The journal of humanity, creativity and mighty fine people by One Percent Collective.

_TOMS Shoes _Jamie McDell _Urzila Carlson _Why we give a shit www.thegenerosityjournal.co.nz

THE GENEROSITY JOURNAL PUBLISHER: One Percent Collective EDITOR: Pat Shepherd SUB-EDITOR: Jd Nodder ART DIRECTOR: Goodfolk COVER ILLUSTRATION: Sean Duffell CONTRIBUTORS: Toby Morris, Urzila Carlson, Tobias Kraus, Larissa McMillan, Kaan Hiini, Jo Randerson, Max Rashbrooke, Rebekah White, Ray Avery, Jordan Stent, Sam LaHood, Jo Bates, Megan Bardsley. WHERE WE GET SHIT DONE: BizDojo Wellington

SPECIAL THANKS TO: Most content will be available to share online at www.thegenerosityjournal.co.nz. If you have content ideas or are interested in supporting The Generosity Journal, please get in touch by email to [email protected] The views expressed in this publication are not necessarily those of the publisher or editorial team. All rights reserved. No part of this publication may be reproduced in any form without the express written permission of the publisher. The Generosity Journal is subject to copyright in its entirety.

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SUBSCRIBE AND WIN SOME GOOD KARMA: WWW.ONEPERCENTCOLLECTIVE.ORG/NEWSLETTER I am so excited to bring you the long-awaited second issue of The Generosity Journal; the first of three issues we’ll be releasing in 2016. Lots has been happening in the One Percent Collective world during the past year. We celebrated our 3rd birthday with The Black Seeds, The Nudge and hundreds of our supporters. We have six new partner charities you can support with your 1% and so far your donations have collectively helped us raise close to a quarter of a million dollars! Our crew has expanded to a whopping two people, with Reuben Harcourt joining us as ‘Head of Digital’. While our day-to-day crew stays small, we are honoured to have the kind support of our Future 50, our sponsors, volunteers, mentors and businesses who all believe in the 1% ethos and support Dollars raised last quarter us to pass 100% of your donations on to our partner charities. Amped4Life ...... $1,111.27 Taking care of our communities and this Kaibosh ...... $4,030.32 world is a responsibility we all must step up Project Jonah ...... $1,658.69 to. Getting to share the stories of individuals and organisations who have generosity and RMTC...... $1,494.32 social responsibility at their core is truly an SpinningTop ...... $2,996.27 honour for me and for everyone involved in creating The Generosity Journal. Sustainable Coastlines .. $3,694.96 DCM ...... $3,154.94 We hope you enjoy the publication and are inspired in some way to help us push the Garden to Table ...... $2,933.10 generosity movement here in Aotearoa. Inspiring Stories ...... $2,274.78 PAT Medicine Mondiale ...... $2,331.78 Editor / Chief Doer of Things Neonatal Trust ...... $2,331.41 at One Percent Collective Nga Rangatahi Toa ...... $3,426.73 One Percent Collective is a simple and rewarding way to support Kiwi-based charities.

Join us with your 1% at www.onepercentcollective.org SEAN JD NODDER DUFFELL

JORDAN STENT

GOODFOLK

REBEKAH WHITE

Say hello to the creators and contributors behind the scenes of The Generosity Journal.

GOODFOLK is an independent creative agency based on K Road in Auckland. Working in all areas from brand strategy to tactical delivery, online to offline and illustration to events, Goodfolk has literally brought their name to the game by generously providing the pro bono art direction for The Generosity Journal. www.goodfolk.co.nz SEAN DUFFELL is a Wellington-based graphic artist who is well known for his large abstract murals inspired by NZ flora, fauna, insects and reptiles. We are honoured to have Sean’s vibrant mural adorn our cover. www.seanduffell.com PAT SHEPHERD JD NODDER is a long-time supporter of One Percent Collective who has brought her writing and publishing skills to the table as sub-editor of The Generosity Journal. TOBY MORRIS is an Auckland-based cartoonist, illustrator and music nerd. Toby’s Pencilsword series on The Wireless has reached millions worldwide and opened our eyes to incredibly important issues in Aotearoa. REBEKAH WHITE is a journalist and editor who took time out of her hectic schedule to talk to Blake Mycoskie, the founder of TOMS Shoes about his ‘one for one’ model. JORDAN STENT is a self-proclaimed traveller who calls Auckland home. He is known for documenting his LARISSA wondrous journeys around our beautiful country and kindly gave his time to photograph Jamie McDell in her MCMILLAN favourite surroundings. www.jordanstent.com LARISSA MCMILLAN is a multi-talented creative whose writing skills shaped our ‘Good Work’ interviews. TOBY MORRIS Comedian saves the world / 13.44% the crazy from us. We needtruth can show usthebeautybut notkeep what we need more of, awoman that and forgot aboutthecrazy. That’s machines andtheworld washappy seat’ andshegave themwashing happy, andshesaid,‘Underyour and everyone intheaudiencewas no’. Thenshegave away cupcakes saw andwe asapeoplewent, ‘Oooh, the couchandhejumpedwe She openedthedoorandprovided being misledby hiscoolmovie roles. Oprah couldsense thatwe were do nowrong. ButOprah knew; even cool.We allliked him,hecould He usedtobenormal–dare Isay, She broke Tom Cruise’s facade. out people’s mostvulnerable side. She cansolve anything. Shebrings The answer isalways Oprah Winfrey. than that. The answer ismuch simpler However, thatisnottheanswer. kids, theworld willbeabetterplace. poverty, homelessnessorhungry we we sortout stoppollution,if if think, where dowe start?Maybe the world, theylookeverywhere and natural disasters. People trytofix political turmoileverywhere, wars, The world isincrisis. There is MY PLANTOSAVE THEWORLD: surprise under your seat. well there mightjustbesome big sometimes when everything goes but thesheetsare soft,and us know thattheworld isrough, but withenoughgood sheetstolet

really survives life. the while remembering thatnoone Gaynor’s song‘Iwillsurvive’, all we livebe summedupif by Gloria about. Ithinklife ingeneral can have both–but that’s notwhat it’s good friendswithOprah, you could money.of However, you couldbe if than having anunlimitedsupply Being agood friend meansmore too hightoclimbdown from. too dark tocome outof, oraledge that there isno suchthingasapit punches, tolive theland,and off we willlearntoroll withthe webut applyherlife if principles, the world from natural disasters, amazing! Iknow Oprah cannotsave a good friend– allwhile smelling laughing, smiling, singingandbeing own way, withjustenoughcrying, Winfrey Show being towatchre-runs of it compulsoryfor every human when the world Irule Iwillmake books toknow Ishouldown it– because I’ve Oprah’s read enoughof Now, when theworld Irule –notif, . She sums it up in her . Shesumsitupinher The

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Illustration byToby Morris GOOD STUFF / 17.28% GOOD STUFF GOOD www.flickelectric.co.nz/choice reduce ourenvironmentalimpact. choice aboutwhenweuseelectricityto means, forthefirsttime, wecanmake a of theelectricitywe’re using.This shows Kiwistherealtimecarbonimpact Choice isafree, world-firstappthat www.eatmylunch.nz who needtoeat,today!We thinkthat’s prettydarnawesome! social enterprisewhichfeedsyourbelly andfeedshungrykids food literacyofKiwikids,theseguysare runningawonderful charities like GardentoTable helpwiththecurrentandlongterm deliver anotherfreshlymadelunchtoa Kiwikidinneed.While Eat MyLunch.

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www.frankstationery.com give aschoolbooktochildinneed. schools. Foreverybookyoubuy, they by donatingnotebookstochildrenin up tosupportcommunitiesinneed journals anddiaries.FRANKisset FRANK Stationery creates notebooks, www.dogoodjobs.co.nz environmental change. aim todogoodandcreatesocial Do-Gooders) withworkvacanciesthat passionate, talentedpeople(a.k.a great people, todogood.Theyconnect Do GoodJobs isaboutconnecting www.theloyalworkshop.com leather bags,satchelsandothergoods. and tocreatebeautifulhand-stitched alternatives tofighthumantrafficking, India. Itexiststoprovideemployment leather companybasedinKolkata, Loyal Workshop

isaKiwi-ownedethical GOOD STUFF / 19.20% / STUFF GOOD GOOD STUFF / 23.04%

is an online store that passes 100% of the e-tail Good Books profit directly to fund charitable projects in partnership with buy, love books and think that if you’re going to Oxfam. We then why not do it from a site that supports amazing international Above are a few of our most inspiring development projects? reads, some of which are available at Good Books, enjoy! www.gogoodbooks.com

is inspiring millions of people around the world to John Oliver by stand up to insane laws and actions that are being taken give a shit about others. Described by those who simply don’t John Oliver is anything but. Boring’, Donald Drumpf as ‘Very the world a better place This is a man on a mission to make and for that, we salute you, Mr Oliver! on YouTube Tonight’ Week Search ‘Last are a proudly NZ owned and operated organic

this happen. Legends! www.almighty.nz Almighty Juices They’re on a mission to help put veggie gardens juice company. in schools and to teach kids how to cook with fresh produce. that they donate a portion of their profits are super excited We and Common Unity Project in order to make to Garden to Table need your help! They

Garden to Table have a new fundraising tea towel that will raise funds to help improve the food literacy of NZ children through growing, harvesting, cooking and sharing fresh, seasonal food. View the two designs at… www.gardentotable.org.nz/merchanise GOOD STUFF / 21.12% / STUFF GOOD GOOD WORK / 26.88%

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and ​ resist challenging ​ to do the ​ kids who need support beyond need support beyond kids who when adults are not well enough not well adults are when ​ with ​ the holidays. Next year we will open an we Next year the holidays. and education classroom, alternative we will open a school. that, from flowing can impact we hope that in the future We the education system as a whole. high expectations exceptionally I have of myself capacity inexhaustible and my The whole this life. living and for work for me up in the morning – gets thing is what start to from process, the entire I love Knowing really love. what I finish. That’s shit happen. make really that I can really, He tangata, he tangata,He aha te mea nui? he tangata. What is the most important it is people. it is people, thing? It is people, www.ngarangatahitoa.co.nz ​ such as arise, challenges Some the money is​ where to go the urge calls hard the to make when knowing in the organisation ​ on those involved and come with strings Money can the is often road so the hard restraints, be gotta calls have Hard best road. made​​ ​ in themselves and ​ can give. we what I have is something Nga Rangatahi Toa of it has a life its own. now but grown, to to get process been an interesting It’s look to objectively this position, to be able a human, as and refine at it. As I change so too does the organisation. In this regard, talk. I walk my to ensure it is a mirror is a gift that has made Nga Rangatahi Toa myself. me more ofThe future is the Nga Rangatahi Toa have offuture We Aotearoa. education in education kids with alternative worked – after school and in now six years for

Photography by Tobias Kraus Photography by Tobias and words by Larissa McMillan and words by Larissa and most importantly the belief in those kinds of positive, to have themselves ones with loved important interactions their ‘hood life’. from away a world that are I believe in human capacity with a whole with a whole capacity in human I believe Nga do at Rangatahi mahi we heart. The all involved. for is transformational Toa peace and mothers their found Kids have been Mentors have pride. found have have and ofreminded matters, really what impacted artistic practise had their own the catharsis ofthrough our projects. One of our kids was particularly and challenging in his behaviours When he came to us he began attitude. on a piece with his mentor, working him required that Pana Hema-Taylor, was Pana to write out his whakapapa. one of down it and wrote transcribing with a particular iwi spelling. the words of person was unsure The young the he the next day but spelling to use, to hisreported back that he had spoken grandma. his They had chatted about the him and she had given whakapapa of his iwi. On the face right spelling for in this but much, not seem like it, it may Our projects situation it was massive! the opportunity, kids the reason, gives

– it’s just – it’s , just outside of GOOD WORK . It was a truly amazing place to grow up. Me and up. . It was a truly amazing place to grow engagement and transition that transition engagement and and established Nga Rangatahi Toa. That’s how this all started. how That’s Nga Rangatahiand established Toa. When I was working in alternative education in South Auckland, in alternative When I was working been kicked had kids who arts access for a lack ofI saw creative out of so I took action that was ridiculous, school. I thought 11 we started volunteering at the Christchurch City Mission, the Christchurch at started volunteering 11 we the lead-up and the event I coordinated mainly at Christmas time. 29! in the last years only missed two and I have on the day, From when I could walk, my bro and I were out doing street appeals, appeals, out doing street and I were bro walk, my I could when From in the Halt All Racist Tours involved was heavily and our fam When I was peace movements. group and the nuclear-free protest ­­ in the community been active has always My family My granddad my men in prison and mentored part of are. we who work. her volunteer for grandma heaps of got awards community exploring the coastline, visiting the beautifully generous Margaret visiting the beautifully generous exploring the coastline, totally blessed, were We neighbours. Mahy and our other favourite fully engaged, constantly learning. ​ on Banks Peninsula Bay, I grew up in Governors ​ Christchurch forts, building filled were Days riot together. ran Richie, bro, my a safety net for young people. young for net a safety creativity, arts and aroha. With an assortmentWith arts and aroha. creativity, and refreshingly mentors of awe-inspiring has createdhands-on modes of Sarah learning, supports marginalised youth – often those supports marginalised youth schools – through public expelled from Nga Rangatahi Toa, an organisationshe Nga Rangatahi Toa, an alternative It’s directs. and now founded ofform ​ Sarah Longbottom is an ideas machine – is an ideas machine Longbottom Sarah of share a fair them intoand she feeds GOOD WORK

There’s no problem too small for expecting and hoping for. We also get parents Neil O’Styke – self-confessed jack of extremely premature babies who have 100- day plus stays in hospital before going home of all trades. As Executive Director for the first time. They truly experience a of The Neonatal Trust, he helps to rollercoaster ride while they’re in there. provide a precious service for people I really love working in the social-profit space. both big and very, very small. It’s a fantastic way to teach values to my The Trust supports families with sick kids. Without going over the top with them, or premature babies by providing we make it a regular topic of conversation at home. We’ll pause the news if there is a story services in intensive care units on a natural disaster, or a family doing it nationwide. With over 1,000 babies tough, and have a quick chat about it. GOOD / 30.72% WORK coming through the Wellington unit in 2014 alone, Neil lets us in on why If there is a mufti day at school, we’ll talk about what they are collecting money for and he got involved. how it will help. We often share about how lucky we are as a family. My wife and I decided I volunteered at The Soup Kitchen in to take a particular approach with pocket Wellington for a number of years from my money too. We help our seven-year-old manage

GOOD WORK / 28.80% GOOD early 20s. It was a great experience helping his own pocket money, which has an element of people and I met a lot of like-minded philanthropic giving. It’s pretty cool to see him volunteers. It taught me a lot about think about others. observing, listening and that it’s the small things that matter. Fundraising is a very competitive space and it’s important to have a range of approaches. I decided to quit my last corporate job three We love ones that give back to our partner days after my daughter, Penny, was born. charity and remind people what great I recall waking up early, with Penny a drive supporters of the community they are – like away in hospital; I thought it was time to do the annual World of Wearable Art dress something different, something with more rehearsal show, which is always a massive hit. flexibility to spend time with my kids. The One Percent Collective model of raising Photography by Pat Shepherd and words by Larissa McMillan For any expectant parent, the best-laid plans awareness and facilitating continual giving is don’t always happen. Having a baby early or perfect for a charity our size – as this type of having one with complications can happen support enables us to free up time and focus to anyone. Age, income, job – it doesn’t our efforts on the thing that matters most: matter, it can impact you. There is such stress supporting those going through the stress of and anxiety involved. I often hear people a neonatal journey, one Kiwi family at a time. downplay that they were only in the Unit for www.neonataltrust.org.nz a week, when at the time it was the longest week of their life. It’s far from what they were This modern-day warrior stands at five-foot something, wears a fluffy purple scarf and has just finished her PhD. Stephanie McIntyre fights the good fight, directing the GOOD WORK homelessness service DCM in Wellington. A long-time champion of disadvantaged groups, she has touched and transformed lives, as well as the organisation dedicated

to helping them. In my childhood we always had a little homeless people on the Boston Common where Photography and words by Larissa McMillan cardboard box that we put money into for Debbie, a diminutive Episcopal priest, held the ‘poor children in Africa’ or the Leprosy a communion service. Mission, although I doubt I had any idea what that meant. Running little fundraising stalls On St Francis’s Day, the patron saint of for our current cause was part of everyday life. animals, Debbie invited the participants to While the patronising descriptions make me tell stories of their pets. One woman had two cringe now, it encouraged me to get into a toy dogs peeping out of the shopping trolley habit of giving. that contained all her possessions for her life on the street. Another had old photos that I was born and raised in the Hutt Valley into he carried with him. It really sparked my the cocooning myth of equality and racial motivation to come back to Wellington and GOOD / 36.48% WORK harmony. We thought Aotearoa New Zealand turn my attention to homelessness here. had the best race relations in the world. But the Hunn Report released in the 1960s My role at DCM is to make sure that it is described a New Zealand that was far from a well-functioning organisation right now in equal. I didn’t realise it then, but it was a time the present, but also guide it into the future. when New Zealand policy pushed Maori and Part of my role is about reading the future, Pacific people into assimilation – into a very picking up what’s coming towards us and GOOD WORK / 33.30% GOOD Europeanised way of life. creating an environment where, together, we can figure out how to ride the buffeting I’ve lived in the southern Wellington suburb waves of change. of Berhampore for more than 20 years. I remember when I chaired the local school What is important is that we know who we board at the inception of the educational are and what we want to be. For us that means reform programme, Tomorrow’s Schools; I was being the kind of organisation that vulnerable the only board member who spoke English as and marginalised people feel genuinely my first language. Most of the others were comfortable coming to. A place where they born in various Pacific Islands. Over the time feel welcome and safe and they can thrive. I’ve lived here, I’ve watched Berhampore www.dcm.org.nz change and become more gentrified.

I first came alive to the issue of homelessness when I was in Boston for three months in 2000. The little graduate school where I was staying hosted women from a local shelter to experience the respite of staying overnight in a lovely apartment, which was kept vacant for that purpose. I joined the roster to be a host. Every Sunday I went to a simple gathering of Kathryn Ryan

What’s happening in the world of Kathryn Ryan Can you tell us three stories that inspire you for 2016? and why? Learning, working. Navigating the big changes Philosophically, the writing of Dame Jane Goodall that are happening in the media world, with all and Peter Singer. Both forever changed the way their challenges and opportunities. Spending I think about the rights of animals, and our weekends in the outdoors, sea, or mountains, responsibilities as a dominant species to not misuse and blissing out on the beauty of this place. the intellectual superiority we have to abuse and Enjoying friends and family and supporting their exploit other species egregiously. We've done adventures and endeavours. Trying to keep fit, nothing but pay a price for doing so, but more cooking, reading – not all of these complement fundamentally, what right do we have to do so? each other! Dame Jane's brilliantly lived life, including her worldwide work encouraging youth to action, and

Describe the most generous person you know. Peter's latest book on giving, and our ethical and TALKS / 38.40% GENEROSITY How have they influenced you? moral imperative to give as much as we can, have Each and every one of the people who shares added further layers of challenge! Also, the late their stories, their knowledge, their highs, their Sir Paul Callaghan, who modelled brilliantly how lows, their disappointments, their successes, their to lead public discourse and debate in a way that failures, their joys, and their losses on Nine to never threatened, or intimidated, or antagonised Noon. This generous spirit of making yourself people. He was without arrogance, encouraged vulnerable – because someone else may hear participation, and made everyone feel welcome and something that changes their life, or illuminates worthy of it. He was an astounding role model for what they're going through, makes them feel effective influence. less alone, or encourages them to try something, or make a change. It is humbling to be part of Secondly – great photography, art, and that, and I never cease to be amazed at the journalism. I love the style of ‘New Journalism' trust, wisdom, and goodness of the thousands – which is now getting pretty old! I'll name two of people to put themselves out there and do it. more recent books: Christopher McDougall's Also, the kind of people who generously share Born to Run, and Jon Krakauer's Into Thin Air, their homes, their families, and their lives, which combine my fascination with human without reservation. My life is full of them to physical and mental endeavour, with the Kathryn Ryan is one of the glittering jewels in a ridiculously undeserved degree. environment, and fantastic journalistic writing. New Zealand’s media crown. Formidably smart she conducts no-holds-barred interviews every weekday Can you name an everyday action that makes The last thing is a real-life story that's unfolding the world a better place, yet is underrated? right now. The activities of a whole generation morning on her Radio New Zealand show, Nine to Noon. Kindness. Making the effort to look for and say of young, smart and inspiring business and An Otago girl from way back, now in Wellington, something positive about someone. Not faked social entrepreneurs, mostly in their 20s and 30s, or forced – it's not hard to find these things. in New Zealand and overseas. Many of whom and always making the most of the great outdoors all The small, subtle interactions that build are using new technology and new media to lead over NZ, we chat to Kathryn about what inspires her. someone up or change the way they are thinking the way in redefining entrepreneurial endeavours. or feeling; enough of it can change destinies, They knock me sideways with their calibre and Photography by Pat Shepherd and it's contagious. their energy and give me hope we can, and will, fix a good few things that need fixing – and they're lots of fun to be around! Kate Tindall Lum learned from some of the best by working for The Tindall Foundation, which her parents founded in 1994 and which last year celebrated 20 years of giving to kate tindall lum more than 5000 organisations around New Zealand. A trained designer, Kate now specialises in figuring out how to effectively give away funding to reduce social issues, from youth to the homeless.

Photography by Kaan Hiini

What’s happening in the world of Kate Can you tell us three things that inspire you Tindall Lum for 2016? and why? I’m currently undertaking a secondment at Documentaries about space, and anything the Vodafone NZ Foundation running the by David Attenborough. The complexities, World of Difference and Fellowship funding scale and beauty of nature and the universe processes. Both programmes support Kiwis blow my mind and make me feel connected to who are committed to supporting our young the world. I like thinking about how we live people, aged 12-24, into meaningful learning. on a planet that is just one extremely tiny I’m also looking after the Foundation’s speck in the universe. communications. I’m really enjoying the work; feeling lucky that I have such a fulfilling job Paintings by Mark Rothko and Milton Avery. and getting to know my new work pals! Their paintings excite and motivate me. I love

GENEROSITY / 40.32% TALKS the way the paint seems to hover. Describe the most generous person you know. How have they influenced you? People who work for themselves on what My mother, Margaret (Marg). She is the they love, such as Eddy Royal and Jade kindest, most selfless person I know. Tang-Taylor of Curative, a creative agency My mum loves people, so giving of herself that works with social and environmental and her kindness is innate. She really listens organisations. And my friend, Chelsea Nikkel, to people and is genuinely interested in every a.k.a. Princess Chelsea. She writes fantastical, person she meets. I admire Marg for caring beautiful music from her own home and tours so much about people, and being so natural the world playing it to others. I think we with them. I want to be kind like her. should all be encouraged to do what we love.

Can you name an everyday action that makes the world a better place, yet is underrated? A smile from a stranger. Our story started with Anita Roddick’s This publication has been brought belief in something revolutionary; to life thanks to the generosity of that business could be a force for good, our contributors and the kindness of and in 1976 The Body Shop was born. our sponsors. They see the incredible Today, our commitment is stronger than social value gained by inspiring ever; to enrich, not exploit. Once again, thousands of readers and creating we are delighted to support the guys at a more generous Aotearoa. Support The Generosity Journal and their our amazing sponsors so they can work to inspire generosity. continue to support the generosity movement. Thank you! www.thebodyshop.co.nz This tech start-up is flying the flag NZ is one of the best places to live for consumers by passing through the in this galaxy, but it turns out wholesale market costs of power and 1 in 4 kids here live in poverty. driving more transparency into the We know we can do so much better, electricity industry. And because the so we at Almighty partner with food market price of power changes every education programmes across the half hour, Flicksters can use Flick’s country to help kids make healthy tools to pick the price they want to choices and learn to grow and prepare pay for the things they want to do. organic produce. www.flickelectric.co.nz www.almighty.nz THE ART OF STORYTELLING

Jo Randerson: I guess we’re both trying to tell stories about inequality, justice, those kinds of issues – but it’s not straightforward, is it?

Max Rashbrooke: Well, no. Telling stories is both at the heart of what I do – 90 percent of journalism really is just telling people’s stories –

but it’s also the most challenging thing to do well. When someone is / 53.76% TELLING OF STORY ART THE sharing their story with you, but it ends up getting used in a bigger piece of writing, it’s very easy to impose your own narrative on their story, to use it in ways that maybe they didn’t anticipate. And I think the average person, going into an encounter with a journalist, has almost no idea what’s going to happen, so there are really big ethical issues that come up around that.

JR: And are people happy to share their stories with you?

MR: Not always, no. I remember one group of people in Porirua East who said, ‘Actually, we’re a bit sick of being studied, everyone comes and asks us what’s it like living in a low-income community, and it’s a bit intrusive.’ And you can see why they would feel like that. But most of the time it’s a fascinating process, because I’m a relatively private person myself, and I’m aware of how intrusive this work is. Jo Randerson is the artistic director of Wellington counter- I’m asking people very personal questions – ‘How much do you earn, how poor are you, tell me more about the terrible things that have culture theatre company Barbarian Productions, which has happened to you in your life?’ So, a part of me is always surprised that produced works such as Brides, an installation of audience views people will talk to me. on marriage equality, and Political Cuts, a ‘salon’ of discussion But what I always have to remember, and what is deeply true, is that about the 2014 general election. Max Rashbrooke is a journalist people can find it incredibly empowering, because very often nobody and author who has written extensively on inequality and edited has ever asked them for their stories. And what do we have that is more important than our stories? Our stories are ourselves. So it can the top-selling book Inequality: A New Zealand Crisis. Jo and be really fulfilling. In a way, the interview process is me saying to Max got together for The Generosity Journal to discuss their these people, ‘I value your lives – and so will other people’. experiences within the delicate art and craft of storytelling.

Image by Sam LaHood THE ART OF STORY TELLING / 59.52% TELLING OF STORY ART THE

The thing about the interview process, though, visual appeal for people is going to be. JR: Yes – like with Political Cuts, where some of their deepest stories, and are sharing it with is that it’s not always very subtle. Whereas art has Brides was set up like a gallery installation, so the MPs that came along to the salon said to us, me and trusting me to accurately represent it a lot more indirect ways to get people to reveal people would see these dresses but, hopefully, quite ‘Thank you for having an open space – normally, to the world. But I guess that, as with the best things, I think. quickly see other people in the shop and realise it all the scenarios we go into are very oppositional, relationships of any kind, it’s a gift exchange. wasn’t a normal bridal shop. And their curiosity it’s all, “We speak, you attack, we defend.” ’ They are gifting me their story, and in return JR: My mum always says that, when I was a then drew them in. Which is also what it’s like in Parliament. And I am giving them a voice that they wouldn’t teenager, if she asked me to tell her something for us, Barbarian Productions, in general we really otherwise have. And it’s that honest exchange face-to-face, I wouldn’t answer her, but if we were It’s also about finding the right questions to ask. try to ensure that we are not about opposition, that is at the heart of what I’m trying to do. driving in the car together, because we weren’t Partnering with ChangeMakers Refugee Forum we are about dialogue. What we find is that when looking at each other, I would just tell her all of recently, they approached us with a group of you set up that space properly, in a way that JR: And providing a platform for people’s this stuff that was going on. In other words, an passionate young people from refugee backgrounds makes it clear you want dialogue, you actually expression is really exciting. I still like writing, indirect way can be a really powerful way to get at who wanted to do an art project. Together we have less hostility, because you haven’t created the and authoring plays in the more traditional sense THE ART STORY OF TELLING / 57.60% what is happening with someone. And so I’m very figured out we wanted to ask a question that would environment for that. – but it’s equally exciting to create platforms interested in using theatrical techniques to help provoke interesting, unconventional responses, and for other people to say something. That kind of people reveal things without them having to feel we talked a lot around what that question should MR: I find that, too, in journalism – that if you set empowerment where people tell their own stories, like they are “telling a story”. It’s like a parallel be. And people talked a lot about the phrase, up the space right, in the sense of you make it clear especially less-heard voices, is pretty exciting. path to what you’re doing in journalism, but really ‘Where do you come from?’ as a predictable and why you want to talk to someone, you’re open and Bringing people out of their normal, everyday grounded in the arts. And it’s inspired in part by patronising question, and the group talked about honest about the nature of the project, then it’s zone, seeing people engaging with people they that idea that art helps you reveal the truth that alternatives, such as ‘Where would you like to be?’ amazing what people will share with you. don’t normally engage with, that’s also a huge you don’t know you know. But what we ended up with was, ‘What makes you driver for me. When I see all of that happening happy?’ – which seems quite general and vague, I often go into these projects thinking, ‘Why together, I feel very, very happy. I’d like to keep MR: Which I think is absolutely true – but how do but in that context was a really accessible question on earth are people sharing this information?’ working that way. you help people bring to the light those things that to ask. And it drew out some really beautiful, For Inequality, we had someone who shared her www.barbarian.co.nz, www.maxrashbrooke.org.nz they didn’t know they knew? poetic stories of simple things like families being entire weekly budget with me as a way of showing happy together, or ‘a smile’. that the problems people face are not because JR: With something like Brides, what we did was they can’t budget, it’s simply that they don’t have get people to put on a wedding dress, as a way to MR: So it’s about asking the right questions – but enough income. So we went through her whole start to unpack what they think about marriage also it’s about opening up spaces where people feel budget, we printed it all in a book – and it’s so equality without directly asking them. A lot of it comfortable saying a range of things, right? personal! I’m amazed by the generosity. They are is about theatrical skills, thinking about what the making a gift of their own personal information, heart And Sole

The distinctive blue-and-white logo on the back Back in California, Mycoskie recounted the of TOMS shoes is based on the stripes of the story to a few of his friends who gave him ideas flag of Argentina, because that’s where it all for stores that might be interested in selling began. Travelling there in 2006, Blake Mycoskie, such shoes. “You don’t always need to talk with then 29, immersed himself in the culture – experts; sometimes the consumer, who just playing polo, dancing the tango, drinking might be a friend or acquaintance, is your best malbec and adopting the local canvas shoe, the consultant,” he says. TOMS Shoes / 61.44%TOMS alpargata. He liked alpargatas so much that he One weekend, Mycoskie visited one of the shops wondered fleetingly if the lightweight slip-ons his friends had recommended, meeting the shoe would have market appeal in the United States, buyer – a woman who judged countless brands for his home country. inclusion in the store. “From the beginning, she On his travels he encountered a couple of realised that TOMS was more than just a shoe,” American volunteers who were distributing says Mycoskie. “It was a story. And she knew she donated shoes, and they pointed out what a pair could sell both of them.” of shoes could accomplish: allow kids to attend The next person to hear the story was a school, play outside safely, protect them from Los Angeles Times journalist, who splashed it cuts, blisters and soil-transmitted diseases. But on the front page of the newspaper’s style section the supply of donated shoes was irregular and – prompting orders for 2,200 pairs. (Mycoskie unreliable. Mycoskie wondered if the solution lay had just 160 in a room of his apartment.) That not in the world of charity, but in the one he knew was when Vogue called. In the end, TOMS so well: entrepreneurship. He was in Argentina sold – and subsequently donated – 10,000 pairs taking a break from the demands of running his of shoes in its first six months of operation, fourth start-up, and he started turning over the Ralph Lauren offered to design a pair, his idea in his mind: what if people could easily buy first brand collaboration in 40 years, and Blake Mycoskie single-handedly popularised the a pair of shoes for someone else – by buying a pair the American phone network AT&T made a for themselves? “Something about the idea felt so television advertisement featuring one of the ‘one for one’ giving model. These days, his business right, even though I had no experience, or even TOMS shoe drops in Uruguay. The story had card reads ‘Chief Shoe Giver’, and he spends his time connections, in the shoes business,” he wrote in won everyone over. his autobiography, Start Something that Matters. figuring out how else he can mobilise the power of “I did have one thing that came to me almost Since then, TOMS has distributed more than his multinational brand, TOMS, to help out. immediately: a name for my new company. 35 million pairs of shoes to children around the I called it TOMS. I’d been playing around world – and to give that number some scale, Words by Rebekah White with the phrase Shoes for a Better Tomorrow, it’s about nine pairs for every New Zealander. which eventually became Tomorrow’s Shoes, In 2011, Mycoskie started adding other ‘one for then TOMS.” one’ products. Buy sunglasses, give restored sight. Buy coffee beans, give access to safe water. TOMS SHOES / 63.36% admire my father. He taught me to be persistent, to hisfamily when heneedsadvice. “I really As well ashis friends, Mycoskie says heturns ideas.”I actuallycomeupwithalot of I canletmy“When Irun, mind wanderand office anddoingsomethingactive,” hesays. my bestideascomewhen I’m awayof from the and golfer, amongotheroutdoorpursuits. “Some doesn’t stop–he’s anavid snowboarder, sailor and given hobbies it sounds like he just his list of birth attendants. Mycoskie ideas, isawell of established todistribute birthkitsandtrain earlier thisyear, theTOMS BagCollectionwas to consumersanddonatessafe wateraccess; in2014, offerskicked direct-trade off coffee year. TheTOMS RoastingCompany, which would launchanew ‘onefor one’product every Mycoskie announcedin2014thatTOMS started withthe‘onefor one’business model.” and more businesses andsocialentrepreneurs get HALF UNITED. Itwould toseemore begreat brands, like Krochet Kids, stone+cloth,and sell various products from sociallyconscious a coupleyears ago where we highlightand TOMS Marketplace [ontheTOMS website] business models. We actuallylaunchedthe says. “We love seeingotherbrands withsimilar first responsibility, our real responsibility,” he takes partinit,says Mycoskie. “That’s our too. Thechainshouldbenefit everyone who but itscustomers, employees andsuppliers, Not justthelivespeopleTOMS of serves, to improve lives.” The Generosity Journal “Our missionisvery simple,” Mycoskie tells . “It’s tousebusiness

privileged totravel to.” with, thepeopleImeetand placesIam I’m absolutelyinspired by the peopleIwork I get tocallthismy job. Ilove what Ido, and and Ifeelbeginnings every grateful day that this movement hasgrown from itshumble and besuccessful.It’s pretty incredible what possible tomerge your passion withbusiness budding entrepreneurs who canseethatitis and hopefullytotheyoung generation of people who cometowork at TOMS eachday from thecommunities thatwe give in,tothe helpingand inspiringpeople; privilege of morning? “Knowing thatIhave thejoy and Nowadays, bedinthe what gets him outof entrepreneur orbusiness guy.” door today, peoplewould justseemeasanother Iwastryingtoget my footwas 18.“If inthe company, alaundryservice, launchedwhen he universityof andstartedabusiness –hisfirst That’s why, says Mycoskie, hedropped out and sotheygive you achance.” They seeyou asayoung, driven entrepreneur ideatoget youra great foot inthedoor. opportunitytoget mentorship.great It’s also seethemselves inyou,They kindof soit’s a are excited aboutyoung entrepreneurs. “People, especiallyotherbusiness people, at anadvantage rather thanadisadvantage. young entrepreneurs toremember thatthey’re out advice himself. Hesays it’s important for Although now, at39,Mycoskie can startdishing character andintegrity.”man of hardworking andtocontinue developing intoa

TOMS Shoes / 65.28% / Shoes TOMS Jamie McDell / 69.12% Words byJdNodder thinks music canspark more generosity intheworld. inspirations andaspirations, what’s inthepipeline, andhow she A coast-loving, outdoorsjunkie, Jamie filled usinonherpersonal inspiring othersthrough hermusic andsocialmedia presence. released asecondalbum Now, four years graphic on,Jamiedesign degree, has finishedher pop fans withherdebut single“You’ll Never Take That Away”. Early in2012Jamie McDellbecameahitamongNew Zealand McDellJamie Ask MeAnything and is spending time andisspendingtime

Photography byJordan Stent Tell us a bit about you! You grew up in first event with the team. Later (2015) I was Why do you think that music Mangawhai, right? How do you think that invited on a trip to Australia to help discuss inspires us? helped shape the person you are today? the issue of plastic pollution alongside other That’s actually a hard question I’m lucky Mangawhai is eventually where my Contiki Storytellers and Surfrider. We did as often, as a writer, I find we parents decided to settle but that was after a beach clean-ups and experienced first-hand the inspire the music. Topics that few years of different adventures! Our first devastating affects; I’d always been aware of are being discussed in today’s started when I was seven and Dad decided it the harm single-use plastic had but it really hits music are stories of what is was time to pack up, live on a yacht and sail you when you’re there picking it up off the place going on around us and in around the Mediterranean. Living on a yacht that has brought your life so much joy. When our communities. Luckily a is not your usual upbringing but probably what I got back to New Zealand I wanted to invite lot of those stories revolve really shaped how I see life today. My sister some of my fans along to a beach clean-up and around change and becoming and I both have a strong appreciation for the that’s where Sustainable Coastlines came in and more comfortable with being outdoors and the simpler things in life. Living helped to make it happen. I find their whole yourself, so I think we’re being on a boat taught us to be adaptable to many team so inspirational. encouraged to be more creative situations and I think gave us open minds at and confident in sharing our a young age. You have really embraced the power of social thoughts and opinions. media to make a difference environmentally. Some have compared you to Jewel and Taylor That’s awesome! And, last but not least, how do Swift – how do you feel about that? Do you I do really love social media and the freedom you think that music can, and have any musical idols, someone who inspires it gives you to discuss anything. My intentions is, sparking more generosity in you to be a better person? behind a lot of my content is to inspire young the world? XX.X% / McDell Jamie As much as musicians usually find it frustrating people to get outdoors and experience things The greatest thing about to be compared to another I find these like surfing and diving etc. My want to protect music is that it brings people comparisons extremely flattering. I hope they’re the ocean comes from the amazing adventures together. We are all starting not just because I’m blonde and play the guitar, it has given me throughout my life so my theory to realise that the more we I would love to think it’s got something to do is, if I can share those experiences with others work together and understand with my songwriting ability! But if not, that’s then maybe they’ll develop their own passion each other’s needs and wants, okay too, I’m also proud to be blonde. for protecting it. When people feel their own the better and more effective sense of responsibility, without being told they our chance is of truly making Jamie McDell / 71.04% Usually a musician will inspire me by what they use their music for rather than the actual should care, they care because it becomes part a difference that works for music itself. For example, Jack Johnson has of who they are. everyone. always been a real legend to me in the way he uses his platform to promote the protection So, what’s next? What’s happening in the world We would love to hear why of our environment. I'm a big fan of country of Jamie McDell for 2016 and on? music inspires you and how music and I think that’s mainly because I enjoy I’m always creating new music, but at the you think music can, and is, listening to good storytellers. I’ve said before moment I’m working on a project that is a little sparking more generosity in that I think my best work will come when I’m different! I’ve started writing songs with my the world? around 40 years old, once I’ve had some solid sister, Tess, which we’ll be releasing throughout lifetime to sing about. this year as a duo called Dunes. It’s been really Share your thoughts with us refreshing working with Tess, she’s got a few at www.whymusic.nz You’re an avid supporter of one of our partner different perspectives on things and it’s really charities, Sustainable Coastlines, how did you nice to be able to bounce ideas off each other. get involved with the team there? I’m also hoping to start some initiatives that Sustainable Coastlines have done such an will give people alternatives to using plastic bags amazing job at being a familiar name amongst – I’m at the beginning stages, but keep an eye the New Zealand community. Because my out, I guess! music is often ocean themed I was a good fit for one of their charity balls, so that was my

RAY AVERY ray avery / 76.80%

Photography by Pat Shepherd I personally believe that what makes us human up against injustice and prejudice, things is that we give a shit. Unlike much of the can go very, very wrong, whether it be kids animal kingdom, humans nurture and care for subjected to family violence and abuse, or the sick, the old and the lame. We take care Hitler’s “Final Solution”. When people don’t of each other and, just as importantly, when speak up or act against injustice, they abrogate someone does give a shit and acts accordingly, their responsibilities as humans and the they inspire us to make the world a little better. consequences are often fatal.

Suffragette Emmeline Pankhurst chained We live in an unequal world. For example, herself to the railings of government buildings 90 percent of global health care is spent on and was jailed for demanding the right for 10 percent of the world’s population, who live women to vote. She gave a shit and made the in developed countries. That’s us. world a more egalitarian place. We have developed a plethora of medical On June 5, 1989, the 19-year-old student products and procedures to take care of all our Wang Weilin stood in front of a column of needs and whims, from essential medicines to tanks in Tiananmen Square, bringing them to Viagra, anti-ageing products and face-lifts. a halt. Wang focused worldwide attention on the Chinese military’s violent crackdown on Meanwhile, those in the developing world bear protesters, and demonstrated that one person the greatest burden of disease and lack access who gives a shit can change the world. to the most basic clinical care. Malnutrition is a major problem in developing countries, and People such as Martin Luther King Jr, the incidence of premature babies is very high, Gandhi and Nelson Mandela exemplify due to poor nutrition and underlying diarrheal speaking out against injustice and inequality. diseases. Many premature babies weigh less They represent the best that we can be as than one kilogram, and can fit neatly into the RAY AVERY / 78.72% AVERY RAY a species. palm of your hand. However, without timely clinical intervention, most of these babies will What happens when we don’t give a shit? die before they have had a start at life. When we don’t recognise and respect the needs and opinions of others, and don’t speak

This is where a dream of mine comes in. It’s a big task, but those that are crazy enough The team at Medicine Mondiale, to believe that they can change the world “It’s a big task, but those that are crazy enough to believe a development agency that I founded, are the ones that do.We give a shit, we find has developed a low-cost infant incubator other people that do, and together we make a that they can change the world are the ones that do.” that is designed to work in the challenging difference and challenge others to dream big. and hostile environments found in developing countries. You can support the work of Medicine Mondiale with regular donations through The Mondiale Lifepod Incubator costs just One Percent Collective. $2,000 and in its guaranteed lifespan will www.onepercentcollective.org save the lives of at least 500 babies. Medicine Mondiale has an audacious dream to get the lifesaving Lifepod into thousands of hospitals Pictured: The Mondiale Lifepod Incubator around the world. Little things connect us as human beings, little things that we don’t always notice. Like our love of a good hero story.

Think of all the millions of dollars we spend on games and movies and TV shows that follow the exact same path and are filled with the same archetypical characters. It’s ingrained; we love seeing the Little Hero overcome the Big Bad. There’s a little bit of hero in all of us.

Illustrations by Natasha Vermeulen But there’s one thing we don’t always realise about this universal and words by Mark Easterbrook Hero’s Journey – it’s a story about giving, and that makes it a journey anyone can follow. With a little bit of generosity, we can all be heroes.

Don’t believe me? Let’s go on a journey and see who we meet.

With thanks to Carl Jung and Joseph Campbell This is a Call.

These archetypal characters who populate so many of our myths, movies, games and binge-worthy TV shows resonate with us because they trigger some deep, hidden understanding of what it means to be human.

We all enter the great forest of life at one end, follow the twisting, turning paths HERO FAITHFUL FRIEND INNOCENT through it, and eventually emerge on the other side. We don’t all encounter the same things along the way, but patterns and In the story they’re a farm boy, or a servant Sometimes they’re the comic relief, You only get to be The Hero by saving, protecting, events and echoes exist that, if we listen girl, or an orphan, but in the real world sometimes they’re the one who keeps you or giving yourself to The Innocent. In a story it’s hard enough, are there to lead us down they’re you. They get to be The Hero by standing no matter what comes your way. the child from a prophecy, or a beautiful prince/ss, the better paths. If you’re hearing the call, giving away their past path, the easy path, But the Faithful Friend is always there. or a vulnerable group of villagers. They give however faintly, to step up and be more to serve a greater good. Being The Hero ALWAYS. They are the person who, when something special to The Hero: inspiration, hope, generous with the world, here’s something is a circular journey; it starts at you and The Hero is ready to step up and change and a reason to carry on. In the real world, to consider. spirals ever outward to touch more and the world, says 'Cool, how can I help?' The Innocent is anyone who desperately needs more people. someone to give a shit. And sadly, they’re not  Remember how I said you don’t get to hard to find. know everything about The Villain until the end? Well, here’s their secret. The Hero gives. The Mentor gives. The Innocent gives. Even The Trickster learns to give. But The Villain? They never give. They only take.

We all go to the movies and boo the bad guy. We all love finishing the boss level and taking down the BBEG. None of us side with The Villain. None of us applaud their selfishness. It’s becauseof  our innate human nature: we know it’s wrong to care only for yourself. It’s human to give and we’re all born to be generous; we’re all born MENTOR TRICKSTER VILLAIN to be The Hero. So why, in our real world, do we allow The old hermit. The great warrior.  The smart-arse hustler. The good-looking Every story needs a bad guy. The evil selfishness to win? Why don’t we make the The mysterious wise one. In the real world, troublemaker. The wise-cracking sidekick. overlord. The terrible demon. The cruel tyrant. choices that allow us to resist it? Time to The Mentor comes in a million disguises. The Trickster’s that person you know who  The legendary killer. Real life villains are laughable step up, Hero! Generosity is calling. Your kids. A poet on the street. A woman has more to give than anybody, but refuses in their smallness, but insidious in their influence. on a podcast. The Mentor is the one who to believe it. They’re the big gun pointed at They’re the snide reality show host. The politician The End gives of their knowledge to set The Hero the wrong target, the perfect voice fronting who’s more worried about their connections than on the right path. the wrong band, waiting for you to give their portfolio. The tight-fisted manager. The them the right directions. The trick is to self-absorbed knocker. The loud opinionator. trick THEM – they’ll be giving before they But like any good story, you don’t get to find out know it. everything about The Villain until we’re nearly at the end of our journey. Cover Artist

The Generosity Journal’s cover is created by Sean Duffell – ­a graphic artist whose work takes him to bare walls across Wellington and the world. His captivating style spans illustration, paint and graffiti, saturated in colour, rhythmic with pattern and exploding with character. Pretty sure I was listening to an oneself and how we perceive our Allan Watts talk while drawing a environment, community and our few months back, where he asked a social connections. No matter who group of people to picture a flower we are, where we came from, what

in their mind and then describe the beliefs we have, we are all connected / 92.16% DuffeLl Sean image back to him. through our environment.

Personally, when I paint in public spaces one of the most enjoyable activities of the process is engaging with a wide range of people who all share the same environment. I get to talk to a vast array of people from different backgrounds and feel inspired by these All of the subjects pictured a engagements. I get to feel a part of similar image, which was based on that area and community if I’m not a single flower. Allan asked them a local. if they had thought further than just that one flower; considering its My idea was to paint in my surroundings and the environment usual media – aerosol paint – on it existed in. No one had or did. a wall and paint something that He went on to say that ideally we highlights these connections, but would all think of how that flower also highlights the diversity of each coexists­ within an environment individual element that completes consisting of a whole field of flowers the whole. The wall was completed that shared the same soil and the entirely by freehand (no stencils or same air. That without those other masking tape) over the course of flowers that particular single flower four days between Wellington wind, wouldn’t and couldn’t even exist. rain and a bout of food poisoning. This in turn was a metaphor for a philosophical discussion about www.seanduffell.com Donate your 1% at onepercentcollective.org

Keep the other ninety nine percent.