Financial Analysis of HSBC
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Financial Analysis of HSBC Internship Report On HSBC Submitted To Tasneema Afrin Lecturer BRAC Business School BRAC University Submitted By Md Ishtiaque Shams 09304048 Date 08/10/2013 Letter of Transmittal Date: 08/10/13 Ms Tasneema Afrin Lecturer BRAC Business School BRAC University 66, Mohakhali, Dhaka Subject: Submission of the internship report Dear Madam, I am subimitting my internship report “Financial Analysis of HSBC 2008-2012” as partial requirement of internship program under BBA curriculum. I would like to thank you for assigning me on this topic and providing all the necessary support and help. This report gave me an opportunity to dig into the financial data and hone my skills in calculating and interpreting them. I have tried my best on this report and I hope that my work will come up with the level of your expectations. I hope you would go through this report and I would be grateful if you have any questions or queries. Sincerely yours, Md Ishtiaque Shams (09304048) Acknowledgement I would not have been able to put together this report without the help of few peoples. Their support and help have motivated me to finish this report. I would like to thank my academic super visor Ms Tasneema Afrin for her relentless support, patience and effort. She guided me through all the difficulties and has been very prompt in giving me solutions when I had any troubles while calculating the financial data. I would also like to thank the marketing and communications team of HSBC for their guidance and support throughout the four months of my internship period. I would like to thank Mr Moniruzzaman (Head of Marketing), Mr Noman Anwar Talukdar (Head of Communications), Mr Saifur, Mr Jubayer, Ms Amrita, Ms Afza, Ms Rifat and all the people I came across in HSBC (especially all the facilitators of the ‘Right Here Right Now’ event) for their unbelievable support and friendship and for making my stay at HSBC very special and memorable. Finally I would like to thank BRAC University Career Services Office for their support and help in finding me an internship position in HSBC. Executive Summary This report elaborates some key financial findings of HSBC from the 2008 to 2012 and tries to give a meaningful interpretation of the major findings. The findings will provide a snap shot of HSBCs performance over the last couple of years and how they have been doing as a global bank. The report also contains my role as an intern in HSBC Bangladesh and what I have done in these four months of my stay in the management office of HSBC. I have tried to relate my academic learning in the practicality of an office premises and also used the opportunities to learn the things outside the theories of academic books. The report is broken down into several parts for the ease of reading. This report showcases my four months experience in HSBC. Table of Content Chapters Topics Page Number Chapter 1 Introduction 1 1.1 Introduction 2 1.2 Origin of the report 3 1.3 Objective of the report 3 1.4 Methodology 3 1.5 Limitations 4 Chapter 2 Organizational overview of HSBC 5 2.1 A snapshot of HSBC 6 HSBC vision and Governing 6 2.2 Objectives 2.3 A brief history of HSBC 7 2.4 HSBC’s major acquisitions 8 2.5 HSBC in Bangladesh 9 The HSBC management team in 9 2.6 Bangladesh: Awards and accolades of HSBC in 9 2.7 Bangladesh 2.8 HSBC operation in Bangladesh 10 Chapter 3 Job Description at HSBC 12 Digital Documents and Photo 13 3.1 Archiving 3.2 A photographic survey 14 Writing summaries and translating 15 3.3 news articles for HSBC banglanet 3.4 Supporting in organizing the Export 15 Excellence Awards Being a facilitator in the HSBC 16 3.5 midyear staff program ‘Right Here Right Now’ Financial Analysis of HSBC 2008- 17 Chapter 4 2012 4.1 Return on Assets (With Breakdowns) 18 4.2 ROE (With Breakdowns) 19 4.3 Net Interest Margin 21 4.4 Earnings per Share 22 4.5 Earnings Spread 23 4.6 Interest Sensitive Gap 25 4.7 Relative IS Gap 26 4.8 Interest Sensitivity Ratio 27 4.9 Cash Position Indicator 28 4.10 Liquid Securities Indicator 29 4.11 Capacity Ratio 30 4.12 Leverage Ratio 31 4.13 Tier 1 core capital 32 4.14 Tier 2 supplementary capital 33 4.15 Internal Capital Growth Rate (ICGR) 34 Chapter 5 Findings and Recommendations 36 5.1 The financial crisis of 2007-2008 37 5.2 Proper Work -life balance 37 5.3 More Storage facility for inventories 38 5.4 Reduce Bureaucratic red tapes 38 Chapter 6 Conclusion 40 6.1 Appendix 41 6.2 Reference 42 Chapter 1 Introduction 1 1.1 Introduction The history of banks dates back to the fourteenth century in the wealthy cities of the renaissance Italy. Throughout history hundreds of banks came into existence however their main objective has remained the same ‘to link together customers that have capital deficits and customers with capital surpluses’. Based upon this principles banks have came up with innovative products and services fulfilling the demands of time and coping with the changes of globalization in the twentieth and twenty-first centuries. Among hundreds of banks in the world today HSBC stands out as one of the biggest financial institutions of the world. Popularly known for their tag line ‘worlds local bank’ HSBC has had a paradigm shift in their strategy and follows the tag line ‘as the World’s Leading International’. HSBC has over millions of customers spread throughout the world geography and have over thousands of employees who cater to the needs of the customers. HSBC had grown over the years by consistently buying and acquisition of other key banks and have increased their threshold whenever it found the opportunity. And today it thrives and continues to still grow in times of world financial crisis. However it is also important for HSBC to look out for potential future customers and retain the existing customers by providing superior services and reaching out to them through marketing and promotional activities. The motivating factor for doing my internship in HSBC corporate banking marketing division is that I wanted to know how a bank promotes its products and services. How it does branding and how it communicates its values and imperatives through its corporate sustainability measures. This internship program not only helped me put my marketing knowledge and theories in to action but also made me be very professional in my approach and has given me a small aperture to view how it’s like to work in a major global organization; its environment, culture, values and how it works. 2 1.2 Origin of the report A three months internship program with a particular organization and a report assigned by the academic supervisor is mandatory for every student of Bachelor of Business Administration of BRAC University. I got the opportunity to do my internship in HSBC Bangladesh’s Management office in Tejgaon. I started my internship on 1st June 2013 and ended it on 30th September 2013. Throughout my internship period Tasnima Afrin, Lecturer of BRAC Business School was my academic supervisor and Mr Moniruzzaman Head of Marketing HSBC Bangladesh and Amrita Nandi Biswas, Marketing mangaer was my field supervisor. A report on a particular topic is a mandatory part of the internship program. I was authorized to make a report on the “Financial analysis of HSBC 2008-2012”. In this whole report I tried to connect my own financial knowledge to the financial data of HSBC. I tried my level best to produce a quality report on “Financial Analysis of HSBC 2008-2012”. 1.3 Objective of the report Broad Objective: • To get an overall idea about the financial performance of HSBC over the last five years. • To relate the theoretical knowledge with the financial findings and interpret key figures. Specific Objective: • To know the financial performance of HSBC in the last five years. • To present my observation and suggestion to the bank. 1.4 Methodology This report contains both primary and secondary date. The sources that have been used to gather and collect data is given below- 3 Primary Source • Personal interview Secondary Sources • Annual Report of HSBC from 2008-2012 • Official Web site • HSBC Banglanet • HSBC intranet 1.5 Limitations of the report Although it was a privilege to work as an intern in HSBC but there were limitations and red tapes that caused trouble while preparing this report. They are: • HSBC is a very conservative bank and they are very strict at providing their internal information. So the data used while preparing this report came from sources that are already disclosed to the public through annual reports and newspaper. • I did my internship in the marketing division and the findings of the report were financial so the difference in the two departments made it difficult to obtain key information. 4 Chapter Two Company overview 5 2.1 A snapshot of HSBC HSBC started its journey in 1865 with a small idea – a local bank serving international needs. It was founded by a Scottish gentleman named Sir Thomas Sutherland. Today HSBC has around 7,200 offices in 85 countries and territories across Africa, Asia, Europe, North America and South America, and around 89 million customers. As of 31 December 2012 it had total assets of $2.693 trillion, of which roughly half were in Europe, the Middle East and Africa, and a quarter in each of Asia-Pacific and the Americas.