Digital Article Technology How to Measure the Value of Virtual Health Care by Meg Barron, Vimal Mishra, Stacy Lloyd, and Jared Augenstein This document is authorized for use only by TAFT BHUKET (
[email protected]). Copying or posting is an infringement of copyright. Please contact
[email protected]/17 or 800-988-0886 for additional copies. HBR / Digital Article / How to Measure the Value of Virtual Health Care How to Measure the Value of Virtual Health Care by Meg Barron, Vimal Mishra, Stacy Lloyd, and Jared Augenstein Published on HBR.org / June 24, 2021 / Reprint H06FNF Steven Puetzer/Getty Images The Covid-19 pandemic has spurred a dramatic increase in virtual health care in the United States. The rise has been driven by the need for social distancing and enabled by a wide range of policy flexibilities implemented by federal and state legislators, regulators, and payers. However, many of these allowances are temporary. As the pandemic ebbs, policymakers and payers are deciding whether and how much to pay for virtual care services in the future, leaving clinicians uncertain about whether they will be able to afford to continue their virtual care programs. But parties are often making these decisions based on outdated or limited Copyright © 2021 Harvard Business School Publishing Corporation. All rights reserved. 1 This document is authorized for use only by TAFT BHUKET (
[email protected]). Copying or posting is an infringement of copyright. Please contact
[email protected]/17 or 800-988-0886 for additional copies. HBR / Digital Article / How to Measure the Value of Virtual Health Care measures of success that do not holistically reflect the realities of how value is being generated.