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Johan Andrés Castillo García Catalina López Fernández Santiago González Castillo

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Johan Andrés Castillo García Catalina López Fernández Santiago González Castillo Laboratorio para el fortalecimiento y difusión de Podcast en Colombia -PODCASTLAB- Autor(es) Johan Andrés Castillo García Catalina López Fernández Santiago González Castillo Trabajo presentado como requisito para optar por el título de Especialista en Gerencia y Gestión Cultural Director Luis Enrique Izquierdo Reyes Rubiela Gómez Gómez Escuela de Ciencias Humanas Especialización en Gerencia y Gestión Cultural Universidad del Rosario Colombia 2021 CONTENIDO RESUMEN EJECUTIVO ............................................................................................................. 5 1. INTRODUCCIÓN ............................................................................................................... 6 1.1. Descripción del Proyecto ..................................................................................................... 6 2. GLOSARIO ........................................................................................................................ 9 2.1. Laboratorio cultural ............................................................................................................. 9 2.2. Observatorio........................................................................................................................ 9 2.3. Plataforma virtual .............................................................................................................. 10 2.4. Podcast .............................................................................................................................. 10 2.5. Podcaster ........................................................................................................................... 11 2.6. Podcasting ......................................................................................................................... 11 2.7. Cocreación ......................................................................................................................... 12 2.8. Formación.......................................................................................................................... 12 2.9. Circulación ......................................................................................................................... 13 2.10. Creación ......................................................................................................................... 13 2.11. Investigación.................................................................................................................. 13 2.12. Comunidad .................................................................................................................... 13 3. JUSTIFICACIÓN ............................................................................................................... 14 3.1. Líneas de acción ................................................................................................................ 15 3.1.1. Circulación y difusión ................................................................................................. 15 3.1.2. Sostenibilidad del sector ............................................................................................ 16 3.1.3. Desarrollo del Observatorio de Podcast en Colombia ............................................... 17 4. ANTECEDENTES ............................................................................................................. 18 4.1. El Podcast en Colombia: .................................................................................................... 18 4.2. Laboratorios Culturales ..................................................................................................... 19 5. PLANTEAMIENTO DEL PROBLEMA ................................................................................. 26 6. OBJETIVOS ..................................................................................................................... 26 6.1. Objetivo general ................................................................................................................ 26 6.2. Objetivos específicos ......................................................................................................... 27 7. MARCO TEÓRICO ........................................................................................................... 27 7.1. Gestión Cultural ................................................................................................................. 27 7.2. Industria cultural ............................................................................................................... 28 7.3. Economía creativa ............................................................................................................. 29 7.4. Economía naranja .............................................................................................................. 31 7.5. Historia del podcast ........................................................................................................... 32 7.6. ¿Qué es un podcast? ......................................................................................................... 33 7.7. Plataformas de podcasting ................................................................................................ 35 7.8. Diferenciación con la radio ................................................................................................ 37 7.9. Observatorios sociales ...................................................................................................... 38 7.10. Observatorios Culturales ............................................................................................... 39 7.11. Inteligencia colectiva ..................................................................................................... 40 8. MARCO LEGAL ............................................................................................................... 41 8.1. Hacía los derechos culturales ............................................................................................ 41 8.2. Declaración de Friburgo .................................................................................................... 42 8.3. Legislación Cultural en Colombia ...................................................................................... 44 8.4. Ley General de Cultura ...................................................................................................... 45 8.5. Política de Comunicación/Cultura ..................................................................................... 45 8.6. Política de Cultura Digital .................................................................................................. 46 8.7. Objetivos de Desarrollo Sostenible ODS ........................................................................... 47 8.8. Industrias Culturales y Economía Creativa ........................................................................ 48 8.9. Propiedad Intelectual ........................................................................................................ 49 9. METODOLOGÍA .............................................................................................................. 50 9.1. Contexto de aplicación ...................................................................................................... 51 9.1.3. Entrevista Ministerio de Cultura ................................................................................ 52 9.1.4. Entrevista Alejandro Vargas ....................................................................................... 54 9.1.5. Sebastián Ríos ............................................................................................................ 55 10. MODELO DE GESTIÓN:................................................................................................... 55 10.1. Objetivo 1: Desarrollar una estrategia de comunicación a partir de un sitio web para el proyecto de Laboratorio de Podcast en Colombia ........................................................................ 56 10.2. Objetivo 2. Estructurar un proceso formativo sobre podcast enfocado hacia la sostenibilidad, para podcasteros colombianos ............................................................................. 57 10.3. Objetivo No. 3. Crear un Observatorio de Podcast en Colombia. ................................. 60 11. RECURSOS ...................................................................................................................... 63 11.1. Recursos Físicos ............................................................................................................. 63 11.2. Recursos Financieros ..................................................................................................... 63 11.3. Recursos Humanos ........................................................................................................ 63 11.4. Recursos tecnológicos ................................................................................................... 64 12. INDICADORES ................................................................................................................. 64 13. PRESUPUESTO ............................................................................................................... 65 13.3. Presupuesto para el desarrollo del observatorio .......................................................... 68 13.4. Presupuesto Recursos Humanos ..................................................................................
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