渋谷区 Shibuya City Chapter 1 1Shibuya City Urban Characteristics

Shibuya City Urban Characteristics and Roles

The Present In consideration of plans for the industry and tourism sectors to make Shibuya City a mature, international city, it is important to first identify its current urban characteristics. With this in mind, the Japan Power Cities index (Mori Memorial Foundation) was used for analysis. Japan Power Cities analyzes the main cities 1 of Japan including the 23 wards of Tokyo in the six functions of city power The Present of Shibuya City (Economy & Business, Research and Development, Cultural Interaction, Daily Life & Livability, Environment, and Accessibility) and 83 indicators identifying the Industry and Tourism strengths and weaknesses of cities. In the total score for the 23 wards of Tokyo, the survey ranks Shibuya City in fifth place overall, fourth place in the functions of Economy & Business, Cultural Interaction, and Accessibility, and fifth place in Daily Life & Livability, whereas it ranks low in ninth place for Research & Development (see figure at top and table at bottom of p. 9). Furthermore, when narrowing down the viewpoints for industry and tourism and looking at the deviation scores in each indicator group, groups such as Business Vitality, Business Environment, and Financial Affairs in Economy & Business are ranked highly as shown in the figure on the top of page ten. Even among these areas, indicators such as Ratio of New Businesses and Density of Flexible Workplaces are strong (see table on bottom of p. 10). Also, as shown in the figure in the middle of page ten, in Cultural Interaction, groups such as Volume of Interaction, Volume of Communication, and Intangible Resources are strengths. In particular indicators such as Weekend Visitor Population, Volume of People Visiting for Tourism or Sightseeing, and Workers in Creative Industries (see p. 45) are ranked particularly high (see table on bottom of p. 10). Shibuya City - A Superb Business Environment and Spot for Tirelessly Creating Unique Culture

With this data in mind, one can see that Shibuya City is a great place for launching new businesses, it offers a business environment for diverse working styles, and tirelessly creates appealing new culture, all factors that contribute to attracting many people. In order to expand its power as a city in the future, Shibuya must further bolster its unique strengths and characteristics, as well as maintain and push forward its diverse values and environment for attracting creative types. In line with this, the Economy & Business indicator group of Intra-regional Gross Expenditure and Cultural Interaction indicators of Active Approach to Scenic Town Planning, Number and Rating of Events, and Number of Accommodation Facilities must be improved (see table on bottom of p. 10). Also, it is important to undertake initiatives with other related indicators in mind such as Garbage Problems and Security and Safety. This chapter covers the Present of Shibuya City through Enhancing the city power of Shibuya will help improve the ranking of Tokyo in an analysis of industry and tourism data and input from international inter-city competitiveness even after the Olympic and Paralympic experts, identifying the characteristics, current status, and Games. This role falls upon Shibuya City (see p. 11). challenges of the city.

8 Shibuya City ■〇〇〇〇〇〇分野別ランキング：2019（2018）

Shibuya City Characteristics Among 23 Wards of Tokyo 4th "Japan Power Cities 2019" Economy & Business

70 4th 61 9th Shibuya City Deviation Score and Rank by Function Research & Concept ■ Accessibility 50 Development

30 60 47 10

40 63 20th 4th Cultural Environment Interaction 61

■指標グループ別偏差値 5th Daily Life & Livability

■Shibuya City Indicator Group Deviation Score

Ease of Mobility Economic Scale The Present E ility con Employment and Human Resources City Accessibility sib om es y & cc 70 B ■〇〇〇〇〇〇分野別ランキング：2019（2018） A us Diversity of Human Resources Inner-City Transport in e s s 50 t Business Vitality Comfortability n e m n Business Environment Natural Environment o 30 r i v 4位（4位） D

n R e Financial Affairs E Environmental Performance v e 10 経 済・ビ ジ ネ ス e s

e l

o

a p

r Academic Resources m

Lifestyle Affluence Economy / c

h

e

&

Business n t Living Facilities Research Achievement 70 Tangible Resources Living Environment 60.8 4位D （4位） 9位（8位） a il n Intangible Resources Civil Life and Welfare 交 通・アy ク セ ス io 研 究・開 発 L 50 t i c fe ra Traffic / access & te ResearchAttractiveness / to Visitors Childcare and Education L In iva al Development bi 30tur 59.6lity Cul Volume of Interaction Health and Medical Care 46.6 Volume of Communication Security and Safety 10

2019 Indicator Group Deviation Score The Future Deviation Score 50 Line 40.0 62.5 20位（19位） 4位（5位） 環境 文 化・交 流

Environment 61.3 Culture / ■Rank by Function Communication

Research & Economy & Business Cultural Interaction Daily Life & Livability Environment Accessibility Total Score Development 5位（4位） City Score City Score City Score City Score 生 活・居City 住 Score City Score City Score Chiyoda Chiyoda Life / Residence 1 City 437 1 Bunkyo City 86 1 Minato City 216 1 City 375 1 Koto City 144 1 Chuo City 225 1 Chiyoda City 1,410 Shinjuku Chiyoda Chiyoda 2 Minato City 397 2 City 75 2 City 194 2 Chuo City 370 2 Chuo City 141 2 City 220 2 Minato City 1,353 Shinjuku Edogawa 3 Chuo City 346 3 Meguro City 69 3 City 179 3 Bunkyo City 342 3 City 128 3 Minato City 209 3 Chuo City 1,248

Shibuya Minato City Shibuya Minato City Minato City Shibuya Shinjuku City 4 City 313 4 66 4 City 175 4 338 4 128 4 City 204 4 1,160 Appendices Shinjuku Chiyoda Taito City Shibuya Chiyoda Shinagawa 5 City 286 5 City 58 5 171 5 City 337 5 City 127 5 City 202 5 Shibuya City 1,139 Shibuya Shibuya - - - 9 City 14 - - - - - 20 City 96 ------

Source: Japan Power Cities 2019 (Institute for Urban Strategies, The Mori Memorial Foundation) SHIBUYA INDUSTRY and TOURISM VISION

9 100 Chiyoda City Minato City Chuo City Shinjuku City Shibuya City (The values in the graph are the ranks for Shibuya City from among the 23 wards)

80

The Present ■Economy & Business: Deviation Score by Indicator Group

100 Chiyoda City 2Minato City Chuo City Shinjuku City Shibuya2 City 60 (The values in the graph are the ranks for Shibuya4 City from among the 23 wards) 6 5 8 80 40 Research and development results 2 2 60 4 20 6 5 8

40 Research and development results 0 Economic Scale Employment and Diversity of Human Resources Business Vitality Business Environment Financial Affairs Human Resources 20

0 Economic Scale Employment and Diversity of Human Resources Business Vitality Business Environment Financial Affairs Human Resources ■Cultural Interaction: Deviation Score by Indicator Group

90 Chiyoda City Minato City Chuo City Shinjuku City Shibuya City

80 (The values in the graph are the ranks for Shibuya City from among the 23 wards)

70 1 60 4 90 5 Chiyoda City Minato City Chuo City Shinjuku City Shibuya City 6 8050 9 (The values in the graph are the ranks for Shibuya City from among the 23 wards)

7040 1 6030 4 5 6 5020 9

4010

300 Tangible Resources Intangible Resources Attractiveness to Visitors Volume of Interaction Volume of Communication 20

■10Shibuya City Strengths and Weaknesses by Indicator (Economy & Business, Cultural Interaction)

0 Shibuya City Strengths Shibuya City Weaknesses Tangible Resources Intangible Resources Attractiveness to Visitors Volume of Interaction Volume of Communication

Function Indicator Group Indicator Names Function Indicator Group Indicator Names

Business Vitality Ratio of New Businesses Economic Scale Intra-regional Gross Expenditure Economy & Business Economy & Density of Flexible Workplaces* Diversity of Ratio of Foreign Workers Business Environment Business Human Resources Financial Affairs Financial Capability Index Business Vitality Number of Certifi ed Special Zones

Weekend Visitor Population Tangible Resources Active Approach to Scenic Town Planning Volume of Cultural Interaction Cultural Volume of People Visiting for Tourism or Sightseeing Intangible Number and Rating of Events Interaction Interaction Resources Intangible Attractiveness to Resources Workers in Creative Industries Visitors Number of Accommodation Facilities

*Based on the definition in the Institute for Urban Strategies, The Mori Memorial Foundation's Japan Power Cities, Source: Japan Power Cities 2019 (Institute for Urban Strategies, The Mori Memorial Foundation) the number of cafes and coworking spaces are each divided by the urbanized zone area and indexed.

10 Shibuya City Economy Research & Development Cultural Interaction Livability Environment Accessibility 2019 Score

London 1669.1

New York 1543.2

Tokyo 1422.2

Paris 1387.7

Singapore 1262.9

0 500 1,000 1,500 2,000

Tokyo City Power Compared to Major Global Cities "Global Power City Index 2019" Economy 経 済・ビ ジ ネ ス

交 通・ア ク セ ス 研 究・開 発 New York Research & Accessibility Concept ■Deviation Score by Function for Top 3 Cities Development

Tokyo

255075100 255075100

London

Environment Cultural Interaction

環境 文 化・交 流

Daily Life 生 活・居 住 The Present

■Top 5 Cities for Total Score

Economy Research & Development Cultural Interaction Livability Environment Accessibility 2019 Score

London 1669.1

New York 1543.2

Tokyo 1422.2

Paris 1387.7 The Future Singapore 1262.9

0 500 1,000 1,500 2,000

■Rank by Function

Economy Research & Development Cultural Interaction Livability Environment Accessibility Total Ranking City Score City Score City Score City Score City Score City Score City Score Economy 1 New York 358.5 1 New York 224.5 1 London 382.7 1 Paris 371.8 1 Zurich 242.5 1 Paris 247.1 1 London 1669.1 経 済・ビ ジ ネ ス 2 London 331.4 2 London 187.8 2 New York 254.1 2 Amsterdam 365.5 2 Stockholm 232.4 2 London 239.1 2 New York 1543.2

3 Beijing 288.4 3 Tokyo 166.2 3 Paris 252.2 3 Madrid 364.4 3 Copenhagen 222.8 3 New York 226.6 3 Tokyo 1422.2 交 通・ア ク セ ス 研 究・開 発 Accessibility Research & Development 4 Tokyo 286.6 4 Los Angeles 163.1 4 Tokyo 241.9 4 Vancouver 364.3 4 Helsinki 218.9 4 Shanghai 225.7 4 Paris 1387.7 Appendices 5 Zurich 269.4 5 Seoul 146.5 5 Singapore 204.3 5 Berlin 361.8 5 Sydney 216.0 5 Frankfurt 223.7 5 Singapore 1262.9

------11 Tokyo 343.3 23 Tokyo 176.2 8 Tokyo 208.0 - - - 255075100 255075100 Source: Global Power City Index 2019 (Institute for Urban Strategies, The Mori Memorial Foundation) SHIBUYA INDUSTRY and TOURISM VISION

Environment Cultural Interaction 11 環境 文 化・交 流

Daily Life 生 活・居 住 4Features of People Gathered in Shibuya City

The Present When looking at the average number of people gathering in Shibuya City for one year, the areas around Shibuya Station and Shinjuku Station are extremes, with a large number also gathering near Ebisu Station, Harajuku and Omotesando. On the other hand, the population concentration is relatively low in the northwestern area, which has comparatively more residences, with blank population areas in Yoyogi Park and Meiji Jingu Shrine in the center of Shibuya City. Also, one can see a well balanced range of ages when looking at people in Shibuya City. There are also an approximately equal number of men and women, and this lack of bias in age and sex shows that a diverse range of people live, work, and visit Shibuya City. When looking at the movement of people by area and time slot, one can see significant feature differences. This is due to the fact that Shibuya City is home to two major terminal stations, Shibuya Station and Shinjuku Station, and the sudden, large influx of workers and visitors to the Shibuya Station area and Yoyogi-Sendagaya-Harajuku-Jingumae area from 6:00 A.M. to 3:00 P.M. Later, after work time is over, the number of people drops drastically. On the other hand, because there are no real changes during the day in the Yoyogi Uehara-Yoyogi Hachiman-Sangubashi and Sasazuka-Hatagaya- Hatsudai-Honmachi areas, it shows that daytime population concentrations at Shinjuku Station and Shibuya Station are not spreading to those areas. The following area categories are used as a base while referencing the Urban Development Master Plan to calculate totals for each area.

■Area Classification by Name

Sasazuka-Hatagaya-Hatsudai- Honmachi area Yoyogi Kamizonocho area

Honmachi Yoyogi Sendagaya

Hatagaya Hatsudai

Sasazuka Yoyogi Kamizonocho Nishihara Motoyoyogicho

Oyamacho Jingumae

Uehara Tomigaya Jinnan Yoyogi-Sendagaya- Kamiyamacho Udagawacho Harajuku-Jingumae area Shoto Shibuya Dogenzaka Shinsencho Maruyamacho Yoyogi Uehara-Yoyogi Hachiman- Sakuragaokacho Nanpeidaicho Sangubashi area Uguisudanicho Higashi Hachiyamacho Hiroo Daikanyamacho Sarugakucho Ebisunishi Shibuya Station area Ebisuminami Ebisu

Daikanyama-Ebisu-Hiroo area

18 Shibuya City ■Ratio by Age

70 and over 15 - 19

6% 4% Concept 60 - 69 10% 20 - 29 21% 50 - 59 Women Sex Men Age 14% Note: Self-professed 49% sexual identity 51%

30 - 39 40 - 49 24% 21%

70 and over 15 - 19 ■Ratio by Sex

6% 4%

60 - 69 20 - 29 10% The Present 21% 50 - 59 Women Sex Men Age 14% Note: Self-professed 49% sexual identity 51%

30 - 39 40 - 49 24% 21%

■Movement of Persons per Day by Area (24-hour movement with 12:00 A.M. as the base for no. of people) 120,000 Shibuya Station area (people) The Future 100,000

80,000

Yoyogi-Sendagaya- Harajuku-Jingumae area 60,000

40,000

Sasazuka- Daikanyama- Hatagaya- Ebisu-Hiroo area Hatsudai- 20,000 Yoyogi Park- Honmachi area Meiji Jingu Shrine area

0 Appendices Yoyogi Uehara-Yoyogi Hachiman- Source: Created based on Mobile Space Statistics © - Domestic Resident Distribution Statistics Sangubashi area by DOCOMO InsightMarketing, Inc. -20,000 The domestic resident distribution statistical data for 2018 was used to calculate the annual average number of persons per hour (calculated as 1 point per 50 people), with a random number sampling placed in a 250 m mesh. 00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:0024:00 SHIBUYA INDUSTRY and TOURISM VISION

19 5Entertainment and Nightlife

The Present In Shibuya City, nightlife facilities such as bars and clubs are concentrated in the Shibuya Station area, and other cultural facilities such as art and other museums, leisure facilities, and concert halls can be found across the city. There are plenty of ways to enjoy each area depending on one's purpose.

Shinjuku Sta. Hatsudai Sta.

Yoyogi Sta.

140 8,000 130 （室） （件） 119 7,000 120 110 6,782 Harajuku Sta.

6,000 100 5,689 5,810 5,000 80

4,000 60 3,000 Sasazuka Sta. 40 2,000 Shibuya Sta.

20 1,000 Legend Yoyogi-uehara Sta. Nightlife 0 0 ArtH22 and Other MuseumsH26 H30

客室数Concerts and Shows宿泊施設 Leisure Facilities

■No. of Entertainment and Nightlife Facilities

500 (no.) Ebisu Sta. 400

300

200

100

0 Shibuya City Minato City Shinjuku City Chiyoda City Chuo City

Nightlife Art and Other Museums Concerts and Shows Leisure

Nightlife: Bars, Clubs, Karaoke Bars, Night Tours, Pub Tours, Clubs and Discos, Jaz Clubs & Bars, Wine Bars, Cigar Bars, etc. Art and Other Museums: Art Galleries, Specialized Art Museums, Art Museums, History Museums, Science Museums, Observatories and Planetariums, Natural History Museums, etc. Concerts and Shows: Theaters, Shows and Performances, Dinner Shows, Jazz Clubs & Bars, Comedy Clubs, Concerts, etc. Leisure Facilities: Game and Leisure Facilities, Play Areas, Sports Complexes, Movie Theaters, Bowling Alleys, etc.

Source: TripAdvisor LLC

22 Shibuya City 6Area Features Identified by Social Media Post Location

Text from social media posts within Shibuya City for the entire year of 2018 was extracted from the type of location where the post was made, divided into Concept six areas and tallied. This shows that many posts related to live music venues and CD shops were made in the Shibuya Station area, with music, event space, shopping mall, and leisure related posts in the Yoyogi-Sendagaya-Harajuku-Jingumae area. Many food and beverage related posts such as coffee shop, cafe, and bakery content was posted from Uehara and Tomigaya in the Yoyogi Uehara-Yoyogi Hachiman-Sangubashi area. On the other hand, the Sasazuka-Hatagaya-Hatsudai-Honmachi area was where many posts about curry rice, ramen, Italian, and Chinese food restaurants were made. Also, in the Daikanyama-Ebisu-Hiroo area, many leisure related posts were made around the Ebisu Station area, with food and beverage posts elsewhere.

Sasazuka-Hatagaya- Crossings Hatsudai-Honmachi area Theaters Cafes Yoyogi Kamizonocho area Noodle Shops Opera Houses Fast Food Restaurants Music Related Offices Live Restaurants Coffee Shops Department Stores Tunnels Event Spaces Music Venues Shrines Station Platforms CD Shops Hobby Shops General Travel Spas Nightclubs Chinese Concert Halls Restaurants Salons/Barber Shops Noodle Shops Noodle Shops Curry Shops Italian Restaurants Bus Terminals Japanese Convention Centers Gyms Cafes Restaurants Bus Terminals Japanese BBQ Coffee Shops Other Events Cafeterias Gyms/Fitness Centers Noodle Shops Gyms/ Cafes Noodle TV Stations Service Areas The Present Bowling Alleys Ramen Shops Chinese Fitness Centers Shops Event Spaces Exercise & Sports Offices Italian Restaurants Restaurants Coffee Shops Dog Parks Crossings Bridges Convenience Japanese Other Evening Gardens Coffee Shops Station Shopping Malls Restaurants Japanese Post Youth Stores Temples Entertainment Offices Parks Japanese Crossings Hostels Restaurants Mini Theaters Japanese Pubs Restaurants General Parking History Museums Restaurants Entertainment Lots Lakes and Marshes Toy and Game Stores Platforms Station Platforms Noodle Shops Coffee Student Centers Houses of Worship Shrines Asian Restaurants Gyms Spas Bus Terminals Mosques University Gyms Cafes Entertainment Halls Clothing Stores Shops Gym Pools Crossings Japanese Stadiums Fast Food Restaurants Station PlatformsCafes Restaurants Motorcycle/Scooter Shops Youth Hostels Concert Halls Shopping Malls Noodle Shops Dessert Event Spaces Event Spaces Shops Scandinavian Cafes Butcher Other Events Salons/Barber Shops Shops CD Cafes Cafes Restaurants Noodle Shops Yoyogi Uehara- Fast Food Restaurants Book Yoyogi-Sendagaya- Bakeries Chinese Stores Buildings Restaurants Shops Event Yoyogi Hachiman- Japanese Japanese Noodle Video Shops Nightclubs Harajuku-Jingumae area Sangubashi area Restaurants Pubs Shops Spaces Japanese Live Music Venues Arcades Restaurants Noodle Shops Japanese Music Other Events Nightclubs Restaurants Related Nightclubs Noodle Station Hobby Shops Japanese Platforms Bars Shops Restaurants Live Music Cafes Music Shopping Nightclubs Music Malls Legend Related Bars Related Venues Crossings Category No. of Posts Buildings Coffee Shops Buildings Japanese Live Music Pubs Nightclubs Cafes Bridges Leisure Ramen Shops Cinema Complexes Bars Cafes Hospitals Nightclubs Live Music Venues Food and Beverage Venues Coffee Event Universities Noodle Shops High Shops Spaces Ramen Shops

Book Universities The Future Shopping Stores Japanese Convention Pubs Centers Crossings Live Music Lounges Art Museums Japanese Sightseeing Restaurants Venues Live Music Venues Japanese Japanese Transportation Facilities Shibuya Station area Noodle Shops Restaurants Restaurants Parks Coffee Shops Bars Italian Restaurants Lodging Japanese Shopping Malls Health & Restaurants Cafes Music Related Beauty Services Daily Living Services Nightclubs Convenience Fast Food Restaurants Offices Stores Buildings Other Low Noodle Shops

Source: Social Media Analysis Data (Nightley Inc.) Daikanyama-Ebisu-Hiroo area The location was extracted from the text of social media posts in Shibuya City for the entire year of 2018, then divided into six areas on page 18 and tallied. After making the volume of text and character size proportionate, the words were then placed on the appropriate location of the map. Appendices SHIBUYA INDUSTRY and TOURISM VISION

23 Future Map of Shibuya City The Future ₁A city where one can take on challenges. A city where one can create new business. A city where one can spread one’s wings. ・Developing Coworking Spaces and Exchange Spaces ・Business Matching and Test Fields ・Support for Foreign Firms and Foreign Entrepreneurs ・Training Entrepreneurial Personnel via Coordination Between Industry, Government, and Academia ・Exchange Between Startups and Communities ・Make work fun. Create an attractive living environment.

₂A City Where Shopping Districts and Small to Medium Size Businesses Shine ・Operational Support Coordinated with Related Groups ・Distinctive Industry Development ・Securing Employment, Supporting Personnel Training, and Collaboration Between Industry, Government, and Academia ・Revitalizing Shopping Districts ・Utilizing Public Spaces ・Promote Streamlined Business Operation via Sharing Economy ・Support Digitalization of Small to Medium Size Businesses

₃A City that Always Creates New Culture and Entertainment Remaining a Mecca for Trends ・Promoting the Nighttime Economy ・Adding Entertainment Facilities, Sharing and Consolidating Information ・Event Implementation and Support ・Making Favorite Local Spots Popular Among Visitors ・Create and Communicate Culture using Roads, Walls, and Parks ・Utilizing New Technology Maturing as a Tourist City ・Cultural and Multifunctional Use of Yoyogi Park

₄A Prosperous, Energetic City Anyone Can Enjoy in Comfort, Safety, and Security ・Educating Visitors on Manners ・Overtourism Countermeasures ・Emergency and Disaster Countermeasures ・Enhanced Tourism Information ・Improved Movement ・Promote Collaboration Between Tourist Information Centers ・Inbound Tourism Support ・Adding Lodging Facilities ・Universal Tourism Initiatives ・Volunteer Framework

42 Shibuya City Concept The Present The Future Appendices SHIBUYA INDUSTRY and TOURISM VISION

43 渋谷区 Shibuya City

渋谷区 Shibuya City