Appendix 1: Form for Observers' Notes at Focus Groups
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
Conversations with Web Site Users: Using Focus Groups to Open Discussion and Improve User
Conversations with Web Site Users: Using Focus Groups to Open Discussion and Improve User Experience Suzanna Conrad, California State Polytechnic University, Pomona, [email protected] Nathasha Alvarez, East Los Angeles College, [email protected] 1 Abstract: User feedback on Web site design can be vital to understanding what issues library users may encounter when visiting a Web site. But obtaining this feedback can be time consuming, difficult to structure, and expensive. In past years, staff working on the Cal Poly Pomona University Library Web site collected user feedback from surveys and usability testing. This team was interested in acquiring a more basic understanding of how users interact with the web in general, whether for research or other purposes, and how such experiences could inform design decisions. This article will discuss what focus groups are, why libraries should consider conducting focus groups for Web site testing and development, how focus groups can complement usability testing, and if focus groups are worth the time and effort. Results from focus group sessions will also be shared and discussed including information that fueled design decisions and benefits that participants gained from the experience. Keywords: focus groups, user-centric Web site design, academic libraries Acknowledgments: Thank you to the Cal Poly Pomona Teacher-Scholar Support program for providing assigned time to support this project. Thank you to the Library Web Team Alfredo Lafarga, Cecilia Huang, James Koga, Julie Shen, and Paul Hottinger, for support before, during, and after focus group sessions. Thank you to student assistants Sabrina Bommarito for assisting with a mock test session and to Natasha Tambaoan for sitting in on focus group sessions. -
Netnography: the Marketer's Secret Weapon
Netnography: The Marketer’s Secret Weapon How Social Media Understanding Drives Innovation By Robert V. Kozinets, BBA, MBA. Ph.D. MARCH 201 0 Executive Summary Marketers in today’s competitive world need an edge. This paper offers two of them. First, it tells marketers to consider social media not just as a marketing tool, but as a way to continuously build high-level consumer insight. Second, it offers a rigorous method based in anthropology for building social media data into applied cultural insights. That method is called netnography. In netnography, online interactions are valued as a cultural reflection that yields deep human understanding. Like in person ethnography, netnography is naturalistic, immersive, descriptive, multi-method, adaptable, and focused on context. Used to inform consumer insight, netnography is less intrusive than ethnography or focus groups, and more naturalistic than surveys, quantitative models, and focus groups. Netnography fits well in the front-end stages of innovation, and in the discovery phases of marketing and brand management. Netnography follows six overlapping steps: 1. Research planning 2. Entrée 3. Data collection 4. Interpretation 5. Ensuring ethical standards 6. Research representation A short illustration of a computationally assisted netnographic approach to a brand study of Listerine is provided. It demonstrates how insights can be used to inform marketing activities including brand perceptions, brand positioning and repositioning, segmentation studies, new product development and innovation, trend identification, new service models for co-creation of value, social media usage and opportunities for marketing campaign activation. By leveraging the power of netnography, marketers can make better business decisions, giving companies a unique competitive advantage. -
Focus Groups in HCI: Wealth of Information Or Waste of Resources?
Focus Groups in HCI: Wealth of Information or Waste of Resources? Stephanie Rosenbaum (Organizer) Gilbert Cockton Kara Coyne Tec-Ed, Inc. University of Sunderland Nielsen Norman Group +1 734 995 1010 +44 191 515 3394 +1 646 613 1122 [email protected] [email protected] [email protected] Michael Muller Thyra Rauch Lotus Research IBM +1 617 693 4235 +1 919 224 1861 [email protected] [email protected] ABSTRACT SUMMARY OF EACH PANELIST’S POSITION Many HCI professionals frown on focus groups, while Stephanie Rosenbaum some believe focus group methodology can be successfully Focus groups can be an effective tool for collecting applied to collect usability data. This panel features usability data, if we apply a methodology and guidelines interaction among HCI professionals with very different designed for usability focus groups rather than marketing experiences and opinions. ones. Our primary distinction is that usability focus groups are task-based, so that we can observe the participants’ Keywords actual behavior with products. After an initial group Focus groups, methodology, participatory design, discussion, we typically “break out” into smaller clusters of ethnography, market research, usability two or three people who explore a product in a co- OVERVIEW OF PANEL TOPIC AND FORMAT discovery manner (each cluster with a facilitator), then we Focus groups, with their roots in market research, are also reconvene the full focus group for discussion of the being used in human factors and HCI programs. But this participants’ experiences. Usability focus groups are use is highly controversial; some HCI professionals especially valuable when an organization needs to increase discourage dependence on focus group data for design limited knowledge of its target audiences. -
Developing Competency Model Using Repertory Grid Technique: the Case of Spinning Master
The Qualitative Report Volume 22 Number 3 Article 14 3-26-2017 Developing Competency Model Using Repertory Grid Technique: The Case of Spinning Master Praveen Kumar Srivastava Pune Institute of Business Management, [email protected] Bhavna Jaiswal IBS Hyderabad, [email protected] Follow this and additional works at: https://nsuworks.nova.edu/tqr Part of the Performance Management Commons, Quantitative, Qualitative, Comparative, and Historical Methodologies Commons, and the Social Statistics Commons Recommended APA Citation Srivastava, P. K., & Jaiswal, B. (2017). Developing Competency Model Using Repertory Grid Technique: The Case of Spinning Master. The Qualitative Report, 22(3), 895-914. https://doi.org/10.46743/ 2160-3715/2017.2530 This Article is brought to you for free and open access by the The Qualitative Report at NSUWorks. It has been accepted for inclusion in The Qualitative Report by an authorized administrator of NSUWorks. For more information, please contact [email protected]. Developing Competency Model Using Repertory Grid Technique: The Case of Spinning Master Abstract This paper aims to develop the Competency Model using Repertory Grid Technique. 15 Spinning Master of a large textile company in India were interviewed using repertory grid technique. The study identified 9 competencies in 3 competency clusters that are Interpersonal Relationship, Operational Efficiency and Individual Traits. The study is the first attempt ot develop competency model in any textile company and can be useful in implementing competency based HR practices in the organizations. The Repertory Grid Technique used in the study helps in developing competency model in a quick and comprehensive manner that may reduce the time, labor and cost involved in the same. -
Euclidean Distance in the Repertory Grid Technique: a Study of Distances Between Elements in a Sample of Battered Women
Jesús Garcia-Martínez, Ángeles Payán-Bravo and Rafael Moreno-Rodríguez EUCLIDEAN DISTANCE IN THE REPERTORY GRID TECHNIQUE: A STUDY OF DISTANCES BETWEEN ELEMENTS IN A SAMPLE OF BATTERED WOMEN Jesús Garcia-Martínez, Ángeles Payán-Bravo and Rafael Moreno-Rodríguez. University of Seville, Spain In this study, Euclidean distance was used to analyse the construct of male-female elements and those supportive or non-supportive in a sample of battered women (N=25). The main aim was to study the differences in subjective similarity (Euclidean distance) according to different structural indexes in the repertory grid. The sample was divided into two groups using the mean as the criterion for dichotomizing groups as high-low. Symptomatology was also used as a factor for distributing the sample. Between-group differences were calculated with the Student’s-t. Women in the high-polarization group considered themselves different from their partner and also from other aggressive men. Women in the low-intensity group considered themselves and their partners as different from cooperative-helpful men. Keywords: Euclidian distances, repertory grid technique, intimate partner violence. INTRODUCTION Whiting (2014) found three different groups, prepared for change, focused on negative symp- On gender violence toms and focused on feelings of guilt and self- blaming, and Garcia-Martínez (2006) establishes The World Health Organization calls gender a similar classification, those that maintain their violence a severe social and public health prob- ability to cope with the situation, those focused lem (WHO, 2005), and according to this organi- on anxious-depressive symptoms and those that zation, one third of the women who have had a need a reconstruction of their identity. -
Precincts and Prospects in the Use of Focus Groups in Social and Behavioral Science Research
The Qualitative Report 2012 Volume 17, Article 29, 1-16 http://www.nova.edu/ssss/QR/QR17/sagoe.pdf Precincts and Prospects in the Use of Focus Groups in Social and Behavioral Science Research Dominic Sagoe Norwegian University of Science and Technology, Trondheim, Norway Over the past few years, the focus group method has assumed a very important role as a method for collecting qualitative data in social and behavioural science research. This article elucidates theoretical and practical problems and prospects associated with the use of focus groups as a qualitative research method in social and behavioural science research. The core uses of focus groups in social and behavioural science research are discussed. In addition, the strengths and limitations of employing focus groups in social and behavioural science research are elucidated. Furthermore, the article discusses practical recommendations for strengthening the focus group method in social and behavioural science research. Key Words: Focus Groups, Qualitative Research, Social Science, Behavioural Science. In recent years, the importance of qualitative approaches in understanding social realities has been increasingly recognized by social and behavioural scientists. Many researchers have begun questioning the adequacy of an exclusively quantitative approach in social and behavioural research. Among the various qualitative methods, focus group methodology has become very popular and is being extensively used. Powell and Single (1996) define a focus group as a group of individuals selected and assembled by researchers to discuss and comment on, from personal experience, the topic that is the subject of the research. Fern (1982) also defines focus groups as small group discussions, addressing a specific topic, which usually involves six to 12 participants, either matched or varied on specific characteristics of interest to the researcher. -
A Study of Impact of Learners' Personal Constructs on Reading
International Journal on Studies in English Language and Literature (IJSELL) Volume 3, Issue 2, February 2015, PP 87-109 ISSN 2347-3126 (Print) & ISSN 2347-3134 (Online) www.arcjournals.org A Study of Impact of Learners’ Personal Constructs on Reading Comprehension through Induction-Deduction Strategies Dr. Mohammad Zohrabi, Dr. Farahman Farrokhi English Department Faculty of Persian Literature and Foreign Languages University of Tabriz, Tabriz, Iran Monir Alizade Aras International Campus University of Tabriz, Tabriz, Iran Abstract: This study is an attempt to investigate the role of personal constructs through Induction- Deduction strategies on Iranian EFL learners' reading comprehension. People cannot understand the world except through their own constructs. Therefore, in order to understand a person's response to events, we have to understand the constructs through which he or she has perceived those events. Also the intended meaning is communicatively successful only if the speaker’s illocutionary intention is recognized by the hearer. These intentions are essentially communicative because the fulfillment of illocutionary intentions consists in hearer’s understanding. Not only are such intentions reflexive, their fulfillment consists in their recognition. The purpose of this study was to inspect the Iranian English learners to see how individuals vary in the perception of reading texts from their personal constructs point of view. It also serves to explain why individuals have different kinds of perception. Therefore, a quantitative approach was used to carry out this study. The assessment program involved Oxford Placement Test (OPT), Eysenck Personality Questionnaire (EPQ), Comprehension Reading Test (CRT) and Repertory Grid Technique (RGT) which were administered to 60 upper-intermediate EFL learners. -
Bridging the Cross-Cultural Gap with Personal Construct Repertory Grids
BRIDGING THE CROSS-CULTURAL GAP WITH PERSONAL CONSTRUCT REPERTORY GRIDS By GREGORY STUART HADLEY A Dissertation Submitted to the Faculty of English of The University of Birmingham for the degree of MASTER OF ARTS TEFL/TESL This dissertation consists of 14,302 words School of English Centre for English Language Studies University of Birmingham Westmere, Edgbaston Birmingham B15 2TT England December 1996 ABSTRACT Personal Construct Repertory Grids, often referred to as "rep grids," have a long and distinguished history as a research instrument in psychological, educational and cross- cultural studies. However, they have seen only limited use in EFL-based research. This paper presents the background, theory and terminology associated with Repertory Grids. The research tradition, reliability and validity of repertory grids will also be discussed. For EFL teachers unfamiliar with the procedure, a step-by-step description is provided on one way to use repertory grids for cross-cultural research in the second language classroom. The remainder of this paper covers the first documented use of repertory grids in a Japanese EFL setting. ACKNOWLEDGMENTS Many thanks to the following: Dr. Chris Evans, Senior Lecturer in Psychiatry at the University of London and expert in the field of PCP, for his invaluable help with analyzing the data for this study. Professor A. Charles Muller of Toyo Gakuen University in Chiba, Japan, an internationally known Confucian scholar, for graciously allowing the use of his recent translation of Confucius' "Five Books" (Muller, forthcoming, Five Chinese Classics). Professor Yukihiko Ushiyama of Niigata University, whose help with Internet access was vital for the completion of this research. -
A Sentence Completion Task for Eliciting Personal Constructs in Specific Domains
A Sentence Completion Task for Eliciting Personal Constructs in Specific Domains A SENTENCE COMPLETION TASK FOR ELICITING PERSONAL CONSTRUCTS IN SPECIFIC DOMAINS James W. Grice1, Edward Burkley III2, Melissa Burkley2, Sara Wright3, Jennifer Slaby4 1 Oklahoma State University , 2University of North Carolina Chapel Hill, 3University of Iowa, 4Nevada Missouri A novel sentence completion task was developed to assess how individuals view themselves and others in differ- ent domains of experience. This task was incorp orated into a repertory grid and evaluated in two studies. In the first study, ratings obtained from the grid procedure were shown to be internally consistent and reliable over time in two distinct domains of experience: mathematics and athletics. Moreover, ratings for oneself in the grids for each domain were found to be highly correlated with corresponding subscale scores from a popular multidi- mensional measure of self-concept. In the second study, the repertory grid ratings were again shown to be inter- nally consistent and to yield information that was truly distinct across the domains of mathematics and athletics. Positive ratings for oneself in the grids were again shown to correlate highly with corresponding subscale scores from the same multidimensional measure of self-concept. The theoretical and methodological implications of these results and new procedures were discussed. Keywords: sentence completion, self-concept, idiographic INTRODUCTION studying how individuals construe themselves and their surroundings. From the perspective of Personal Since the 1980s self-concept researchers have devel- Construct Theory (PCT, Kelly, 1955), the elements oped and promoted hierarchical and multidimensional (people, places, things, etc.) that comprise a given models of the self (see Byrne, 1996). -
Smith, Lauren N. and Mcmenemy, David
Smith, Lauren N. and McMenemy, David (2017) Young people's conceptions of political information : insights into information experiences and implications for intervention. Journal of Documentation, 73 (5). pp. 877-902. ISSN 0022-0418 , http://dx.doi.org/10.1108/JD-03-2017-0041 This version is available at https://strathprints.strath.ac.uk/60488/ Strathprints is designed to allow users to access the research output of the University of Strathclyde. Unless otherwise explicitly stated on the manuscript, Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Please check the manuscript for details of any other licences that may have been applied. You may not engage in further distribution of the material for any profitmaking activities or any commercial gain. You may freely distribute both the url (https://strathprints.strath.ac.uk/) and the content of this paper for research or private study, educational, or not-for-profit purposes without prior permission or charge. Any correspondence concerning this service should be sent to the Strathprints administrator: [email protected] The Strathprints institutional repository (https://strathprints.strath.ac.uk) is a digital archive of University of Strathclyde research outputs. It has been developed to disseminate open access research outputs, expose data about those outputs, and enable the management and persistent access to Strathclyde's intellectual output. Young people’s conceptions of political information: insights into information experiences and implications for intervention Smith, Lauren N.* and McMenemy, David University of Strathclyde, Department of Computer and Information Sciences, Livingstone Tower, 26 Richmond Street, Glasgow G1 1XH, UK {lauren.n.smith, d.mcmenemy}@strath.ac.uk *Corresponding author Purpose: This paper explores young people’s conceptions of political information. -
Implicative Dilemmas and General Psychological Well-Being
Implicative Dilemmas IMPLICATIVE DILEMMAS AND GENERAL PSYCHOLOGICAL WELL-BEING Stefanie Dorough, James Grice, Jessica Parker Oklahoma State University, Stillwater, OK, USA This study examined the relationship between psychological well-being and implicative dilemmas (Feixas & Saúl, 2004). Participants completed repertory grids based on a sentence-completion task as well as standardized measures of anxiety, depression, and self-esteem. Zero-order correlations revealed statistically significant relationships between the percentage of dilemmas derived from the repertory grids and the measures of psychological well-being. Hierarchical regression analyses, however, indicated that dilemmas were not generally predictive of psychological well-being after controlling for variability in self-discrepancies. Two archival data sets and two individual cases were also examined, and it was concluded that person-centered studies are needed to effectively address the validity of implicative dilemmas. Keywords: Implicative dilemmas, psychological well-being, sentence-completion task INTRODUCTION (undesired traits). Blocked from casting herself in the role of her ideal self in this aspect due to a cost Cognitive conflicts have long been recognized as she considers too high, she is consequently stuck in potential contributors to negative psychological an unsatisfied state of self-discrepancy. states (Freud, 1923; Festinger, 1957; Festinger and In the past personal construct psychologists have Carlsmith, 1959; Heider, 1958), although the rela- attempted to assess cognitive conflicts using reper- tionship between conflicts and negative emotions, tory grid measures based on construct angular dis- like depression, anxiety and lowered self-esteem has tances, construct content, and ‘imbalance’ within largely been explored only in theory. This is, per- triads (Fransella, 1972; Fransella & Crisp, 1979; haps, due to the perceived difficulty of measuring Ryle, 1979; Slade & Sheehan, 1979; Winter, 1983, cognitive conflicts. -
Repertory Grid Technique in Adoptive Parent Candidates Counselling
Repertory Grid Technique in adoptive parent candidate counselling REPERTORY GRID TECHNIQUE IN ADOPTIVE PARENT CANDIDATES COUNSELLING Leonora S. Pechnikova*, Andrey L. Ryzhov* & Ekaterina B. Zhuykova** * Lomonosov Moscow State University, Moscow, Russia ** Psychological Institute, Russian Academy of Education, Moscow, Russia Parental expectations play an important role in the success of adoption or foster placement. We propose a qualitative approach to explore parental expectations based on repertory grid technique with children’s photos as elements. Its main advantage rests on the ability to assess such interrelated aspects of parental expectations as the elaboration of personally important content, the ability to regulate reactions, the presence of stereotypes about adoption, lack of awareness or evasive thinking and specific attitudes towards family members. The article presents rationale, administration and interpretation procedures, the results of an exploratory study of parents from 48 families in order to define preliminary norms for quantitative indexes and a sample of grid analysis to illustrate how the method can be employed in counselling. Keywords: adoption, repertory grids, family counselling, parental expectations INTRODUCTION relevance in the Russian Federation, where the large number of orphans is acknowledged as a Adoptive parents form an idea of their future problem, and active efforts have been made to child long before adoption. They also develop reduce it. This resulted in a decrease in the meanings of desired and undesired behaviours number of orphans in institutional care from and interactions, supposed signs of a successful 120,000 to 52,000 in the period from 2012 to adoption process and anticipate themselves in 20171. To achieve this goal, an extensive the parental role.