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[email protected] The Daily News of TV Sales Thursday, April 25, 2019 Copyright 2018. TV JOCKEYS FOR POSITION IN DIGITAL-MARKETING AGE SCALE, EMOTION MAKE TV ‘THE MAIN DRIVER’ ADVERTISER NEWS Many digital markets claim TV is an ailing ad medium, but Ford Motor, in another move to shore up its electrification Bob Feinberg, vice president of Yonkers Honda in greater efforts, says it’s investing $500 million in electric vehicle New York City, says no way. “Discount (the influence) of TV startup Rivian and plans to build a battery EV using Rivian’s at your own peril,” he says, indicating many dealers like him flexible skateboard platform. The move comes weeks after consider television advertising alive and well and adapting talks between Rivian and General Motors reportedly broke to the digital age. down. GM reportedly was interested in becoming an equity He finds it ironic, Wards Auto reports, investor in Rivian, much like Amazon, that many digital enterprises nonetheless which invested $700 million in the startup advertise on TV. That group includes in February. For Ford, Automotive News Carvana, Google, Amazon and Netflix. reports, the deal secures another ally to Digital marketers who claim TV has lost manage costs and development in a hyper- power as an advertising outlet are flat- competitive space where it has so far lagged out wrong, contends Danielle DeLauro, behind much of the competition... Amazon executive vice president of the Video has started delivering packages inside Advertising Bureau.