THE EIGHTH FLOOR CAPABILITIES OVERVIEW The Eighth Floor Strategic Communications Capabilities Overview ABOUT The Eighth Floor is a global marketing and communications agency with offices in New York City, Miami and Barcelona. We utilize our expertise in a variety of services to create a foundation for all of our clients’ needs. The Eighth Floor Strategic Communications Capabilities Overview OUR MISSION The Eighth Floor was developed with one simple concept as the foundation of the business: Think Smart. Act Fast. Win Big. The Eighth Floor demonstrates expertise in strategic marketing campaigns, traditional public relations, innovative digital and social media initiatives, creative brand strategies and corporate brand profiling. Our devoted team works around the clock to reach beyond the boundaries of average campaigns and propose the most powerful and efficient plans for all of our clients’ marketing needs. The Eighth Floor Strategic Communications Capabilities Overview STRATEGIC APPROACH Brand Exposure Media Partnerships Celebrity Digital Creative PR Outreach Relations Initiatives Press Office The Eighth Floor Strategic Communications Capabilities Overview OUR CLIENTS The Eighth Floor team maintains proficiency in various industries including fashion, art, beauty, luxury, consumer, wines and spirits, and hospitality. Our extensive understanding of various industries allows us to optimize our clients’ marketing experience and outcome. The Eighth Floor Strategic Communications Capabilities Overview OUR SERVICES The Eighth Floor takes a 360° -approach ensuring our clients’ visions are met with success through the creative, results-driven, efforts of our team. The Eighth Floor Capabilities Overview 2015 MARKETING STRATEGIES The marketing strategy for any business is the biggest deciding factor for the success of the brand. The Eighth Floor develops creative and effective marketing strategies to help achieve regional and national brand recognition. Our goal is to help you gain a greater market share and ultimately, drive sales. We work with you to build a better and bigger business and develop the most cost and time efficient strategy to help you reach your goals and expand your target audience. The Eighth Floor Strategic Communications Capabilities Overview PUBLIC RELATIONS We believe that relationships and a unique problem-solution approach to media relations help differentiate our approach from the others and deliver results. The Eighth Floor media strategists help you identify target media and audiences, and develop proactive stories that ignite thought rather than reactive placements. We believe in using our strong relationships with journalists to make our work not just about what we need from them, but what they want from us. By maintaining strong personal relationships with key media, we learn what they plan to cover and how to work best with individual personalities and styles. The Eighth Floor Strategic Communications Capabilities Overview DIGITAL SERVICES & SOCIAL MEDIA Everyone has a Facebook page or Twitter account, but the potential reach of digital and social media for any brand is almost limitless, if given the proper direction. The Eighth Floor takes into consideration every aspect of your brand to develop strategic and effective global guidelines that maximize online presence, engage your customer and expand your target audience. We work with some of the most highly regarded experts in the field and manage them every step of the way to ensure cohesive messaging across all mediums and comprehensive results. Key voice relationship management. Online brand reputation management. Fully integrated strategy generation and approach planning. Installation of branded platforms including: • Communication plans • Editorial tone guidelines • Operational internal staff training Basic SEO support and consultation Basic to advanced digital training services for internal staff On call consultancy and support for internal staff Social reach analysis and reporting The Eighth Floor Strategic Communications Capabilities Overview EVENT MANAGEMENT In addition to high-level event creation and execution, The Eighth Floor provides clients with counsel on maximizing existing relationships and public relations synergies. We understand the critical importance of bringing your strategic positioning to events that deliver ROI and create brand awareness and visibility and work hand-in-hand with our clients to integrate corporate messages, products and services all while tracking success throughout each campaign to ensure a strategic and profitable outcome. The Eighth Floor Strategic Communications Capabilities Overview VIP & ENTERTAINMENT SERVICES Our strong network of personal relationships include celebrity publicists, national and regional tastemakers, VIP stylists in the film, television, and music alike. We place products on the red carpet and in most every magazine on your local newsstand and specialize in marketing by being strategic in our approach, streamlined in our planning and tenacious in our execution and follow-up. The Eighth Floor uses their extensive rolodex to make the right fit between brands and VIP tastemakers around the world and negotiate the most cost-effective contract possible. The Eighth Floor Strategic Communications Capabilities Overview CONSULTING We believe in building relationships that last, and cater to the needs of clients, and budgets, big and small. From global product launches and brand development to a question about local market activity, The Eighth Floor offers the same high-level executive consultant recommendations and expertise upon request. CORPORATE RELATIONS Our approach to building corporate brand equity and shareholder value works. We strategically build and maintain corporate reputations by offering a mix of tools that offer superior results including investor relations, corporate brand management, communications support, media training crisis management and global media relations. The Eighth Floor customizes our corporate communication services to help companies achieve their local, national and global goals. The Eighth Floor Strategic Communications Capabilities Overview WEB DESIGN & DEVELOPMENT All our websites are coded in-house allowing us to create tailor-made, impactful designs for every client. We embrace new technologies allowing the best user experience across all devices from phones to tablets. The Eighth Floor Strategic Communications Capabilities Overview INNOVATIVE BUSINESS SOLUTIONS FOR FASHION, ADVERTISING & MEDIA INDUSTRIES Many years of operations has seen us become an expertise technology provider to the modelling world. We have expanded our offering to provide solutions to many other businesses and professionals across a variety of media related industries. The Eighth Floor Strategic Communications Capabilities Overview BRANDING OFFLINE & ONLINE We specialize in creating a brand around the personality of a person or company, or simply starting afresh. Our branding process is uniquely designed to find out about your business and build on that, providing clarity and confidence for the future. The Eighth Floor Strategic Communications Capabilities Overview INTERACTIVE VIDEOS Interactive videos that engage and deliver real results. Our platform drives measurable results on any video by introducing interactive elements that activate, engage and convert your audience. The Eighth Floor Strategic Communications Capabilities Overview CASE STUDIES The Eighth Floor StrategicCapabilities Communications Overview Capabilities Overview2015 Portico Portico Club, a collection of private luxury residences, offers memberships with unrestricted access to hundreds of homes in over 60 of the worlds most sought-after destinations. In September 2012, Portico joined forces with the Andy Roddick Foundation and raised over $55,000 for the charity. The 6th annual gala featured a cocktail reception, dinner, live auction, and a performance by Elton John. With the help of Portico’s philanthropic efforts, over $1 million was raised for the children’s charity in total. The Eighth Floor coordinated a luxury, post-Fashion Week, relaxation trip for Cynthia Rowley and her family following the February 2013 shows. Cynthia received personalized pre-trip planning and expert concierge service from her dedicated Portico Escapist to create an effortless getaway experience. The Eighth Floor team worked with Cynthia to ensure complete social media coverage on her end, as well as post-trip interviews and features on her experience, including The New York Times, Huffington Post and Elite Traveler. The Eighth Floor Strategic Communications Capabilities Overview Exclusive Resorts Exclusive Resorts offers member-only access to luxury vacation residences all around globe. As the world’s foremost private club, Exclusive Resorts sets the standard for unforgettable travel experiences. The Eighth Floor strategically aligns Exclusive Resorts with philanthropic organizations and corporate partners to achieve maximum brand exposure and awareness. By targeting affl uent consumers, celebrities and tastemakers, The Eighth Floor increases membership numbers for Exclusive resorts and overall ROI. Exclusive Resorts recently joined forces with Sotheby’s to introduce the auction house’s S2 ‘In the Round’ exhibit. Top tier media outlets, including Interview Magazine, SCENE, and Conde Nast Traveler joined New York social infl uencers and existing Sotheby’s members at the private viewing. The Eighth Floor also worked with Barneys and