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Franchisereview OFFICIAL JOURNAL of the FRANCHISE COUNCIL of AUSTRALIA ISSUE 48 EDITION FOUR 2016 The FranchiseReview OFFICIAL JOURNAL OF THE FRANCHISE COUNCIL OF AUSTRALIA INSIDE Salts of Page 6: MYOB FCA Excellence in Franchising Awards the Earth Page 26: Skincare clinic merger a vision to behold The next generation in franchising Page 48: People are the best investment you can make Rotorua Your dream conference destination is closer than you think. Fly direct to New Zealand from eight Australian airports, arrive to state-of-the-art facilities, world-class cuisine, and a range of activities that won’t cost the earth. A huge variety of accommodation options deliver ultimate comfort and convenience, while breathtaking scenery greets you every step of the way. Let New Zealand take your event from ordinary to extraordinary. Plan your unforgettable business event in New Zealand. Visit businessevents.newzealand.com 501242A_Tourism NZ I 2252 Contents 2 A message from the CEO By Damian Paull, CEO, Franchise Council of Australia INSIDE 6 MYOB FCA Excellence in Franchising Awards: a night to be remembered A wrap-up of the most inspiring night of the year 10 Winner profile: How to stay afloat An interview with John O’Brien, CEO and Founder, Poolwerx – Australian Established Franchisor of the Year winner 14 Winner profile: A pinch of salt goes a long way An interview with David Lindsay, CEO, Salts of the Earth – NextGen in Franchising Australian winner 18 Finalist profile: Real picture perfect An interview with Nik Leigh, CEO/Franchisor, Real Property Photography – NextGen in Franchising Australian finalist 22 Finalist profile: The Rolld story The tale of Rolld founders Bao Hoang, Tin Ly and Ray Esquieres – NextGen in Franchising Australian finalists 26 Loving the skin her franchise is in An interview with Deb Farnworth-Wood, Managing Director, Australian Skin Clinics 30 The franchising journey – getting it right from the get go By Clare Loewenthal 34 How do you manage the workforce of the future? By Tasmin Trezise, Co-Founder, Tanda 38 Feeling at home with aged care By Pamela Smithers 42 Making people their business By Claire Gaynor 44 Making the right choices An interview with Tammy Ryder, General Manager – People, Minor DKL 46 The smoke and mirrors of workplace culture By Beth Pocklington, Systems and People, Back In Motion Health Group 48 People: a true investment By Michael O’Shaughnessy, Principal HR Specialist, HR Central 50 Innovation meets opportunity: the National Franchise Convention 2016 A wrap-up of this year’s inspirational and motivational franchise event 54 Meet new recruits, up close and personal We apologise A snapshot of this year’s Franchising & Business Opportunities Expo In the previous edition of The Franchise Review, we regret 56 FCA Events Calendar that an advertorial (‘Relying on a franchise agreement is A look at upcoming events around the country not managing risk’) may have been interpreted by some readers as having made incorrect assumptions relating to Life in franchising: attaining a CFE qualification 57 LJ Hooker Corporate. By James Young, Head of Recruitment, DC Strategy The Franchise Council of Australia acknowledges 60 On a Quest for a new training program that LJ Hooker Corporate is a leading franchisor with By Scott McAlister, GM – Business Operations, Quest Apartment Hotels an exceptional track record, and apologises for any misinterpretation that LJ Hooker Corporate had failed to 62 What you may not have learned in franchise school By Greg Nathan CFE, Founder, Franchise Relationships Institute act appropriately. Editor: Claire Gaynor Cover image: David Lindsay, CEO, Salts of the Earth – NextGen in Franchising Published by: Executive Media | ABN 30 007 224 204 Australian winner with former Franchise Hall of Fame Chair Roger Wilson. 430 William Street, Melbourne VIC 3000 Tel: (03) 9274 4200 | Fax: (03) 9329 5295 All stock images sourced from iStock.com. Email: [email protected] | Web: www.executivemedia.com.au The editor, publisher, printer and their staff and agents are not responsible for the the accuracy of information is that of the individual contributors, and neither the accuracy or correctness of the text of contributions contained in this publication, publisher nor editors can accept responsibility for the accuracy of information or for the consequences of any use made of the products and information that is supplied by others. It is impossible for the publisher and editors to ensure referred to in this publication. The editor, publisher, printer and their staff and that the advertisements and other material herein comply with the Competition agents expressly disclaim all liability of whatsoever nature for any consequences and Consumer Act 2010 (Cth). Readers should make their own inquiries arising from any errors or omissions contained within this publication, whether in making any decisions, and, where necessary, seek professional advice. caused to a purchaser of this publication or otherwise. The views expressed in the articles and other material published herein do not necessarily reflect the © 2016 Executive Media Pty Ltd. All rights reserved. Reproduction in whole or part views of the editor and publisher or their staff or agents. The responsibility for without written permission is strictly prohibited. 1 THE FRANCHISE REVIEW A message from the CEO BY DAMIAN PAULL, CEO, FRANCHISE COUNCIL OF AUSTRALIA ‘The FCA has its mojo back’ was perhaps the quote of the day from one of our award winners at the national MYOB FCA Excellence in Franchising Awards Gala Dinner, closing with a positive buzz on what has been a memorable and vibrant National Franchise Convention 2016 (NFC16). Attending the NFC event for the first time, I was impressed by the delegates’ energy, passion for and commitment to franchising. It was invigorating to see the Hall of Fame members captivated by the NextGen initiative and offering to mentor the finalists. It is this type of contribution that shows real leadership and commitment to the franchising sector. I’d like to offer the best of luck to David Lindsay from Salts of the Earth when he competes against the international finalists at the IFA Annual Convention in the United States from 29 January to 1 February 2017. The FCA continues to be at the forefront, leading the legislative, regulatory and public policy debates that impact the franchise CEO Damian Paull sector in Australia. During the NFC16 in Canberra, a delegation of FCA members took the opportunity to meet with key understood by policymakers, and that it continues to be a vital political leaders: Minister for Small Business, the Hon Michael part of the economy. McCormack MP; Minister for Employment, Senator the Hon Michaelia Cash; Minister for Education and Training, Senator Our incredibly successful NFC16 the Hon Simon Birmingham; the Treasurer, the Hon Scott The NFC16, held from 9 to 11 October in Canberra, proved Morrison MP; Prime Minister the Hon Malcolm Turnbull MP; to be a powerful collaboration of like-minded peers coming and the Leader of the Opposition, the Hon Bill Shorten MP. together to discuss best practice and elaborate on the theme of This type of engagement has proven to be crucial, helping the year, 'innovation meets opportunity'. to build an understanding of franchising and forging new relationships with the Turnbull government. The meetings have As outlined in my address, this year’s convention was an been the catalyst for a stronger alliance with the government opportunity to reflect on and celebrate the successes of 2016; and the Fair Work Ombudsman. to come together as a community, share stories and insights that fuel the creative spirit, and to build relationships that in the As we work through some of the challenges that the sector long term help us all to grow. is facing with the government, we will keep members informed about the valuable work the FCA and the FCA Growth as a concept underpinned the conference theme of Legal Committee are doing to ensure that franchising is well ‘innovation’, which is quickly becoming a vital part of every 2 THE FRANCHISE REVIEW Growth as a concept underpinned the conference theme of "Innovation", which is quickly becoming a vital part of every business business. Our challenge now is to harness the energy released by innovation, look for the ways in which we can disrupt ourselves and move forward, keeping pace with change and leading it wherever possible – and, as we reminded our politicians, franchising is where innovation delivers real economic value. Minister for Small Business, the Hon Michael McCormack MP clearly understands that message. A clear advocate for the small business community, we were thankful that he could open the NFC. We were also very lucky to have Natalie James, the Fair Work Ombudsman, who took the time to speak at our convention, highlighting the issues of joint employer liability and providing the necessary steps to push best practice into the franchise sector. Matt Haller, IFA and Natalie James, Fair Work Ombudsman We will continue working with the regulators of the sector to It was truly humbling to see the hard work and dedication that provide transparency and to position us at the forefront of the these winners have put into their businesses. industry, where we can participate and lead on the issues that The winner of the prestigious Australian Established Franchisor matter to the franchising community. of the Year Award was Poolwerx, with CEO and Founder John We were honoured that the following innovation and business O’Brien accepting the award with a heartfelt speech. Natalie leaders were keynote speakers at our convention: Peta Brennan was this year’s Franchise Woman of the Year; Mrs Credlin, Sky News Contributor; Alex Malley, Chief Executive Brennan started her career in the franchise sector at almost 15 years old, and now, some three decades later, she’s still of CPA Australia and author of The Naked CEO; Dr Sam passionate about franchising and paving the way for other Prince, Founder of Zambrero; and Catherine Monson, CEO women in this sector.
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