Television Technology Works with Active Shutter Glasses to Consecutively Project Right Eye and Left Eye Images in Full HD

Switch on. Stand clear.

This summer Sony introduces BRAVIA 3D TV that not only takes you closer to the action but introduces style and advanced connectivity to your living room. Also new to BRAVIA is the Full HD BRAVIA EX710. With an energy-saving, slim Edge LED screen and Wi-Fi Ready capability.

3D by Sony: the choice is clear

Forget memories of blurry images and strange cardboard glasses – our new Full HD 3D TVs such as the LX900 now deliver a new dimension of true-to-life action. Our innovative 3D Television technology works with Active Shutter glasses to consecutively project right eye and left eye images in Full HD. This 3D technology creates a unique sense of depth with objects appearing to leap out of the screen.

The NX710 and NX810 3D BRAVIA bring style and advanced connectivity to our 3D TV line-up. Featuring a new ultra- slim Monolithic design and BRAVIA Internet Video they’re supplied with Sony’s official 3D glasses and transmitter so you can enjoy 3D as soon as you get them home.

Add style to any space with Monolithic design

New BRAVIA TVs such as the NX710 and NX810 have a minimalist Monolithic design to give your room a unique style and sense of space. With the option to be tilted by 6°, you’ll have perfect viewing even on low furniture. Television The design also perfectly matches other new home entertainment products from Sony, so you can have the same stunning look across your TV, Blu-ray Disc™ Player and home cinema system.

Discover a new world of online content & services

Choose a new TV with BRAVIA Internet Video or BRAVIA Internet Widgets and you can open up a whole world of entertainment experiences. Stream full-screen videos from sites like YouTube, or add apps to your TV to keep up-to-date with your favourite websites, including Twitter, Facebook and more.

Make life easier and greener with intelligent sensors

The new BRAVIA LX900 uses an Intelligent Presence Sensor with clever face recognition technology to understand who is watching the screen. It will dim the picture or turn it off if no-one is looking, tell your kids if they’re sitting too close or optimise viewing when you’re not sitting directly in front of the TV. The sensor can even recognise your viewing habits and recommend programmes you might like to watch. New BRAVIA TVs also come with a range of eco-features such as the Energy Saving Switch and Sensor which optimises screen brightness to suit ambient light and colour temperature in the room.

16 For further information visit sony.co.nz/bravia 17 Fuss free entertainment Conveniently operate and control other BRAVIA Sync compatible devices – including BRAVIA HDTVs, Blu-ray Disc Players, Surround Sound systems and more, all with one remote control by connecting via a single HDMI cable.

Handycam DAV system camcorder

BRAVIA television

Hard Disk Drive /DVD Recorder

More detail for a 3D by Sony: Blu-ray Disc Player PS3 Slim better picture the choice is clear AV Receiver BRAVIA sets with Full HD 1080 reproduce the maximum Bring the magic of 3D home with a Sony HD1080 picture exactly as it was transmitted. This 3D HDTV. From the makers of professional equipment to is instead of creating scaled images which have creators of 3D films and games, Sony is leading every stage BX300 been digitally reduced to fit lower-resolution TVs. An of the 3D revolution. With advanced Sony technologies and unprecedented degree of detail and clarity is brought engineering expertise, Sony 3D HDTVs create an immersive High Definition anywhere you want it Picture quality to standard television broadcasts, with Full HD boosting at-home viewing experience with images so realistic, you • BRAVIA Engine 3 the image resolution by up to four times. feel like you’ve been transported into the action. Experience HD picture quality, incredible contrast and sharp, vibrant, • Live Colour life-like pictures. This compact HDTV is perfect for the office, kitchen • Intelligent Picture with Signal Booster See page 24 for new Sony 3D TV and technology. or second bedroom. • MPEG Noise Reduction Sound quality Television • Simulated Surround Sound Connectivity & network features • 2x HDMI • BRAVIA Sync Discover a new world A slimmer profile • USB Media Player (Photo/Music/Video) of online content Using Edge LED backlight technology Other features results in a much thinner and • FM Radio With BRAVIA Internet Video and lighter BRAVIA when compared to • Picture Frame Mode BRAVIA Internet Widgets you conventional direct-type backlight ECO features can open up a whole world system televisions. • ECO Settings of entertainment experiences. TV dimensions • Power Saving Modes Connect to the Internet and Typically used for small to mid- KLV22BX300 22-inch: 575 x 398 x 215 mm stream full-screen videos from sized computer monitors. Sony KLV26BX300 26-inch: 676 x 459 x 220 mm sites like YouTube, or add apps to has adapted this new type of your TV to keep up-to-date with backlighting for LCD TVs. The result is a more efficient light your favourite websites, including Direct CCFL BRAVIA accessories Twitter, Facebook and more. transmission process and lower power consumption without any Enjoy the convenience of quality high-definition compromise to picture quality. audio and video in one cable.

The high-speed HDMI (1.4) vertical swivel connector high-speed HDMI (1.4) Smoother, sharper action makes it a breeze to connect your A/V components. This cable boasts a swing Edge LED angle of +/- 90 degrees and locks at each 45 degree measuring, making it movies and sports perfect for running wire around a corner or positioning in tight wall and rack DLCHE10V (1m) Motionflow 100Hz technology doubles the frame rate mount applications. Fully compatible with 3D devices (3D TV and 3D Blu-ray DLCHE20V (2m) from the standard 50 frames per second to 100Hz to Disc players) but also great for Full HD and PlayStation 3 gaming. DLCHE50P (5m) deliver a crisp, fluid and realistic viewing experience (non-swivel) during fast-action scenes. For more details see page 21.

USB Media Player Share your photos on the big screen, watch movies or listen to your favourite music with the USB Media Player*. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to Original frame A Frame added by Original frame B your HDTVs USB input (format dependant).

18 For further information visit sony.co.nz/bravia 19 EX400 EX500

The great value Full HD experience Picture quality Discover a feature-packed performance Picture quality ▲ Full HD (1920 x 1080 resolution) • Full HD (1920 x 1080 resolution) Experience Full HD 1080p resolution, an Integrated Freeview|HD • BRAVIA Engine 3 Keep pace with fast-action movies, sports and game play and see ▲ Motionflow 100Hz Digital Tuner and stunning contrast without breaking the bank. • Live Colour everything in naturally superior detail with Full HD 1080p resolution, • BRAVIA Engine 3 Plus, 4 HDMI inputs are provided to connect all of your HD ▲ Ambient Sensor Integrated Freeview|HD digital tuner and the combined picture • Live Colour devices including PlayStation®3 and Blu-ray Disc players. • Intelligent Picture quality enhancement of BRAVIA Engine 3 and Motionflow 100Hz. • Ambient Sensor • MPEG Noise Reduction • Intelligent Picture Sound quality • MPEG Noise Reduction ▲ Invisible Speaker Design with Sound quality Sound Elevation • Invisible Speaker Design with ▲ S-Force Surround Sound Sound Elevation Connectivity & network features • S-Force Surround Sound ▲ 4x HDMI Connectivity & network features • BRAVIA Sync • 4x HDMI • USB Media Player (Photo/Music/Video) • BRAVIA Sync Other features • USB Media Player (Photo/Music/Video) ▲ Integrated Freeview|HD Hybrid Digital Tuner Other features • Picture Frame Mode • Integrated Freeview|HD Hybrid Digital Tuner ▲ XMB (Xross Media Bar) • Picture Frame Mode ECO features • XMB (Xross Media Bar) • ECO Settings ECO features • Power Saving Modes • ECO Settings • Power Saving Modes

TV dimensions TV dimensions KDL32EX400 32-inch: 800 x 532 x 220 mm KDL32EX500 32-inch: 800 x 534 x 250 mm KDL40EX400 40-inch: 992 x 635 x 250 mm KDL40EX500 40-inch: 992 x 636 x 260 mm

KDL46EX500 46-inch: 1127 x 713 x 281 mm Television KDL55EX500 55-inch: 1324 x 832 x 350 mm

Never miss a trick with Perfect pictures Motionflow 100Hz under any The Motionflow 100Hz system can create and insert lighting condition frames to double the frame rate for smooth, natural Get a natural looking picture whether motion reproduction. you are watching movies late at night or playing video games during the day with Ambient Sensor. Because we watch television under varying lighting conditions throughout the day, Ambient Sensor compensates for this by reading the brightness and colour Original frame A Frame added by Original frame B temperature of the BRAVIA surroundings and adjusts the image accordingly. Unique to Sony Motionflow is complimentary image enhancement known as Image Blur (IB) Reduction. This is applied to original video frames prior to frame creation Freeview without cables XMB (Xross Media Bar) ensuring image blur is reduced and not accentuated in the There’s no need for an extra set-top box to see As the role of the TV in your living room final, displayed sequence of frames. your favourite Freeview|HD programmes. changes to a true ‘entertainment hub’ with the BRAVIA featuring the Freeview|HD built in logo have an addition of features like BRAVIA Internet Video integrated Hybrid Digital Tuner ready to receive the latest High and DLNA, simplicity is key. Definition broadcasts from Freeview|HD*. The award winning XMB, or Xross Media Bar Simply plug in a UHF aerial and you’ll have access to the latest was designed to simplify the interaction with High Definition programs, new channels and even a 7-day the television’s program timetable. functions, and make navigation For more information on Freeview|HD visit www.freeviewnz.tv a breeze. * Freeview|HD not available in all areas. Blurred without IB Reduction Sharper with IB Reduction Refer to www.freeviewnz.tv to find coverage areas.

20 ▲ Denotes ‘Step-Up’ or Key Feature For further information visit sony.co.nz/bravia 21 EX600 EX710

Fun for all the family with stylish design Picture quality The superb Full HD home experience for everyone Picture quality ▲ Edge LED Backlight • Edge LED Backlight Enjoy Full HD 1080p and incredible contrast with the slim Edge LED backlit • Full HD (1920 x 1080 resolution) Enjoy Full HD (1920 x 1080p) resolution, incredible contrast and smooth • Full HD (1920 x 1080) resolution EX600 BRAVIA. Open the door to even more entertainment possibilities; with • BRAVIA Engine 3 motion performance with slim Edge LED Backlit Sony BRAVIA EX710 ▲ Motionflow 100Hz BRAVIA Internet Video connect to the internet and instantly stream a wide • Live Colour Series. Packed with top-of-the-line technologies including, BRAVIA • BRAVIA Engine 3 • Live Colour variety of movies, TV shows, videos and music from YouTube and more. • Ambient Sensor Internet Video, Wireless LAN Ready along with ECO-aware energy • Ambient Sensor • Intelligent Picture saving features. • MPEG Noise Reduction Connectivity & network features • BRAVIA Internet Video Sound quality • Wireless LAN Ready • Invisible Speaker Design with • DLNA Sound Elevation • 4x HDMI • S-Force Surround Sound • USB Media Player Connectivity & network features Other features • 4x HDMI • Integrated Freeview|HD Digital Tuner ▲ BRAVIA Internet Video ▲ Photo Map ▲ Wireless LAN Ready • XMB (XrossMediaBar) ▲ DLNA ECO features • BRAVIA Sync ▲ Presence Sensor • USB Media Player (Photo/Music/Video) ▲ Energy Saving Switch Other features • ECO Settings • Integrated Freeview|HD Hybrid Digital Tuner • Power Saving Modes • Picture Frame Mode • XMB (Xross Media Bar) ECO features • ECO Settings TV dimensions • Power Saving Modes KDL32EX710 32-inch: 764 x 475 x 74 mm TV dimensions KDL40EX710 40-inch: 952 x 581 x 74 mm

KDL32EX600 32-inch: 764 x 507 x 250 mm KDL46EX710 46-inch: 1085 x 656 x 75 mm Television KDL40EX600 40-inch: 952 x 613 x 250 mm KDL55EX710 52-inch: 1278 x 765 x 73 mm

Explore a world of Cut energy costs, not picture quality No more tangled wires online entertainment Won’t perform to empty seats With easy plug and play configuration, DLNA takes the hassle out of creating a home network. BRAVIA Internet Video brings the best of the Internet straight to A BRAVIA-unique Presence Sensor in the your television screen without the need for a PC. With BRAVIA EX710 ‘knows’ when you come and go and adjusts the Many BRAVIA TVs are DLNA Certified, and when Internet Video, seamlessly stream full screen online videos straight picture and sound settings accordingly – minimising connected to your home network using the integrated to your TV. power usage when you’re not around. This manual Ethernet port or optional WiFi, they can ‘talk’ to other setting can be turned on or off as you please. DLNA Certified devices in your home. Spend hours scouring YouTube. Or if music is your thing, watch hours of music videos and interviews with Moshcam.com. And if Pull the plug at the flick of a switch This lets you access movies, music, photos and home food, fashion or technology is your thing, there’s a channel for you. Unlike conventional sets which still videos* stored on your home PC to enjoy them on the What is more, new content and services will be available regularly. waste some power even when on ‘stand by’, an big screen with the superior quality of BRAVIA HD – Energy Saving Switch cuts power completely with using just the TV remote. the TV is off.

BRAVIA accessories WiFi adaptor

Bring wireless internet access to your Wi-Fi® ready BRAVIA TV or compatible home video product with the UWA-BR100 wireless LAN adapter. This adapter plugs into your TV’s USB input, for simple connection to your home network.

* Format dependant

22 ▲ Denotes ‘Step-Up’ or Key Feature For further information visit sony.co.nz/bravia 23 Television 25

54LA-K22W-XZS9

Your unique PlayStation Network game pack code For further information visit sony.co.nz/bravia For further information

2x 3D Glasses glasses have these 3D active experience, 3D viewing an optimal Designed to deliver a battery of up to 100 hours. and feature life out excess light, side panels to block (NX710 and NX810) Transmitter 1x 3D experience 3D viewing an optimal angle for a wide viewing provides This transmitter IMAX: Deep Sea 3D) Titles (Cloudy with a chance of meatballs, 2x 3D Blu-ray collection a PlayStation 3D game code for download 1 x PlayStation network Wipeout HD). HD and SuperStardust Pain, (Motorstorm Rift, Pacific BDPS570 3D Blu-ray Player or a DSCWX5 Cyber-shot camera or a DSCWX5 Cyber-shot choice of a BDPS570 3D Blu-ray Player Your function (By redemption) Panorama with 3D Sweep The ultimate 3D ExperienceThe ultimate buy a when you Pack TV 3D BRAVIA 3D experience is ensuring startsSony your the moment from offering will be a On launch Sony TV home. 3D new get your you TV. 3D Sony of any 3D experience the purchase with free pack • • • • • to claim and termsFor details on how and conditions visit sony.co.nz All your favourite shows in 3D shows favourite All your Using a special algorithm that normal 2D videos to converts able now you’re 3D videos, a 3D experienceto enjoy of a wide variety from simply by sources ‘3D’ the pressing button on remote. your Unlike other active shutter glasses, which block shutter glasses, other active Unlike TV brightness in reduced resulting out all light, sources, other light from flicker and distracting the from glasses only shutter the image Sony experience in a viewing with resulting TV itself, in daylight. even ambient light flicker, minimal Natural viewing experience viewing Natural LED boost Conventional

Amazingly clear, incredibly real incredibly clear, Amazingly Sony’s 3D BRAVIA models update 3D BRAVIA Sony’s for on screen images and retain less than 1/200th of a second using scanning LED technologies like and truebacklighting 200Hz display. the display By significantly increasing models prevent 3D BRAVIA rate refresh left and right between ‘cross-talk’ cause of – the leading video frames 3D viewing. blur from Unsurpassed brightness glasses 3D Wearing image reduces brightness and only Sony’s contrast; LED boost technology fully compensates for 3D HDTVs Sony this. the output increase of each LED to deliver a brilliant 3D picture, with excellent colour and contrast. Wider view, stronger signal stronger Wider view, 120 of angle viewing wide super a With has friends and family none of your degrees, infra stronger the to thanks action the miss to This also delivers a reliable, transmitter. red so glasses shutter active the to signal stable ambient by uninterrupted is enjoyment your lighting. noise such as room 24 Television 27 For further information visit sony.co.nz/bravia For further information See page 25 for more details. 3D Integrated Edge LED OptiContrast Panel Motionflow PRO 200 Hz Full HD 1080P BRAVIA Engine 3 BRAVIA internet video & Widgets Wireless LAN Integrated DLNA USB Media Player (Photo/Music/Video) BRAVIA Sync 4x HDMI Inputs 2D to 3D upscale Integrated Digital Freeview|HD Tuner PhotoMap XMB Dynamic Backlight Control Sensor Presence Intelligent Energy Saving Switch Light sensor technology ECO Settings Power Saving Mode Picture quality ▲ • • • • • Connectivity & network features • • • • • • Other features • • • • ECO features • ▲ • • • • 60-inch: 380 x 938mm x 1440 52-inch: x 838 x 400 1261 mm Designed to deliver an optimal 3D an optimal Designed to deliver these 3D active experience, viewing out side panels to block glasses have a battery and feature life excess light, also built for They’re of up to 100 hours. with flexible earpiecescomfort and designed plus are adjustable side arms, wear. eye prescription over to fit sizes: in two Available TDGBR100B 3D Glasses – Regular Black TDGBR50L/P Blue/ Pink 3D Glasses – Small BRAVIA accessories – 3D glasses BRAVIA LX900 A new dimension in HD 3D dimension A new experience cinema in a stunning a real The LX900 series offers living your LX900, With the sleek 3D integrated dimension. new Immerse in a yourself will be at the heartroom of the 3D action. entertainment in full HD of enthralling whichworld comes to life you get the ensures glasses 200Hz and 3D active Motionflow 3D. quality. smoothest 3D picture TV Dimensions KDL52LX900 KDL60LX900 Denotes ‘Step-Up’ or Key Feature or Key ‘Step-Up’ ▲ Denotes Engine 3 Internet Video and Widgets ravia ravia 3D Ready Dynamic Edge LED OptiContrast Panel Motionflow100Hz Pro Full HD 1080P B B Wireless LAN Integrated DLNA USB Media Player (Photo/Music/Video) BRAVIA Sync 4 x HDMI Inputs 2D to 3D upscale Integrated Freeview HD Digital Tuner PhotoMap XMB Dynamic Backlight Control Energy Saving Switch Light Sensor technology ECO Settings Power Saving Mode See page 25 for more details. See page 25 formore details. 3D Ready Dynamic Edge LED OptiContrast Panel Motionflow Pro 200Hz Full HD 1080P BRAVIA Engine 3 BRAVIA Internet Video and Widgets Wireless LAN Integrated DLNA USB Media Player (Photo/Music/Video) BRAVIA Sync 4x HDMI Input 2D to 3D upscale Integrated Digital Freeview|HD Tuner PhotoMap XMB Dynamic Backlight Control Energy Saving Switch Light sensor technology ECO Settings Power Saving Mode Picture quality ▲ ▲ ▲ ▲ • • Connectivity & network features ▲ ▲ • • • • Other features ▲ • • • ECO features ▲ • • • • Picture quality • • • ▲ • • Connectivity & network features • • • • • • Other features • • • • ECO features • • • • •

40-inch: 944 x 612 x 245 mm 245 mm40-inch: x 612 x 944 46-inch: 1083 x 690 mm x 270 60-inch: 1400 x 865 x 303 mm 55-inch: x 800 1276 x 323 mm

NX710 KDL55NX810 TV dimensions KDL60NX810 a virtual theatre. sports stadium or movie action ever on its enormous screen, transforming your living room into living room your transforming on its enormous screen, action ever appeal, this slim and stylish performer displays the smoothest, clearest clearest the smoothest, displays this slim and stylish performer appeal, impression when off, choose the NX810 Series. A master piece of visual piece A master choose the NX810 Series. whenimpression off, For perfect picture quality when turned on, and a breathtaking and a breathtaking quality when picture turnedFor perfect on, A perfect match of 3D performance and design of 3D performance match A perfect KDL46NX710 NX810 KDL40NX710 TV Dimensions with amazing contrast and colour. and contrast with amazing BRAVIA Engine 3 video processor produces a superior life-like image image a superiorproduces life-like 3 video processor Engine BRAVIA delivers smooth motion detail in fast paced 2D and 3D scenes whilepaced 2D and 3D scenes motion detail in fast delivers smooth design and 6° tilt option. Motionflow Pro 100Hz refresh rate technology refresh 100Hz Pro Motionflow 6° tilt option. design and sense of space and optimum viewing with Sony’s unique monolithic with Sony’s viewing and optimum sense of space The style icon that opens up a connected world up a connected opens icon that The style a remarkable NX710 creates Dynamic Edge LED backlit The 3D Ready 26 Television 29 4 LX900 KDL52LX900 KDL60LX900 52, 60 inch 52, (Photo/Music/Video) (Photo/Music/Video) For further information visit sony.co.nz/bravia For further information 4 NX810 55, 60 inch 55, KDL55NX810 KDL60NX810 (Photo/Music/Video) (Photo/Music/Video) 4 NX710 40, 46 inch 40, KDL40NX710 KDL46NX710 (Photo/Music/Video) (Photo/Music/Video) 4 EX710 KDL32EX710 KDL40EX710 KDL46EX710 KDL55EX710 32, 40, 46, 55 inch 46, 40, 32, (Photo/Music/Video) (Photo/Music/Video) 4 EX600 KDL32EX600 KDL40EX600 32, 40 inch 32, (Photo/Music/Video) (Photo/Music/Video) 4 CCFL EX500 KDL32EX500 KDL32EX500 KDL40EX500 KDL46EX500 KDL55EX500 32, 40, 46, 55 inch 46, 40, 32, (Photo/Music/Video) 4 CCFL EX400 KDL32EX400 KDL40EX400 32, 40 inch 32, (Photo/Music/Video) 2 CCFL BX300 KDL22BX300 KDL26BX300 22, 26 inch 22, 1366 x 7687 (Photo/Music/Video) WiFi DLNA Chart Model

BRAVIA BRAVIA Backlight Resolution HDMI Input Live Colour Live BRAVIA Sync BRAVIA Freeview|HD 3D Capability

Ambient Sensor BRAVIA Engine 3 BRAVIA Comparison Presence Sensor Presence USB Media Player (Format dependant) Available screen size screen Available BRAVIA Internet Video Internet BRAVIA Motionflow Technology Motionflow Energy Saving Switch BRAVIA Internet Widgets Internet BRAVIA 28