JOIN OUR FAMILY

THE ONLY HOLIDAY PARK MARKETING GROUP WITH PARKS & MEMBERS IN & AUSTRALIA!

MAKE YOURSELF AT HOME We're Family! PARTNER WITH AUSTRALASIA’S FRIENDLIEST HOLIDAY PARK GROUP! Family Parks is a holiday park marketing group that was formed in 1990. From humble beginnings the organisation has grown to become Australasia’s leading holiday park chain, with holiday park sites within New Zealand and Australia, and over 30,000 Travel Rewards members. Family Parks also has an extended family in the UK as we are affiliated with the Caravan Club.

WHY JOIN A HOLIDAY PARK MARKETING WE UNDERSTAND RETURN ON INVESTMENT GROUP? Family Parks are the most value for money and are the most 1. Greater marketing reach affordable New Zealand holiday park marketing group 2. Association with a recognised brand 3. Group buying power & offers REWARDS PROGRAM WITH LOYAL GUESTS 4. Support, referrals and advice Family Parks has an engaged rewards membership and subscriber 5. Shared expertise & knowledge from experienced professionals list of 120,000+ travellers who love us & will love you! 6. Training and education provided 7. Great networking opportunities 8. REDUCE your 3rd party website commissions with direct IT’S ALL ABOUT THE BENEFITS OF GETTING booking strategies TOGETHER Our parks value the networking benefits of Family Parks as much as WHY FAMILY PARKS? the financial benefits! WE UNDERSTAND YOU We were started by parks, for parks, and continue to run this way; UNIQUE SELLING POINTS FOR OUR GUESTS with park support as our number one priority Family Parks has many unique selling points for our guests, here are just a few: • Over 75% of our parks are pet-friendly IT’S NOT A FRANCHISE • We’re the only chain with parks in New Zealand AND Australia We embrace individuality. We encourage and work with each • A Travel Rewards programme designed specifically by park to maintain and promote their individuality and their unique our Parks to show our guests our favourite activities and features while promoting the Family Parks brand. We don’t expect entertainment options close to our parks our parks to fit a certain ‘mould’

1 NELSON CITY 230 Vanguard Street, Nelson HOLIDAY PARK & MOTELS 0800 77 88 98 [email protected]

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JOIN THE FAMILY www.familyparks.com.au www.familyparks.co.nz WHAT’S IN IT FOR YOU?

ADVERTISING AND MARKETING travellers, these include: Family Parks provides its parks with a range of benefits across the • Social media brand promotion, park news and giveaways areas of marketing and business development. (provided by parks and Travel Rewards partners) All member parks benefit from the following advertising exposure • NZ.com and other retail front web listings being included with their membership: • What’s Up Down under - TV series, magazine and website • Major brand promotions with Australia Zoo, Jayco and Apollo FAMILY PARKS MARKETING TOOLKIT • Branded ad shells for print and web guides A3 Fold Out Map - distributed through; (specific to individual Park ad bookings) • Transport hubs surrounding Auckland and Christchurch airports • Poster, brochure and signage templates for Park specific via VisitorPoint distribution advertising • All major motorhome companies throughout New Zealand • Family Parks Logo road signage at all member parks including sellers and peer to peer platforms • Opportunity to exhibit as part of the Family Parks stand at • Cook Strait ferries and terminals consumer shows throughout New Zealand and Australia • Caravan & Camping Shows throughout New Zealand & Australia • Family Parks is a member of the Holiday Parks Association of • Member Parks & Family Parks Travel Rewards memberships in NZ New Zealand (HAPNZ) and Caravanning Industry Association • Regular contact with major Auckland & Christchurch motorhome of Australia (CIAA) and work closely with HAPNZ and CIAA to and rental companies, and i-sites. Facilitated by the Family Parks support individual Park memberships and the associations New Zealand Representative TIPS & SPECIALISED ADVICE Family Parks Holiday Guide - distributed through; • Tailored advice on ways to improve your parks • Family Parks Travel Rewards memberships in Australia marketing and brand awreness from specialist marketing and • Member Parks in Australia industry professionals • Spirit of Tasmania • Access to the Family Parks style guide to help make the most impact from your Family Parks membership • Caravan & Camping Shows throughout New Zealand & Australia • Motorhome companies and other industry relevant businesses MEMBER DISCOUNTS • CIAA promo pack given to all new Caravan / RV dealerships • Family Parks knows how important it is for parks to control costs Family Parks Websites & Newsletter and to this end we have negotiated special deals for park • The Family Parks website attracts over 25,000 unique visitors members on a range of commonly used goods and services per month • Each park has a dedicated page and URL on the Family Parks TRAINING AND EDUCATION website • Family Parks operations manual and brand manual is provided • Direct online bookings to your park via our booking system, for information for new park managers, owners or experienced saving you money on 3rd party commissions park managers • Benefits of ‘member only’ park portal/website - discuss topics • Family Parks Travel Rewards Memberships sales training is with other parks, share ideas, benefit from discounted services available to all new and existing Parks to help train staff on and products & access a range of corporate resources selling memberships and referring on to neighbour Parks • Use and access to the Family Parks corporate branded online • Family Parks Annual Conference - where members can come store for materials and collateral for parks at great rates together and exchange ideas and thoughts and hear the latest • The dedicated Family Parks Travel Rewards website industry trends and issues from leading industry representatives (www.fprewards.com) allowing parks to set up a local rewards partners programme to encourage guests to stay longer in the INNOVATIVE DEVELOPMENTS area • Family Parks is committed to the ongoing improvement and • Monthly e-newsletter sent to over 120,000 Family Parks Travel growth of its parks and brand. As a result our group is always Rewards members and subscribers including travel tips, park developing new campaigns and initiatives to further promote offer and a New Zealand destination feature our parks and services • Ongoing development of online and social media based Family Parks Social Media Pages content and competitions to grow consumer engagement • Brand promotion, park news and giveaways (provided by parks • Shared strategies to help you speak to consumers directly and Travel Rewards partners) through targeted database management resulting in more • Regional and park event “what’s on” listings to encourage direct bookings and park to park referrals while reducing third visitors to your destination part website booking commissions ADVERTISING TOOLKIT In 2020 and beyond, Family Parks advertising will be seen over 14 million times in New Zealand and 17 million times in Australia annually. Family Parks is promoted across a myriad of publications, online areas, and other mediums to target domestic & international

JOIN THE FAMILY www.familyparks.com.au www.familyparks.co.nz WHY WAIT? JOIN NOW! JOINING REQUIREMENTS JOINING FEE To join our family in New Zealand, holiday parks must meet the ONE OFF FEE TO COVER YOUR INITIAL following standards: LAUNCH: • Meet a minimum 3½ star rating or equivalent (or be New Member Parks $500 + GST recommended by another Family Park) • 2x Family Parks logo signs (1x 1500mm x 900mm & 1x • Support the member obligations including branding (2x Family 1500mm x 600mm) Parks signs – entrance and in park) and service • Promotional feature about your destination and Park in • Accept 10% discount for Family Parks Travel Rewards Cards e-newsletter to members (based on the max. discount of $20 for sites and $40 for • Website listing and inclusion on Family Parks site accommodation) – remember this is cheaper than paying a • Access to our online booking system including integration with 3rd party site commission of a total booking! your PMS system • Offer free WIFI to Family Parks Travel Rewards members (i.e • Listing in the next print run of the Family Parks NZ A3 Map 30 mins free daily or 200mb free daily) • Half page listing in the next print run of the Family Parks • Promote Family Parks Travel Rewards in your park using Holiday Guide downloadable promotional posters from the Family Parks • Guidance on creating your own Travel Rewards Program website. (*Guests will be able to purchase their membership • Operations guide & admin assistance online) • Membership of Travel Rewards • Access to marketing collateral and print files for your park • Promotional resources including templates & files Our fees • Plus support & assistance from experienced professionals with Family Parks fees are the most affordable in New Zealand and any issues unique to supporting your park best of all are tax deductible. Family Parks also offers various payment plans to suit.

Fee for all New Zealand Parks: $200+gst per month Year 1* Ongoing 1 July 2020 – $300+gst membership 30 June 2022 per month Year 2* (min 24 mth term)

ADD ON available until 30 November 2020: Digital Marketing Strategy development - $600+GST (usually $2400+GST)

*Please note: annual fee does not include full representation at trade shows or the annual Family Parks Conference FOR FURTHER INFORMATION PLEASE CONTACT: Karl Heyman Kate Blundell Chief Executive Officer New Zealand Representative Email: [email protected] Email: [email protected] Level 1, 201 Wickham St, PO Box 36719, Merivale, PO Box 439, Fortitude Valley, Christchurch, 8146, New Zealand QLD, 4006, AUSTRALIA P: +64 210 292 7171 P: +61 7 3252 2644 F: +61 7 3216 0200

JOIN THE FAMILY www.familyparks.com.au www.familyparks.co.nz