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MWC Barcelona 2019 about value and about itself. We hear from leaders making those changes, both in their customers’ experience and in their own. Day 1 Moderator: Susan Welsh de Grimaldo, MD, Strategy Analytics Fuencisla Clemares, MD, Google Spain & Portugal 09:00 – 10:30 Jörg Poggenpohl, Global Head of Digital Marketing, BMW Saúl Garcia de Diego, Director, Internet & Social Media, Keynote 1: Intelligently Connecting the World Telefónica José María Álvarez-Pallete López, Chairman & CEO, Telefónica Jorn Lambert, EVP, Mastercard Digital Solutions, Mastercard S.A. John Carney, SVP Communications & Media, Salesforce Mats Granryd, Director General, GSMA Miguel Quiroga, CEO, Visible Chua Sock Koong, CEO, Singtel Group Adil Belihomji, Head of Technology, Visible Nick Read, CEO, Vodafone Chang-Gyu Hwang, Chairman & CEO, KT Corporation Stephane Richard, Chairman & CEO, Orange Group 11:00 – 12:10 What’s Keeping Operator CTOs up at Night? 11:00 – 12:10 Connectivity Maintaining Consumer Trust in a Digital Economy By any measure, CTOs of companies in the telecommunication industry have a big job. Just the emergence of 5G have operators Digital Trust shifting towards more software driven architecture and becoming 81% of consumers have some concern about safety of their cloudified requires their utmost attention. This ever evolving role personal information, and only 10% feel they have complete oversees about half of industry employees and will invest trillions control over it. As more sensitive information is exchanged online, in capital expenditures over the next five years. A CEO wants and privacy and security is a growing concern to most consumers. needs a partner who can execute their vision, help set strategic Currently, organizations and policy leaders attempt to create the direction and offer insight based on a deep understanding of feeling that consumers and their information are safe. New technology’s evolution. With the weight of expectations within the threats appear every day, how are companies facing the role and the deployment of 5G just around the corner, what is challenge of building and maintaining consumer trust in a digital keeping a CTO awake at night? world? Moderator: Anthony Goonetilleke, CTO, Amdocs Moderator: Laura Sallstrom, Head of Data Policy and Trust, Tareq Amin, CTO, Rakuten Mobile Network, Inc. Access Partnership Dr Derek Peterson, CTO, Boingo Wireless Jordan McClead, Google Privacy Lead, Google Catherine Michel, CTO, Sigma Systems Yuriy Dvoinos, Co-Founder & Chief Revenue Officer, FigLeaf Johan Wibergh, CTO, Vodafone Sanford Reback, VP, Global Public Policy & Government Affairs, Nikos Katinakis, Group Executive, Networks & IT, Telstra Twilio Shailaja Shankar, GM, WW Mobile ISP Business Unit, McAfee Carsten Wengel, SVP & Head of EMEA Region, 11:00 – 12:10 Giesecke+Devrient Mobile Security AI: Beyond the Hysteria and Hype Zia Hayat, Founder & CEO, Callsign Artificial Intelligence 11:00 – 12:10 With a multiplicity of definitions, applications and rapidly evolving technological capabilities, Artificial Intelligence (AI) is a subject Digital Transformation: Reinventing your Customer Relationships which polarizes popular opinion. Key protagonists remain divided in their assertions on whether AI will ultimately benefit society or Industry 4.0 destroy it. Artificial General Intelligence (AGI) is an AI which can Digital transformation opens up the opportunity for companies of carry out any cognitive function that a human can. The key all kinds to engage with their customers in new ways. Brands can distinction between the Narrow AI applications we see today (in build on their familiarity to create new services and revenue the form of Alexa, IBM Watson, Siri and others) and true AGI streams direct to the consumer; to engage them in not just involves goal-setting and volition. Crucially, AGI will have the conversational commerce but crowdsourced design; to develop a ability to reflect on its goals and decide whether to adjust them. loyalty that goes beyond the transactional to the personal, and to While this is in itself an extraordinary feat of human technological rethink what exactly the company should be offering their achievement, many fear that Artificial Super Intelligence (ASI) will customers, how and when. To do this successfully also requires a one day go beyond this, surpassing human cognition. Examining change in the way the company itself operates, partners, thinks Event Artificial Digital Trust Disruptive Industry 4.0 Connectivity Digital Wellness Immersive Content the myths vs. realities of utopian hopes and dystopian fears, this companies respond effectively to market disruption, far less lead pivotal session is sure to provide an enlightening debate on how it. Changing the culture, focus and activity of a company is we can harness the true potential of AI, exploring the rapidly unquestionably tough on everyone in the C-suite, operationally changing relationship between man and machine. and personally. Join us as we talk about the challenges and Moderator: Tony Poulos, Managing Editor, Disruptive.Asia solutions from those who have gone through the process first- Dr Ali Parsa, Founder & CEO, Babylon Health hand. Dr Wan Li Min, Chief Machine Intelligence Scientist, Alibaba Moderator: Chris Blundell, Partner, Brunswick Group Cloud Tom Puthiyamadam, Global Digital Services & BXT Leader, PwC Tabitha Goldstaub, Co-Founder & Chair of the UK Government's Peter Würtenberger, CEO, Upday AI Council, CognitionX Miguel Quiroga, CEO, Visible Matei Zaharia, Co-Founder & CTO, Databricks Miguel Arias, Group Innovation Director, Telefónica Antoine Bordes, Director AI Research Science, Facebook 14:30 – 15:30 12:30 – 13:30 Keynote 3: Immersive Content Keynote 2: AI Innovation, Ethics & Diversity Moderator: Ralph Simon, Founder & Chief Executive, Mobilium Moderator: Mark Foster, SVP, IBM Global Business Services Global Mariya Gabriel, Commissioner, Digital Economy & Society, EU Cher Wang, Founder & CEO, HTC Ángel Gurría, Secretary-General, Organisation for Economic Co- Anjali Sud, CEO, Vimeo operation and Development Sir Lucian Grainge, Chairman & CEO, Universal Music Group Heba Bevan, OBE, Founder & CEO, UtterBerry Marieme Jamme, Founder, iamtheCODE 15:45 – 16:45 13:30 – 14:30 The Business of Creating Amazing Consumer Experiences Unlocking the Benefits of 5G for the Enterprise Market Immersive Content Industry 4.0 The modern consumer wants to engage with the brands they are Globally we see many trials where large industrial companies are loyal to on multiple platforms, and vice versa. Traditional already experimenting with aspects of 5G and pre-5G services, marketing strategies, like newspaper ads and billboards, are such as network slicing and ultra-low latency. However, there are being thrown out for immersive experiences that create ongoing arguments about how much business value can be memorable and emotional connections with a brand. Powerful created for the enterprise by 5G compared to existing experiences, ranging from sales pitches to art installations, can technologies. During this session the audience will hear business win hearts and bring strategic value. This session will bring leaders discuss the economic value of 5G for all the stakeholders together companies who have created amazing immersive involved. experiences to discuss how these engagements have benefited Moderator: Alex Holt, Global Chair for Media & their business. Telecommunications, KPMG Moderator: Lirui Ding, Engagement Manager, L.E.K. Consulting Asa Tamsons, SVP, Head of New Technologies & New Phil Keslin, CTO, Niantic Businesses, Ericsson Mark Melling, Head of RYOT Studio EMEA, Verizon Media Terry Halvorsen, CIO & EVP IT & Mobile B2B, Samsung Paul Samuels, EVP AEG Global Partnerships, AEG Electronics Omar Khan, Chief Product Officer, Magic Leap Vivek Badrinath, CEO AMAP, Vodafone 16:00 – 16:45 13:30 – 14:30 Striking a Balance in the Age of Digital Distraction Pressing the “Self-disrupt” Button: Lessons from the Front Lines Digital Wellness Digital Wellness is a relatively new concept that examines our Disruptive Innovation relationship with the online world and its effect on our physical No company wants to be left behind when their industry changes, and mental wellbeing. A world where devices and connectivity are and we are seeing more major companies taking a lead to almost ubiquitous allows us access to a host of services and reinvent themselves rather than be disrupted. For those that can information at a level that was previously imaginable. But it also successfully make the change, the rewards in shareholder value has significant implications for our mental and physical health. can be significant… but analysts BCG estimate that only 33% of Apps are designed to grab and keep our attention, causing us to Event Artificial Digital Trust Disruptive Industry 4.0 Connectivity Digital Wellness Immersive Content check our phones up to 200 times per day (TechMark) and a 16:00 – 16:45 recent survey found that 46% of us “could not live without our Disrupting the Financial Services industry smartphones.” (Pew Research Center) Children and teenagers Disruptive Innovation are even more susceptible to device addiction, as well as the If there is one industry more regulated than telecoms, it’s banking potentially harmful impacts of social media. This begs the – so much so that within ‘fintech’ there is a whole branch of question, where does the responsibility for our increased usage ‘regtech’ to assist with compliance. 2019 will see new regulations lie? Some device
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