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Al Parker Collection, 1933-1985 RC.2008.7 Finding Aid Prepared by Corry Kanzenberg, Venus Van Ness, and Margaret Cherin, Intern

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Al Parker Collection, 1933-1985 RC.2008.7 Finding Aid Prepared by Corry Kanzenberg, Venus Van Ness, and Margaret Cherin, Intern Al Parker Collection, 1933-1985 RC.2008.7 Finding aid prepared by Corry Kanzenberg, Venus Van Ness, and Margaret Cherin, Intern 2011 Al Parker Collection, 1933-1985 RC.2008.7 Table of Contents Summary Information ................................................................................................................................. 3 Biographical note...........................................................................................................................................4 Scope and Content.........................................................................................................................................8 Arrangement...................................................................................................................................................8 Administrative Information .........................................................................................................................9 Controlled Access Headings..........................................................................................................................9 Collection Inventory.................................................................................................................................... 11 Series I: Boys' Life, illustrations and covers........................................................................................ 11 Series II: Cosmopolitan: illustrations....................................................................................................12 Series III: Good Housekeeping............................................................................................................. 14 Series IV: Ladies' Home Journal...........................................................................................................17 Series V: Lithopinion: illustrations and covers.....................................................................................29 Series VI: McCall's: illustrations...........................................................................................................30 Series VII: Advertisements....................................................................................................................33 Series VIII: Complete magazines..........................................................................................................36 Series IX: Various illustrations/ various journals................................................................................. 38 Series X: Press about Al Parker............................................................................................................43 Series XI: Famous Artists School......................................................................................................... 45 Series XII: Newsclippings.....................................................................................................................45 - Page 2 - Al Parker Collection, 1933-1985 RC.2008.7 Summary Information Repository Norman Rockwell Museum Archives - Reference Center Collection Creator - Arranger Alfred Charles Parker, 1906-1995 Title Al Parker collection Date [inclusive] 1933-1985 Extent 18.0 Linear feet Contact The Norman Rockwell Museum, Archival Collections, 9 Glendale Road, Stockbridge, MA 01262, [email protected]. 413-931-2212 Language English Abstract Alfred Charles Parker (1906-1995) was an illustrator whose works regularly appeared in popular women’s publications such as Cosmopolitan and Ladies Home Journal from the 1930s - 1960s. He was a celebrity in his time for his trend setting artworks that depicted stereotypical American women from an idealized point of view. While this collection is not comprehensive of Parker’s work it does provide a substantial overview of his career as well as a window into the representation of women in illustrated materials from this era. The collection holds story illustrations, editoral work of women’s fashion, advertisements and magazine covers, as well as tear sheets of press about Al Parker that appeared throughout his career. It also includes materials related to Al Parker’s association as a founding member of the Famous Artists School in Westport, CT. Preferred Citation The Al Parker Collection, 1933-1985, Norman Rockwell Archives, Norman Rockwell Museum, Stockbridge, Massachusetts. - Page 3 - Al Parker Collection, 1933-1985 RC.2008.7 Biographical note “I think one of the things I like best about illustration is the fact that things are always changing. It’s always tomorrow.” -Al Parker, 1964 A founder of the modern glamour aesthetic, Alfred Charles Parker (1906-1985) defined the progressive look and feel of published imagery at a time of sweeping change, when Americans, emerging from the trials of economic depression and war, sought symbols of hope and redemption on the pages of our nation’s periodicals. His innovative, modernist artworks created for mass-appeal women’s magazines and their advertisers captivated upwardly mobile mid-twentieth century readers, reflecting and profoundly influencing the values and aspirations of American women and their families during the post-war era. Leaping beyond the constraints of traditional narrative picturemaking, Al Parker emerged in the 1930s to establish a vibrant visual vocabulary for the new suburban life so desired in the aftermath of the Depression and World War II. More graphic and less detailed than the paintings of luminary Norman Rockwell, a contemporary and an inspiration to the artist, Parker’s stylish compositions were sought after by editors and art directors for their contemporary look and feel. “Art involves a constant metamorphosis…due both to the nature of the creative act and to the ineluctable march of time,” Parker said. Embraced by an eagerly romantic public who aspired to the ideals of beauty and lifestyle reflected in his art, Parker’s pictures revealed a penchant for reinvention, and his ongoing experiments with visual form kept him ahead of the curve for decades. Born on October 16, 1906 in St. Louis, Missouri, Al Parker began his creative journey early in life, encouraged by parents with an affinity for the arts. Though their furniture business paid the bills, Parker’s father was an aspiring painter and his mother a singer and pianist. The young artist’s precocious illustrations brought song lyrics to life on the rolls of his mother’s player piano, which were proudly displayed for admiring guests. Hours spent listening to jazz in the furniture store’s record department and regular trips to the movies and theater inspired a life-long love of music. At the age of fifteen, Parker took up the saxophone, and by the following summer, was proficient enough to lead his own Mississippi riverboat band. Musical excursions on the Golden Eagle, Cape Giradeau, and other venerable vessels continued for five summers, “vacations with pay” that offered Parker the chance to sketch admiring fans between sets and play with jazz greats like Louis Armstrong. His first year’s tuition at the St. Louis School of Fine Arts at Washington University was financed by riverboat captain Charles J. Bender, Parker’s grandfather, who hoped to dissuade him from making music a career. Parker played the saxophone, clarinet, and drums to fund his education, but from 1923 to 1928, he became immersed in the study of art. “Oil paint was the medium in 1924,” he recalled, but drawing was key. “At the time, [teachers] frowned on modern or abstract artists. You can always depart from the academic in figures, but you have to know how to draw well before you can do it. I learned composition and color mostly by doing.” While in school, Parker met fellow student Evelyn Buchroeder, a gifted painter who earned but declined a scholarship to attend the Art Students League in New York City. Placing her career on hold, she remained in St. Louis where the couple were wed in 1930. During their fifty-five year union, Evelyn was a frequent model for her husband’s illustrations and a loving mother to the Parker’s three children. - Page 4 - Al Parker Collection, 1933-1985 RC.2008.7 Parker’s first professional assignment, a series of window displays for a St. Louis department store, caught the attention of Wallace Bassford, a commercial art studio head, who invited the artist to join his team of illustrators and graphic designers. Imposing deadlines underscored the speed and facility required to complete illustrations for the agency’s diverse client base, providing invaluable experience. But Parker noted that “the studio’s strange practice of signing its name to my efforts brought a frustrating tag of anonymity,” and inspired him to set out on his own. He established a business with designer Russel Viehman and rented studio space to fashion artist Janet Lane, a collaboration that would inform the dynamic compositions and stylish subject matter that Parker became known for. In 1930, a cover contest sponsored by House Beautiful brought Parker an honorable mention and entrée into the world of national magazine publishing. The visibility of cover illustration and its viability as a lucrative outlet during the depression era, when commercial assignments grew thin, were strong incentives to make eastern contacts. “Saving model fees,” Parker said, “I posed Ev, Frances, and our coronet player’s girlfriend, dashing off three heads rendered in colored pencils.” His elegant, stylized drawings were sent to a New York artists’ representative and soon sold to Ladies’ Home Journal. Judged to be “too far out” for
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