took responsibility for Station Exit Posters managing all stages of the survey, production and rollout programme. The Taking over a railway franchise provides client put his faith in our many challenges. When Northern Rail took ability to fulfil the total on the huge task of running a completely requirement and was happy new franchise they were keen to provide to let go and wait for the results. Such an approach their passengers with much more than just saves everyone time and high quality train services. They wanted to money: fewer specifications, provide help in all aspects of the journey. fewer meetings – just Many railway operators tended to see their professional recognition that the contractor should obligation as fulfilled once passengers had know how to do it right, arrived at the destination station. Northern because they have been Rail, however, wanted to help provide doing it in many places for over 30 years, always with their passengers with onward travel positive end-user assistance beyond the station as an added endorsement. benefit. They appointed FWT to help them deliver this objective.

Pete Myers, Head of Service Quality Northern Rail: It is far more than just maps:

Northern Rail were committed as part of our franchise FWT, we got a clear map with a scale that meant agreement to provide certain information at all of our people could work out how long it would take them 471 railway stations, the only simple way to do this to walk to their destination, and we could put the was to provide a map of the vicinity and mark on it information on it that was useful to our customers. the attraction and facilities that are available locally. In addition to this, FWT designed our route map (a I looked at several ways of doing this from the free tube map design) no mean feat when you consider maps surrounded by advertisements, to bespoke maps the complexity of our network and the number of produced specifically for the purpose. Wanting to stations that we call at. This map, much altered since, provide genuinely useful information this latter option as stations and routes come and go, forms the basis seemed to be the only real choice. of many of our publications and is displayed on all of our stations; both customers and stakeholders alike In my enquiries, it quickly became obvious that FWT find it simple to use and easy to understand. offered a unique product. Not only were their maps simple to read, but more importantly they could be The business is great to deal with too, with countless adjusted to meet any reasonable requirements. alterations and updates being put through without a word of protest. Niche it may be, but the provision of The price was good too, especially when you consider accurate mapping is still vital (even in these days of what you get for your money. We’ve all seen the GPS) and FWT are simply very good at doing this, it is much enlarged ‘A-Zs’ that so many suppliers provide; always rewarding when you deal with professionals or simple reproductions of Google maps that are and dealing with FWT was very rewarding indeed. neither clear nor professional when printed out. With

Page 1 THE CLIENT’S THOUGHTS Northern Rail had won a large franchise, which was a com - Wisely, they also knew that some of the larger stations would bination of two previous ones. At our first meeting they said need larger scale maps and the more rural ones could easily be they were dissatisfied with the station exit maps they had served by smaller ones. They asked us, ‘how would we deal with inherited. this?’ These maps were fairly typical around the UK (where they The answer was first to identify the two types and Northern existed at all). They were lifted from a street atlas and given Rail helpfully supplied us with a breakdown of stations, by ticket plenty of local advertising for company, but crucially they had sales and journeys made. However, these maps were for people no street index. Maps such as these are not useless, in the literal ending their journey at each station, and not commencing them. sense, but they are of marginal use, unless you happen to spot The needs of these two types of passenger are quite different the place you are looking for on them. Much eye searching can and ticket sales actually told us the opposite of what we needed be required and evidence indicates most people give up after to know. about eight seconds if they are not making progress. Northern We have said it many time: there is no substitute for local Rail agreed and were keen to replace these ‘tokenist’ maps as knowledge and the client’s insight into likely usage could they genuinely wanted something more functional for their certainly start with ticket sales data, as this would be a good passengers. first level filter of likely usage. That said, they were not in a position to implement a ‘Rolls Working with Northern Rail we identified different levels of Royce’ solution and indeed we agreed with them that the real station patronage and categorized them according to user need issue was to provide a good quality product in replacement for when exiting. The ticket sales data was examined, along with the far from adequate one in place at that time. They also other relevant factors – some stations generate far more needed to display useful customer information, some of which journeys than others, but some are high-use destinations that was local and some generic. What they wanted from FWT was do not necessarily generate high volume ticket sales. Clearly, a solution, taking into account they already had poster cases in Bradford would need treating differently from Sellafield for place and most stations would need to contain the map with example. the other factual content. They named these ‘UIPs’ – Useful Information Posters.

A diagram was produced to differentiate the PTE and other hierarchical areas and the type of map required for each station. We used this for survey planning purposes. This also formed the basic geometry for the network map Northern Rail still uses for its public facing publicity.

ABCDEFGHJKLM Chathill ALNMOUTH for ALNWICK Stations with RED NAMES IN CAPITALS require Double Royals with indexes PERFORMANCE AREA Acklington Stations with Red Names in Upper & Lower Case require A3 maps without indexes Widdrington Pegswood Stations with GREEN NAMES IN CAPITALS require Double Royals with indexes 1 6D MORPETH Stations with Green Names in Upper & Lower Case require A3 maps without indexes 1 Cramlington Manors Stations with Grey Names require no map at all from FWT Parton WORKINGTON Maryport Wigton CARLISLE Brampton Bardon Mill Hexham Riding Mill Prudhoe Blaydon Dunston NEWCASTLE Heworth WHITEHAVEN Harrington Flimby Aspatria Dalston Wetheral Haltwhistle Haydon Bridge Corbridge Stocksfield Wylam Metro Centre Corkickle Armathwaite TYNE & WEAR PTE Chester-le-Street St. Bees Seaton Carew Nethertown Lazonby & Kirkoswald Billingham DURHAM Braystones Langwathby Shildon Heighington Stockton Redcar Redcar British Steel East Marske Sellafield PERFORMANCE APPLEBY Bishop Newton North DARLINGTON Saltburn Auckland Aycliffe Road Thornaby South Bank Redcar Longbeck 2 Allens 2 Seascale Marton Central WHITBY AREA Kirkby Stephen Dinsdale West Ruswarp Drigg Gypsy Lane 6A Garsdale Teesside Sleights Ravenglass Airport Nunthorpe Dent Grosmont Bootle Great Ayton Castleton Egton Kildale Moor Lealholm Silecroft Ribblehead Battersby Commondale Danby Glaisdale Millom Horton-in-Ribblesdale PERFORMANCE AREA Burley-in-Wharfedale SCARBOROUGH Green Road SETTLE ILKLEY Ben Rhydding 6E Foxfield Menston 3 Giggleswick Long Preston Seamer 3 Kirkby-in-Furness Kents Roose Ulverston Bank Clapham Hellifield Askam Steeton & Knaresborough Cattal Hammerton Poppleton FILEY SKIPTON Silsden Crossflatts Guiseley Barrow- Dalton Cark in-Furness Bentham Grange-over-Sands Gargrave Cononley KEIGHLEY Bempton Bingley Wennington Baildon Hornbeam Park BRIDLINGTON Arnside Saltaire SHIPLEY Ulleskelf Nafferton Silverdale Driffield Weeton Clitheroe Colne Hutton Cranswick Carnforth Church Fenton MORECAMBE Frizinghall Horsforth Arram Nelson 4 Heysham Whalley Bradford HEADINGLEY BEVERLEY 4 Forster Square Layton Poulton-le-Fylde Port Brierfield Burley Park Sherburn-in-Elmet Cottingham Bare Langho Lane Bradford Selby WressleHowden Eastrington Gilberdyke Brough Interchange Bramley Hessle Ramsgreave BURNLEY CENTRAL Kirkham & Church & Broomfleet Ferriby HULL & Wilpshire Cross East Micklefield South Wesham Salwick Lancaster Rishton Oswaldtwistle Huncoat Hapton New Pudsey Garforth North Burnley Barracks Cottingley Gates Garforth Milford Burnley Manchester Road Blackpool Accrington Rose Grove Morley South PRESTON Woodlesford Castleford Saltmarshe Moss Side Lostock HallBamber BridgePleasingtonCherry TreeMill Hill HEBDEN BRIDGE HALIFAX Batley Blackpool Squires Ansdell & BLACKBURN TODMORDEN WEST Pleasure Beach Gate Fairhaven Dewsbury Pontefract Mytholmroyd Glasshoughton Monkhill Knottingley Hensall Rawcliffe Walsden YORKSHIRE ST. ANNE’S- Lytham Sowerby Ravensthorpe Normanton GOOLE Barton-on-Humber 5 THE-ON-SEA Leyland Darwen Whitley Snaith 5 Bridge Brighouse PTE Outwood Pontefract Tanshelf Littleborough Pontefract Bridge CHORLEY Baghill Barrow Haven Croston Featherstone Mirfield Streethouse New Holland Southport Adlington Entwistle Smithy Bridge Deighton Milnrow New Hey WAKEFIELD WAKEFIELD Meols Cop Blackrod HUDDERSFIELD Goxhill Rufford Euxton Balshaw Lane Westgate Kirkgate Bescar Lane Thornton Abbey Horwich Bromley Cross Rochdale Shaw & Crompton Parkway Lockwood Thorne New Lane Sandal & Agbrigg Ulceby Berry Brow North Parbold Gathurst WIGAN Wallgate Lostock Castleton Derker Slaithwaite Crowle SCUNTHORPE Ince Honley Fitzwilliam Burscough Bridge Hoscar Appley WIGAN Hall i’ th’ Wood Thorne Althorpe Barnetby Hindley Mills Hill OLDHAM Mumps Habrough 6 Burscough Junction Bridge North Western GREATER Brockholes South 6 Westhoughton Marsden Stocksmoor Stallingborough MANCHESTER Hatfield & Stainforth Pemberton Bryn Moston OLDHAM Werneth South Elmsall Ormskirk Daisy Hill BOLTON PTE Shepley Healing Garswood Moses Gate Hollinwood Greenfield Denby Dale Darton Moorthorpe Orrell Hag Fold Dean Adwick Bentley Kirk Sandall Lane Failsworth Great Coates St. Helens Atherton Farnworth Brigg Central Kearsley Mossley Penistone GRIMSBY Town MERSEYSIDE Upholland Walkden Thurnscoe Thatto Heath Salford SOUTH Moorside Clifton Stalybridge Silkstone Common Grimsby Docks PTE Kirkby Rainford Central Ashton-under-Lyne DONCASTER Eccleston Park Swinton Dodworth YORKSHIRE Salford MANCHESTER PTE New Clee Wavertree Prescot Crescent Victoria Goldthorpe 7 LIVERPOOL Technology Cleethorpes 7 Lime Street Park Roby Huyton St. Helens MANCHESTER Guide Conisbrough Rainhill Junction Earlestown Patricroft Eccles Deansgate Piccadilly Ashburys Gorton Bridge PERFORMANCE AREA Flowery Field MEXBOROUGH Edge Broad Whiston Lea Newton-le- Ardwick Fairfield Bolton-upon-Dearne Hill Green Green Willows Manchester United MANCHESTER Belle Vue Newton for Hyde Wombwell 6C Oxford Road Mossley Hill Trafford Park Mauldeth Levenshulme Ryder Brow Godley WARRINGTON Hyde North Swinton Humphrey Park Road Reddish North West Allerton Central Padgate Glazebrook Flixton Hattersley Elsecar Burnage Heaton Chapel Brinnington Birchwood Irlam Chassen Urmston Allerton Reddish South Broadbottom Chapeltown Sankey WARRINGTON Road East Didsbury Hyde Central ROTHERHAM CENTRAL Kirton Lindsey for Penketh Bank Quay Hunts Hough Denton Dinting Cross Green Navigation Gatley STOCKPORT Widnes Road Bredbury 8 Hadfield Meadowhall 8 Halewood Runcorn East PERFORMANCE Davenport Woodley Altrincham Cheadle Hulme AREA Hale Woodsmoor Darnall Ashley Heald Green Glossop Bramhall Hazel Grove Woodhouse Frodsham Mobberley Romiley SHEFFIELD 6B Knutsford Poynton MANCHESTER Dore & Kiveton Bridge Plumley Stanlow Ince & Helsby AIRPORT Adlington Middlewood Marple Totley Lostock Gralam Handforth & Thornton Elton Strines Kiveton Park Northwich Prestbury Disley Grindleford Ellesmere Port Styal Rose Greenbank Macclesfield New Mills Newtown Hill New Mills Central Hathersage Dronfield Shireoaks Cuddington Chesterfield Gainsborough Central Mouldsworth Delamere Congleton Furness Vale CHINLEY Bamford WORKSOP LINCOLN 9 Retford 9 CHESTER Kidsgrove Whaley Bridge Edale Hope Gainsborough Saxilby Langley Mill ALDERLEY Longport Chapel-en-le-Frith Lea Road DERBY Sandbach Goostrey EDGE NOTTINGHAM Wilmslow Etruria Dove Holes Holmes Chelford CREWE Chapel STOKE-ON-TRENT BUXTON Produced by London – 25.11.2006 (2NR) ABCDEFGHJKLM

Page 2 THE DECISION The proposal agreed was to create onward travel posters for By the time the surveyors’ results were available, the second over 200 stations. The larger stations would receive a Double batch of maps had been drawn and were ready for checking. A Royal poster including a map with a catchment covering the handover and exchange of results between the two groups of sort of distance people would reasonably walk. The smaller people took place and both could then progress their next stations had similar catchments but drawn at a smaller scale. batch. Existing source mapping from the likes of Ordnance Survey would not include the level of detail deemed useful to railway DELIVERY passengers emerging from a station. We agreed with the client This procedure took six months to work through all regional the sort of features likely to be wanted: taxi ranks, post offices, batches, and the resulting posters were fed through to the client police stations, telephone boxes, bus stops. This level of detail in the same way. This had the added benefit to them of having would not be found on existing mapping. a manageable posting programme that trailed about one month The client wanted the information included to be as up-to- behind us until completion. date and correct as possible and, though some of these features During the lead up to the first batch being delivered, we could be derived from other sources, it was agreed that the most aided the client with advice on purchase and installation of robust way to gather these facts was by site visits. poster cases where necessary. We examined Northern Rail's territory, which was unusually The programme included equipping many stations in the large, covering most of from the north midlands up to three of the PTE areas, though one other was not required as the Scottish border. Uniquely, their trains passed through five they already had similar posters. As we approached the delivery PTEs, some of which produced onward travel posters and some of the fifth batch, the fifth PTE asked, via Northern Rail, asked who did not. This introduced further complexities in that if we could include about 30 of its stations. This fell in neatly Northern Rail managed many the stations they served, but by with our surveyors completing their work. no means all of them. FITNESS FOR PURPOSE THE METHOD As such, in excess of 200 stations were equipped, though, as A roll-out programme was agreed and the job divided into six noted above, not all received a formulaic poster. In particular, management areas, with a logical progression round the we didn't want to simply place the relevant station in the middle country. In order to bring things together as seamlessly as of the map and leave it at that. Many of Northern Rail's stations possible, and to avoid duplication of effort, we chose to start are in very rural areas and some are detached from the built- drawing the maps before any site surveys were done. There was up areas they serve. As such, all map catchments were good reason for this. calculated to give the most useful coverage for the same cost. For an onward travel map to function to provide its best One station in particular (Alnmouth) serves a very small value, every street would need showing, including cut-through community. However, Alnwick is the real target area and this is paths etc, understandably omitted from the kind of A-Z maps a few miles away. As always, with usability uppermost in our owing to the smaller scale; these are really aimed at motorists. minds, we produced two map areas within one poster (see One of the principle failings of most maps provided at station page 7) and linked the two with a message about the distance. exists is the lack of a street index. Users trying to find a Only one road joined the two towns. This enabled passengers particular street name have to search the whole map until their alighting at Alnmouth to still find their way easily to Alnwick. eye falls on the right one. A street index obviates this and makes the whole product far easier, quicker and less frustrating to use. SUCCESSFUL CONCLUSION As such we drew all the maps at the most appropriate scale The overall job was divided into seven regional roll-out areas for their purpose and included all relevant detail we could and took eight months to complete as synchronized drawing source in house. After the first area batch was drawn, we site and survey periods. The client was extremely pleased with the surveyed them. The surveyor was charged with two main tasks: result and we have updated maps as necessary since then. establish the locations of the specific features noted above (taxis ranks, bus stops etc); check the newly drawn maps for errors. © copyright FWT: www.fwt.co.uk

THE IMPORTANCE OF UNDERSTANDING SCALE

To many people, scale is simply about enlarging or reducing an communicative device, then you haven’t understood usability. image. While this is a fundamental aspect of it, there is much It is difficult to portray the effects of scale when viewing the more to it. Graphic communication of this sort is about examples, as they are seen here in the following pages, out of optimizing legibility and usability. If you haven’t agonized over context. Nevertheless, we hope they provide a basic insight. the finer points of detail in a map, diagram, or any graphic

Page 3 COMPARISON OF THE TWO MAP SCALES St. Anne’s received one of the smaller maps described in this See the scale bar at the foot of the page and compare it with case study. The overall map was incorporated in a much bigger the equivalent of the Sunderland map on the next page. poster that had all sorts of other useful local information, Crucially, note that the typematter, though smaller on the whereas the Sunderland map on the next two pages had a smaller scale map, is not proportionally smaller than that on the complete poster all to itself, and with the benefit of a street larger one. Retaining legibility and usability depends on getting index. the correct visual balance. The user should of course be blissfully The St. Anne’s example was one of the heavier coverage unaware of all this. Ensuring usability is the job of the map maps that did not have a street index; many of them were much designer. lighter and finding one’s street from a visual search was relatively quick.

The complete map shown below is reproduce here at one-quarter size. To the right is the central section reproduced at full size, as is its scale bar.

T . B RD EN O A L D L L A N A O Welcome to ST. ANNE’S-ON-THE-SEA station D R Northern Rail Ltd, R D This station is operated by though in some cases other operators may use its facilities E A W O ABCDE FG ’ R ROAD C E S L FIELD L T I T MAY A A S T M S G H E R S D D E W School E M A E A N A O P E O H E R OAD D D R R E G R A O R C R O N E SS R D H A O E U S O I R D R D V PR S D S X R N Y D T O O R E R A F O R E L . O A V NA O R T A N A R R D C O P E S D T E A D R L S S School N A O T S T D E O T E . Y R O A T . E A S R S I O D D EH C R S ROAD T D D Y K T ESTBURY A H A V D A R ’ D R W D A K A S O O L R C C O V E E R A R D E R O IN I I O D 1 L D A F T R 1 A T R N D I ’S ’ O Y A E A F A S R O A ’S

D D B O D T A M E ’S R T L S R I S Y . N O H E T R B D E N A . W EE O N V N B D N T S R A E A E A C L O D T L N L A T A S D L O T T . A

O A A

R R S . T R . L A T R L T S E T G S E .

D E N U S E T H C School N DS L Post O E H

R R F E D M D R E O A R O O G I T T N T V N Place of A OXFO N N H S RD G O S Office S STR O D E LE T Y EET A R R A . B D O . N . R R P Worship N R D R ST E O CH A O O A L D L A U C N C L A R I A H N E C V D A A O E A O R A D H L R H O T R R A R W S O R R E D A D R T O W A D N T S W T H A O E D L O ’ R S E D R S T S T G Y T E E Place of O A S R H E U Place of R E R R R N D A T O T E A O S V Worship C A H R D O DG A A A D A U R T I N O D R S Worship R A D R O T D C Z V C S L S E . A H O U N T G O U N A . N P R RC R H S E C O A A K H O I H R ND P K R T D R T I R H I A T S G R R R O A E H H R A K School O A X S D S T I W N U V C D AD D LE T. O S H I K A A D ’S D EV W D ’S L N D N ’S E O O ’ R Fire A S D R S S R . T A N T S 2 T R R E O T . O 2 O H H . O L A S T R C O Station T A W E U W S O D C E E D R A R N D N A V TR ’S A ZO S O E K R O S N O N Fire R H R R L A H N L A O P E N T G T L S D P O O Y B M R R Y E O R O L E O O T R N A F A A S R S T G I R M R T H E D D T O H R . LD E T TRAFALGAR N R Government O S A E N A R X CH O D A O E U A D D T D A L R H L D A Offices A S D A CH . O E O O A R R E A M RO T A N A H E O D D A W H R U R B Station S D C U N L A N O R STREET D T S S A . T D E E O O A I E . V R T G O G B A N EF D H D E E H T R O A L ’S S O R N G E N N N G B S S D N E R K T A T C N . V O ’ E H E S GEORGE’S. AV ST. ANNE’S- A A E O K W B P L A YMCA N M ’S . T U E N T ET E F H R I A S I T EL Ashton R B C E D N O ON-THE-SEA B STRE K RE P D R S ’ D A S T A D O D O A Q D N S O A A O Gardens D R O D E R U B DO A R R O C D A E N O O R R H L R . O B B R A A H T C I E ’S D E T A F R E W V R BE T C T Place of ’S D O O R T H P A N S N E H S T O R N A S W 3 A E A O IL 3 N Police Station R . A D LB U K T S Worship D N RO T H S A A T E O T A K A R . H O B D T. R E Y D H S R R H T T D W U E T R R T A K B N N O V IC I N I E N N I S C Government V A E D W K A War L K C Y B E Market SC C ’S D R R S N A I ’S E A E W B E R B R E Memorial G C R Y R B N D R C O O L A O A S A E O O E D T S R R G E R D G H E D . . T A T T S E D D H ’S R S Post O T R E D U D Y D A G E R A S T T A R N S H O U O A N Office Offices O E R B R O E S W N O G T A ’ R E T A S D B S O T . N . E A E D S A H T LA O V A T M R S W O . S R H O O R R E S H T ’ T P T R E D ’S E A M G P E R A E P E K T . R E Place of O B N A R C R T O I I O T E R N R T C S G A K S A W K A M . V R ’ N . T A LYTHAM E Worship T ’S S O D S N N W S E K A School H E O A N O C ST S R R O D D A T O B R B . . Y E C H A A H R U H T D ’S R S D R W S D ST. ANNE’S .AN E A D O T A T O . A O N R A S C S O V W U 4 N D D L T S 4 N L A T W A I I E O K S . S N D N E U N T T E D ’S E R T I O T L A E S W K D E R S H T K D Post Government E . T S B C A W R N E E A O D ’ O O V R S A T W B R E G . . Offices Offices E D G D S R IN B A R . T O S M S T R . A O A L N ’ S D I E Town O U LE N E N D A T K O D S H S E N P D A O A O A . Hall W R U O O T W S T A L S K H R RICHMOND ROAD A ’ ’ S Y G A A R N L R M E L O O A TH S S D G B A S D I T. N N Offices T S Club K T S E R Place of R House C N . O O T R A Place of ’ E CH D Worship A School S GEORGE’S. AV ST. ANNE’S- A R A C D Worship W LI B F D T R A O OA O Royal Lytham N D R ’ ST . St. Anne’s A . & St. Anne’s S 5 D Y L Post 5 R E L AN T ET Place of I L D Pier V M S A D Golf Course D E O R A O RE A R O I R Office W Worship O College B A N ’ S R S D T ’ S O S S K U A R N T M O Ashton A D A B H O D R B H A T O T R S S . O B U STRE T O A D T ON-THE-SEA E S H A A I S O R S R A O O D U Y T A T IC H B V O N R D N R Q O P H S Gardens RO K D T. Swimming Place of A A D R N M O O D U E A Y R RE DO N O W B Baths Worship A R ’S D Library R E ’S D D. A N S S ’ D N A OU G A E O T E O E R H B N R U I R D R O B K Q A . Pleasure E O N R E S R K R Land N D O I A B L L T CAR 6 O S 6 S A R E C LI O R Place of ’ U F TO O H IRISH Miniature Railway D N N N E M PARK A L N O V D A R A VE L R A IV SEA F A E E E B A X E A IR H A U H N N S A IR D E N O L V R E U A E R B T B N A U L Police Station E N FA R V H E B A L T E WINDSOR ROAD L Miniature D H D Y M Worship D A G E T S R I I L R O A Golf Course L ST. ANNE’S V I E A R R C T . ABCDE FG ROAD EAST . H T T T D S E T R Map scale R T A N N O V 0 100 200 300 400 500 600 700 metres I N N Public Telephone V A E E ID S T War L K C Y 0 100 200 300 400 500 600 700 yards E Market SC C S ’S ’S E A E B Nearby Bus Stops Average walking speed is about 100 metres in a minute E R B R Memorial G C R N D R C O Taxis A O A O E D Produced from Ordnance Survey 1:10,000 Landplan mapping for Northern Rail © This poster Copyright Northern Rail. O E under contract by CHK Ltd, for the purpose of onward travel posters. This map must not be reproduced without permission. R R G G Information Point T . H © Crown copyright 2006. Licence number 100019267. Produced by 30.11.2006 www.fwt.co.uk A T T S H ’S R S Post O E D G U R E T T O N ES Office H E G S T W E T S D . N . E A T LA O S S W R T ’S R E T G D ’S E E R A E P E E Place of O O B N A R T E R N R T G A K S A . V Worship T. ’S T O S E S N N CK ST. O A B R B C ’S H R S .AN E A D O T T N R O A . S N D O D A T A S W N T. E D S W R Government E T B K D Post W S C A D ’ E A O E S W B R Offices E . Offices R D S O R T. T. A S S R D E’ O N Town D A N O D P S A O A T. Hall W R S K RICHMOND ROAD A L R

Map scale 0 100 200 300 400 500 600 700 metres

0 100 200 300 400 500 600 700 yards

Page 4 This is the central section of the Sunderland map reproduced at full size, as is its scale bar. The complete poster is reproduced on the following page at one quarter size.

S E S T S T WE R T . ET E TRE P S L R E H HIG A E T ST N S WE S EET E R S N J U T O

A O F N R T R F I H I E O W O O R D N L N N O E T E K A R S S S S D I T S T C T T T . F K R R . E A E ET S E RE E W T ’ S U T AS T M F THO N ST. R C S E N

T E T D I

R S ll E T E R I R D CO E T I

C T E N K O SUNDERLAND R Post Office F

S T STREE O M Y B T EU A F THEN L A E R R T J S T E E O T Library D R ET H S B E W E T N E R T A R P B T I L S E E C A O E R T R C B K L Court O . T E B O

O UGH ROAD BORO L SIDE K P TOC IS

Map scale 0 100 200 300 400 500 metres 0 100 200 300 400 500 yards

Page 5 Welcome to This station is operated by Northern Rail Ltd, though in some cases other operators may use its facilities

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N Stadium I S H R G M C T T A

K EWAY Dame Dorothy Y R of Light CAUS Y S E THOMAS STREET NORTH A E W G W W EW T R L H S R Primary T A U (Sunderland A U Y E A I C E S M Y T W G B E School Football Club) D U S R I T Y 1 R UN T T E R D D E H 1 T N ER AS STRE N T . A Y B E W P A T O T O T W L E E R H E H H T E S O T E H R T . R D R Q R W R A M T T ’ U U O E T S I S I E N A N N S T L E E Place of W Y L L ET E L O I RE I M T K R M E ST A A E E R A Y R C S National V TR DA M Worship L A D S A N W O G U E D S E T I C S I A B R D V R A T Glass Centre D B D E O ’S O I R D T N R S H E E E R Place of T Museum A E S E L P Y B . T. P ET T L ST RE Worship L T P S Place of RK E A E H A OK CK P T C O T I E BR Worship HOW R E R S ’ S EET T O BARCLAY ET WAY TR R E EET S N K D E AR R TR E ON E ST P T S T REET S R A HM iv S IC K S R IC LE University e I Museum W N TH H O Y 2 r W OR H HAR G T of Sunderland ET N O C 2 T E R e TR DO a O N S E St. Peter’s r N SO DAM D WIL OWICK RO A T H Campus E AD E RO PRIE TR S TREET SHEEPFOLDS FIELD L ST S F ER’S IL L A H NN PA H CRES Y NORT BO LM ’S . H R ER C S A R D ST. PETER’S E I FO L B N SHEEP Metro Stop G ROAD N

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I

W D

G 3 CE T E 3 IAN R LL A I T A T L M S P EE L ANNS BA EE R IA D T NK R T L T S T N S E O R L C E W E NNS R O E A L R E N P L T B U OW S W E A N N S ST E R P K REET E FE T ESCE S L J L CR N W N T E E A A BRIDGE T ES AR D A W L T M ST O L C S T S L A E C T B E S ES Bishopwearmouth E E E ET R K E W R S T T W U OC R A S R TL T E T R S T E M A S W I E LY M S R E I E R L RLE E R L T T A T E A H S E I L C S B E R E L T E L E RO T T S I U W W A T E L E A C TREE H B S N I T T M T G R S R A A E M I W H A D B B D Q N L E O L M STREET S R E A T T R S E UD T U S O D A S E R O S P S R M O E N R MAY I D A A F N T T D D L N E E D R L S S F D O R ST A E N C G Y G U A T A S E T O A N L R O N T O T E . R R E E A E N W D SS R R T C O R Y TR I D R E N D S S E M ’ S S S K B T L L LO S E E R Y E E C A L L T T PLA A I R S O T I T S A T E . R

V R G A E . W L D T M R R TT D

R I N

T A Q . L O T G E S E . S E E L O E ’ S E P R F T U R E S N S T T A Y S S L R T A S T E V 4 A RO A E D T H E G A T 4 E R E I R R N E H N S N E T IL D O L O E N S R R T E D T N WES I E L E T S L S S E S E E S E E STR S N E Y G T GH J N I O E A I N T H U T E T T E N O O T T N I S I R I R A G O F R S UE N R L G I V R R E R L I T R A F E V S N D I M H K L Police E K IO I E E A O W W O I Place of AT S O N T O T R L O R D D R U W N L O O R N E N O C C E E L A O Station C ET E K S REET C S E I R A S S T Worship T H T R S O R S P E N Court S S T E R R T S OS D H T E S D T T L T I C O L A R S E D R N U H T T R O E D C I T N O T E R MI T R L O J R S A W O O T R I T T W G R . S . T E R Y H S F K N N T L W N Y N T R R E S H M Q O E . E H N A E O G H D N . N P N A I D E E T E C E E R K S L T R P O U T I E S R S D A E S C P A Z R D T S L I E E O

A W N E E E T O R M O E B O DU T W TR EN A T S M N D A U T D T ’ R R S S T E A N

E E N A C G L T. T T. R OM F RE S S . H N T C T N E E T T S T E OW S S . R C E TH ST S SE S E OU C LO H T Y E N S K R S S . S C Y E E N R S N S T R B T W O A T I T D O T R E S D T I I T E R M T N T E S A A R E R Market Hall E E T E . N R E T R W E R G O T N E D . E R I R T S E E

L T E O R I D C T I E T E I T D H I E Y C L IG C E N S T A H T A O E T R H K Fire R H O . R U O H ROAD PL GIL H E Leisure R UG NA O R N P A R S Y G S O H M K F B N E S Station R C I GR A O E O E T C Centre L The Bridges SUNDERLAND N W S L R L R E W O H N T K D O T E S

A R H S S O L Shopping Post Office E O C W E E E I F S L E T Post N S T E N E S O T RE O T S W ST M Y T

Centre T R 5 D Place of B EU D A F N L S 5 THE E A Office S L A E R T

A R O S A J T E O S T V R W Worship S U A T E T R Y E O I H T EE E R TR T L T N E S E T W . M Library D N E H R L E A ET H R S T E H C S H T S E UG I RO B E HU E H B W E D E R T SO E L N N RS N O A R T RO R A A R D Police E P H R M B D S T I G O A . L University of T S E C U N S E Z E Y A A STRE A O S O Station N R E E D R T C C R N B K N S A T Place of L D

L L Court O I L B I . T V W A L Sunderland E C R N T O B Place of E L I M E F E I E O

M C E E S E E A F Worship PL T T F S E G E Worship R ROAD E O T GH ROU C S S BO A . B E R V C L O R H T E LMESIDE P G O O D E S N H K U S R S T U T OC T E T A Place of T E R T S H R R E B I T . B E E B V T N T ET D University C TA H E E E A M T A Worship R E R A R T T O E L A S R R P M C Y I E N R Sunderland . R C N E E L D R LA ST A S N T R H A S O C E C TO I E L H V Library, Museum U E U University of C E T T TR PA A A E S S T C R R D E O T A G University of E . K R A N & Art Gallery R A Sunderland LR T T O T R University W T L O I E P O S R E W O A H N S S A N U E T Sunderland T M V N Y E D A T 6 C N T A E L D E L R E A W O E Hudson Road 6 O F I W E A A T O Murray Library ER R R B M D R T M B D S A A L S D N Primary School ER UNIVERSITY A MA E T O C T Y RY V Bus P R G S S I MOWBRAY R K B E TR L A E D N R H Metro Stop EE O E T R S I C T R E R H U S O Station K IF B Y PARK T E C A T H V LL R IN C E T I A O E O E T S H S L W R M E R T B O T R E R D D R G P V L U E O A E C E ST E O M A CK T R R M O T N A H E M G T A D R ON A A O H A M R E S U V T O R E Y RO HA O D R V A O RE UR TU T E E R YTO T O M W D N D R C N T A RE A NE STA D H AT H LL R E H U O C R R E W TE E I

E R A U L ST . PARK LANE T L E N D W T L D D U O NS E Metro Stop E D E TA C B A I O LL RA

R T R RO N R ER TE SALISB T I T E U S H O RA N RY E M B CE COWA ST R T A E H W H T Y W E L O E E Place of Place of S ST R D H University of Civic AD E R P O R T R U L R N A S S T USE D R A ST. R T HO O S Worship N Worship TE T Sunderland T O I HI A A Centre REE E H E LL R R S T N W

C W S T S E N T O L W OR O E H H E E CE T T N E T

L E K E ST O A S A T E E E (Benedict X U H L A C S R E T R O C R T T R O D E

O E T R L D H N N R A T RR O I V AC W S E R A E F

N A E R N E E C E T SE E G C S I C R O K P B T R I Building) A O H D L L E M L L R E U O A K R W A M C C U O A U T T R O E U R O N C O S C T E M C R T S S E C F C R E K E L AY L R E O B 7 A E C T A S F L U L E E E T IN S S D O O D M P R C R T R . N C 7 Place of B T S T A P E T T N S O E U E E Place of I L S E E E S L E D W S R R S Y R K T E E T L E E A R N S R YL EE N O R A E T G R A A M O Worship H T R R A Worship ’S T SM K R O A S A E S L O B L S R G L SE E D C O R E E S L . G O N E E D I T R R EO E CL H S O E Y P M S E E H A T Y G A A T C S O N A L O T. G N L T A L S W L Y T I T R E R R E S R R Place H W D E A E NA E R L W E B H O Z A R R W S N M T E E S H S S S A D L R A D N S O E A T RE D R E O C O R Q T of Worship L G T E G L T A C O R U O R E L A E E R E D D R A L E St. Anthony’s E Place of T A T T O A E C C K TE O W O R E S H R R E W . E A S M D K T T E E P T A A S Girls’ School S T E OA . Worship . BR RO ABCDEFG

Pedestrianized Roads Produced from Ordnance Survey 1:10,000 Landplan mapping for Northern Rail Map scale under contract by CHK Ltd, for the purpose of onward travel posters. T Public Telephone 0 100 200 300 400 500 metres © Crown copyright 2006. Licence number 100019267. B Nearby Bus Stops 0 100 200 300 400 500 yards © This poster Copyright Northern Rail. This map must not be reproduced without permission. Taxis Average walking speed is about 100 metres in a minute

Information Point Produced by 27.9.2006 www.fwt.co.uk

INDEX TO STREETS Bonner’s Field D2-E2 Coxon Street F7 F Holmeside D5-D6 Maritime Street D5 P St. Mary’s Way C4-D4 Sunderland Street F4 Waterworks Road A5-B5 NAME MAP SQUARE Borough Road E5-G5 Cresswell Terrace C7 Farringdon Row A2-A4 Hope Street B5 Mary Street C6 Paley Street B4-B5 St. Michaels Way B4-C6 T West Lawrence Street G5 A Bramwell Road G7 Cross Place F4 Fawcett Street D4-E5 Howick Park E2 Matlock Street D3 Palmer’s Hill Road E2 St. Peter’s View E2-F1 Tatham Street F5-G7 West Street C4-C5 Albert Court A7 Bridge Crescent D3-E3 Crowtree Road C4-C5 Fern Street A3 Howick Road E2 Mauds Lane G4 Panns Bank E3-F3 St. Peter’s Way F1-G2 Tatham Street Back F5-F6 West Sunniside E4-F5 Albion Place C6 Bridge Street D4 Cumberland Street D3-D4 Finchale Close G7 Hudson Road F5-G5 May Street A4 Park Lane D6 St. Thomas’ Street E4-E5 Tavistock Place E6-F5 West Wear Street D4-F4 Alice Street C7 Brooke Street C2 D Foyle Street E5-F5 Hylton Road A4 Meaburn Street F6 Park Road E7 Salem Road F7-G7 The Knoll A7 Westbourne Road A5-A6 Alliance Place A3-A4 Brougham Street D5 Dame Dorothy Street D2-G1 Frederick Road E4 J Menvill Place G5 Pauls Road F6 Salem Street F7 The Leazes A5 Western Hill A7 Alliance Street A3 Burdon Road E6-E7 Deerness Road G7 Frederick Street E5 James Williams St. G3-G4 Middle Street C4 Peel Street F7 Salem Terrace F7 The Retreat A6 Wharncliffe Street A5-A6 Amberley Street F7 Burn Park Road A7 Deptford Road A4 G John Street E4-E5 Middle Street D4 Press Lane E4-F4 Salisbury Street F7 The Royalty A6-A7 Whitburn Street E1-F1 Argyle Square C7 C Derby Street B6-B7 Galley’s Gill Road B4 Johnson Street A4-B5 Millenium Way C1-D1 Priestly Crescent A2 Sans Street F4 Thomas Street North D1-E1 White House Road G7 Argyle Street C7 Causeway E1-F1 Derwent Street C6 Garden Place C4-C5 K Mordey Close G7 Prince Street D4 Sans Street South G5 Thornhill Terrace B7 William Street E3-E4 Arras Lane G4 Charles Street E2-F2 Dock Street F1 George Street North E1 King Street D5 Mulgrave Drive G1 Princess Street C7 Shakespeare Terrace B7 Toward Road E6-F7 Williamson Terrace E1 Ashwood Street A7-B7 Charles Street F3 Donnison Gardens G4 Gilhurst Grange A5 L Murton Street F6 Q Sheepfolds North D2 Trimdon Street A3-A4 Wilson Street North C2 Athenaeum Street E5 Charman Street D4 Drury Lane G4 Grange Crescent D7 Lambton Street E4 N Queen Street D4 Sheepfolds Road D2 Tunstall Road C6-C7 Winifred Terrace F6 Azalea Terrace North C7 Chaytor Grove G6 Dun Cow Street C4-C5 Green Terrace C5-C6 Laura Street E6-F6 New Durham Road A7-B6 Queen Street East G4 Silksworth Row A4-B4 Tunstall Terrace C7 Worcester Street C7 B Chester Road A6-B6 Dundas Street D1-E1 H Liberty Way G1 Nicholson Close G5 Queensberry Street A4-A5 Smyrna Place G5 Tunstall Terrace WestB6-C6 Worcester Terrace C7 Back Hylton Road A4 Chester Terrace A6 Durham Road A7-B6 Hanover Place A1-A2 Liddell Street E1-E2 Nile Street F4-F5 R South Street D4-D5 U Wreath Quay Road B1 Back North Bridge StreetD1 Church Street North F1 E Harrogate Street G7 Lily Street A3 Norfolk Street E4-F5 Railway Row A4-A5 Southwick Road D1 Union Street D4 Wylam Grove G6 Barclay Street D2 Churchill Street F6-F7 Easington Street C1-C2 Havelock Terrace A7 Lindsay Close G7 North Bridge Street D1-D3 Raine Grove G6 Spring Garden Close G4 V Y Beach Street A2 Clanny Street A6 East Cleft Road A6 Hay Street C1-D2 Little Villiers Street F4-F5 North Durham Street G4-G5 Richmond Street C2 Stadium Way C1-D1 Villiers Street F4-F5 York Street D4 Bedford Street E4 Clementina Close G7 East Cross Street F3-F4 Hendon Close G5 Livingstone Road B4-C4 Northcote Avenue F6 Roker Avenue D1-E1 Station Street D4 Villiers Street South F5-G6 Z Beechwood Street A7 Cork Street F4-G4 Eden Street West B4-C4 Hendon Road G4-G5 Lombard Street G4 O Rose Street A4 Stobart Street C1 Vine Place C6 Zion Street G4 Besford Grove G5-G6 Coronation Close G4-G5 Egerton Street F7 Hendon Road G5 Low Street F3-G3 Oakwood Street A7 Rosedale Street A5-A6 Stockton Road C6 Violet Street A4 Coronation Street F4-F5 High Street East F4-G3 Stockton Road C6-D7 Bishop Morton Grove G6 Elmwood Street A7 Lower Dundas Street E1-F1 Olive Street C6-D6 Russell Street F3-F4 W Coronation Street G4 High Street West B5-F4 Bishopton Street F7-G7 Elwin Terrace B6-B7 M Osman Close F7 S Suffolk Street G7 Walton Lane G3-G4 Cowan Terrace D7 Hind Street B5 Bodlewell Lane G3 Marguerite Court A4 St. George’s Way D7 Summerhill A6 Waterloo Place D5

Page 6 Alnmouth station: it is usually an unconsidered norm for maps such as these to have the station at their centre. This is perfectly reasonable in most circumstances, and this would be fine if the ‘circumstances’ were actually considered. However, at this particular station, the main catchment is a few miles away in Alnwick. Though some alighting passengers may be heading for Alnmouth, the majority will want Alnwick. As such we devised a simple solution that gave everyone what they were looking for. Please note that this is example is seen out of context here, where the maps are reproduced at 30 per cent scale relative to that at the station itself.

Welcome to ALNMOUTH FOR ALNWICK station This station is operated by Northern Rail Ltd, though in some cases other operators may use its facilities

ALLERBURN A

L A L E E L

N FIS E A H R L ER A LAN HER B E E FIS LAN U L DENWICK E RN Sewage LE N A R Works SPRINGFIELD SPR U

Alnwick ING B

MEA FI R E E PARK D L

Infirmary OW D L S S K L OU R A

TH PA K T

R CRES R L OA HIL

D A P Slaughter

D EST House L R P E LC A W E L D S I I R

S H E E A F K O School S G LTH R G A O U M E O M U T C R S N S R H I N D E A

C . N R

A ) R E W O P B V T A S ( A DU K D A 1 Y C K T T A E R

B S A . S S R T E E S T. B E O UK D W A A W D T. E S C Y B G R D RID O Q E B N S S U . T A Post E LNM R E B OUT E K H N E A Office ’ T S G O AU AR L O E A R Alnwick A L Y O K C S P . S O . Y EEN’ R S Y B A QU O A A RK DN KY R O AK D L O L

ROA Y U G L ROYA A S K

R S. O K RE T O DENS L S E C GAR A O A T H B OAD K A R G K ORK NT A Y B Y CE R AL A ES KS I R D C Ambulance R E A R N L RK O S N O YO M T Station A O C U D I TH

V E R TERRAC Fire UGU A C Station O E R B B S N D T EL A H FI T I to Alnmouth S E L N L EE S

E E GR U E

N T E M

V A

A A

T

J

S Place of

. E

E T T STA Alnwick

S E ES Worship AM WEAVERS T. J W Cemetery D AY S VIE ism W GE an D tled E R L Government ailw CAW Place of Offices ay Football Worship

Ground W IL D L O A W O B R U Willowburn R N Sports & Leisure

H

Centre T

U

O )

A S T V ( E 1 N U A E A bus service runs from this station to Alnwick

A B CD

L O

to Alnwick N G

H

O

U

G

H S D T AN O TL OF D N CR S N A DS C R E N H 1 LA D A O 06 LE E . 1 O 1 S Place of IDG Ri 8 D L R v AN L B e AL E r LE L A A Worship A ln L NDS LA N A LEA E N

D

S B1339 Post E RSID Office Lesbury RIVE

r Aln Rive Sewage E

N

A Works

L

Y P P A E T 1 S ( T ) 2 River A 2 ALNWICK l n 9 3 3 1 B E A1068 N A Cricket 1 L L 4 E 3 S Ground B 6 B U Y Hipsburn ALNMOUTH E P R

P ALNMOUTH N Y Hipsburn

E First School A T HIPS

FOR ALNWICK L R S C B O R U E R A S N D CAR . Y B L T PARK B UR B1338 ) C (T IEW 1 B TH V A SOU B urn Hip B Place of 0 1 2 Kilometres 3 SH 3 EPHERDS Worship HILL FRIARY

0 1 Mile A GARDENS

L B133

N 8

W Place of

O O Worship

A D

1 EL N 0 W LF IE O E

6 L H D R T

8 CL. T WYND

H Alnmouth U

M Village B

River Aln Alnmouth E Place of R R Golf OSVENO L GR A Worship Course TERRACE N D M

A

T R Post Office PEC S I O N PR ACE PL E RDEN GA R RRACE O 4 TE PEASE’S A 4 LANE D S

T

R

E

E

T R . Place of I E ST V RGYL E A Worship R S I D E AD RO

A B CD

Produced from Ordnance Survey 1:10,000 Landplan mapping for Northern Rail Map scale for two main maps under contract by CHK Ltd, for the purpose of onward travel posters. 0 200 400 600 800 1000 metres T Public Telephone © Crown copyright 2006. Licence number 100019267. Nearby Bus Stops 0 200 400 600 800 1000 yards © This poster Copyright Northern Rail. B This map must not be reproduced without permission. Average walking speed is about 100 metres in a minute

Produced by 18.10.2006 www.fwt.co.uk

Page 7