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Derichwittliff DERICH WITTLIFF CREATIVE. DIRECTION. DESIGN. [email protected] TEL +1 323 854 0555 US IM/SKYPE dearderich Mission To engage, entertain, and activate audiences. Expertise 15+ years experience in creative conceptualization, design and direction of integrated brand communications, digi- tal/experiential marketing initiatives, and cross-platform media. Religious devotion to turning business objectives into resounding successes through targeted messaging and innovative tactics. Excellent client relations, project management, and team-building skills. Experience CREATIVE DIRECTOR : DIGITAL KITCHEN LA 2015-PRESENT Clients include AT&T, Hulu, Netflix, IMAX, Carnival, VICELAND • Develop creative strategy, design, messaging for AT&T U-verse brand, advertising, and online marketing campaigns • Produce brand, show packaging, and integrat- ed campaigns for monthly U-verse Buzz, Sports, and 15+ quarterly English and Spanish broadcast commercials • Revamped DK creative process, workflow, and project management • Ongoing expansion of DK’s experiential, main title, and digital/social practices FREELANCE CREATIVE DIRECTOR: 2014 Studios: Mind Over Eye, mOcean, Blur Studio, Troika Design Group, xxArray, Modus Operandi, DearHeart (my com- pany) EXECUTIVE CREATIVE DIRECTOR : ADOPTED, INC., NEW YORK, NY 2012-2014 Helmed creation of ADOPTED brand name, strategy, identity, and all digital and traditional media assets • Led development team for social media, PR, online retail, and collateral for global launch in Apple Stores, Barneys NY, Target, etc • Created guidelines for product presentation and packaging, brand integration, editorial, product pho- tography, as well as audience engagement and retention • Responsible for evangelizing and managing the brand EXECUTIVE CREATIVE DIRECTOR : MODUS OPERANDI, LOS ANGELES, CA 2011-2013 Directed pitch development, creative strategy, and execution of projects including EA SPORTS FIFA 12, 13, and 14 brand integration, video identity, in-game UI • EA SPORTS Brand Bootflow, Need for Speed, SSX game trailers, Ubisof Assassin’s Creed III Digital Integrations, and Ubisof Far Cry 3 product marketing • Oversaw concept and production for Pandora, Disney Junior, Weber Shandwick, and others CREATIVE DIRECTOR : ZOIC STUDIOS, CULVER CITY, CA 2008-2011 Created Zoic’s first Design Division • Directed creative development, large-scale production teams, and interfaced with clients and agencies to develop creative strategies and solutions across Zoic’s games, commercial, episodic, feature, and interactive divisions • Projects included EA Sports FIFA campaigns, FIFA Online MediaOS implementa- tion, Samsung Times Square Jumbotron Campaign, Yahoo! Search campaign, Dead Space 2 “Dementia” reveal and branding, Disney Epic Mickey E3 trailers, Cartoon Network “Ben 10” Show Package, Versus Tour De France show package, Sprint NASCAR commercials, Sony “MAG” game trailers, “Trust Me” Main Title • Oversaw Zoic brand identi- ty, web, collateral, and marketing communications SENIOR CREATIVE DIRECTOR : YAHOO! INC., SANTA MONICA, CA 2007-2008 Built internal, cross-functional creative group to service top Yahoo! properties including Entertainment, Sports, News, Finance, Search and Front Page. Capabilities included copywriting, naming, brand design, Flash, motion graphics, CGI, and live-action video production • Supported over 80 campaigns including integrated online, video and print media programs, show packages, and promotional microsites • Led collaboration with internal clients, corporate brand, product managers, and AOR • Developed multi-phased interactive campaigns and marketing communications for Yahoo’s most successful destinations, including Fantasy Sports, Rivals.com, Yahoo! Music, Ya- hoo! Video, Yahoo! News People of the Web, Yahoo! Finance Techticker, and Yahoo! Search CREATIVE DIRECTOR : ARNSON COMMUNICATIONS, HOLLYWOOD, CA 2003-2007 Led development of Electronic Arts (EA) Global Rebrand and Style Guidelines: franchise/brand integration, logo development, corporate collateral, online and identity packaging • Created brand standards for roll-out to global studios and EA corporate creative services • EA E3 Video Wall High-Definition Gametrailers: Will Wright’s SPORE, 007:Goldeneye, BLACK • EA E3 High-Definition Video Wall brand packaging • EA Asia Online: website design, Flash UI and template system for Asian territories • EA Hong Kong Experience Store: branding, motion graphics, logo system, merchandise, print collateral for launch of EA’s first consumer retail outlet • EA Games Advocates 2004: Online Im- age Campaign • NBATV HD Network Rebrand, Identity and Promotions Package 2003-2005 www.dearheart.com DESIGNER/DIRECTOR : FREELANCE, LOS ANGELES, CA 2001-2003 For several years I produced projects under my “d-fib” shingle, as well as with many established houses around LA including: Food Network Relaunch Package 2003 / Troika Design Group (BDA Award) • ABC 15/ABC 5 Affiliate News Rebrand Package / Troika Design Group • TBS Non-Stop Comedy Block Brand Package 2002 / TAG • ABC NEWS “More Americans” Identity 2002-2005 / d-fib • “PASADENA“ Main Title / HarryDog Productions • Electronic Media Magazine 2001 Upfront Package / Novocom • NCTA/Electronic Media Cable 2001 News Package / Novocom • MGM Latin America Network Identity Campaign / Nu Pictures. SENIOR DESIGNER/DIRECTOR : PITTARD SULLIVAN, LOS ANGELES, CA 1995-2001 Originally brought in as a freelance animator, I was offered a permanent Designer/Director position in ’95, where I led creative and production on numerous broadcast and entertainment projects including: Tivo 'The Future’ Corpo- rate Identity Video (Telly Award) • Nickelodeon Image Campaign (3 Telly awards) • 2000 ABC News "Good Morning America” Promo Package • 1999 ABC News Network Rebrand, Identity and Promotions (BDA & Promax awards) • The Learning Channel 1997 Image Campaign & Upfront package • The Game Show Network Identity and Promo package • Universal Television "Players" and "NY Undercover" Main Titles • Touchstone Television "Geena Davis Show" Main Title • J-Sports Japan Brand, Image and Promo Campaign (NY Film Fest award) • J-Sports Logo (BDA award) • Kabel1 Germany Network Brand Package • Buena Vista Television "Honey, I Shrunk the Kids" Bumper Campaign Education Indiana University, Bloomington — BA Comparative Literature & Film Studies, 1986 Awards & Attention (1) Red Dot Design Award (1) 2007 ADDY, (1) 2007 CEA, (4) Tellys, (2) NY Film Festival, (3) BDA, (1) Promax, (1) SXSW Film Festival/Best Documentary. Work featured in American Cinematographer, Film & Video Magazine, Mother Jones, LA WEEKLY, Design in Motion, Step-By-Step, Blur Magazine, Clips, HOW Design Annual, POST, Aperture, The Austin Chronicle… Bio Derich’s experience driving creative and working with brands has its roots in his formative years in New York, where he designed his first logo – a pictogram commemorating his fondness for a little girl in his 5th grade class, com- prised of their tangled initials. At first unmoved by the gesture, she gradually warmed to the idea afer the 3rd round of revisions and most of his lunch. This focus on building affection, understanding the audience, and the thrill of a good challenge continue to inspire and inform Derich on all of his projects; from the tiniest web banner to the Jumbotrons of Times Square. Working with leading agencies including Digital Kitchen, Leo Burnett, Goodby, Silverstein & Partners, Modus Operandi, The Ant Farm, Arnson Communications, Troika Design Group, and Zoic Studios, Derich's teams have de- veloped strategic creative solutions for Digital, Interactive, Experiential, Broadcast, and Gaming. His hands-on ap- proach utilizes many skills including Live-Action Direction, 2D and 3D Animation, Brand and Graphic Design, UX/UI, Copywriting, and Music Production. In 2012, Derich co-founded luxury personal accessories brand ADOPTED, and as Executive Creative Director saw them through their launch in the Apple Store, Barneys NY, and other major retailers in 2014. ADOPTED was initially intended to be a small online retailer offering iPhone and iPad cases, but owing to the compelling products, engag- ing brand story, and high-end presentation, ADOPTED was picked up by Apple Stores globally within 4 months of its inception. Derich and his teams have garnered several awards including a Red Dot Design Award, an ADDY, a CEA, four Tellys, two NY Film Festival awards, three BDAs, one Promax, and the 1994 SXSW Film Festival’s Best Documentary award for “Garbage”, available now as a special feature on the global-warming solutions DVD “Carbon Nation.” His work has been featured in American Cinematographer, Film & Video Magazine, Mother Jones, LA WEEKLY, Design in Mo- tion, Step-By-Step, Blur Magazine, Clips, HOW Design Annual, POST, Aperture, The Austin Chronicle, and elsewhere. His work with Mind Over Eye is on permanent installation at Petersen Automotive Museum in Los Angeles. Afer getting his BA in Comparative Literature and Film Studies at Indiana University, Derich moved to Los Angeles and began working art department and animation assisting under top directors and production designers includ- ing Gore Verbinski, Marcus Nisbel, Alex McDowell, Simon Blake, and others. These early opportunities led to his art directing several MTV videos, and his debut directing a national Coca-Cola campaign for the Summer Olympics. Clients and production companies alike took notice of his eye for detail, sense of humor, and ability to immerse himself in the brand. Since then, Derich has helmed hundreds of campaigns, integrated digital initiatives, and brand design packages; with work spanning many industries, audience segments, and disciplines. Some of the world’s top brands are among Derich’s clients, including AT&T, IMAX, Netflix, Electronic Arts, EA SPORTS, Intel, Sam- sung, Sony, Disney, TNT, Nickelodeon, Food Network, Yahoo!, Ubisof, and many others. www.dearheart.com.
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