Broadcasting the BUSINESSWEEKLY of TELEVISION and RADIO
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Jan. 6, 1969:Our 38th Year:50G -_ Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO Justice takes new aim at `mass -media monopoly.' p21 Major- market pay TV plans on Zenith drawing- board. p23 TV revenues, up in '68, look even better in '69. p45 FCC gets TransaTi' éficy.Metr.one.dia.application. p51 C;í1 ;Oii )IA :Qi.LGL MOOitHEAD, MINNESOTA 56560 is 7 't, theWFI Lstor REACH is being Number delphia. Delivering nearly 2 million listeners weekly. More Adults 18 -34 all day, ever More different people in every t period than any other station. More Total Unduplicated Adults in week. EFFICIENCY is delivering these people on a CPM designed to get the most for your advertising dollar. Consistently. Source: October 1968 ARB Let your Blair man fill you in on The mates. Time periods referred to Standard day parts. in America's Major Markets. The sound of the leader is the sound of 14 AM & FM giants commanding 6 of America's top 8 markets plus the south's vital Memphis. It's the sound of dynamic, contemporary programming designed to serve the community needs and entertainment demands of today's biggest buying audience, the 18 to 49 age group. It's the sound of high- identity commercial messages beamed over RKO Radio by the country's most perceptive and cost -conscious advertisers. It's sound business to use RKO Radio. Get the facts from your RKO Radio representative and move with the leader! RK0 I, GENERAL WOR. The country's premier station has long main- tained its unique position through comprehensive news, talk and discussion programming that per- forms an almost essential service to listeners. community and advertisers. WOR /FM with its new "Big Town" stereo sound, holds the Number 3 ranking among all contemporary music stations in Americas most populous area. KHJ. "Boss Radio" bosses the country's second largest market. Its contemporary music format cap- tures and captivates the largest young adult and total audiences in the far west. KHJ /FM with unusually superior coverage, is also among the Los Angeles leaders. It swings 52 min- 11111111111F utes of every hour with now and then" favorites recorded by the original artists. CKLW is unsurpassed for audience delivery. Its con- temporary programming and wide coverage make it first among all stations in the area. CKLW /FM reprises the style of its AM associate and also offers the unique "Music of the Americas" ser- ies and features of special interest to the Motor Cities. WRKO provides more total audience than any other Boston station, with special dominance in the 18 to 34 age group in the nation's third ranking market for per -family spendable income. WROR. A limited commercial time policy and a for- mat of present hits and golden favorites make this new FM a fast -growing power in Boston broadcasting. KFRC serves and sells more San Francisco area listeners than any other station in the country's sixth largest market, with contemporary sound that blankets 37 Northern California counties. KFMS. RKO Radio's newly programmed, newly named FM signifies San Francisco's most exciting Fine Music Station to the 25 to 49 consumer group. WGMS is the leading classical music station in the nation. With a lighter touch to its format, the station is constantly increasing its top echelon Washington WRKO audience in the country's seventh major market. WGMS /FM completes RKO Radio's classical music WOOR service to the capital community by providing the more avid classics listener with more serious sym- Boston phonic selections in full stereo sound. WHBQ. Contemporary music programming delivers the Memphis area's largest cumulative audience. The station also tops all competition in reaching listeners 18 through 49. WHBQ /FM offers 52 minutes of current and past hit tunes every hour in a new format designed to attract the affluent young adults in this important southern market. All audience data based on ARB and Pulse surveys. Specifics on request. Sao Francisco Represented nationally by RKO RADIO REPRESENTATIVES, INC. New York Chicago San Francisco Los Angeles Atlanta Toronto R KO RADIO DIVISION OF RKO GENERAL, INC. More TV reach More TV penetration. The combination of the new WTEV 1,049 -foot tower and programming specifically planned to increase listenership among all age groups is sharply increasing the station's ratings and audience share of the greater Providence market. Continuing significant gains in average total homes reached*: UP 41% Sunday through Saturday 7:30 to 9:00 p.m. UP 27% Sunday through Saturday 7:30 to 11:00 p.m. 'Based on Oct. 1968 ARB estimates as compared with Oct. 1967 estimates: subject to inherent limitations of sampling techniques and other qualifications issued by ARB, available upon request. .. d_,.ob a.,..... o.«.. GnJ... .n.d (s.-ÇrMldp M.1kw. y,,,_,k.ql .- Ñ F1.01.0. BOSTON ..er kl.aw;w. in , _.a'.J., ` - .._ Mt.. dr ...':,,,,,4.0.1.4 ._... Old Yr 1 n /}... .-..Il MASS. ... 114aM1 t ,A 1.". Fall Waar_^ Mn bÄla'r..: ai NEw 1,41404 b.. ei.... n....n . Nanlall a ..a,,....., Channel . GRADE A o BLAND Providence -New Bedford -Fall River Rhode Island- Massachusetts Vance L. Eckersley, Sta. Mgr. Serving the gteafeh cPhbvidencec A ea STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WTEV Providence, R.I./New Bedford -Fall River, Mass. WRAL -TV Lancaster -Harrisburg- York -Lebanon, Pa. KOAT -TV Albuquerque, N.N. t 4 BROADCASTING, Jan. 6, 1969 tlosedgratt Caretakers position than it was four months ago Stage struck it it needed time FCC is expected to take non -Draconian when told commission to line up group, which would Metromedia is expanding into still choice offered by U. S. Court of Ap- research provide information for major rebuttal another field: Broadway financing. peals in Orlando channel 9 and Jack- Through its new (BROADCASTING, Sept. 9, 1968 et seq.). Metromedia Music sonville channel 12 cases: It will au- Division it put up reported 50% NAB is still examining tentative pro- of thorize competing applicants for those money posals from Ohio University and Uni- to move "Red, White and Mad- two Florida facilities to operate them dox," musical comedy, from Atlanta on interim basis. Alternative given by versity of Minnesota, and is expecting third one from several to Broadway later this month. "RW&M," court in Sept. 3 decision, and affirmed Harvard Uni- versity professors with independent con- subtitled "a thing with music," opened in order two weeks ago, is to shut down in Atlanta last 3 to sultancies. But preparations for upcom- Oct. good notices existing stations- wFTv(Tv) Orlando and caught eye of Broadway ing four-day NAB board meeting are producer and WFGA-Tv Jacksonville -for dura- Edward Padula, who arranged to stage certain to further delay research hunt. tion of hearings on permanent author- it in New York. It will open for pre- Accordingly, NAB is expected to seek izations. views at from commission another postpone- Cort Theater on Broadway But question likely to complicate Jan. 14 with complete original cast. ment, citing, among its other problems, commission's consideration of issue, As part of deal, Metromedia Music new implications pertinent to proceed- possibly this week, is what to do about Division, which is headed by Tom ing contained in Justice Department's interim profits. General counsel's of- Valando, presumably gets music-pub- newly affirmed desire to break up cross - fice is said to be readying recommenda- lishing rights. tion that some or all earnings be turned ownerships (see page 21) . over to educational television or chari- table group. His argument is that lush Moving up Fired up profits might dampen parties' ardor for David C. Croniger, vice president and Broadcasters may expect another blast quick termination of hearings that have general manager of Metromedia-owned this week from Thomas P. F. Hoving's genesis in ex parte scandals of 1950's. WNEW New York, is slated to become National Citizens Committee for Broad- Broadcast Bureau, on other hand, is president of Metromedia Radio (six casting, which is to hold first full board said to doubt commission's authority AM and six FM stations plus Metro- meeting since it was reorganized into to direct disposition of profits. media Radio News Service, which is sort of "civic conscience" some months currently being set up [see page 37]. ago. In letter of invitation to news con- Hold file He'll succeed John V. B. Sullivan who ference set for Wednesday, after board Despite best efforts of Under Secretary six weeks ago became VP- corporate re- meeting, in New York, Mr. Hoving of State Eugene V. Rostow, chairman lations of parent Metromedia Inc. said board "will reveal the extent -óf of President's Task Force on Communi- (BROADCASTING, Nov. 25, 1968). the counterforce with which the com- cations Policy, and key members of his mittee will meet the broadcast -political staff, to get its report released and Winners' circle pressures that have established improper printed, President Johnson is letting it Shortly to be announced will be selec- precedents in the public domain." sit until Nixon administration takes tion of WGAL Lancaster, Pa., for 1969 over. To release report. it's thought. Broadcast Pioneers Golden Mike award. would imply President Johnson's ap- Presentation will be made at banquet Multiple trouble proval and that isn't indicated. What at Pierre hotel, New York, Feb. 24, Concentration -of- control -of-media ques- Nixon administration will do with it to Clair R. McCollough, president, tion is sure to be major topic for debate other than for backgrounding is ques- Steinman Stations, which founded WGAL in FCC meeting this week.