THE EIGHTH FLOOR CAPABILITIES OVERVIEW

The Eighth Floor Strategic Communications Capabilities Overview ABOUT The Eighth Floor is a global marketing and communications agency with offices in New York City, Miami and Barcelona.

We utilize our expertise in a variety of services to create a foundation for all of our clients’ needs.

The Eighth Floor Strategic Communications Capabilities Overview OUR MISSION The Eighth Floor was developed with one simple concept as the foundation of the business:

Think Smart. Act Fast. Win Big.

The Eighth Floor demonstrates expertise in strategic marketing campaigns, traditional public relations, innovative digital and social media initiatives, creative brand strategies and corporate brand profiling. Our devoted team works around the clock to reach beyond the boundaries of average campaigns and propose the most powerful and efficient plans for all of our clients’ marketing needs.

The Eighth Floor Strategic Communications Capabilities Overview STRATEGIC APPROACH Brand Exposure

Media Partnerships Celebrity Digital Creative PR Outreach Relations Initiatives

Press Office

The Eighth Floor Strategic Communications Capabilities Overview OUR CLIENTS The Eighth Floor team maintains proficiency in various industries including fashion, art, beauty, luxury, consumer, wines and spirits, and hospitality. Our extensive understanding of various industries allows us to optimize our clients’ marketing experience and outcome.

The Eighth Floor Strategic Communications Capabilities Overview OUR SERVICES The Eighth Floor takes a 360° -approach ensuring our clients’ visions are met with success through the creative, results-driven, efforts of our team.

The Eighth Floor Capabilities Overview 2015 MARKETING STRATEGIES The marketing strategy for any business is the biggest deciding factor for the success of the brand.

The Eighth Floor develops creative and effective marketing strategies to help achieve regional and national brand recognition. Our goal is to help you gain a greater market share and ultimately, drive sales. We work with you to build a better and bigger business and develop the most cost and time efficient strategy to help you reach your goals and expand your target audience.

The Eighth Floor Strategic Communications Capabilities Overview PUBLIC RELATIONS We believe that relationships and a unique problem-solution approach to media relations help differentiate our approach from the others and deliver results.

The Eighth Floor media strategists help you identify target media and audiences, and develop proactive stories that ignite thought rather than reactive placements. We believe in using our strong relationships with journalists to make our work not just about what we need from them, but what they want from us. By maintaining strong personal relationships with key media, we learn what they plan to cover and how to work best with individual personalities and styles.

The Eighth Floor Strategic Communications Capabilities Overview DIGITAL SERVICES & SOCIAL MEDIA Everyone has a Facebook page or Twitter account, but the potential reach of digital and social media for any brand is almost limitless, if given the proper direction.

The Eighth Floor takes into consideration every aspect of your brand to develop strategic and effective global guidelines that maximize online presence, engage your customer and expand your target audience. We work with some of the most highly regarded experts in the field and manage them every step of the way to ensure cohesive messaging across all mediums and comprehensive results.

Key voice relationship management. Online brand reputation management. Fully integrated strategy generation and approach planning. Installation of branded platforms including: • Communication plans • Editorial tone guidelines • Operational internal staff training Basic SEO support and consultation Basic to advanced digital training services for internal staff On call consultancy and support for internal staff Social reach analysis and reporting

The Eighth Floor Strategic Communications Capabilities Overview EVENT MANAGEMENT In addition to high-level event creation and execution, The Eighth Floor provides clients with counsel on maximizing existing relationships and public relations synergies.

We understand the critical importance of bringing your strategic positioning to events that deliver ROI and create brand awareness and visibility and work hand-in-hand with our clients to integrate corporate messages, products and services all while tracking success throughout each campaign to ensure a strategic and profitable outcome.

The Eighth Floor Strategic Communications Capabilities Overview VIP & ENTERTAINMENT SERVICES Our strong network of personal relationships include celebrity publicists, national and regional tastemakers, VIP stylists in the film, television, and music alike.

We place products on the red carpet and in most every magazine on your local newsstand and specialize in marketing by being strategic in our approach, streamlined in our planning and tenacious in our execution and follow-up. The Eighth Floor uses their extensive rolodex to make the right fit between brands and VIP tastemakers around the world and negotiate the most cost-effective contract possible.

The Eighth Floor Strategic Communications Capabilities Overview CONSULTING We believe in building relationships that last, and cater to the needs of clients, and budgets, big and small.

From global product launches and brand development to a question about local market activity, The Eighth Floor offers the same high-level executive consultant recommendations and expertise upon request.

CORPORATE RELATIONS Our approach to building corporate brand equity and shareholder value works.

We strategically build and maintain corporate reputations by offering a mix of tools that offer superior results including investor relations, corporate brand management, communications support, media training crisis management and global media relations. The Eighth Floor customizes our corporate communication services to help companies achieve their local, national and global goals.

The Eighth Floor Strategic Communications Capabilities Overview WEB DESIGN & DEVELOPMENT

All our websites are coded in-house allowing us to create tailor-made, impactful designs for every client. We embrace new technologies allowing the best user experience across all devices from phones to tablets.

The Eighth Floor Strategic Communications Capabilities Overview INNOVATIVE BUSINESS SOLUTIONS FOR FASHION, ADVERTISING & MEDIA INDUSTRIES

Many years of operations has seen us become an expertise technology provider to the modelling world. We have expanded our offering to provide solutions to many other businesses and professionals across a variety of media related industries.

The Eighth Floor Strategic Communications Capabilities Overview BRANDING OFFLINE & ONLINE

We specialize in creating a brand around the personality of a person or company, or simply starting afresh. Our branding process is uniquely designed to find out about your business and build on that, providing clarity and confidence for the future.

The Eighth Floor Strategic Communications Capabilities Overview INTERACTIVE VIDEOS

Interactive videos that engage and deliver real results. Our platform drives measurable results on any video by introducing interactive elements that activate, engage and convert your audience.

The Eighth Floor Strategic Communications Capabilities Overview CASE STUDIES

The Eighth Floor StrategicCapabilities Communications Overview Capabilities Overview2015 Portico

Portico Club, a collection of private luxury residences, offers memberships with unrestricted access to hundreds of homes in over 60 of the worlds most sought-after destinations.

In September 2012, Portico joined forces with the Andy Roddick Foundation and raised over $55,000 for the charity. The 6th annual gala featured a cocktail reception, dinner, live auction, and a performance by Elton John. With the help of Portico’s philanthropic efforts, over $1 million was raised for the children’s charity in total.

The Eighth Floor coordinated a luxury, post-Fashion Week, relaxation trip for Cynthia Rowley and her family following the February 2013 shows. Cynthia received personalized pre-trip planning and expert concierge service from her dedicated Portico Escapist to create an effortless getaway experience. The Eighth Floor team worked with Cynthia to ensure complete social media coverage on her end, as well as post-trip interviews and features on her experience, including The New York Times, Huffington Post and Elite Traveler.

The Eighth Floor Strategic Communications Capabilities Overview Exclusive Resorts

Exclusive Resorts offers member-only access to luxury vacation residences all around globe. As the world’s foremost private club, Exclusive Resorts sets the standard for unforgettable travel experiences.

The Eighth Floor strategically aligns Exclusive Resorts with philanthropic organizations and corporate partners to achieve maximum brand exposure and awareness. By targeting affl uent consumers, celebrities and tastemakers, The Eighth Floor increases membership numbers for Exclusive resorts and overall ROI.

Exclusive Resorts recently joined forces with Sotheby’s to introduce the auction house’s S2 ‘In the Round’ exhibit. Top tier media outlets, including Interview Magazine, SCENE, and Conde Nast Traveler joined New York social infl uencers and existing Sotheby’s members at the private viewing.

The Eighth Floor also worked with Barneys and Exclusive Resorts to ink a VIP collaboration for their members, which includes access to private events and gifting programs. One benefit of this partnership includes the unique experience of getting “Locked in Barneys”, which entails a specially curated dinner at Fred’s, a private after-hours shopping experience and a personal stylist to help members make the most of their evening at the Madison Avenue Flagship store.

The Eighth Floor Strategic Communications Capabilities Overview The Cove Atlantis

The Cove Atlantis, a luxurious travel destination on Paradise Island in the Bahamas, continues to be the premiere vacation stop for celebrities and paradise seekers alike.

Because of our unique relationship with various tastemakers and influencers, The Eighth Floor successfully plans and orchestrates exclusive weekend getaways featuring some of fashion’s most elite influencers and trendsetters.

Through personalized social media programs and outreach initiatives implemented prior to, during, and post trip, The Eighth Floor garners targeted press on these one-of-a-kind excursions.

The most recent infl uencer getaway resulted in a 940% growth in The Cove Atlantis’s Twitter reach. Through Twitter mentions alone from attendees, they achieved over 1.7 million impressions with a reach of over 893k accounts.

Past initiatives have involved models Selita Ebanks and Chanel Iman, Alexa Chung, Derek Blasberg from Harper’s Bazaar, Les Miserables actress Samantha Barks, Rebecca Minkoff, Bryan Boy, and Rumi Neely.

The Eighth Floor Strategic Communications Capabilities Overview Affordable Art Fair

The Affordable Art Fair New York City is an important component of founder, William Ramsay’s art legacy. The fair has revolutionized the art world by breaking perceived barriers in the industry by exhibiting art in a simple, relaxed, and inspiring environment. Artwork prices range anywhere from $100-$10,000, leaving half the offerings under $5,000.

The Eighth Floor works closely with the Affordable Art Fair team to promote the fair each season by securing strategic partnerships, planning and organizing off-season events and organizing corporate profiling opportunities for the fair director and brand as a whole. The Eighth Floor team has expanded upon Ramsay’s vision, helped build Affordable Art Fair as a brand, and solidify the fair’s iconic status in New York City.

The Eighth Floor used their extensive infl uencer and hospitality connections to secure Nate Berkus as the official ambassador and co-host of the Spring 2014 Affordable Art Fair. Berkus not only hosted the official kick-off party at The Gilded Lily in NYC, but also donated his time to the spring fair programming line up, where he gave attendees insider tips on interior design and decorating with art. The Eighth Floor elevated the success of the partnership by securing additional celebrity attendees and over $25 million worth of media valuations.

The Eighth Floor Strategic Communications Capabilities Overview Alton Lane

Alton Lane seeks to revolutionize the male shopping experience by offering bespoke menswear essentials at every price point and their unique showroom experience, unlike any other brand available. Alton Lane has redefined the relationship between fashion & technology by offering their clientele a one-of-a-kind 3D Body Scanner which becomes the blueprint for your bespoke suit at all of their showroom locations.

Founded in 2009 by CEO Colin Hunter and Co-Founder Peyton Jenkins, Alton Lane gives their clientele the opportunity to customize their suits and essentials with every detail imaginable.

The Eighth Floor works closely with the internal Alton Lane team on garnering press for their wide collection of menswear essentials, showroom launches across the United States and seeks to create brand partnerships that will introduce Alton Lane to a new generation of stylish men. The Eighth Floor has also implemented a blogger program for Alton Lane to key mens wear infl uencers and bloggers across the US that will introduce the brand to the newest generation of fashion enthusiasts.

The Eighth Floor Strategic Communications Capabilities Overview Ankasa

Ankasa is the purveyor of fine luxury home decor and exquisitely hand-embroidered techniques steeped in tradition and woven with a modern elegance. Ankasa is known for its detailed textiles and ethereal approach to luxury home décor in the American market. Founded in 2009 by CEO Colin Hunter and Co-Founder Peyton Jenkins, Alton Lane gives their clientele the opportunity to customize their suits and essentials with every detail imaginable.

The Eighth Floor worked closely with Ankasa to ensure proper brand development and positioning across all platforms of media, including print and online. These objectives were accomplished through the use of traditional PR, innovative digital and social media strategies and event creation, implementation and management.

The Eighth Floor worked with Ankasa to open their second store in New York City on Broome Street in SoHo. The team secured all top press including ELLE Décor, Architectural Digest, House Beautiful and key digital and social media outlets for a designer hosted reception, resulting in increased brand awareness and the development of feature stories as well as several product placement opportunities. The team also secured a full two-segment appearance on The Martha Stewart Show for Ankasa and helped negotiate a multi-million dollar collaboration between design distribution mogul, Beacon Allen.

The Eighth Floor Strategic Communications Capabilities Overview CU-1 Gallery

CU-1 Gallery opened its doors in June 2013 with a mission to bring contemporary European photography to downtown Miami. The gallery places an emphasis on integration of art and life, rather than letting their pieces hang lifelessly on the walls.

Because of our relationships with a variety of influencers, tastemakers and media within the Miami region, The Eighth Floor successfully planned and orchestrated a grand opening for the galleries inaugural exhibit, Look at Me.

Through strategic outreach initiatives implemented prior, during and postevent, The Eighth Floor was able to secure over 3 million media impressions in top-tier regional and national outlets like Miami Magazine, Miami Herald, Ocean Drive and Daily Candy. Due to the overwhelming success of the exhibit and positive response to the opening, CU-1 Gallery extended their Look at Me exhibit an additional month in order to cater to the influx of inquiries from both media and tastemakers alike.

The Eighth Floor Strategic Communications Capabilities Overview Cynthia Rowley

Based in New York City, Cynthia Rowley has been dazzling the runway with her flowing woman’s wear for decades. Beginning with just skirts and dresses, she now designs a whole empire’s worth of goods including Ready-To-Wear, eyewear, jewelry, home accessories, cosmetics, handbags, and fragrances.

This Spring, The Eighth Floor managed all aspects of the Cynthia Rowley Fall/Winter 2013 runway show as well as the opening of her Upper East Side retail store in her base of New York. Additionally, the team managed all areas of activity surrounding the launch of her new candy and party décor collection, appropriately named CuRious Candy. For each of these initiatives, The Eighth Floor incorporated VIP outreach, event and production management, corporate communication, seating chart preparation, and media reviews from key industry influencers including Vogue, Elle, Glamour, WWD, and Style.com.

The communication and marketing tactics executed by The Eighth Floor produced increased brand awareness, a successful store opening, and a collection presentation that promoted the Cynthia Rowley’s latest fashion creations in an innovative format with outstanding results.

The Eighth Floor Strategic Communications Capabilities Overview Free Arts NYC

Free Arts NYC provides less than fortunate children and families with a unique combination of educational arts and mentoring programs, allowing them to foster the self-confidence and resiliency needed to realize their fullest potential.

Each Spring Free Arts NYC holds their Annual Art Auction Bene- fit to raise funds for the organization. This year’s event was the organizations most successful to date, raising over $600,000 for the foundation. The biggest names in fashion and art attended this years event, including Hilary Rhoda, Mary Alice Stephenson, Kelly Rutherford, Richard Phillips, Douglas Friedman, Genevieve Jones, Catherine Malandrino, and Amanda Ross to name a few. The Eighth Floor secured pre and post-event coverage through various regional, art and fashion outlets, including Gotham Magazine, Style.com and InStyle.com. By tapping into our top tier media contacts, The Eighth Floor team garnered maximum exposure for the organization.

The Eighth Floor Strategic Communications Capabilities Overview Headspace

Headspace, a unique, mobile meditation service born in the UK, focuses on achieving better mind health through just 10 minutes of daily use.

This “gym membership for the mind” offers specialized programs to help with various personal issues including stress, anxiety, creativity, fitness, and health.

As Headspace’s US public relations team, The Eighth Floor has developed a carefully tailored national plan spanning television, print, online, and radio to achieve the highest level of exposure across various target social groups.

By aligning Headspace with regionally and globally relevant celebrities and tastemakers as well as establishing strategic corporate partnerships, The Eighth Floor strives to grow the brands platform and consumer awareness.

The Eighth Floor works closely with Headspace to maximize the global recognition of founder, Andy Puddicombe, as the ultimate source on “mind health”. By changing the overall view of meditation as a daily necessity for better wellbeing, Headspace will become the universal meditation method.

The Eighth Floor Strategic Communications Capabilities Overview KIWI Arts Group

KIWI Arts Group’s mission is to identify historically significant projects and collaborate with artists, galleries, institutions and museums worldwide to ensure optimum exposure through the development of special programs that have a global impact.

The Eighth Floor worked closely with KIWI for the launch of artist David Datuna’s collaboration with Google Glass during Miami Art Basel 2013. The Eighth Floor managed all press relations and secured increase public awareness of the exhibits through high-level press attendance and interview placements.

Additionally, The Eighth Floor strategically aligned KIWI Arts Group and David Datuna with Lincoln Center for the piece’s New York City debut, as well as The Smithsonian’s National Portrait Gallery for a three-day D.C. installation. Top media outlets, including WWD, Fox News, CNN, AP, Refinery29, Bloomberg News, BBC, Washington Post, Town & Country and event White House Chief of Staff Denis McDonough all attended Datuna’s traveling exhibit and helped secure over $75 million worth of media impressions.

The Eighth Floor will continue to increase KIWI’s brand exposure for John William Kennedy’s upcoming exhibits at the Indianapolis Museum of Art and The Andy Warhol Museum.

The Eighth Floor Strategic Communications Capabilities Overview Luli Fama

Internationally acclaimed swimwear brand, Luli Fama debuted their 2014 collection at Mercedes-Benz Fashion Week Swim in Miami Beach, Florida. The much anticipated show received rave reviews among International and domestic media outlets.

The Eighth Floor managed all aspects of the Luli Fama 2014 runway show. This included production, team management, securing of sponsors, print and online media support for both pre-show and post-show, international and domestic sales outlets, VIP and celebrity attendance, seating chart preparation, strategic photo and interview opportunities for designer and key attendees. Media reviews were secured from top outlets, including Vogue, Elle.com, Miami Magazine, Daily Front Row, NBC and Glamour.

The Eighth Floor’s effective marketing and communications tactics produced increased international brand awareness through media relations and press attendance, securing over $25 million worth of media impressions.

The Eighth Floor Strategic Communications Capabilities Overview Michael Bastian

CFDA Menswear Designer of the Year, Michael Bastian, debuted his Spring/Summer 2013 RTW collection at MADE by MILK Studios during New York Fashion Week. The polished collection was an artistic blend of pastel colors with cotton canvas, suede and linen fabrics. Together the collection gave off the feel of Fire Island and early 80’s GQ.

The Eighth Floor managed all aspects of the Michael Bastian Spring/Summer 2013 runway show. This incorporated production team management, international and domestic print and online media support for both pre-show and post-show, international and domestic sales outlets, VIP and celebrity attendance, seating chart preparation, strategic photo opportunities between the designer and key attendees, and media reviews from key industry infl uencers including The New York Times, GQ, Esquire, Vanity Fair, WWD, Details, and Style.com. The Eighth Floor team acted as a command center for the media backstage, front-of-house and the production teams.

The Eighth Floor’s effective marketing and communications tactics produced increased brand awareness through media relations, social media channels, high-level press attendance, interview opportunities, and continued opportunities for key.

The Eighth Floor Strategic Communications Capabilities Overview Parke & Ronen

NYC-based resort wear line Parke & Ronen is the product of design-duo Ronen Jehezkel and Parke Lutter. The classic menswear line chooses quality and simplicity over seasonal trends every time and always holds swimwear to the same standard as any other wardrobe staple.

The Eighth Floor works directly with Parke Lutter and Ronen Jehezkel to plan strategic events, create PR strategies, and market each new addition to the fashion line. The Eighth Floor has catalyzed the jump from local NYC brand to globally recognized menswear line.

After a record-breaking 123% increase in online sales, Parke & Ronen opened its store on Melrose, in Los Angeles, where The Eighth Floor helped the brand join forces with GLAAD for a successful opening party.

The Eighth Floor coordinated coverage on the expansion with California Apparel news and Women’s Wear Daily. The Eighth Floor used their extensive media contacts to continue to secure product placement and profiling opportunities from other outlets such as DETAILS, Men’s Health, GQ, LA Times and Vanity Fair to name a few.

The Eighth Floor Strategic Communications Capabilities Overview Pavan Liqueur

Pavan Liqueur, a delicate and complex liqueur crafted with fine Muscat grapes, launched their Mediterranean inspired spirit in Miami in Fall 2012. During the launch, Pavan introduced the first-ever mobile art gallery to Miami for Art Basel, 2012.

The Eighth Floor managed all aspects of the activation, from initial idea conception to post-event coverage. The Eighth Floor team used their extensive media and celebrity database to secure attendance from top tier publications, as well as infl uencers such as Nicky and Paris Hilton, Derek Blasberg, and the Brant brothers.

Pavan Liqueur joined forces with Harper’s BAZAAR and their content-to-commerce venture, ShopBAZAAR at the Coachella Valley Music and Arts Festival this year. DJ Mia Moretti spun, as guests like Katy Perry, Sophia Bush, and Julianne Hough sipped signature cocktails from Pavan. The Eighth Floor team worked with Harper’s BAZAAR from the initial phases to ensure proper exposure and coverage for Pavan.

The Eighth Floor Strategic Communications Capabilities Overview Pepsi

The iconic cola brand Pepsi took a dramatic leap into the fashion world by unveiling their first-ever global fashion campaign, Live for Now Capsule Collection. The collection partnered with fashion brands Original Penguin by Munsingwear®, B&O PLAY, Gents, Goodlife, Del Toro and SHUT to include fashion accessories ranging from street wear to electronics. The collection launched on May 21st, 2014 and is part of Pepsi’s 2014 global football campaign. The Pepsi Live for Now Collection retails at Bloomingdale’s in the U.S., colette in Paris and Liberty in London.

Furthering Pepsi’s love affair with fashion, the brand also debuted an exclusive collaboration with Luxury British accessories line Bottletop and designer Narciso Rodriguez called the Narciso Rodriguez ,Bottletop Collection x Pepsi®. The collection has already garnered a fashionable following, with Anna Wintour, Claire Danes, Donna Karan, Livia Firth, Kelly Rutherford, Candice Swanepoel, Dianna Agron and Olivia Palermo as fans.

The Eighth Floor works directly with Pepsi to implement global PR strategies, secure press coverage and to further introduce Pepsi’s fashion campaigns to media worldwide. Since launching in May, The Eighth Floor has successfully secured over 525 million impressions on the collection with a collective ad value of over $55 million.

The Eighth Floor Strategic Communications Capabilities Overview Phoenix Roze

NYC-based accessories brand Phoenix Roze, has long been a secret celebrity favorite, with fans including Giselle, Julianne Moore, Dree Hemingway and Beyonce. Phoenix Roze’s jewelry features hand worked stone clusters embedded into recycled gold that are transformed into works of art. The company’s newest West Village store is fully equiped with a workshop, where the designer conducts private consultations.

The Eighth Floor worked with Phoenix Roze to expand global recognition of the brand by targeting professional audiences, building reputable consumer loyalty and organic brand ambassadors. The team managed designer profiling, consumer press and built a buzz surrounding the opening of the brands new West Village location.

The Eighth Floor secured increased brand awareness through media relations with hig-level personal style bloggers, including Manrepeller, Song of Style, FashionToast and SomethingNavy to name a few. Additionally, The Eighth Floor used their exstensive list of contacts to organize strategic celebrity and social influencer seeding.

The Eighth Floor Strategic Communications Capabilities Overview POPSUGAR

As a division of Sugar Inc., POPSUGAR’s positive voice targets women between ages 18 and 40 and delivers over 28M unique monthly visitors, worldwide.

The Eighth Floor implemented initiatives for POPSUGAR by developing key product partnerships, evolving corporate profiles, raising brand awareness for both consumer and corporate media, and securing all media and press attendance for the Digital Content Newfronts.

The Eighth Floor worked with POPSUGAR to create a POPSUGAR- themed playground in honor of POPSUGAR’s first-ever participation in the Newfronts. The event brought together brands, strategic partners and key press for a special insider’s look into the world of POPSUGAR. These initiatives increased brand awareness through media relations, high-level press attendance, interview and photo opportunities and continued traffic on the website.The Eighth Floor was able to build relationships and secure media placements on POPSUGAR with key outlets including The New York Times, Huffington Post, Wired, TechCrunch, Mashable and Bloomberg.

Additionally, The Eighth Floor team launched the first lifestyle subscription program from POPSUGAR and developed key product partnerships between manufacturers for the inclusion of the MUST HAVE BOX.

The Eighth Floor Strategic Communications Capabilities Overview Project Paz

Project Paz is a New York based non-profit organization committed to raising support for development programs focused on promoting peace in Ciudad Juarez, Mexico.

The Eighth Floor worked with Project Paz for the third annual Project Art charity event in New York City where money was raised by auctioning one-of-a-kind photographs by top fashion designers Joseph Altuzarra, Michael Bastian, Sara Beltran, Rag & Bone, Tory Burch and numerous more prominent artists. Nearly $140,000 was raised allowing 2,544 children in Ciudad Juarez to start school in a safe after-school environment.

The Eighth Floor’s effective marketing and communications tactics shaped increased brand awareness through media relations, social media channels, high-level press attendance to events, interview and photo opportunities and continued opportunities.

The Eighth Floor Strategic Communications Capabilities Overview Sachin + Babi

Sachin+ Babi, a contemporary women’s fashion brand, applauds the confident lifestyle of a modern woman while still showcasing her femininity through a balance of textures, fabrics and silhouettes. Based in NYC, the husband-and-wife team incorporates the color and embroidery from their Indian heritage into all of their collections.

The Eighth Floor worked with Sachin + Babi to bring the brand to the next level through various marketing and communications tactics including relationships with relevant celebrities and stylists, innovative digital and social media strategies, and creative and strategic PR campaigns. The team managed media press previews, designer profiling for business and consumer press and built relationships with vital media outlets including Vogue, Harpers Bazaar, Vanity Fair, and ELLE.

During New York Fashion Week, the brand debuted their Spring/Summer 2013 RTW collection. The Eighth Floor managed all areas of production of Sachin + Babi’s runway show and secured increased brand awareness through media relations, social media channels, high-level press attendance, interview and collection review placements. Additionally, The Eighth Floor overhauled the social media component of Sachin + Babi, creating the voice for all channels and developing a strategic guideline that resulted in a 34% growth in Facebook fans in just three months.

The Eighth Floor Strategic Communications Capabilities Overview ShopStyle

ShopStyle is the online equivalent of browsing the aisles of the world’s most fabulous store. ShopStyle brings together the best stores, brands and designers allowing users to cross-shop hundreds of thousands of apparel, home decorating and kids products — all in one easy-to-use place.

The Eighth Floor works closely with ShopStyle to develop marketing strategies to advance the company’s exposure and brand image. These objectives are accomplished through the use of creative marketing campaigns, supportive event management, concept development and innovative digital initiatives. The Eighth Floor works closely with key consumer, lifestyle and corporate media platforms including The Wall Street Journal, InStyle, The Huffington Post, ELLE, and Wired to ensure a full understanding from business and lifestyle press on the unique benefits of ShopStyle.

Recently, The Eighth Floor managed negotiations and partnerships with the International Fashion Bloggers Conference and The Daily’s #Infl uence 101 event during fashion week. The Eighth Floor fully managed on-site for both productions allowing these successful initiatives to increase traffic to the site and brand awareness. Furthermore, The Eighth Floor handled all business and consumer press outreach announcing the ShopStyle website redesign on a national level as well as handled the launch of ShopStyle Kids.

The Eighth Floor Strategic Communications Capabilities Overview Soul Artist Management

NYC-based full-service talent agency, Soul Artist Management, represents some of the most highly regarded male and female models from around the globe. Established in 2010 by industry veteran, Jason Kanner, the agency represents supermodels such as Simon Nessman, Tyson Beckford, Marcus Schenkenberg, Chad White, River Viiperi, and Cory Bond to name a few.

The Eighth Floor works closely with the internal Soul Artist Management team creating PR strategies to better promote individual talent, the executive level team, and the agency overall. The Eighth Floor team has expanded upon Soul’s heritage and iconic status to create a media buzz and increased international brand visibility through creative media campaigns.

The Eighth Floor organized “Supermodel Cycle”, a charity ride at Flywheel Sports TriBeCa to benefit the Boys and Girls Club of America. This event raised a notable amount for the Boys and Girls Club and gained.

The Eighth Floor Strategic Communications Capabilities Overview Suitsupply

Dutch-based retailer, Suitsupply, created an entirely new market in retail menswear, setting them apart from any other existing boutique retailer. Their combination of European styling, unbeatable in- store service and fine Italian fabrics at an attainable price bracket is a revolutionary approach to men’s fashion.

The Eighth Floor was chosen as Suitsupply’s first US public relations agency in 2011 marked by the opening of their first US store in New York City’s fashionable Soho district. The Eighth Floor worked directly with the European retailer to provide event press, brand features and product placement through print and online media exposure. Following the success of New York, Suitsupply opened two new US stores in Chicago and Washington DC, with additional locations nationwide expected to follow shortly.

The Eighth Floor promoted Suitsupply’s store openings through event creation, implementation and management to secure key media attendance and coverage including The Wall Street Journal, The New York Times, GQ, Vanity Fair and ELLE Décor. The Eighth Floor also established key relationships with infl uential stylists from the east coast to the west coast building a brand identity with consumers and editorial outlets to create Suitsupply as a household name in the US.

The Eighth Floor Strategic Communications Capabilities Overview THIRSTIE

THIRSTIE is the newest app to offer on-demand wine and spirits delivery service. The only application available for use on the web, Android and iPhone, THIRSTIE brings the bottle experience to your home. By partnering with local retailers in each city, THIRSTIE aims to ensure your favorite wine and spirits are in stock and delivered within the hour of placing your order.

The Eighth Floor works closely with the internal THIRSTIE team creating PR strategies & campaigns to promote the THIRSTIE app in its current markets of New York, Chicago and Los Angeles as well as for future market launches. The Eighth Floor aims to create media buzz for the app and to set it apart from other mobile liquor delivery applications.

The Eighth Floor Strategic Communications Capabilities Overview INTERMIX

INTERMIX is a multi-brand fashion retailer with a compelling and unique point of view. Its 40 boutiques across the United States and Canada and e-commerce site offer a curated mix of on-trend and irresistible pieces, celebrating each customer’s personal sense of style with an intimate, individualized approach. The well-edited assortment focuses on the most exciting fashion trends and the finest mix of emerging and established designers.

The Eighth Floor worked closely with the internal team at Intermix to compile press materials on Founder, Khajak Keledjian that encompassed his expertise and background. Additionally, The Eighth Floordeveloped relative and creative month-to-month pitch angles to support and confirm corporate profiling press features.

The Eighth Flooralso ensured that Khajak Keledjian received visibil- ity at key industry and brand partner events to help strengthen his visibility and credentials across trade, business, and fashion & lifestyle industries.

The Eighth Floor Strategic Communications Capabilities Overview Kinara

Never sacrificing quality, Olga Lorencin Kinara Skin Care is formulated with the highest concentrations of the purest ingredients from around the world. Each product delivers impeccable results for skin that is healthy, ageless and radiant. Leading esthetician and skin care expert Olga Lorencin masterfully blends skin-illuminating acids and age-defying antioxidants. Her years of diagnostic experience spill into every bottle, resulting in a line of hero products tested on and approved by Hollywood’s A-list at the famous Kinara Spa & Skin Care Clinic.

The Eighth Floor worked closely with Olga to help establish her as the leading beauty and skin expert. The Eighth Floor managed all press relations to secure increased consumer awareness of the spa and products through high-level press appointments at the spa and interview placements.

Additionally, The Eighth Floor worked with talent managers and celebrity makeup artists to strategically align Olga and Kinara with top industry influencers and celebrities, including Aubrey Plaza, Lucy Hale, Rashida Jones and Mindy Kaling to name a few.

The Eighth Floor Strategic Communications Capabilities Overview Marie Saint Pierre

Maison Marie Saint Pierre is a renowned label that has become a true staple of innovation and craftsmanship on the global fashion scene. As an established luxury fashion brand with over 26 years of tradition and excellence, it always has and continues to spread a movement that goes beyond the seams.

The Eighth Floor works closely with the internal Marie Saint Pierre team to strategically position the brand as the home of luxury across several sectors, from contemporary to couture, and art to design. Using their extensive rolodex of media contacts, The Eighth Floor has increased brand visibility in the United States through creative media campaigns and industry influencer introductions.

Additionally, each season, The Eighth Floor hosts two press previews - one in NYC for editorial outlets and one in LA for celebrity stylists. The previews allow key audiences their first look at the most recent collection, as well as a meet and greet with Marie Saint Pierre and her design team.

The Eighth Floor Strategic Communications Capabilities Overview BENEFIT COSMETICS

Benefit Cosmetics, a member of the LVMH family, is the fastest growing makeup brand worldwide. Benefit has made a name for itself by creating unique, high-quality products with a fun personality, ap- pealing to professional women between the ages of 20 and 35.

The Eighth Floor works closely with Benefit Cosmetics to create marketing strategies to better promote the company and expand its target audience. Key indicators for the campaign include magnified digital and social media initiatives and heightened store traffic. These objectives are accomplished through the use of traditional PR, digital strategies, broadcast integration and event creation, implementation and management.

To kick off New York Fashion Week and celebrate Fashion’s Night Out, The Eighth Floor implemented the Benefit Cosmetics’ ‘Beauty Best... or Bust’ campaign. Emily Maynard kicked off FNO at Macy’s Herald Square, applauding Benefit’s top selling product, “They’re Real” mas- cara. Later in the week, the cast of E!’s Fashion Police hosted a fashion week wrap-up party at the Benefit SoHo boutique. These partnerships increased store traffic, brand awareness and the digital footprint of Benefit throughout various social media platforms. With the help of Uber NYC car service, Benefit transported fashion’s elite, including Olivia Palermo, to all of the premiere NYFW shows and events. Once inside the pink Benefit branded Escalades, travelers were treated to a variety of products including POREfessinal, Benetint and “They’re Real!” Mascara. The initiative saw over $30 million worth of media valuations.

The Eighth Floor Strategic Communications Capabilities Overview Terry O’Neill

Terry O’Neill has been acclaimed as the greatest photographic communicator of fame of all time. His work comprises the most compelling and epic record of the age of celebrity. Beginning in the 1960’s, he documented the cultural unrestraint of music, movies and fashion and has revolutionized portraiture while shaping our very definition of ‘celebrity’.

The Eighth Floor worked closely with Terry O’Neill and his team to launch his most recent exhibit, BIG by Terry O’Neill in Miami’s Wynwood District. This 20-piece exhibition was his most limited and exclusive collection to-date, including O’Neill’s most recognizable portraits of celebrities such as Audrey Hepburn, Frank Sinatra, Raquel Welch, Mick Jagger, Faye Dunaway, and Elton John like they have never been seen before – in dimensions ranging from 6’ x 6’ to 9’ x 6’.

The Eighth Floor secured personal profiling features on Terry O’Neill in strategic national publications to help increase awareness of the exhibition and ultimately resulting in sales of the portraits. Additionally, The Eighth Floor organized a VIP cocktail party at the gallery that included the attendance of regional and national media, Miami-based influencers and other potential buyers.

The Eighth Floor Strategic Communications Capabilities Overview HEDGEHOUSE

HEDGEHOUSE is a collection of throw beds, mini throw beds, throw pillows, headboard cushions and canvas totes designed by Beata Henrichs. Born and raised in New York, Beata Henrichs has had a life long love affair with textiles. Beata started HEDGEHOUSE out of her garage in Los Angeles, drawing from the past to update designs for the way we live now.

The Eighth Floor has successfully secured coverage on Hedgehouse’s signature throwbeds in Vogue, House & Home, Boston Globe and continues to introduce the brand to media and consumers with the newest collection, Harbour Island in 2015.

The Eighth Floor Strategic Communications Capabilities Overview Fabrice Tardieu

Fabrice Tardieu launched his first namesake collection of meticulously handcrafted luxury menswear in Miami with the Fall/Winter 2014 collection.

Tarideu’s collections are inspired by the multi-cultural energy of Miami as well as New York City, Paris and London street-cultures. The brand fuses times, places and essences, relentlessly cutting, threading through his handcrafted garments and footwear offerings. Fabrice Tardieu is currently available for purchase at select Neiman Marcus locations across the U.S.

The Eighth Floor works closely with Fabrice Tardieu on garnering press for his current and upcoming collections, building relationships with stylists and seeks to create partnerships that will continue to introduce Fabrice Tardieu to today’s generation of stylish men.

The Eighth Floor Strategic Communications Capabilities Overview MESKITA

Brazilian born designer Alessandra Meskita returned to Mercedes-Benz New York Fashion Week for her namesake brand MESKITA, presenting her Spring/Summer Ready-To-Wear collection.

The Eighth Floor managed a number of aspects for the Spring/ Summer 2015 runway show, including production assistance, team management, securing of sponsors, print and online media support pre-show and post-show, VIP and celebrity attendance, seating chart preparation and strategic interview opportunities for the designer.

Media reviews were secured from outlets including WWD, Elle.com, Celebuzz, E! News, Latina Magazine and more.

The Eighth Floor Strategic Communications Capabilities Overview FUNKSION

FUNKSHION: Fashion Week Miami Beach is a five-day event that provides an innovative platform for established and emerging designers to showcase their collections to media, celebrities, international buyers, style makers and influencers.

The Eighth Floor used their extensive list of influencer and media relations to confirm attendance of key industry tastemakers each evening. The five-day event kicked off with runway shows by Liliana Montoya, Perry Ellis and Cubavera. Monday night marked Miami Art Institute’s annual graduate fashion show where graduating seniors were given the opportunity to put on a full-blown fashion show to display their handcrafted designs. While Tuesday night saw the unveiling of The Phoenix House Miami Costume Concierge and Showroom through a psychedelic fashion show presented by celebrity stylist, Calyann Barnett.

International fashion house, Dior launched their newest Miss Dior fragrance on Wednesday night with a special sneak peak of the campaign’s commercial starring Natalie Portman. To round out the week of events, Miami-based boutique, Style Mafia presented a fashion show to showcase the latest spring and summer trends.

The Eighth Floor coordinated pre and post event coverage for the event, which included onsite print, online and broadcast interviews with Funkshion founders and participating artists and designers.

The Eighth Floor Strategic Communications Capabilities Overview HUEB

Hueb, the Brazilian based fine jeweler recently opened its first North American flagship and offers a refreshing array of jewelry with a unique customer experience to New York’s most prestigious shopping district. Hueb’s jewelry collections capture artistry, skill and quality with a feminine touch that accentuate the classic and contemporary aesthetic of the brand.

The Eighth Floor works closely with the Hueb team to establish press and stylist relationships, develop strategic partnerships with key influencers in North America, brand messaging and platform development.

The Eighth Floor Strategic Communications Capabilities Overview Caffé Swimwear

Caffè Swimwear a Colombian luxury woman’s beachwear line born in 2004, has since developed into an international stylish brand present in the best stores in more than 38 countries. Caffe Swimwear is best known for elevating beachwear to high fashion status with its chic, sexy and undeniable stylish swimwear for women that love to glam their beach wardrobe.

The Eighth Floor expanded upon Caffè Swimwear’s media reach to editorial outlets in North America and key international titles through securing press attendance at Caffè’s Mercedes Benz Fashion Week Swim Miami collection runway show, backstage access for key media, and pre and post-event interviews. The Eighth Floor also assisted with brand introductions to executive decision makers, thought leaders and influencers in the retail markets.

The Eighth floor managed all front of house responsibilities for day of show, including, check in, escorting VIPs, photographer management and handling of press. Overall nearly 500,000,000 media impressions were garnered for the brand between both pre and post-event press coverage.

The Eighth Floor Strategic Communications Capabilities Overview New York Miami Barcelona 20 West 20th Street, Suite 905 1621 Bay Road, Suite 1108 Passeig del Born 15, Principal New York, NY 10011 Miami Beach, FL 33139 08003 Barcelona USA USA SPAIN

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