Franchise Strategy/Marketing BAD TEACHER
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Franchise Strategy/Marketing Sony Pictures Television 4/5/13 BAD TEACHER 1/2 hr. Comedy (single camera). CBS. Quantity Entertainment. Status: Pilot ordered Schedule: 3/18-27 Delivery date: 4/26 Current Rights: International & Domestic CREATIVE AUSPICES Gene Stupnitsky (The Office) Lee Eisenberg (The Office) Hilary Winston (Happy Endings, Community) Sam Hansen (Tiny Apartment) Jimmy Miller (Bad Teacher film) CAST & CHARACTERS Ari Graynor as MEREDITH DAVIS – hot, confident, unapologetic former trophy wife who becomes a teacher to find a new man after her husband leaves her without a dime. Katie Walder as BRIE – trophy wife, Meredith’s best friend and confidant. David Alan Grier as PRINCIPAL CARL GAINES – sweet, well-meaning but clueless. Easily duped by Meredith's charms and oblivious to her agenda in which she believes she has the best interests of the kids at heart. Divorced; has created a support group. Ryan Hansen as JOEL – shorts-wearing athletics coach at the school who has an eye for Meredith. Sara Gilbert as IRENE – a shy, introverted drama and English teacher who, when activated, can be a bit intense. Kristin Davis as GINNY – History teacher, choir director, faculty President and Meredith’s nemesis. Super uptight, rigid and doesn’t like Meredith’s presence. Her intent is to expose the fraud that Meredith is and get her fired. Caitlin Kimball as KIM – Ginny’s quirky follower. Sara Rodier as LILY – awkward, nerdy stepdaughter to Brie. LOGLINE A single camera comedy series based on the 2011 feature film centering on a sexy, foul-mouthed divorcee who becomes a teacher to find her next husband. POSITIONING STATEMENT Based on the like-titled hit movie, Bad Teacher adapts to the small screen in a raucous comedy featuring a brazen, gold-digging, "damsel in self-induced distress" divorcee posturing as a middle-school teacher with hopes of snagging a new well-to-to husband. CREATIVE CUES • Glitz/Glam/Gold Digger Ari Graynor front and center in creative • Eye on the 'wealthy' prize • Use School as background – Ari Graynor dressed and featured as "above" her surroundings WHAT TO SAY • An edgy comedy that builds on the success of the 2011 Movie • Scribed by Hilary Winston, whose writing credits include Happy Endings and Community and helmed by the creators of the feature film, this series is well positioned for creative success. WHAT NOT TO SAY • This is a show about a gold-digging woman • Its basically the same show as the movie INTERNATIONAL POSITIONING • Will play on the success of the 2011 movie, Bad Teacher, which drew a huge international audience • Outstanding creative team, lead by the creators behind the feature film – Gene Stupnitsky, Lee Eisenberg and Jimmy Miller alongside comedy veteran Hilary Winston • Instant draw will be Meredith, the female lead: o A woman who exudes sex appeal and confidence with ease, but is extremely foul-mouthed, opinionated and egotistical o She is the woman, women love to hate, but also would love to be o She is easily likeable, even when she’s brash—her comments and reactions are comedic and she even has a soft side that she doesn’t even realize she has • Humor comes from Meredith’s ability to easily manipulate any situation to her advantage and outwit anyone who gets in her way—this plays into physical comedy as well CONSUMER & TRADE PRESS POSITIONING Based on the 2011 like-titled hit movie, Bad Teacher stars Ari Graynor as a hot, confident divorcee who cons her way into a teaching job at local middle school in hopes of landing a rich husband. This raucous single camera comedy co-stars Ryan Hansen, Sara Gilbert, Kristin Davis and David Alan Grier, and hails from executive producers Hilary Winston, Lee Eisenberg and Gene Stupnitsky. .