WEA in European CD Push
SM 14011 NEWSPAPER B8O*96FEENLYMUNTOO rARBC !WPM( f,ULENLV 03 10 3-140 ELM UC."Y LONE BEACH CA 90807 r A Billboard Publication The International Newsweekly Of Music & Home Entertainment April 14, 1984 $3 (U.S.) BIG FIRST MONTH WEA In European CD Push Music Dealers Key Lower Player Cost Seen Luring Youth K -tel Computer Arm By IRV LICHTMAN CD buyer of "increasingly younger national levels; four -color posters, age, with the market now stretching and p -o -p material. In addition, more By STEVEN DUPLER NEW YORK -Eleven WEA com- from adolescents to audiophiles and than a million four -color booklets panies in Europe have launched a classical enthusiasts," according to have been printed for insertion in all NEW YORK -K -tel Software ducing the software into such mass broad -based, long- running marketing Jurgen Otterstein, WEA Europe new CD releases and use as in -store Inc., a newly formed computer soft- market outlets as Pathmark super- campaign for Compact Disc software marketing director. The emergence giveaways. ware division of K -tel International markets. to take advantage of dramatically of younger CD fans, Otterstein notes, The campaign involves WEA com- Inc., is making a direct bid for a pres- The software is marketed under lower hardware prices (Billboard, largely results from "the continued panies in England, Germany, France, ence in major record /tape stores. three brand names: Xonex cartridge March 24). downward trend in hardware Belgium, Spain, Holland, Italy, Swit- In its first month, the new division games, K -Tek budget software, and Tagged "Adventures In Modern prices," thus producing a CD market zerland, Austria, Sweden and Den- says it has shipped $1 million worth K -tel medium priced personal and Sounds: WEA Stars On CD," the that is changing rapidly.
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