Big Data Bites Editor: Jimmy Lin,
[email protected] Searching from Mars Jimmy Lin, Charles L.A. Clarke, and Gaurav Baruah • University of Waterloo ow would you search from Mars? No, somewhat familiar to a user from today. Of course, seriously. technology will have advanced dramatically, but the H The Mars to Stay concept describes a point is that we’ll likely still be searching with some- series of related proposals for establishing a perma- thing that looks like a Web search engine, engaging nent colony on Mars (see marstostay.com and www. with friends on something that looks like a social mars-one.com).1 Instead of landing astronauts there network, and purchasing items through something with the intention of bringing them home after a that looks like an e-commerce site. Just for rhetori- short visit, the plan is to send astronauts to become cal convenience, we’ll refer to brands that everyone the first Martian colonists. Such missions would be is familiar with today, so when we say “Facebook,” far less expensive, since we wouldn’t need to bring we really mean “Facebook, or whatever social net- along fuel for the return voyage (and manufactur- working service we’ll all be using in 10 years.” ing fuel on Mars is risky). Far from being a cuckoo idea, this approach to exploration has the sup- Why Search from Mars? port of many — including Elon Musk, the founder The first question is, why? More precisely, from an of SpaceX (and co-founder of PayPal and Tesla information retrieval perspective, what’s the task Motors)2 and Buzz Aldrin, the second human to set model? Mars missions, at least in the short term, foot on the moon.3 will require substantial ground support on Earth, so Scientists and engineers have worked out many our fearless Martian colonists will have access to the of the details, and the quite surprising conclusion is best minds from Earth to help with their problems.