Markets, Globalization & Development Review Volume 2 Number 1 Article 4 2017 The Impact of Ethical Concerns on Fashion Consumerism: Case- based Evidence Lena Cavusoglu Izmir University of Economics Mourad Dakhli Georgia State University Follow this and additional works at: https://digitalcommons.uri.edu/mgdr Part of the Fashion Business Commons, Marketing Commons, and the Other Business Commons Recommended Citation Cavusoglu, Lena and Dakhli, Mourad (2017) "The Impact of Ethical Concerns on Fashion Consumerism: Case-based Evidence," Markets, Globalization & Development Review: Vol. 2: No. 1, Article 4. DOI: 10.23860/MGDR-2017-02-01-04 Available at: https://digitalcommons.uri.edu/mgdr/vol2/iss1/4https://digitalcommons.uri.edu/mgdr/vol2/ iss1/4 This Article is brought to you for free and open access by DigitalCommons@URI. It has been accepted for inclusion in Markets, Globalization & Development Review by an authorized editor of DigitalCommons@URI. For more information, please contact
[email protected]. The Impact of Ethical Concerns on Fashion Consumerism: Case-based Evidence This article is available in Markets, Globalization & Development Review: https://digitalcommons.uri.edu/mgdr/vol2/ iss1/4 Cavusoglu and Dakhli: Ethical Concerns & Fashion Consumerism The Impact of Ethical Concerns on Fashion Consumerism: Case-based Evidence Introduction In Paper I of this series (Cavusoglu and Dakhli 2016), we discussed the concept of ethical marketing in fashion, presented various ethical issues, and addressed the ethical concerns of consumers and other pressure groups. We argued that companies can be more successful in generating sales, creating a positive brand image, and improving their reputation and loyalty by making ethical and responsible practices a central element of their marketing and communications strategy.