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33% Earn More Than Jpy 15 Million a Year TOKYO WEEKENDER - READER DEMOGRAPHICS READER DEMOGRAPHICS is a ‘tier one’ publication in Japan, available in over Health 300 locations in Tokyo. Whether you are having a meeting in the business lounge of a Tokyo hotel, dining in one of the city’s finer restaurants, or relaxing in one ARE MEMBERS OF A of the city’s finer cafés, you are in good company with a copy of the SPORTS CLUB Weekender. We cover it all—from interviews with ambassadors and industry leaders, to restaurant tips, travel ideas, the latest events and 81% more. The Weekender is Tokyo’s leading glossy lifestyle magazine, GO TO A SPA OR ONSEN and has been a pillar of the expat community for over 40 years. TWICE A MONTH Our readers’ survey shows that Weekender readers are well educated, well travelled and earn more than enough to appreciate the finer things in life. Culture Our forty-five-year legacy and wealth of connections make us the ideal platform for reaching the city’s movers and shakers. If you are new to Tokyo Weekender—Yokoso! TRAVEL WITHIN GO TO THE GO TO A Trends 49% CINEMA 51% MUSEUM 68% JAPAN TWICE A MONTH TWICE A MONTH ONCE A MONTH 73% 54% GO SHOPPING MORE THAN FOUR TIMES A MONTH GO TO BARS ENJOY CONTEMPORARY JAPANESE CULTURE OR DINE OUT MORE THAN TWICE A WEEK 35% PURCHASE FASHION GOODS AND JEWELERY ENJOY TRADITIONAL JAPANESE CULTURE TRAVEL REGULARLY Business 60% 57% SPEND SIGNIFICANT 90% OVERSEAS TAKE PHOTOS MONEY ON FOR BUSINESS 4 TIMES A MONTH HOME IMPROVEMENTS AND PLEASURE DO BUSINESS 78% ARE INTERESTED IN Education IN JAPAN INVESTING IN JAPAN ENJOY EDUCATIONAL ACTIVITIES AND SELF IMPROVEMENT 35% 82% ARE INTERESTED IN INTERNATIONAL RELATIONS AND JAPANESE POLITICS ARE BUSINESS OWNERS OF READERS ARE INTERESTED IN ENROLLING 19% ARE MARRIED 11% WITH CHILDREN IN AN MBA PROGRAM ARE HOUSEWIVES OR CEOs 33% EARN MORE THAN JPY 15 MILLION A YEAR 4-23-5 SENDAGAYA, SHIBUYA-KU, TOKYO 151-0051, JPR SENDAGAYA BUILDING 7F WWW.TOKYOWEEKENDER.COM 4-23-5 SENDAGAYA, SHIBUYA-KU, TOKYO 151-0051, JPR SENDAGAYA BUILDING 7F WWW.TOKYOWEEKENDER.COM READER DEMOGRAPHICS DISTRIBUTION 12 - 25 yrs 56+ yrs 11% 9% AGE Yokohama Abroad QUICK STATS 6% BY AREA BY INDUSTRY 4% 46 - 55 yrs Chiyoda-ku Minato-ku of our readers are native Clinics Museums International English speakers. 20% Supermarkets 7% 49% Furnished 7% 3% 26 - 35 yrs Apartments Shinjuku-ku of our readers earn more than 22% JPY 10 million a year 29% 12% 13% Average: 40.1 of our readers own their own business or are CEOs 36 - 45 yrs Restaurants Shibuya-ku 31% & Bars Hotels circulation with an average of 18% 21% 2 readers per copy 18% Schools Embassies OUR READERS IN DETAIL Home 10% HOUSING Owner 10% DISTRIBUTION POINTS 16% Tokyo Weekender Magazine can be found in over 300 places in Tokyo, Kanagawa and other locations throughout Japan. You can find the magazine to the following places and many more. 52% OF OUR READERS ARE MALE. 48% ARE FEMALE Embassies Retail Shops & Tourist spots Restaurants & Bars Museums & Bookstores 45% ARE 55% ARE 29% HAVE United States Embassy National Azabu Supermarket Las Chicas Mori Art Museum British Embassy Nissin World Delicatessen Aux Bacchanales Akasaka Setagaya Art Museum MARRIED SINGLE CHILDREN German Embassy Segafredo Barbacoa Tower Records French Embassy Softbank Harajuku Dubliners Tsutaya Book Stores Housing Allowance 33% UNITED STATES Australian Embassy Starbucks Happo-En Renting 31% UK & COMMONWEALTH Canadian Embassy Lexus Dealerships Hobgoblin Sports & Leisure 36% NATIONALITY 15% ASIA Italian Embassy Haneda Airport Mermaid Bar 48% 10% JAPAN Sky Bus Tokyo Mosaique Tokyo American Club Chambers of Commerce Outback Steakhouse Gold’s Gym 11% REST OF THE WORLD and more than 50 other Hotels Robot Restaurant Hiroo Club embassies Tableaux ANA Intercontinental West Park Cafe HOUSEHOLD INCOME OCCUPATION Schools & Universities Cerulean Tower Hotel What the Dickens Ebisu Conrad Tokyo Hotel Wolfgang Puck Ai International School Four Seasons Hotel ¥3 million 10%m 34%M 12% Business Owner Columbia International School Hilton Niseko Village Clinics & Hospitals German School In Japan Hilton Tokyo 25% CEO/Manager Globis Hotel New Otani Daktari Animal Hospital ¥3-6 million 13%m 34%M Gymboree Hotel Okura International Clinic Hokkaido International School Imperial Hotel Tokyo Medical Clinic 22% Freelance International Secondary School Intercontinental Tokyo Bay Tokyo Midtown Medical Center ¥6-10 million 25%M 33%m New International School Ishin Hotels Group 9% Governmental Sacred Heart Intl School JAL Nikko Hotels Apartment buildings Sophia University Keio Plaza Hotel ¥10-15 million 5%n 32%m 7% Office Worker St Mary’s International School Mandarin Oriental Hotel Akasaka Residence Top of the The Montessori School of Tokyo Park Hyatt Tokyo Hill +¥16 million 12%m 7% Teacher Ohana International School Royal Park Shiodome Tower ARK Towers Nishimachi International School Shangri La Hotel Atago Green Hills Residence 12% Housewife Seisen International School The Westin Holland Hills Mori Tower RoP Somos International School Tokyo Dome Hotel Mori Building Co., Ltd. % The American School in Japan Tokyo Prince Hotel Oakwood Residence JAPAN AVERAGE: AVERAGE INCOME: 12.1 MILLION 6% Student Willowbrook International School Yokohama Royal Park Hotel Roppongi Hills 4-23-5 SENDAGAYA, SHIBUYA-KU, TOKYO 151-0051, JPR SENDAGAYA BUILDING 7F WWW.TOKYOWEEKENDER.COM 4-23-5 SENDAGAYA, SHIBUYA-KU, TOKYO 151-0051, JPR SENDAGAYA BUILDING 7F WWW.TOKYOWEEKENDER.COM ADVERTISING OPTIONS - ONLINE (AS OF JAN 2015) ADVERTISING OPTIONS - PRINT UNIQUE VISITORS PER MONTH AVERAGE AVERAGE IMPRESSIONS PER DAY FOR BANNER: CLICK THROUGH RATE 0.07%* COST PER CLICK ¥100* * Estimated VISITOR DEMOGRAPHICS UK Ranked by City USA 3 JAPAN 1 Shibuya-ku 2 1 2 Minato-ku 3 Shinjuku-ku 4 Setagaya-ku Yokohama AUSTRALIA 5 4 SINGAPORE RATE CARD (EFFECTIVE FROM JANUARY 2015) 5 Ad Size Dimensions 1 Insertion 3 Insertions 6 Insertions 12 Insertions (price per issue) (price per issue) (price per issue) (price per issue) Cover Special (Front cover + 3 Multiple Pages ¥2,000,000 - - - SOCIAL MEDIA OVER 15,000 pages) 15,000 Double Front Spread 420mm x 297mm ¥1,000,000 ¥800,000 ¥666,000 ¥500,000 12,500 FANS Double Page Spread 420mm x 297mm ¥700,000 ¥600,000 ¥533,000 ¥400,000 10,000 OVER 6,000 Back Cover 210mm x 297mm ¥500,000 ¥400,000 ¥333,000 ¥250,000 7,500 FOLLOWERS 5,000 Inside Back Cover 210mm x 297mm ¥450,000 ¥365,000 ¥330,000 ¥250,000 Visitors per month Visitors 2,500 Full Page 210mm x 297mm ¥400,000 ¥333,000 ¥300,000 ¥250,000 0 2015 1/2 Page Horizontal 183mm x 132mm ¥250,000 ¥200,000 ¥166,000 ¥125,000 1/2 Page Vertical 90mm x 265mm ¥250,000 ¥200,000 ¥166,000 ¥125,000 PRICES & PACKAGES WEB PROMOTION PACKAGE: - Web post on www.tokyoweekender.com 1 month 3 months 6 months 12 months Artwork Requirements - 1 month web banner 1. 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The occasional vehicle sweeps past, splashing up rainbows of spray beneath the streetlights. It is four Io’clock in the morning and a motley crew of slightly dazed students and teachers from the British School in Tokyo are huddled together at one end of an Students are inspired ancient bridge in Kyoto. They are about to find out if a crazy idea can possibly be to design their own prob- made to work. They are preparing to run the Nakasendo Way. lem solving approaches It had all started months earlier with that will prepare them one of those what-if conversations. I had just met Paul Christie of Walk Japan for university life and and we were throwing around some BREAKING thoughts about ways in which we could the challenges that lie work together to do something special for BST’s 25th Anniversary: something beyond. THE SILENCE that would involve students of different Education ages and open their eyes to the beauty class and back into ancient history that Former Miss International and fascinating history of a Japan showed just how flexible—and power- speaks out against the yakuza beyond the urban sprawl of Tokyo. Paul We are about to find out if a crazy idea can ful—Design Thinking could be. The fourth waxed lyrical about the Nakasendo Way, graders had been studying ancient civiliza- the ancient route from Kyoto to Tokyo possibly be made to work. We are preparing to tions and the various inventions that those by Design societies had developed, and as their final through the Kiso Valley and over the Japanese Alps. It is a 360-mile journey run the Nakasendo Way. project for the unit, they were tasked with from post town to post town that had At The American School in Japan, students learn how thinking trying to “reverse engineer” one of those technologies, without any assistance.
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