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Pizza Capers Delivers Top Customer Experience After Acquisition

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Pizza Capers Delivers Top Customer Experience After Acquisition Media release 17 May, 2012 Pizza Capers delivers top customer experience after acquisition Retail Food Group’s acquisition of Pizza Capers in February has not dented the gourmet franchise brand’s strong customer experience, according to an independent national survey released today. Pizza Capers customers voted the brand into first place in the Canstar Blue survey ahead of competitors Dominos, Eagle Boys, Crust and Pizza Hut. The brand also topped the charts according to its customers in the areas of service and taste. “The results show Pizza Capers has continued to deliver for its customers since listed franchise group Retail Food Group purchased the gourmet brand earlier this year in February. This is the second year Pizza Capers has taken out the top prize in our Pizza Stores category,” said Manager of Canstar Blue Rebecca Logan. “Given Retail Food Group announced ambitious plans to increase Pizza Capers store numbers by 18% in 2012, it is promising to see they are not growing at the expense of their customer experience so far.” The survey also revealed one in two respondents prefer to spend more on a gourmet pizza experience when they have a pizza craving. “Another interesting finding was that 27% of respondents have the best of intentions in choosing a lower calorie pizza option, but change their mind in favour of comfort food at the last minute. Generation Y respondents were the most likely to flip at point of sale (36%) compared with 22% of Baby Boomers,” said Ms Logan. “21% of respondents overall choose a lower calorie option most of the time when ordering pizza, demonstrating the growing popularity of healthier fast food options.” Canstar Blue commissions Colmar Brunton to survey 2,500 Australian consumers across a range of categories every few months to measure and track customer satisfaction. The results of the online news site survey reported are from 1,816 respondents within the survey group who had purchased and eaten a pizza (online or in person) from a store/restaurant in the last 3 months (not a frozen pizza from a supermarket) The independent survey was undertaken in conjunction with professional market researchers, Colmar Brunton. The full Canstar Blue results are available at www.canstarblue.com.au. Media enquiries: Nina Tovey on 0410 849 818 or [email protected] About Canstar Blue: Canstar Blue was launched in July 2010 by CANSTAR, Australia and` New Zealand’s premier researcher of retail finance information for more than 350 institutions across the finance sector. Canstar Blue will release regular surveys to measure and track Australian consumer satisfaction to help consumers make the best purchasing decisions for their needs. Canstar Blue customers are encouraged to use the database for competitor analysis as well as a means of disseminating their product range. What are the Canstar Blue ratings? Canstar Blue researches, compares and rates the suite of products according to customer satisfaction across categories including banking, domestic airlines, telecommunications, cars, electronic retailers and plasma and LCD TVs. Results are freely available to consumers who are encouraged to use the ratings as a guide to product excellence. The use of similar ratings logos also builds consumer recognition of quality products across all categories. Please access the Canstar Blue website at www.canstarblue.com.au if you would like to view the latest ratings reports of interest. Pizza Store Results .
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