Advertising Opportunity Guide 2014 Editorial Mission
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AAAE DELIVERS FOR AIRPORT EXECUTIVES PRINT I ONLINE I DIGITAL I MOBILE ADVERTISING OPPORTUNITY GUIDE 2014 Editorial Mission To Our Aviation Industry Friends: In 2014, Airport Magazine celebrates 25 years of publication. For this quarter-century, we have brought our readers practical and timely information to help them meet their day-to-day and long-range operational and planning requirements. Keeping up with our readers as they travel is an important part of that mission. As a result, we offer a full digital edition plus a free mobile app that allows you to enjoy Airport Magazine on Apple, Android and Kindle Fire devices. Once you sign up for the mobile app, you will receive an alert when the next issue of Airport Magazine is ready. Our magazine can be read as it is downloading, so no time is wasted. Also, the issue can be downloaded to the device in advance of travel, and enjoyed inflight in airplane mode. In our app you will discover the same caliber of content you’ve grown to expect, plus mobile-optimized text, embedded rich media, and social media connectivity. You also can share content with a friend, colleague, or network. Airport Magazine’s editorial purpose remains the same, however. We emphasize columns that add “how-to” value to readers- -such as the Finance Column, which is written by airport CFOs; and the Operations Column, which is written by leading airport operations personnel. These articles put our readers in touch with new ideas that can be implemented at their own airports/ companies. And, as we prepare for 2014, Airport Magazine is developing feature articles that address industry concerns about the state of the nation’s economy and its impact on air service; provide timely information on regulatory and legislative issues; fulfill the far-ranging needs of airports for training information; share the lessons airports have learned on subjects that include ARFF, technology, airfield and terminal improvements; and much more. Airport Magazine’s editorial content benefits from the active participation of its Editorial Advisory Board, which consists of AAAE airport and corporate members, who help to ensure that the magazine’s editorial content fulfills reader priorities. Our ambitious plans for the year would not be possible, however, without the faithful support of Airport Magazine’s advertisers. For 25 years, companies that advertise to the airport community have relied on Airport Magazine to deliver their message to this audience. We appreciate your trust, and we pledge to keep earning it with each issue that we produce. It’s been an eventful 25 years for Airport Magazine and for the aviation industry worldwide. All of us at Airport Magazine look forward to serving our industry in 2014 and beyond. Sincerely, Barbara Cook I Editor and Publisher I [email protected] 2 2014 Print I Online I Digital I Mobile Advertising Opportunity Guide Delivering the Decision-Makers Delivering for Airport Executives for 25 Years and Counting! For a quarter century, Airport Magazine has been the publication of choice for airport executives the world over. During that time, we’ve built a loyal and dedicated readership based on trusted and valued editorial content. This trust transfers to our advertisers. Each issue is read by more than 23,000 industry professionals to stay on top of the latest industry news and information, including cutting-edge airport products and services. Traditional Print Advertising Leaves a Lasting Impression Not Easily Forgotten! Although other popular progressive forms of communications are out there, print advertising continues to be a powerful and essential component of any advertising campaign. In fact, as reported by Forbes.com, print media has been making a comeback as the novelty of electronic advertising has worn off. Now, a well-thought-out advertising campaign incorporates as many media platforms as possible. Print media, however, does have benefits over other media: » A Tangible Item – A printed publication can be held in your hands and can stay in offices for months or years, while other media can fade away in just a few seconds » Builds Credibility – Print media gives a sense of legitimacy and protection unlike electronic media. Web advertising can be overwhelming and the risk of spam and viruses can make people leery of clicking on them. » Less Clutter – Printed magazines are less cluttered than other media. This makes your ad stand out more and can possibly create a marketing advantage for your company. » Targeted Market – Trade publications that are aligned with industry groups can reach a targeted market that is more difficult to access for other media. » Builds Branding – Print advertising stands out among other media in building and solidify brand identity and brand recognition. » Builds Positioning – As with branding, print advertising is excellent for positioning your company at the top of customers’ minds. » Invested Interest – Readers are more engaged in publications than in other media. Web-based text is often scanned or skimmed, while printed material is more thoroughly read. » Creates a Bridge with Other Media – As stated before, a well-thought-out advertising campaign will cover multiple media platforms, each with their strengths and weaknesses. Print advertising can build a bridge between print and web with tools such as QR Codes or online versions like Airport Magazine’s Digital and Mobile editions. Diversify Your Advertising Campaign with Airport Magazine’s Digital and Mobile Editions! All carefully planned advertising campaigns should use multiple media to ensure full effective coverage. Airport Magazine’s advanced Digital and Mobile editions provide the perfect conduit for reaching the airport industry’s more web-savvy professionals. Digital and Mobile advertising are competitively priced and are aimed at a highly motivated audience. We have an abundance of advertising options that will compliment any advertising strategy. Turn to Page 10 to learn more. Airport Magazine’s is Read by the Most Influential People in the Airport Industry: » Airport Directors and CEOs – top-level decision-makers » Senior-level managers in airport operations, maintenance, security, concessions, environmental, IT, ARFF, airfield safety and administration » Key aviation lawmakers on Capitol Hill » Government agencies, including FAA, DOT, TSA and DHS Published by the American Association of Airport Executives (AAAE), the largest professional organization for airport executives in the world, representing thousands of airport management personnel at public-use airports since 1928, Airport Magazine is the association’s flagship periodical. 2014 Print I Online I Digital I Mobile Advertising Opportunity Guide 3 Circulation and Readership 1 2 3 4 5 6 Corporate Management 20% Airlines 11% Officials7% (federal/state/local) Foreign Government 4% Research & Education 2% 1 2 3 4 5 Operations 15%6 Concessions 7% Facilities & Airport Executives 56% Maintenance 12% Security 15% Airport Magazine’s highly targeted segment of Environmental 5% the industry makes it the perfect platform for your company’s print advertising campaign. Our readers are the people who make the decisions and sign the checks. Airport Magazine readers make the buying decisions Top Level Airport of our readers ... Decision-Makers 46% 91 % have the authority to buy, recommend or specify products and services 86 % of our readers use Airport Magazine to learn about airport industry products and services 89 % of our readers manage people or a department 4 2014 Print I Online I Digital I Mobile Advertising Opportunity Guide Online Advertising Online advertising gives you greater reach and greater impact Thousands of aviation professionals — your customers — visit aaae.org, airportmagazine.net 47,500 and aviationnews.net daily for timely, reliable airport news and information. Combined, the three UNIQUE VISITORS/MONTH websites generate more than 47,500 unique visitors and 243,000 page views each month! Our distinct mix of timely, insightful and relevant industry news makes us an invaluable resource to busy aviation executives and the ideal place to deliver your company’s message. Advertise on airportmagazine.net and aviationnews.net, or on all three websites for one low price! Size: Rate/Month: 243,000 728 x 90 Leaderboard $2,000 PAGE VIEWS/MONTH * 120 x 600 Skyscraper ** $1,800 120 x 90 Rectangle ** $1,400 Discounts available for advertisements of three months or greater! * Available only on airportmagazine.net and aviationnews.net – 36,000 unique visitors and 166,000 page views each month ** Available on aaae.org, airportmagazine.net and aviationnews.net WWW.AAAE.ORG WWW.AIRPORTMAGAZINE.NET WWW.AVIATIONNEWS.NET I look forward to every issue of Airport Magazine and the many timely and relevant topics from a broad cross section of the industry. For me, the stories on trends, technologies, and “ best practices from airports across the country are priceless. Al Pollard, A.A.E. Director Maryland Aviation Administration” 2014 Print I Online I Digital I Mobile Advertising Opportunity Guide 5 Advertising Base Rates 2014 Print Advertising Base Rates * All base rates are gross FOUR COLOR 1x 4x 6x Back Cover $9,800.00 Inside Front Cover $8,100.00 AAAE Membership Discount Inside Back Cover $7,150.00 15% of gross to all active AAAE corporate members. Two-Page Spread $10,250.00 $9,100.00 $7,950.00 Association member discount not available if Full Page $7,000.00 $6,400.00 $5,650.00 advertising agency commission applies. 2/3 Page $5,650.00 $5,050.00 $4,300.00 Commission Discount 1/2 Page $4,300.00 $3,800.00 $3,350.00 15% of gross to accredited advertising agencies. 1/3 Page $3,250.00 $3,000.00 $2,800.00 1/6 Page $2,200.00 $1,800.00 $1,650.00 Special Sections A special editorial supplement to Airport Magazine is a powerful, effective way to get your story in front of leading airport executives and corporate professionals.