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Shibuya City Industry and Tourism Vision

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Shibuya City Industry and Tourism Vision 渋谷区 Shibuya City Preface Preface In October 2016, Shibuya City established the Shibuya City Basic Concept with the goal of becoming a mature international city on par with London, Paris, and New York. The goal is to use diversity as a driving force, with our vision of the future: 'Shibuya—turning difference into strength'. One element of the Basic Concept is setting a direction for the Shibuya City Long-Term Basic Plan of 'A city with businesses unafraid to take risks', which is a future vision of industry and tourism unique to Shibuya City. Each area in Shibuya City has its own unique charm with a collection of various businesses and shops, and a great number of visitors from inside Japan and overseas, making it a place overflowing with diversity. With the Tokyo Olympic and Paralympic Games being held this year, 2020 is our chance for Shibuya City to become a mature international city. In this regard, I believe we must make even further progress in industry and tourism policies for the future of the city. To accomplish this, I believe a plan that further details the policies in the Long-Term Basic Plan is necessary, which is why the Industry and Tourism Vision has been established. Industry and tourism in Shibuya City faces a wide range of challenges that must be tackled, including environmental improvements and safety issues for accepting inbound tourism and industry. In order to further revitalize the shopping districts and small to medium sized businesses in the city, I also believe it is important to take on new challenges such as building a startup ecosystem and nighttime economy. With the establishment of this Vision, thorough data analysis to provide clear numbers on Shibuya City's characteristics is being conducted along with interviews and discussion with the Shibuya City Industry and Tourism Vision Review Committee, which consists of persons from academic, industry, and tourism related groups. Additionally, the valuable opinions of persons who live, work, and go to school in Shibuya City have been incorporated in the Vision. Based on the Vision, we aim to become a mature international city that Japan can be proud of, developing industry and tourism promotion unique to Shibuya. We thank you for your continued understanding and support going forward. April 2020 Ken Hasebe, Mayor of Shibuya City 2 Shibuya City Contents ｜Preface Concept Introduction｜Concept Background and Goals P4 Chapter 1｜The Present The Present of Shibuya City Industry and Tourism 1：Shibuya City Urban Characteristics P8 2：Shibuya City Industry Characteristics P12 3：A Collection of Startups P16 4：Features of People Gathered in Shibuya City P18 The Present 5：Entertainment and Nightlife P22 6：Area Features Identified by Social Media Post Location P23 7：Inbound Foreign Tourism to Shibuya City P24 8：Accommodation, Eating and Drinking Service Industries in Shibuya City P27 Current State of Industry and Tourism and Future Challenges P28 Chapter 2｜The Future The Future of Shibuya City Industry and Tourism ■：Core Policies P30 The Future 1：A city where one can take on challenges. A city where one can create new business. A city where one can spread one’s wings. P32 2：A City Where Shopping Districts and Small to Medium Size Businesses Shine P34 3：A City that Always Creates New Culture and Entertainment P36 4：A Prosperous, Energetic City Anyone Can Enjoy in Comfort, Safety, and Security P40 ■：Future Map of Shibuya City P42 ｜Appendices Appendices ・Review Committee List P44 ・Data Sources/Glossary P45 SHIBUYA INDUSTRY and TOURISM VISION 3 Introduction Position and Plan Period Concept ❶Position The Shibuya City Industry and Tourism Vision (hereafter referred to as "the Vision") is a sectoral plan for moving forward with industry and tourism promotion as a way to achieve the goals and resolve the challenges of the 0 Shibuya City Basic Concept and the Shibuya City Long-Term Basic Plan. Background and Goals The establishment of policies requires coordination and consistency with plans in each area (Shibuya City Urban Development Master Plan, etc.) while keeping in mind the principles of the previously mentioned plan. ❷Vision Plan Period The plan period for the Vision is the 10 fiscal years from 2020 to 2029. ❸Vision Makeup The Vision consists of two chapters, the Present and Future of industry and tourism in Shibuya. Chapter 1 shows the Present state of Shibuya City by providing data analysis on industry and tourism in the city along with input from experts which identifies the characteristics, current state, and challenges of the city. Chapter 2 establishes the Future of industry and tourism Shibuya City is aiming for based on solving the challenges and strengthening the characteristics shown in Chapter 1. ❹Vision Establishment Process The vision establishment process is shown in the following figure (■Shibuya City Industry and Tourism Vision Establishment Process). ■Shibuya City Industry and Tourism Vision Establishment Process Present data analysis of Shibuya City industry and tourism Quantitative analysis Qualitative analysis (data analysis) (input from experts) Individual input from experts Expert committee Shibuya City Industry and Tourism Vision established (Present policy core ideas and specifics) 4 Shibuya City ❺Main Related Plans Concept ◆Shibuya City Basic Concept and Shibuya City Long-Term Basic Plan In 2016, Shibuya City established the Shibuya City Basic Concept, showing the future vision of prospects 20 years in the future. The Shibuya City Long-Term Basic Plan 2017-2026 indicating the direction of policies required to achieve the future vision of the Basic Concept was also established in the same year. The Vision is established based on the core concept of a city with businesses unafraid to take risks, while keeping in mind related fields in culture and entertainment for achieving a city that continues to create new cultures. Shibuya City Basic Concept https://www.city.shibuya.tokyo.jp/kusei/shisaku/koso/index.html The Present ■Shibuya City Basic Concept ■Shibuya City Long-Term Basic Plan 2017-2026 ◆Shibuya City Urban Development Master Plan In the process of thinking about the future vision of each industry and tourist area in Shibuya, the Vision incorporates the future urban structure shown in the Urban Development Master Plan, and the policies which will be introduced are established to coordinate with the urban plan. The Future Shibuya City Urban Development Master Plan https://www.city.shibuya.tokyo.jp/kankyo/toshi_keikaku/machi_mas.html Appendices ■Shibuya City Urban Development Master Plan SHIBUYA INDUSTRY and TOURISM VISION 5 Concept ❻Global Trends in Industry and Tourism ■The Fourth Industrial Revolution ■Tokyo Amongst the World Innovation (see p. 45) on a massive scale called the Fourth Industrial Revolution Although Tokyo ranks third after London and New York in the Global Power City (see p. 45) is now under way across the globe thanks to developments in Index 2019, there is a wide gap from the top position, and it is not even the ICT (information and communications technologies), AI (artificial intelligence), most prominent city in Asia. For example, when viewing leading global cities in IoT (see p. 45) and big data. Social implementation of these new technologies innovation with the best startup environments, European cities such as Berlin, continues to move forward, with ICT introduced into conventional social and Stockholm, and London are rated highly, with Singapore in fourth place and economic systems such as infrastructure, various systems, organizations, and Tokyo in 18th place Asian cities. There are various factors that attract people production methods. Such innovation in social and economic systems to ensure and businesses to such cities, including the location of companies, regulations, utilization of ICT is resulting in massive changes. prices, culture, language, a collective of creative individuals, and the support Specific examples include the development of new services and coordination of municipalities. In order to achieve economic growth and bolster Tokyo's with other industries thanks to utilization of production data analysis, the shift to international competitiveness, it is important to focus on such in developing an a sharing economy (see p. 45) where people use things when needed instead environment that will attract a diverse set of people and companies from around of owning them, utilization of AI and robots, and the development of fintech the globe, as well as supporting new technologies to catch up with other global (see p. 45). Such elements are driving the Fourth Industrial Revolution, which cities in areas such as ICT and cashless payments. will likely drastically transform the structure of industry itself. In order to maximize benefits, revitalize industry, and solve social challenges, the ability to promote innovation, apply ICT, and enhance the human capital which supports it is vital. ■Globalization ■Tourism as an Industry Thanks to globalization (see p. 45), which has rapidly advanced since the According to forecasts from UNWTO Tourism Towards 2030 (United Nations 1980s, the times have changed dramatically, with capital and labor moving World Tourism Organization), the global number of international tourist arrivals across national borders. Cities with the magnetic force to attract and accumulate is predicted to increase by 3.3% per year between 2010 and 2030, reaching people, things, money, and information bring about appealing diversity, which in 1.8 billion by 2030. Tourism as an industry does not end simply with travel, turn is the catalyst for a variety of innovations (see p. 45). This type of positive lodging, and transportation businesses, but encompasses a wide range of chain reaction promotes further urban development, becoming the driving force industries including the restaurant, retail, amusement, advertising, agricultural, behind enhanced national strength and setting the pace for the rest of the world. forestry, fishery, manufacturing, and construction industries, causing many economic ripple effects and creating employment. For example, cities engaged in promoting nighttime economies contribute not only to economic effects but also creation of employment.
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