DOCSLIB.ORG

Robin Hood Marketing

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Robin Hood Marketing Andresen.ffirs 3/7/06 5:01 PM Page iii Robin Hood Marketing Stealing Corporate Savvy to Sell Just Causes Andresen.ftoc 3/7/06 5:02 PM Page vi Andresen.ffirs 3/7/06 5:01 PM Page i Robin Hood Marketing Andresen.ffirs 3/7/06 5:01 PM Page ii Katya Andresen Foreword by Kate Roberts Andresen.ffirs 3/7/06 5:01 PM Page iii Robin Hood Marketing Stealing Corporate Savvy to Sell Just Causes Andresen.ffirs 3/7/06 5:01 PM Page iv Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved. Published by Jossey-Bass A Wiley Imprint 989 Market Street, San Francisco, CA 94103-1741 www.josseybass.com No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, inci- dental, consequential, or other damages. Readers should be aware that Internet Web sites offered as citations and/or sources for fur- ther information may have changed or disappeared between the time this was written and when it is read. Jossey-Bass books and products are available through most bookstores. To contact Jossey- Bass directly call our Customer Care Department within the U.S. at 800-956-7739, outside the U.S. at 317-572-3986, or fax 317-572-4002. Jossey-Bass also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Cataloging-in-Publication Data Andresen, Katya, date. Robin Hood marketing: stealing corporate savvy to sell just causes/Katya Andresen; foreword by Kate Roberts. p. cm. Includes bibliographical references. ISBN-13: 978-0-7879-8148-8 (cloth) ISBN-10: 0-7879-8148-6 (cloth) 1. Social marketing. I. Title. HF5414.A529 2006 658.8'02—dc22 2006004535 Printed in the United States of America FIRST EDITION HB Printing 10987654321 Andresen.ftoc 3/7/06 5:02 PM Page v CONTENTS Foreword vii by Kate Roberts Acknowledgments xiii Introduction: Lost in Sherwood Forest 1 Facing the Fact That Marketing Is a Must 1. The Heart of Robin Hood Marketing 10 Focus on Getting People to Do Something Specific 2. Robin Hood Reconnaissance 36 Appeal to Your Audiences’ Values, Not Your Own 3. The Village Square 66 React to the Forces at Work in the Marketplace 4. All for One and One for All—We Wish 84 Stake a Strong Competitive Position 5. Building a Merry Band 104 Partner Around Mutual Benefits 6. The Heart of the Good Archer’s Arrow 130 Put the Case First and the Cause Second 7. Sharpening the Arrow’s Point 162 The Four Things Your Message Must Do 8. Aiming for Hearts and Minds 184 Take Your Message to Where Your Audiences Are 9. Robin Hood Media Savvy 216 Approach the Media as a Target Market 10. Letting Your Arrow Fly 240 Execute Campaigns and Assess Their Worth v Andresen.ftoc 3/7/06 5:02 PM Page vi vi CONTENTS Notes 265 The Author 271 Andresen.flast 3/7/06 5:29 PM Page vii FOREWORD “It’s about changing the world . wearing shoes!” When Katya Andresen asked me one day at lunch to write the Foreword to Robin Hood Marketing, it took only three spoonfuls of angel hair pasta to agree. Finally, here is a book that all potential “do-gooders” need to read before trying to accomplish good on their own, for their cause, or even for their employer (depending which side of the fence they are on). The principles in these pages make perfect sense to me, as I’ve experienced them firsthand. I want to tell you my story, because it’s further proof of just how powerful it is to engage the private sector and take on its marketing sensibility. Almost a decade ago, I was a busy executive for an international advertising agency in Romania, marketing soft drinks, cigarettes, and cell phones. I would spend my days plotting the next clever maneuver to get kids to drink more, smoke more, and essentially buy more products that they did not really need. I was a trend- setting machine. But while I was good at what I did, I wasn’t sure that I was doing good. That thought started to bother me. Then a completely different client came through my door. Michael Holscher, the dynamic country director of Population Ser- vices International (PSI) in Romania, asked me to help the orga- nization launch a safe-sex campaign called “Do what you want but know what you do.” He wanted to protect young people from HIV/AIDS, a problem that had not really hit Romania yet. I jumped at the chance to make it happen, even though it was a pro bono project in my profit-focused world. Here was a chance to throw some creativity into something entirely different, with richer rewards at stake, and it felt like being a kid in a candy store. vii Andresen.flast 3/7/06 5:29 PM Page viii viii FOREWORD Our challenge was to break through the marketing clutter that was already infiltrating the Romanian market. So I asked, What do kids like? Well, they like music, television, sports, fashion—and they like each other! We did nothing different than Coca-Cola would have done: We seized on those likes and developed a brand and positioning, formed key strategic partnerships, established dis- tribution channels for the health products, tapped into the media, and then added sizzle. The sizzle came in the form of celebrity that courted kids. The most popular music band in Romania at the time, Holograf, offered to write a song about safe sex. This launched the campaign, and the song became a number-one hit. In the band’s CDs, we enclosed a condom and other information on how to stay free of HIV and other sexually transmitted diseases. But we also knew that the only truly safe method is abstinence, and we wanted to make that the next big trend. We approached the national TV station to develop a documentary series called In Bed with You, which featured various celebrities talking about their experiences and how they wish they had waited. We ran generic TV spots using real kids to talk about the issues they face, along with a series of theme parties. We also pursued kids right into the places they hung out, such as the Black Sea, where we sent “Love Police Cadets” to “arrest” kids if they were not using condoms or abstaining from sex. The approach was no different from my daytime work with clients, and that got me thinking. Why couldn’t I involve all of my other corporate paying clients in this kind of lifesaving work? Why stop at using private-sector approaches? Why not enlist the private sector as partners? Surely this was a win-win. PSI needed funding and the infrastructure of the private sector to reach more kids, and the media and corporations wanted to show customers that they cared. Eventually, some of those clients became sponsors, and PSI was able to expand the campaign and its impact. Soon after, I took a trip to South Africa to reflect and rest. There I saw with sad clarity that not every country was as fortunate as Andresen.flast 3/7/06 5:29 PM Page ix Foreword ix Romania, where the destructive HIV pandemic was not yet fully unleashed. In South Africa, I found out that one of every four fourteen-year-old schoolgirls was already infected with HIV. These girls would not live past their twentieth year, and the next genera- tion was at risk. Through sheer poverty, many were driven to take on a “sugar daddy,” “teacher,” or “rich uncle” to put food on the table or pass their exams in exchange for sex. I could not believe what I saw in this beautiful country: a funeral on every corner. In the townships, every other corrugated iron hut had someone living in it with AIDS. But the stigma of the disease was still so acute that rarely would family members admit to the problem. To do so would mean they would be ostracized from the village. I looked down at my Gucci shoes and decided I wanted to do something more.
Load more

Recommended publications
  • Ycop Links: the Next Generation Compilation of Issues 51-105 a Youth Community of Practice (Ycop) Publication
    YCoP Links: The Next Generation Compilation of Issues 51-105 A Youth Community of Practice (YCoP) Publication Educational Quality Out of School Youth Learning Improvement Program 3 Earning YCoP Links: The Next Generation Compilation of Issues 51-105 A Youth Community of Practice (YCoP) Publication Produced as part of the USAID Youth Community of Practice (YCoP) by Education Development Center, Inc. under EQUIP3 Leader Agreement No. GDG-A-00-03-00006-00 Compiled by Suzanne Kratzig and Ann Hershkowitz Production and Interactive Indexing by Erin O’Brien Photo Credits: Fabrizio Cocchiano (cover photo and page 92) and EDC employees June 2012 EQUIP3 Consortium: Education Development Center, Inc. FHI 360 (formerly Academy for Educational Development) Catholic Relief Services International Council on National Youth Policy International Youth Foundation National Youth Employment Coalition National Youth Leadership Council Opportunities Industrialization Centers International Partners of the Americas Plan International Childreach Sesame Workshop Street Kids International World Learning TABLE OF CONTENTS ACKNOWLEDGEMENTS/INTRODUCTION ................................................................................................................. ii HOW TO USE THIS DOCUMENT ............................................................................................................................... iii LINKS LISTINGS ..........................................................................................................................................................1
    [Show full text]
  • Celebrity Power: Spotlighting and Persuasion in the Media
    Celebrity Power: Spotlighting and Persuasion in the Media BY ©2014 Mark Harvey Submitted to the graduate degree program in Political Science and the Graduate Faculty of the University of Kansas in partial fulfillment of the requirements for the degree of Doctor of Philosophy. Committee: ____________________________________ Chairperson Mark R. Joslyn ____________________________________ Donald P. Haider-Markel ____________________________________ Burdett A. Loomis ____________________________________ John J. Kennedy ____________________________________ James F. Daugherty Defended April 1, 2014 The Dissertation Committee for Mark Harvey certifies that this is the approved version of the following dissertation: Celebrity Power: Spotlighting and Persuasion in the Media ____________________________________ Chairperson Mark R. Joslyn Date Approved: April 1, 2014 ii Abstract As technological and business demands have transformed the operation and demands on news and entertainment media, celebrity activists have proliferated. Only a few years ago, the notion that these celebrities were anything other than opportunistic was laughable. Less likely was the prospect that celebrities might have real power to change minds or affect outcomes. It is difficult enough for politicians to set public agendas. Can celebrities compete? This dissertation compares celebrities to politicians and focuses upon one key area of potential power: media agenda setting. If celebrities hope to change the public agenda to focus on the issues they think are important, can they gain attention for those issues and are they persuasive? The results of a time series analysis and an experimental study conclude that they are capable of not only competing with politicians in “spotlighting” and persuasion on political issues, but may at times, exceed their abilities. These findings potentially upend what many political scientists assume about power, particularly scholars who study policymaking, policy entrepreneurship, and social movements.
    [Show full text]
  • PSI in the Press
    Impact PSIPopulation Services International July 2009 Volume 11, Number 6 An internal monthly newsletter for staff and boards of PSI and its affiliates It’s Not Just an HIV Test; It’s a LoveTest By VCT team, PSI/Swaziland tested separately, which increases the A couple MBABANE, Swaziland — PSI and burden of disclosure and reduces the infected by love partners across Swaziland tested opportunity for them to support each takes the Love record numbers of clients in April other. Test together. and May with their bold new cam- “We would love to see them test paign — “The Love Test: It’s Not Just together without being ashamed. an HIV Test; It’s a Love Test” — to Our research tells us that there is promote HIV testing among males fear within the community, so much and couples. The Love Test, readily so that people are afraid to take the identified by the heart shaped logo, is test. We acknowledge that testing is a a welcome attempt to reposition HIV serious step in life, but we want them testing in the minds of the public. to appreciate that the HIV test is a In a recent interview, Victoria simple act of love, and if we had it our Masuku, director of HIV testing, way, love would be contagious. If love said countries that have intensified is the foundation of the test, partners their efforts to reach out to couples will be able to appreciate and support have seen significant decreases in HIV each other,” Victoria said. prevalence. Traditionally, couples have Love Test continues on page 4 PSI Attends World Economic Forum on Africa.
    [Show full text]
  • Robin Hood Marketing
    Andresen.ffirs 3/7/06 5:01 PM Page iii Robin Hood Marketing Stealing Corporate Savvy to Sell Just Causes Andresen.ftoc 3/7/06 5:02 PM Page vi Andresen.ffirs 3/7/06 5:01 PM Page i Robin Hood Marketing Andresen.ffirs 3/7/06 5:01 PM Page ii Katya Andresen Foreword by Kate Roberts Andresen.ffirs 3/7/06 5:01 PM Page iii Robin Hood Marketing Stealing Corporate Savvy to Sell Just Causes Andresen.ffirs 3/7/06 5:01 PM Page iv Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved. Published by Jossey-Bass A Wiley Imprint 989 Market Street, San Francisco, CA 94103-1741 www.josseybass.com No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose.
    [Show full text]
  • Mtv Announces Biggest Ever Global Commitment to Hiv/Aids on World Aids Day 2003
    MTV ANNOUNCES BIGGEST EVER GLOBAL COMMITMENT TO HIV/AIDS ON WORLD AIDS DAY 2003 • 46664 – The Concert in Association With MTV’s Staying Alive Offered Rights Free to All TV & Radio Broadcasters to Potential Audience of Two Billion • MTV Announces Results of Staying Alive 2003 Global Sexual Behaviour Study Surveying Youth in 29 Countries • Nelson Mandela, Beyoncé, 50 Cent, Bono, Anastacia, Good Charlotte, Sugababes, Dave Navarro, Ms Dynamite & Others to Appear on MTV on 1st December London/New York/Cape Town, 25 November 2003 - In recognition of World AIDS Day on 1st December, MTV channels worldwide will premiere global and local programming featuring some of the world’s top artists in the network’s biggest ever commitment to HIV/AIDS awareness, including the premiere of the all-star event 46664 – The Concert in Association with MTV’s Staying Alive. In addition, MTV announced today results of the Staying Alive 2003 Global Sexual Behaviour Study, which surveyed young people in 29 countries about HIV/AIDS and sexual activity. 46664 – The Concert in Association with MTV’s Staying Alive will be taped on 29th November in Cape Town, South Africa with 40,000 music fans and will feature performances by Beyoncé, Bono, Anastacia, Ms Dynamite, Paul Oakenfold, The Corrs, Eurythmics, Peter Gabriel, Yusaf Islam (Cat Stevens) and Queen, among others, alongside top South African acts such as Johnny Clegg and Ladysmith Black Mambazo. The 90-minute special is part of Nelson Mandela’s global 46664 HIV/AIDS awareness campaign and fundraising initiative for South Africa. The concert is being offered rights free, at no cost to all TV and radio broadcasters globally to be seen by a potential viewing audience of more than two billion people with commitments so far from more than 50 broadcasters, including SABC (South Africa), Channel 4 (UK), ZDF (Germany), Canal + (Spain), RTE (Ireland), Globosat (Brazil), ATV (Hong Kong), SBS (Australia) and others.
    [Show full text]
  • Bryan Chadwick | CV
    Bryan Chadwick | CV Bryan is an award-winning, multi-disciplined writer/art director/ creative director with top-tier agency experience on six continents. [ ] 2007 to present: Amsterdam Worldwide & Africa Propaganda/Grupo ABC Freelance writer/creative director. Providing both agencies based in Amsterdam and Sao Paulo respectively with US and pan-European creative work and a “man-on-the-ground” de facto New York presence. Amsterdam Worldwide clients and pitches have included Panasonic, Chevrolet, Pernod Ricard, TNT, Life, and AEG-Zinussi. Africa & Grupo ABC clients have included: Vale, Itau, Ipanema, & Ultrapar. 2011 to present: Arts Olympus. Founding partner | creative director/advertising. Helped develop, brand and launch the non-profit with the goal of uniting artists and leaders from all parts of the world on a touring mega-ship. Dubbed the “Davos of the Arts on the High Seas,” it involves partners in art, theater, broadcasting, tourism as well as leaders in philanthropic and diplomatic circles. 2009 - 2010: Water Cluster Scientific. Consultant. Helped the Montreal-based start-up develop branding and communications materials for their multi-million dollar funding requirements. Helped leading scientists at MIT, McGill, RPI and Princeton define and promote their discoveries in the breakaway field of water clusters in nano- environments. 2009: United Nations. Consultant Advised on the creation of a new website, communications, and document repository for UN Rule of Law activities used by the public and 150 member states. Chadwick | CV | Pg. 2 2003 - 2007: Y&R Regional creative director, Europe. Based in Paris, headed creative on the agency’s largest global client, Colgate Palmolive, with billings of over $165 Million.
    [Show full text]
  • Celebrities As an Ineffective Communication Strategy
    Rowan University Rowan Digital Works Theses and Dissertations 6-17-2003 AIDS in the African-American community: celebrities as an ineffective communication strategy Wendy A. Robinson Rowan University Follow this and additional works at: https://rdw.rowan.edu/etd Part of the Public Relations and Advertising Commons Recommended Citation Robinson, Wendy A., "AIDS in the African-American community: celebrities as an ineffective communication strategy" (2003). Theses and Dissertations. 1367. https://rdw.rowan.edu/etd/1367 This Thesis is brought to you for free and open access by Rowan Digital Works. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of Rowan Digital Works. For more information, please contact [email protected]. AIDS IN THE AFRICAN-AMERICAN COMMUNITY: CELEBRITIES AS AN EFFECTIVE COMMUNICATION STRATEGY by Wendy A. Robinson A Thesis Submitted in partial fulfillment of the requirements of the Master of Arts Degree of The Graduate School at Rowan University June 17, 2003 Approved by Professor Date ADDrovedI -- (7-0' © 2003 Wendy A. Robinson ABSTRACT Wendy A. Robinson AIDS IN THE AFRICAN-AMERICAN COMMUNITY: CELEBRITIES AS AN EFFECTIVE COMMUNICATION STRATEGY 2003 Dr. Don Bagin, Advisor Master of Arts in Public Relations The purpose of the study was to determine whether using celebrities to deliver HIV/AIDS prevention awareness messages to the African-American community is an effective public relations strategy. Celebrities are used to persuade people to buy shoes, cars, toothpaste, etc., but can they persuade people to change risky behavior: protecting themselves and others from the spread of HIV/AIDS and other sexually transmitted diseases? Research conducted for this thesis found celebrities to be effective tools when their actions coincide or mirror the message.
    [Show full text]
  • Good News for Domestic Violence Victims in Health Reform
    March 30, 2010, Vol. 16, Issue 4 GOOD NEWS FOR DOMESTIC LAUNCH OF COACHING BOYS VIOLENCE VICTIMS IN INTO MEN IN ASIA HEALTH REFORM Well-known cricket coaches and This morning, President Obama signed players in Mumbai, India are beginning to a health reform reconciliation bill, putting educate boys to treat girls with respect and the final touches on a new law that offers recognize that violence is wrong, thanks to a significant benefits to victims of domestic new program that is based on lessons violence. The new health reform law means learned through the Family Violence that it will soon be illegal for health insurers Prevention Fund’s (FVPF’s) groundbreaking to deny coverage to victims of domestic Coaching Boys into Men initiative. The new violence because they consider their abuse Parivartan pilot program launched in India to be a preexisting condition. on March 8 – International Women’s Day . Before the legislation was signed, there It has trained two dozen coaches and were no laws prohibiting insurance more than a dozen community mentors in companies in eight states and the District of Mumbai to take gender equity messages to Columbia from discriminating against the hundreds of boys learning cricketing victims by declaring domestic violence, or a skills from them. Using a variety of tools medical condition caused by domestic and methods, these cricket coaches have violence, to be a preexisting condition. been taught to identify ‘teachable moments’ Domestic violence victims in those states on the field, and to point out inappropriate risked being denied health care when they language and behavior and the need to needed it most.
    [Show full text]
  • PSI Senior Management 2007
    56-0942853 - CAUSE 1 – ROUND 2 Attachment F PSI Senior Management 2007 Karl Hofmann, President and CEO: Mr. Hofmann comes to PSI from a brilliant 23-year career at the highest levels of the State Department. He served both Secretaries of State Colin Powell and Condoleezza Rice as executive secretary of the State Department and is currently deputy chief of mission, the senior career diplomat, at the U.S. Embassy in Paris. Previously, President Bill Clinton appointed him as ambassador to the Republic of Togo, where he also served under President George W. Bush. Earlier, he served as director for Inter-American Affairs at the National Security Council and acting ambassador in Lesotho. His years of living and working in Africa and the Caribbean (he also served in Morocco, Rwanda and Jamaica) have given him a deep understanding of development issues, including public health, especially HIV/AIDS. Peter Clancy, Executive Vice President, Programs and Chief Operating Officer: Mr. Clancy has been a PSI vice president for ten years, during which he directly supervised a variety of programmatic and functional departments. Since 2001, he has been in charge of program operations as chief operating officer and served briefly this year as acting chief financial officer. Mr. Clancy started his career with PSI in 1990 and played a leading role in developing two of PSI’s most successful contraceptive social marketing programs in Côte d’Ivoire and Nigeria. William Warshauer, Executive Vice President, Resources and Strategy: Mr. Warshauer has been with PSI for 13 years. He previously served as PSI's Country Representative to Pakistan and Program Manager for Asia and Micronutrients.
    [Show full text]
  • MTV Staying Alive – Case Study
    MTV Staying Alive – Case Study Key findings: • There have been many studies done which show staff MTV Staying Alive Campaign appreciation when their company and senior management are involved in Launched in 1998, MTV’s award winning Staying Alive campaign social causes. seeks to help prevent HIV/AIDS by empowering youth to protect • Getting involved is good for themselves, fight stigma and discrimination, and engage businesses, business and good for media and organisations to form their own response to HIV/AIDS. The employee morale. It helps campaign includes long-form programming, such as documentaries, communities and it shows concert events and discussion programmes, public service leadership. Companies working announcements, sexual behaviour polls, a dedicated, multi-lingual in high-impact countries note Web site (www.staying-alive.org), and off-air marketing and grassroots improvements in productivity, promotions. All media produced for the campaign is offered rights free, morale and staff turnover. at no cost to all TV and radio broadcasters to get HIV/AIDS prevention • Companies need to play to their and awareness messages out to the widest possible audience. strengths: HIV education and Staying Alive campaign partners are UNAIDS, the World Bank, the prevention information should Kaiser Family Foundation, Family Health International’s YouthNet, the be part of the DNA of every National AIDS Trust (UK), and the Nelson Mandela Foundation. Other media company. partners over the years have included the Bill & Melinda Gates • There is a role for every Foundation, the Paul G. Allen Charitable Foundation, Population business: workplace Services International’s YouthAIDS, Levi’s Jeans, and more.
    [Show full text]
  • L'impact Mesurable Sur La Santé De
    Rapport annuel 2007 L’impact mesurable sur la santé de PSI PSI est une organisation tournée vers les résultats DALY (années de vie ajustées sur l’incapacité). qui vise à améliorer d’une manière mesurable la Les DALY sont une mesure de santé acceptée dans santé des populations pauvres et vulnérables dans le monde entier qui permet de comparer différents les pays en voie de développement. Dans ce but, types d’interventions à des endroits distincts. ses interventions sont mesurées et rapportées de En même temps, chaque intervention est évaluée différentes manières. En 2006, le travail de PSI indépendamment pour estimer combien de vies dans le monde a permis d’éviter environ 218 000 ont été sauvées ou améliorées. PSI utilise les DALY infections par le VIH, 30 millions d’épisodes de pour rapporter annuellment de sa contribution à la paludisme et de diarrhée et plus de six millions réalisation des Objectifs de Développement de grossesses non désirées, comme l’indique le du Millénium et à la Pour plus d’informations sur graphique ci-dessous. PSI mesure aussi les années réduction de la charge l’impact sur la santé de PSI : de vie saine à travers ses interventions, grâce aux mondiale de la maladie. www.psi.org/health-impact VIH Paludisme Infections par le VIH évitées Episodes de paludisme évités Survie infantile Santé de la reproduction Episodes de diarrhée évités Grossesses non désirées évitées Les estimations de l’impact sur la santé de PSI sont basées sur les meilleures méthodologies, données épidémiologiques et informations sur l’efficacité du produit disponibles.
    [Show full text]
  • The Impact of Ethical Concerns on Fashion Consumerism: Case- Based Evidence
    Markets, Globalization & Development Review Volume 2 Number 1 Article 4 2017 The Impact of Ethical Concerns on Fashion Consumerism: Case- based Evidence Lena Cavusoglu Izmir University of Economics Mourad Dakhli Georgia State University Follow this and additional works at: https://digitalcommons.uri.edu/mgdr Part of the Fashion Business Commons, Marketing Commons, and the Other Business Commons Recommended Citation Cavusoglu, Lena and Dakhli, Mourad (2017) "The Impact of Ethical Concerns on Fashion Consumerism: Case-based Evidence," Markets, Globalization & Development Review: Vol. 2: No. 1, Article 4. DOI: 10.23860/MGDR-2017-02-01-04 Available at: https://digitalcommons.uri.edu/mgdr/vol2/iss1/4https://digitalcommons.uri.edu/mgdr/vol2/ iss1/4 This Article is brought to you for free and open access by DigitalCommons@URI. It has been accepted for inclusion in Markets, Globalization & Development Review by an authorized editor of DigitalCommons@URI. For more information, please contact [email protected]. The Impact of Ethical Concerns on Fashion Consumerism: Case-based Evidence This article is available in Markets, Globalization & Development Review: https://digitalcommons.uri.edu/mgdr/vol2/ iss1/4 Cavusoglu and Dakhli: Ethical Concerns & Fashion Consumerism The Impact of Ethical Concerns on Fashion Consumerism: Case-based Evidence Introduction In Paper I of this series (Cavusoglu and Dakhli 2016), we discussed the concept of ethical marketing in fashion, presented various ethical issues, and addressed the ethical concerns of consumers and other pressure groups. We argued that companies can be more successful in generating sales, creating a positive brand image, and improving their reputation and loyalty by making ethical and responsible practices a central element of their marketing and communications strategy.
    [Show full text]