, CREATIVE, MERCHANDISE, TOUR PortalsXR [2019 - Present] MARKETING + SPECIAL CREATIVE PROJECTS ADVISOR Drove creative, merchandise, tour marketing and special creative projects for all of the firm's clients (AFI, Beastie Boys, Beck, Foo Fighters, Jimmy Eat World, Nirvana, Carson Center for Emerging Queens Of The Stone Age, Ryan Adams, Sonic Youth, Tenacious D, and The Mars Volta), leading to a wide variety Media Arts [2017 - Present] of measurable results including sold out tours, 50-75% increases in merchandise sales, and highly sought after ADVISORY COUNCIL MEMBER creative packaging / limited edition product collaborations.

Developed a limited-run brand — Hooves Footwear — for [2017 - Present] partners Dave Grohl, Gravis Footwear, and producer Nick Techstars Music Raskulinecz, leading it to worldwide endorsements, instant MENTOR sell-outs, and major international retail placements.

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