33% Earn More Than Jpy 15 Million a Year

Home , Atago Green Hills, Nihonbashi, Sendagaya, Shibuya, Shibuya (district)

TOKYO WEEKENDER - READER DEMOGRAPHICS READER DEMOGRAPHICS

is a ‘tier one’ publication in Japan, available in over Health 300 locations in Tokyo. Whether you are having a meeting in the business lounge of a Tokyo hotel, dining in one of the city’s finer restaurants, or relaxing in one ARE MEMBERS OF A of the city’s finer cafés, you are in good company with a copy of the SPORTS CLUB Weekender. We cover it all—from interviews with ambassadors and industry leaders, to restaurant tips, travel ideas, the latest events and 81% more. The Weekender is Tokyo’s leading glossy lifestyle magazine, GO TO A SPA OR ONSEN and has been a pillar of the expat community for over 40 years. TWICE A MONTH Our readers’ survey shows that Weekender readers are well educated, well travelled and earn more than enough to appreciate the finer things in life. Culture Our forty-five-year legacy and wealth of connections make us the ideal platform for reaching the city’s movers and shakers. If you are new to Tokyo Weekender—Yokoso! TRAVEL WITHIN GO TO THE GO TO A Trends 49% CINEMA 51% MUSEUM 68% JAPAN TWICE A MONTH TWICE A MONTH ONCE A MONTH

73% 54% GO SHOPPING MORE THAN FOUR TIMES A MONTH GO TO BARS ENJOY CONTEMPORARY JAPANESE CULTURE OR DINE OUT MORE THAN TWICE A WEEK 35% PURCHASE FASHION GOODS AND JEWELERY ENJOY TRADITIONAL JAPANESE CULTURE

TRAVEL REGULARLY Business 60% 57% SPEND SIGNIFICANT 90% OVERSEAS TAKE PHOTOS MONEY ON FOR BUSINESS 4 TIMES A MONTH HOME IMPROVEMENTS AND PLEASURE DO BUSINESS 78% ARE INTERESTED IN Education IN JAPAN INVESTING IN JAPAN ENJOY EDUCATIONAL ACTIVITIES AND SELF IMPROVEMENT 35% 82% ARE INTERESTED IN INTERNATIONAL RELATIONS AND JAPANESE POLITICS ARE BUSINESS OWNERS OF READERS ARE INTERESTED IN ENROLLING 19% ARE MARRIED 11% WITH CHILDREN IN AN MBA PROGRAM ARE HOUSEWIVES OR CEOs 33% EARN MORE THAN JPY 15 MILLION A YEAR

4-23-5 SENDAGAYA, SHIBUYA-KU, TOKYO 151-0051, JPR SENDAGAYA BUILDING 7F WWW.TOKYOWEEKENDER.COM 4-23-5 SENDAGAYA, SHIBUYA-KU, TOKYO 151-0051, JPR SENDAGAYA BUILDING 7F WWW.TOKYOWEEKENDER.COM READER DEMOGRAPHICS DISTRIBUTION 12 - 25 yrs 56+ yrs 11% 9% AGE Yokohama Abroad QUICK STATS 6% BY AREA BY INDUSTRY 4% 46 - 55 yrs Chiyoda-ku Minato-ku of our readers are native Clinics Museums International English speakers. 20% Supermarkets 7% 49% Furnished 7% 3% 26 - 35 yrs Apartments Shinjuku-ku of our readers earn more than 22% JPY 10 million a year 29% 12% 13% Average: 40.1 of our readers own their own business or are CEOs 36 - 45 yrs Restaurants Shibuya-ku 31% & Bars Hotels circulation with an average of 18% 21% 2 readers per copy 18%

Schools Embassies OUR READERS IN DETAIL Home 10% HOUSING Owner 10% DISTRIBUTION POINTS 16% Tokyo Weekender Magazine can be found in over 300 places in Tokyo, Kanagawa and other locations throughout Japan. You can find the magazine to the following places and many more. 52% OF OUR READERS ARE MALE. 48% ARE FEMALE Embassies Retail Shops & Tourist spots Restaurants & Bars Museums & Bookstores 45% ARE 55% ARE 29% HAVE United States Embassy National Azabu Supermarket Las Chicas Mori Art Museum British Embassy Nissin World Delicatessen Aux Bacchanales Akasaka Setagaya Art Museum MARRIED SINGLE CHILDREN German Embassy Segafredo Barbacoa Tower Records French Embassy Softbank Harajuku Dubliners Tsutaya Book Stores Housing Allowance 33% UNITED STATES Australian Embassy Starbucks Happo-En Renting 31% UK & COMMONWEALTH Canadian Embassy Lexus Dealerships Hobgoblin Sports & Leisure 36% NATIONALITY 15% ASIA Italian Embassy Haneda Airport Mermaid Bar 48% 10% JAPAN Sky Bus Tokyo Mosaique Tokyo American Club Chambers of Commerce Outback Steakhouse Gold’s Gym 11% REST OF THE WORLD and more than 50 other Hotels Robot Restaurant Hiroo Club embassies Tableaux ANA Intercontinental West Park Cafe HOUSEHOLD INCOME OCCUPATION Schools & Universities Cerulean Tower Hotel What the Dickens Ebisu Conrad Tokyo Hotel Wolfgang Puck Ai International School Four Seasons Hotel ¥3 million 10%m 34%M 12% Business Owner Columbia International School Hilton Niseko Village Clinics & Hospitals German School In Japan Hilton Tokyo 25% CEO/Manager Globis Hotel New Otani Daktari Animal Hospital ¥3-6 million 13%m 34%M Gymboree Hotel Okura International Clinic Hokkaido International School Imperial Hotel Tokyo Medical Clinic 22% Freelance International Secondary School Intercontinental Tokyo Bay Tokyo Midtown Medical Center ¥6-10 million 25%M 33%m New International School Ishin Hotels Group 9% Governmental Sacred Heart Intl School JAL Nikko Hotels Apartment buildings Sophia University Keio Plaza Hotel ¥10-15 million 5%n 32%m 7% Office Worker St Mary’s International School Mandarin Oriental Hotel Akasaka Residence Top of the The Montessori School of Tokyo Park Hyatt Tokyo Hill +¥16 million 12%m 7% Teacher Ohana International School Royal Park Shiodome Tower ARK Towers Nishimachi International School Shangri La Hotel Atago Green Hills Residence 12% Housewife Seisen International School The Westin Holland Hills Mori Tower RoP Somos International School Tokyo Dome Hotel Mori Building Co., Ltd. % The American School in Japan Tokyo Prince Hotel Oakwood Residence JAPAN AVERAGE: AVERAGE INCOME: 12.1 MILLION 6% Student Willowbrook International School Yokohama Royal Park Hotel Roppongi Hills

UNIQUE VISITORS PER MONTH AVERAGE AVERAGE IMPRESSIONS PER DAY FOR BANNER: CLICK THROUGH RATE 0.07%* COST PER CLICK ¥100* * Estimated VISITOR DEMOGRAPHICS UK Ranked by City USA 3 JAPAN 1 Shibuya-ku 2 1 2 Minato-ku 3 Shinjuku-ku 4 Setagaya-ku Yokohama AUSTRALIA 5 4

SINGAPORE RATE CARD (EFFECTIVE FROM JANUARY 2015) 5 Ad Size Dimensions 1 Insertion 3 Insertions 6 Insertions 12 Insertions (price per issue) (price per issue) (price per issue) (price per issue)

Cover Special (Front cover + 3 Multiple Pages ¥2,000,000 - - - SOCIAL MEDIA OVER 15,000 pages) 15,000 Double Front Spread 420mm x 297mm ¥1,000,000 ¥800,000 ¥666,000 ¥500,000 12,500 FANS Double Page Spread 420mm x 297mm ¥700,000 ¥600,000 ¥533,000 ¥400,000 10,000 OVER 6,000 Back Cover 210mm x 297mm ¥500,000 ¥400,000 ¥333,000 ¥250,000 7,500 FOLLOWERS 5,000 Inside Back Cover 210mm x 297mm ¥450,000 ¥365,000 ¥330,000 ¥250,000

Visitors per month Visitors 2,500 Full Page 210mm x 297mm ¥400,000 ¥333,000 ¥300,000 ¥250,000

0 2015 1/2 Page Horizontal 183mm x 132mm ¥250,000 ¥200,000 ¥166,000 ¥125,000

1/2 Page Vertical 90mm x 265mm ¥250,000 ¥200,000 ¥166,000 ¥125,000 PRICES & PACKAGES WEB PROMOTION PACKAGE:

- Web post on www.tokyoweekender.com 1 month 3 months 6 months 12 months Artwork Requirements - 1 month web banner 1. Artwork quality must be 300 DPI - SNS posts on TW Facebook and Twitter 2. Formats including EPS, Illustrator and Photoshop are acceptable Revolving Banner ¥40,000 ¥90,000 ¥150,000 ¥240,000 3. Ads are subject to 8% consumption tax (not included above) Estimated combined reach: 20,000 Web Posts from ¥50,000 Total Price: ¥70,000 + Tax We offer professional advertising design services, charged at 20% of the single insertion price

You’re in good company. Below is a selection of some of our regular advertisers 多くの一流企業が広告を掲載しています。以下はその一例です。

BST | EDUCATION SPECIAL | 33 FEBRUARY 2014 24 | EDUCATION | ASIJ RUNNING THROUGH HISTORY by Brian Christian, Principal of The British School in Tokyo Japan’s number one English language magazine t is dark. It is raining. The occasional vehicle sweeps past, splashing up rainbows of spray beneath the streetlights. It is four Io’clock in the morning and a motley crew of slightly dazed students and teachers from the British School in Tokyo are huddled together at one end of an Students are inspired ancient bridge in Kyoto. They are about to find out if a crazy idea can possibly be to design their own prob- made to work. They are preparing to run the Nakasendo Way. lem solving approaches It had all started months earlier with that will prepare them one of those what-if conversations. I had just met Paul Christie of Walk Japan for university life and and we were throwing around some BREAKING thoughts about ways in which we could the challenges that lie work together to do something special for BST’s 25th Anniversary: something beyond. THE SILENCE that would involve students of different Education ages and open their eyes to the beauty class and back into ancient history that Former Miss International and fascinating history of a Japan showed just how flexible—and power- speaks out against the yakuza beyond the urban sprawl of Tokyo. Paul We are about to find out if a crazy idea can ful—Design Thinking could be. The fourth waxed lyrical about the Nakasendo Way, graders had been studying ancient civiliza- the ancient route from Kyoto to Tokyo possibly be made to work. We are preparing to tions and the various inventions that those by Design societies had developed, and as their final through the Kiso Valley and over the Japanese Alps. It is a 360-mile journey run the Nakasendo Way. project for the unit, they were tasked with from post town to post town that had At The American School in Japan, students learn how thinking trying to “reverse engineer” one of those technologies, without any assistance. For reached the peak of its popularity in the journey from Sanjo Ohashi in Kyoto to our return to Showa, filled with the glow like a designer can help solve problems in a variety of subjects example, one had chosen the Roman road BARUTO Edo period and which probably hadn’t Tokyo’s Nihonbashi—and we were going to of accomplishment. system, another was studying the architec- been covered in its entirety for a century do it as an ekiden (a relay) in a little over We did it—but it would never have We speak with the Baltic ture of the Roman Empire’s most famous or more. We couldn’t possibly take on five days. happened without Paul, Mario, Mayumi hen we hear the word “design,” “failures,” each one pointing to an aspect that still needs to be improved. buildings, and another pair was looking at sumo superstar on the eve something like that, could we? Could we? What followed exceeded all of our and Yohei from Walk Japan. From start we are more likely to begin “Design Thinking,” then, is an approach the basic building material that made all of A few months later, at the beginning expectations. The 16 students taking to finish it was a massively complicated thinking about the keen lines that combines open-minded creativity with these possible: cement. of his retirement of July, we were about to find out. Just part, boys and girls, ranged in age from logistical and physical challenge, and of a new smartphone or a Wcaptivating website than we are a new way refinement and intellectual rigor, and as As the pair explained the process they like the Emperor’s elite messengers 12 through to 18 while the teachers and without their know-how, their limitless students at The American School in Japan went through in order to try to recreate this and countless merchants and pilgrims parents included the young and fit as well enthusiasm, determination and good of looking at the learning process. However, if you stop to consider the continue to demonstrate, it is a mindset that ancient technology, the crucial elements of all those years ago, we were going to as the rather worn and decrepit—me! At humor we would never have carried it off. reasons why a phone’s curves seem to rest can be used in a variety of subjects, from the Design Thinking could be seen very clearly: times it was tough, but there were so The last word must go to Paul Christie who perfectly in your hand, or start to think arts to formal scientific disciplines. Students immersion, brainstorming, collaboration, many highlights: getting up before was the architect of what will undoubtedly about the decisions behind a site being laid take a compulsory Creative Design class prototyping, synthesis, and reflection. And dawn and reaching a mountain pass prove to be an unforgettable experience THE MAYOR out the way it is, you quickly come to under- in sixth grade—from August compulsory the students were the first to admit that by sunrise or jogging along quiet for all of us: stand that any design choice involves asking seventh and ninth grade courses will be add- even after several different attempts, with country roads through immaculate many questions—who will be using this? ed—and they have a wealth of resources at different materials, and different mixtures, OF MINATO rice fields; an early morning run What an adventure! Let me offer a heartfelt What are his or her needs? What are the hand with which they can make, build, and they weren’t able to recreate the cement per- down a deserted post town street; or thank you to all in the BST/WJ team. This is Managing Tokyo’s most possible difficulties they might encounter create, including several 3D printers, a 3D fectly. But in the process, they were forced watching fireflies by the river after how the world should work: productive and when using a given design?—before the first scanner, and small, programmable comput- to think for themselves and work together international ward a traditional Japanese supper. And, inspirational – and so much fun! model is even made. And since no project ers known as Raspberry Pis, in addition to in order to improve upon their previous of course, there was the finish: the can ever be perfect from the beginning, the Lego Mindstorm and VEX robotics kits. attempts, reflecting after each step. welcome on Nihonbashi, the whole Brian Christian is the Principal of The design process is one that demands multiple Before students in the higher grades Design Thinking is an approach to TAG HEUER school lined up to cheer us home on British School in Tokyo. begin printing their own 3D shapes in the learning that encourages curiosity and im- design labs or programming robots to do agination, but consistently requires that the IN BRIEF battle in friendly competition, they have products of that creativity be tested at each already learned in the early grades how to stage. And at each stage of their learning • Located in Chofu, Western Tokyo (Early “think like designers.” For example, in De- experience at ASIJ, students are inspired to PERFECT TIMING To learn more about the Nakasendo Way and Walk Japan, please visit their very informative website (and sign up for a tour!): Learning Center in Roppongi) cember, elementary school students joined design their own problem-solving approach- The precision engineering behind the iconic Swiss brand www.walkjapan.com/tour/nakasendo-way | Thank you to Adidas, Allied Pickfords and Coca Cola for their generous sponsorship. in on the worldwide Hour of Code project, es that will prepare them for university life Great photographs courtesy of Tracy and Dee: www.37framesphotographyblog.com www.tokyoweekender.com OCTOBER 2014 • Diverse student body drawn from 38 different nations where activities ranged from programming and the challenges that lie beyond. small robots to developing more complicated • State-of-the-art resources for academics, software projects on their iPads. For more information about The American TokyoWeekender_October.indd 33 29/09/2014 14:29 athletics, and the arts ALSO: Interview with former Prime Minister Yoshiro Mori, Agenda, People, Parties, and Places, and much more But it was walking in on a fourth grade School in Japan, please visit www.asij.ac.jp

AKITA PREFECTURE NAGASAKI PREFECTURE

2013/2014 Season Guide NEW NATIONAL THEATRE,TOKYO 4 Shades of Akita

September 2013 - July 2014 Opera Ballet Dance Play

4-23-5 SENDAGAYA, SHIBUYA-KU, TOKYO 151-0051, JPR SENDAGAYA BUILDING 7F WWW.TOKYOWEEKENDER.COM 4-23-5 SENDAGAYA, SHIBUYA-KU, TOKYO 151-0051, JPR SENDAGAYA BUILDING 7F WWW.TOKYOWEEKENDER.COM