The Tobacco Leaflet

DIVISION OF TOBACCO USE PREVENTION AND CONTROL IOWA DEPARTMENT OF PUBLIC HEALTH

October 2008

‘What Town is Next’ finds national attention, controversy

Are terrorists taking out paid IOWA YOUTH TOBACCO SURVEY advertising announcing the tragic end of a small Iowa This bi-annual survey has town? Or is there something already hit schools across the state and will be far less devious at work? administered through the end In the final days of of December by the September, the Just University of Northern Iowa. Eliminate Lies (JEL) youth The data is used to determine tobacco advocacy group tobacco use prevalence rates started a new campaign to among junior high and high raise awareness of the school student in the state. deaths caused by smoking. This year more schools are “We selected three towns A screen shot from JEL’s newest advertising campaign at participating then ever that had populations similar www.whattownisnext.com. before as the survey goes to number of people killed digital. every day in the United thought up by youth and The campaign has raised so States by tobacco, which is implemented by ZLR much attention that it has If a school in your area was about 1,200,” said Garin IGNITION, the marketing been covered by media chosen, be sure to help out Buttermore, JEL coordinator. firm that has been producing outlets across Iowa and even anyway you can. JEL advertising campaigns nationally on CNN and For more information, contact Buttermore said that this for a several years. MSNBC. latest campaign was an idea Maggie O’Rourke at 515- 281-4526. JEL youth have toxic, but fun, state fair event

With over 60 cancer causing names and where the only to come out with two chemicals in secondhand chemicals are commonly signs that read “There are smoke and a couple hundred found, like Benzene; Left- Rounding up a deadly 63 cancer-causing toxins in chemical poisons, members of the Just commonly found in gasoline, Big Tobacco’s products” and Eliminate Lies (JEL) executive detergents, and pesticides. ”If Big Tobacco won’t clean it Right - JEL Youth in council and guests traveled up, we will.” to the Iowa State Fair to Just when fairgoers were HAZMAT suits ‘Clean Up’ Big Tobacco. trying to wrap their minds around what Twenty-five youth gathered was going on, five one-by-one into a large Hazmat suited group in front of the individuals, grandstand entrance. They scattered the gained the fairgoers’ interest chemical- with safety green t-shirts, represented youth each with different chemical from their area, The Tobacco Leaflet October 2008

New Look, More Information at QuitlineIowa.org Starting August 14, getting person coming to us for help.” information on Quitline Iowa got a lot easier. The new site has a lot to offer for those working in The revamped site aims to tobacco prevention. Of appeal to potential quitters particular interest is the area by tackling the addiction with of the site for clinicians, which a friendly approach. has everything from downloadable fact sheets to “The last thing someone presentations for medical wants is a lecture,” said providers. Jeremy Whitaker, tobacco cessation coordinator. “The “I’m sure if people poke typical five-year old knows around the new site for 10 that smoking is bad for them, minutes, they will be The front page of the new Quitline Iowa Web site. so we try not to waste a lot surprised by what all is of time by laying guilt on the available,” said Whitaker.

Early evaluation data from Quitline and Clinical Cessation OVER 90% OF Letting go of a tobacco show promising results. percentage of heavy smokers QUITLINE IOWA addiction is not easy. No one (30+ cigarettes daily) AND CLINICAL knows that more than the Quitline Iowa polling showed dropped from 34.8% to University of Northern Iowa that three months after their 10.8%. Participants were CESSATION Center for Social and first call, more than 20% of also more likely to wait PROGRAM Behavior Research clients had not smoked in the longer in the morning to have (UNI/CSBR). last 30 days. Almost 70% of their first cigarette. CLIENTS WOULD clients said they smoked less RECOMMEND THE A published report of three than they had before their Over 90% of Quitline Iowa months of data from Quitline first call. and Clinical Cessation PROGRAM TO A Iowa and the Clinical program clients would The Clinical Cessation FRIEND. Cessation program through recommend the program to a the Iowa Nebraska Primary program has shown similar friend who wanted to quit Care Association (IA/NEPCA) results. While the quit rates smoking. were about the same, the

Change of Regional CHC’s Although it was probably Tobacco Division needed to Redesigning Public Health invisible to most of you, there completely reexamine the (http://www.idph.state.ia.us/ was a major shake-up in the partnership map. rphi). Tobacco Division during the first week of September. Brent Saron and Don Owens What was left was a new started the process by map and a new division of With new partnerships changing regions. Then internal responsibility. The starting the new grant cycle, Jerilyn Quigley reluctantly new map is available online shifts of internal duties, and gave up some of her (http://www.idph.state.ia.us/ Brent Saron needing to move responsibilities because of an webmap/default.asp?map=t to Western Iowa, the increasingly prominent role in obacco).

Page 2 The Tobacco Leaflet October 2008

Cass County JEL/YEL at Atlanticfest By Karla Akers in abiding by the new law. Iowa information and quit kits to those who Atlantic- Since Iowa has This is just one of the ways were ready to be become smoke-free in July, that the Atlantic JEL/YEL tobacco-free. the JEL/YEL group in Cass group has helped Iowa County has been busy become smoke-free. The Other JEL/YEL events helping educate the public JEL/YEL students held a for Cass County will about the new law in their street-marketing event at the include a float in the own way. The group went to town celebration Atlanticfest, homecoming parade, a handful of the local where many families attend which will consist of businesses on July 1st and to eat, watch local shoes and signs replaced the old ash trays entertainment, shop and showing the number for a vase of flowers with a enjoy a large car show. The of people that die Cass County JEL/YEL youth at Atlanticfest thank you for healthier students had a pledge wall from tobacco cleaner air. With the collecting pledges to remain related diseases and passing of the new law in tobacco free, a “count the a CSI (Crime Scene Iowa the students wanted to cost” activity and gave out Investigation) event to recruit let the businesses know that camouflage stickers and new members to JEL & YEL they appreciate their efforts pencils along with Quitline chapters.

Priority Population Networks take shape Reaching disparate States that have higher organizations that will work “WE HAVE FIVE populations is not always smoking rates than the rest of statewide to reach groups FANTASTIC easy. Some are close knit country. The CDC has that have been difficult for us communities that do not identified six groups in to reach in the past,” said ORGANIZATIONS embrace outreach workers. particular: Low-Income, Sieglinde Prior, CHC and THAT WILL Some are concealed and Native American, Asian- coordinator of Priority hard to reach. And some do American, African American, Population Networks. WORK not speak the same language Hispanic, and Lesbian, Gay, STATEWIDE TO as most Iowans. Bisexual, and Transgender. These organizations (see page 4) will spend the first REACH GROUPS Due to these problems and Starting July 1, Iowa has year of their three-year THAT HAVE BEEN effective marketing some new allies in the effort grant conducting planning campaigns of tobacco to reach these communities. and assessment activities. DIFFICULT FOR US companies, there are IN THE PAST.” populations in the United “We have five fantastic

Smokefree Air Act Update Iowa has had a smokefree Site visits to establishments violation. law for three months now, that have received valid and tobacco division staff complaints or NOV letters- The administrative rules have been working to keep Partnership visits: 112 committee will meet on up with the complaints, Law Enforcement visits: 10 October 14 to review comments, and requests for potential amendments information from the public. So far, 213 businesses have of the rules that are in been sent their first letter of place to enforce the July 1 to Sept. 19: potential violation, 23 Smokefree Air Act. Total questions/comments businesses have been sent They will take into account about the SFAA: 4800 their second letter of the comments submitted by Complaints on potential potential violation, and 7 the public online and at violations: 1137 businesses have been sent public comment meetings. their third letter of potential Page 3 Priority Population Networks Contact Information Aberdeen Area Tribal Chairmen’s Health Employee & Family Resources – Zachary Wilson, MSW Board (AATCHB) – Native American Gay/Lesbian/Bisexual/Transgender 1410 6th Avenue Priority Population Director of Community Services Des Moines, IA 50314 Network Director: Favian Kennedy Monica Wilke-Brown Phone: 515-288-4742 1770 Rand Road Rapid City, SD 57702 (see contact information above) Fax: 515-284-5886 Phone: 605-721-1922 extension 112 email: [email protected] Fax: 605-721-1932 Tobacco Prevention Specialist email: [email protected] Stephanie Baker Tobacco Prevention Specialist: Ritu Gupta 1446 Martin Luther King Jr. Pkwy 1410 6th Avenue Tobacco Coordinator: Manuela Maldonato Des Moines, IA 50314 Des Moines, IA 50314 1770 Rand Road Phone: 515-471-2311 Phone: 515-288-4742 Rapid City, SD 57702 Fax: 515-243-5879 Fax: 515-284-5886 Phone: 605-721-1922 email: [email protected] Email: [email protected] Fax: 605-721-1932 email: [email protected] Proteus, Inc. – Hispanic/Latino Priority Population Network Coordinator Upcoming Regional Meetings Employee & Family Resources – Asian Juan Cadenillas American Proteus Inc. October 21 Director of Community Services 3850 Merle Hay Road Suite 500 9:30 – 11:30 Wright County Monica Wilke-Brown Des Moines, IA 50310-1322 (Belmond Talbot Library) 1446 Martin Luther King Jr. Pkwy Phone: 515-271-5306 ext 129 2:30 – 4:30 Fayette County Des Moines, IA 50314 Fax: 515-271-5309 (Fayette Community Library) Phone: 515-471-2335 [email protected] October 23 Fax: 515-243-5879 2:30 – 4:30 Warren County email: [email protected] Tobacco Prevention Specialist: Cesar DeLeon (Indianola Public Library) 2850 Merle Hay Road October 29 Tobacco Prevention Specialist Merle Hay Tower, Suite 500 9:30 – 11:30 Pottawattamie County Cheng Xiong Des Moines, IA 50310-1322 (Walnut Visitor Center) 1446 Martin Luther King Jr. Pkwy Fax: 515-271-5309 ext 125 3:00 – 5:00 Cherokee County Des Moines, IA 50314 email: [email protected] (Cherokee Regional Medical Center) Phone: 515-471-2314 October 30 Fax: 515-243-5879 Urban Dreams – African American 9:30 – 11:30 Johnson County email: [email protected] Priority Population Network Director (Coral Ridge Mall)

NWITFC peddles prevention Tobacco Division Quick Notes

The Northwest Iowa Tobacco Free Coalition (NWITFC), Deb Weiser - Aaron Swanson. He will also comprised of five counties in northwest Iowa, participated The Tobacco pace the 3-hour runners in the in the Register’s Annual Great Bike Ride Across Iowa Division’s long- Des Moines Marathon on (RAGBRAI). Named “Team Kick Butts,” this group of 28 time October 19. volunteers and JEL members rode across the state administrative promoting tobacco awareness. assistant Cessation Advisory The team was able to share many facts about the retired in Committee - Will be working tobacco companies, their products and practices, as well August. A with the American Cancer as IDPH’s efforts to prevent tobacco use through programs Deb Weiser farewell party Society on the Great such as JEL and Quitline Iowa. will be held on October 3 at American the Lucas Building. A Smokeout. permanent replacement will Jeremy be hired in October. Whitaker - Brent Saron - Prepares for his Recently upcoming move to Council became a Bluffs. He will be working out first-time Jeremy Whitaker - of a home office in the homebuyer Editor-in-Chief. Southwest Region by the end and is of the year. getting married on October 25. He will be on vacation Rob Semelroth - Takes over for one entire day after his CDC Chronicle reporting from wedding. What a romantic!

“Team Kick Butts” RAGBRAI riders

The Tobacco Leaflet is the newsletter of the Division of Tobacco Use Prevention and Control. Unless noted, all articles are written by division staff. If you have comments or suggestions, send them to Jeremy Whitaker at 515-281-4517 or [email protected]