Launch of ‘Take Control’ Consumer awareness campaign

Updated 22nd January

Broadcast Ireland AM

Media Source: TV3 Presenter: Mark Cagney / Laura Woods Duration (min.): 7:00 Interview with Dr. Christian Jessen on the launch of ‘Take Control – a campaign to raise awareness of the problem of premature ejaculation which as many as one in five Irish men suffer from. http://www.tv3.ie/ireland_am_video.php?locID=1.65.74&video=74984 The Last Word

Media Source: Radio Presenter: Matt Cooper Duration (min.): 7:00 Take Control Campaign Men’s sexual health and problem of premature ejaculation which as many as one in five Irish men suffer from. Today the Take Control Campaign was launched to help men with this condition. Interview with Dr. Christian Jessen, Presenter, Channel 4’s Embarrassing Bodies. Interview: Dr. Ted McDermott, Consultant Urologist. The Michael Reade Show LMFM

Interview with Trish Murphy on TakeControl.ie and premature ejaculation Print

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bit.ly/19N7RZE Online article 1 21 JANUARY 2014 Love it or hate it, there's no denying Embarrassing Bodies is compulsive viewing. And according to host Dr Christian Jessen our desire to find out about other people darkest secrets is the key to it's success. "I think voyeurism is definitely part of the shows success," Dr Christian said. "We're all nosey and love knowing what's going on in people's lives. We love hearing what's wrong with people.“ "But there is also a feel good factor. Most health shows are competitive - there's a winner or a loser - there is none of that on Embarassing Bodies. We're helping people." "We brought Embarrassing Bodies to Ireland once and I think that while Irish people love to talk there is stills sense of Catholic guilt when it comes to chatting about their bodies," he told the Irish Independent. Dr Christian was talking at the launch of men's sexual health website www.takecontrol.ie which aims at reducing the taboo surrounding premature ejaculation. http://bit.ly/1jnco8s "Talking about PE is key," he said.

Online article 2 KIRSTY BLAKE KNOX – 22 JANUARY 2014

It’s the sense of ‘Catholic guilt’ that holds Irish people back from discussing their sexual health issues, according to well-known doctor and TV presenter Dr Christian Jessen.

The doctor, who is best known for appearing on popular UK TV show ‘Embarrassing Bodies’ said he believes Irish people are reluctant to talk about sex.

“When it comes to health, I think the Irish are happy to do it but you do have a sense of Catholic guilt deep down inside that makes you slightly reluctant to talk about sexual problems in a way,” Dr Jessen told the Irish Independent.

“They are the same problems as the rest of us, but you just have to work a little bit harder to get it out of you.”

The doctor said he believes ‘Embarrassing Bodies’ is a television hit because it’s a ‘feel-good’ show.

“We try and deal with common problems but also, unlike many shows, it’s a feel-good show because people come back and they’re better and they’re healthy.

“Most TV shows now are saying, ‘you’re not good enough, you’re out’.” http://bit.ly/19NgqDV

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Dr Christian Jessen, presenter of Channel 4′s Embarrassing Bodies, helped launch a new public awareness campaign to help those suffering from premature ejaculation. Takecontrol.ie aims to help take the taboo out of PE, a condition that effects one in five men.

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