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PRODUCTOS GOURMET Israel Embajada Argentina Herzlia Pituah PRODUCTOS GOURMET Israel Embajada Argentina Herzlia Pituah, junio de 2010 A pesar de que el mercado local israelí es relativamente pequeño, (7 millones de habitantes), cuenta con una amplia selección de productos alimenticios, comparado con otros países occidentales, tanto de producción nacional como importados. La industria alimenticia israelí es sinónimo de cocina gourmet, calidad y riqueza étnica. Además, se reconoce al país como innovador tecnológico productor de alimentos procesados y finísimos vinos gourmet. La combinación geográfica y demográfica convierte a Israel en una mezcla culinaria de sabores provenientes de Europa, Norte de África, y Medio Oriente, resultando en una amplia gama de productos alimenticios, la mayoría con certificación kosher. - Tendencia del Mercado El consumidor israelí reconoce la calidad de los productos locales y los prefiere a aquellas marcas importadas que desconoce. Además, siendo un mercado relativamente pequeño, las empresas tienen vasta experiencia en el conocimiento de las preferencias de la demanda, lo que les permite proveer cantidades más pequeñas a precios razonables con mayor nivel de flexibilidad y eficiencia que algunas grandes multinacionales. Un importante número de empresas medianas y pequeñas producen productos gourmet y étnicos de alta calidad que pueden encontrarse en los negocios del ramo y en supermercados de primera línea. Además, la industria alimenticia en general y en este tipo de rubro en particular, invierte en packaging muy atractivo. Los productos israelíes cuentan con standards del tipo FDA, USDA y exigen además la norma de Standard israelí. Es importante destacar que, para que los productos alimenticios puedan ser comercializados sin mayores limitaciones en el mercado local deben contar con certificación kosher. El reciente crecimiento global del consumo de productos del sector no solo por parte de la población judía, se debe a que muchas personas lo identifican como productos más saludables, con mayor nivel de supervisión del proceso de producción. Israel es el segundo productor mundial de productos kosher después de los Estados Unidos y el mayor consumidor. Información sobre certificaciones en Argentina, puede obtenerse en: www.todokosher.com [email protected] Cámara de Comercio Argentina Israel [email protected] Ajdut Kosher www.kosher.org.ar - Productos y Precios Los productos con gran demanda son el aceite de oliva, quesos, fiambres y encurtidos, vinos, panes, salsas varias, chocolates, te y frutas secas. Aceite de Oliva Los olivares crecían de modo salvaje en bosques naturales en la antigua Tierra de Israel, particularmente en las colinas de la Galilea, aunque también en las planicies de la zona central y cercando el desierto del Negev al sur. Tan es así que Israel es llamado en la Biblia como “la tierra de los olivos”. En la actualidad, muchos sitios evocan en sus nombres la importancia de los olivos y el propio símbolo nacional del Estado, el candelabro, utiliza aceite de oliva como combustible para arder. El cultivo de olivos para fabricación de aceites solo comenzó a ocupar un lugar importante en la agricultura israelí a partir de la creación del Estado en 1948, aunque constituyó siempre un lugar primordial en la economía de la población árabe. La cosecha promedio de oliva para aceites es de unas 6.000 toneladas anuales, aunque el consumo interno es de casi el doble., por lo que Israel tiene una quota de importación desde los países vecinos como Jordania y Turquía, aunque también se importa desde España, Italia y Grecia para satisfacer la demanda. En su mayor parte, el aceite importado se mezcla con el de producción local, aunque es posible encontrar en las góndolas marcas como Borges de España y Bertolli de Italia. Los mayores productores israelíes de aceite de oliva de alta calidad son Carmel Winery, fundada en 1882 y Oil Industries of Haifa, fundada en 1924 que produce las marcas Etz Ha´zait y Zeta, que dominan las ventas del mercado. Con el objeto de desarrollar y promover en el exterior la marca Israelí Olive Oil, Carmel ha formado un consorcio llamado Handcrafted Olive Oil of Israel, con otras empresas productoras de aceite extra virgen de finísima calidad, tales como Gazit (Galilea occidental), Kibbutz Tzora (colinas de Judea), Halutza (desierto del Negev), Makura Ranch (Monte Carmel), entre otras. Vinos El Estado de Israel se ubica en el Medio Oriente y forma parte de la zona mediterránea oriental. Como tal. Su clima se basa en veranos largos, calurosos y secos e inviernos cortos y lluviosos con nieve en las montañas del norte. En el sur del país, el desierto del Negev le otorga clima semi árido, árido y desértico. La superficie cultivada de vid es de unas 3.800 ha, con una producción de unas 53.000 tn anuales. Las variedades que se producen son: Cabernet Sauvignon 22%; Merlot 16%; Carignan 16%; French Colombard 7%; Chardonnay 4%; Emerald Riesling 4%; Shiraz / Syrah 3%; Sauvignon Blanc 4%; Argaman 3%; Muscat of Alexandria 2%; Petite Sirah 2%. Existen en Israel 25 bodegas comerciales y más de 150 bodegas de tipo boutique. Grandes bodegas (+ 2.000tn): 1. Carmel – Rishon Le Zion, Zichron Ya’acov, Yatir, Ramat Dalton; 2. Barkan – Hulda, Barkan; 3. Golan Heights – Katzrin, Yiron; 4. Efrat - Motza 5. Binyamina - Binyamina Bodegas medianas (+ 500 tn): 6. Tel Arza; 7. Tishbi; 8. Dalton; 9 Galil Mountain; 10. Zion; 11.Recanati. Pequeñas bodegas ( de 100 a 500 tn): 12. Hebron Heights; 13. Hacormin; 14. Tabor; 15. Yatir; 16. Ella Valley; 17. Latroun; 18. Domaine du Castel Bodegas boutique comerciales (de 50 a 100 tn): 19. Chateau Golan; 20. Cremisan; 21. Amphorae; 22. Flam; 23. Tzora; 24. Saslove; 25. Clos de Gat Bodegas boutique selección (de 15 a 50 tn): Alexander; Bazelet ha Golan; Ben Haim; Chillag; Gush Etzion; Gustavo & Jo; Karmei Yosef; Margalit; Mony; Nachshon; Odem; Ramim; Sea Horse; Sorek; Tulip; Vitkin; Yaffo; Zauberman Bodegas artesanales (- 15 tn): Agur; Bustan; Deux Paysans; Galai; Gustavo & Jo; Hamasrek; Hans Sternbach; La Terra Promessa; Meishar; Meron; Miles; Pelter; Ruth; Savion; Sde Boker; Sea Horse; Yaffo; Zauberman; En Israel se consumen aproximadamente 7 litros de vino per cápita, 80% de producción local y 20% importados. Salsas y Aderezos En las góndolas es posible encontrar variedad de productos de diferentes orígenes. Marcas como las clásicas “Heinz” y “Mikee” se venden a un precio promedio de U$S 6.- y marcas israelíes de tipo artesanal como “Pitando” o “Tamara” cuestan aproximadamente U$S 3,5. En el caso de mermeladas, las hay artesanales que se fabrican en el lugar o envasadas como “Hero” de Suiza a U$S 4,5 o “St. Dalfour” de precio similar. Fiambres y Embutidos Teniendo en cuenta las exigencias de certificación, no se registran importaciones de fiambres, embutidos y chacinados en Israel. La producción local es muy vasta y de excelente calidad. Listado de Importadores ALFAJOR Daniel Schvartzman Ahuza 117 3er Raanana Tel 972-9-774-0025/ 772-8883 Fax 972-9-772-8884 [email protected] [email protected] A. HARONOV FOOD TRADING LTD 12 Hataasia st Jerusalem Tel 972-2-6795108 Fax 972-2-6795112 Amnon Aharonov (Managing Director) [email protected] A.F.I. - Scope Management Agencies & Systems Co. Ltd Meshek 30 73110 Ginaton Israel Phone : +972 8 9218090 Fax : +972 8 9214080 Yosef Paltin (Managing Director) A.G.I. International Trade Co .Ltd 13 Horev Street 34341 Haifa Israel Phone : +972 4 8343881 Fax : +972 4 8258862 Website: http://www.agi-int.com Avraham Guterman (Joint Managing Director) [email protected] Agros Export (1990) Ltd 16 Galgalei Haplada Street 46722 Herzliya Israel Phone : +972 9 9573111 Fax : +972 9 9573688 Amram Agmon (Managing Director) [email protected] A.J. Weinberg 17 Levy Shmaryahu Street 75279 Rishon Lezion Israel Phone : +972 3 9502483 / 972 50 5512284 Avraham Weinberg (Managing Director) Raw materials for the food industry Alaska Food Ltd 7 Hatzabar Street 58001 Azur Israel Phone : +972 3 5588780 Fax : +972 3 5588670 Yosef Atar (Joint Managing Director) [email protected] Web: www.alaskafoods.co.il Bat Sheva Grinberg Albis Ltd Meshek 34 73180 Givat Koah Israel Phone : +972 3 6763159 Fax : +972 3 9796195 Oren Matalon (Managing Director) Organic food products A. SEYMAN TRADE LTD. 71 Matalon Moshe st 66857 Tel Aviv Tel: 972-3 688-7977 Fax: 972-3 688-9211 [email protected] Mazal Seyman Alfa Intoit Food Products Ltd 4 Bezalel Street 52521 Ramat Gan Israel Phone : +972 3 7527713 Fax : +972 3 7527714 Dafna Simonewitz (Import Manager) Food products, mostly candies [email protected] Alpha D.L. - Food Products Ltd 1 Haetrog Street 56554 Savyon Israel Phone : +972 3 6354623 Fax : +972 3 6354893 Website: http://www.alphacommodities.net [email protected] David Setton (Managing Director) [email protected] ARDI ARIEL TRADE LTD 4 Hayetzira st 42505 Netanya Tel 972-9-885-9441 Fax 972-9-885-9493 Lior Ariel A.R.I.Z. FOOD IMPORT & MARKETING LTD. 46, Segula St. (49277) Petach Tikva Tel 972-3 931-6116 Fax: 972-3 934-4116 [email protected] Orit Weintraub Aroma Life Ltd 84 Hagefen Street 73130 Gimzu Israel Phone : +972 8 9287778 Fax : +972 8 9287779 Website: http://www.aroma-life.com Yoel Grinbaum (Joint Managing Director) Organic food products A.S.H. Ja'far Co. For Trade & Marketing Ltd Beer Hanina, Industrial Zone Atarot 97500 Jerusalem Israel Phone : +972 2 2447007 [more] Fax : +972 2 2447006 Website: http://www.jafargroup.com Sofian Ja'far (Managing Director) Importers of chocolate and biscuits A. Wolfson Beverages Ltd 20 Heamal Street 77606 Ashdod Israel Phone : +972 8 8531769 Fax : +972 8 8531729 Avraham Wolfson (Managing Director) Babani & Pitovsky Import & Marketing Of Sweets Ltd 8 Haavoda Street, New Industr. Zone 60374 Or Yehuda Israel Phone : +972 3 5335033 [more] Fax : +972 3 5334079 Avner Babani (Managing Director) Importers and Distributors of confectionery BARANOVER MARKETING LTD Meshek 8 85108 Peduyim Tel 972-8-992-5333 Fax 972-8-992-5337 Sharon Baranover B.G.D –FOOD INDUSTRIES LTD 94 Hamaas st 97800 Jerusalem Tel 972-2-656-8055 Fax 972-2-656-8056 [email protected] Yosef Kouris Bonjour (1986) Ltd 3 Lazarov Street, New Ind.
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