EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:53 AM Page 1

NOVEMBER/DECEMBER 2008

RMU Island Sports Center An Earth-Changing Partnership

Get a Competitive Edge with Technology Integration

Energy-Saving HVAC Tips The Business of Coaching EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:53 AM Page 2 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:53 AM Page 3

Volume 11, Number 3 November/December 2008

Publisher Ice Skating Institute Editor CONTENTS Lori Fairchild

Editorial Advisors Peter Martell iAIM Schools Support Arena NOVEM BER/DE Randy Winship CEMBE Professionals in Difficult Times ...... 6 R 2008 Print Production & Advertising Sales Manager Technology Integration Carol Jackson A key to competitive advantage ...... 8 by Pat Walter Art Director RMU Logan McCoy Isla Take Control of Your Spo nd Contributors Energy Use, Part 2 ...... 10 A rts Tiesha Potvin Coale Reduce space and water heating n Earth Cen -Changi ter Denny Durbin energy consumption ng Partn Lisa Fedick ership Rob McBride by Rob McBride G Dianne Powell et a Com Edge petitive Pat Walter The Business of Coaching ...... 16 with Te Integra chnolog by Tiesha Potvin Coale tion y The ISI EDGE (USPS 017-078, Energy H -Saving ISSN 1522-4651) is published RMU Island Sports Center: VAC Tip bimonthly; January/February, s March/April, May/June, July/ An Earth-Changing Partnership . . . . .20 The Busine August, november/december, by Dianne Powell of Co ss November/December; by the aching Ice Skating Institute, 6000 Custer Road, Building 9, The 3 Most Important Plano, TX 75023 . Annual Subscription Rate is $24.00 Rules of Business ...... 28 per year. Periodicals by Denny Durbin postage paid at Plano, TX, RMU Island and at additional mailing Sport s Cente offices. r Cover story, page 20 POSTMASTER NOTE: Send address changes to ISI EDGE, c/o The Ice Skating Institute, 6000 Custer Road, Building 9, Plano, TX 75023. Printed in the U.S.A.

Subscriptions available through membership only. DEPARTMENTS

©2008 by the Ice Skating Institute. Reproduction in CrossCuts ...... 4 whole or in part is prohibit - ed unless expressly autho - rized in writing by publisher. Coaches’ Corner ...... 26 All rights reserved. Opinions expressed by contributors do not necessarily represent the ISI Judge Certification List ...... 27 views of the Ice Skating Institute, the publisher or the advertisers. Submissions ISIA Education Foundation Report ...... 30 of manuscripts, materials, photographs, and artwork are made at mailer’s risk and Ice Arena Association News ...... 32 must include self-addressed envelope with sufficient postage for return. No Calendar ISI-Endorsed Competitions & Shows/Exhibitions ...... 34 responsibility will be assumed for unsolicited materials. ISI reserves the And Another Thing ...... 38 right to edit material sub - mitted for content and space consideration. EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:53 AM Page 4

CROSS CUTS ARID Ice introduces new desiccant dehumidifier SAVAGE, Minn. – ARID Ice has introduced the new MS 2600 desiccant dehumid - Dedicated to providing leadership, ifier, designed for smaller recreational, practice and curling rinks. This system is education and services to the designed to mimic the physical and power consumption profiles of typical mechan - ice skating industry. ical refrigeration dehumidifiers. Designed to deliver 2600 scfm of dry air and run ICE SKATING INSTITUTE on less than 20 amps of electricity at 480 volts, the system provides increased 6000 Custer Road, Building 9 Plano, TX 75023 drying capacity with minimal retrofit cost. Becker Arena Products Inc. is the exclu - Phone: (972) 735-8800 sive distributor for the MS 2600. Fax: (972) 735-8815 e-mail: [email protected] www.skateisi.org NHL contracts CIMCO for outdoor Winter Classic ISI INTERNATIONAL HEADQUARTERS CONCORD, Ontario — CIMCO Refrigeration Inc. will provide customized portable Executive Director outdoor rink services for the NHL’s 2009 Winter Classic outdoor hockey game fea - Peter Martell turing the Chicago Controller & Tradeshow Manager Karen Schaffer Blackhawks and Detroit National Skating Program & Red Wings at Wrigley Events Coordinator Randy Winship Field on Jan. 1. The agree - Membership Coordinators ment calls for CIMCO to Kathy Chase Angela Tooley design and manufacture Advertising Sales & a refrigeration package, ICEHOUSE 300A, which will be installed in a 53-foot trail - Print Production Manager er so that it may be used for future events in a variety of venues. The initial term Carol Jackson Senior Accountant & of the agreement includes the next six Winter Classic events. CIMCO is the NHL’s Sponsorship Sales Manager Preferred Rink Equiment Supplier. Stuart Sedransky Art Director Logan McCoy Information Services Coordinator Tai Babilonia and Bear Hill Sports announce partnership Jeff Anderson CHARLOTTE, Vt./LOS ANGELES — Kim Dow, founder of Bear Hill Sports, and U.S. Administrative Assistant Mary Ann Mangano and world gold medalist Tai Babilonia have partnered to create a new line of figure skating apparel for women and girls. The Tai Collection’s initial line, which will launch ISI OFFICERS this winter, will include several simple but elegant skirts, a ballet wrap style sweater President Jim Hartnett 1st Vice President Mike Paikin hand-woven in South America, leggings and two leotard-style tops. The line will be 2nd Vice President Janice Forbes available at bearhillsports.com. Treasurer Rob McBride Secretary Margy Bennett Immediate Past President Jim Lange 50th Anniversary ISI DIRECTORS District 1 Scott McCoy Conference, Trade Show District 2 Robyn Bentley District 3 Lisa Fedick and Skating Championships District 4 Christine Wilson Brinton District 5 Larry LaBorde set for May ’09 in Orlando District 6 Toni Cooper PLANO, Texas — The 50th Anniversary District 7 Jamie Baringer District 8 Alane Swiderski ISI Ice Arena Conference & Trade Show District 9 Brigid LaMear is scheduled for May 26-29 in Orlando, District 10 Char Martin Fla. at the Hilton in the Walt Disney District 11 Liz Mangelsdorf District 12 Debbie Lane World Resort. In celebration of the District 13 Cindy Jensen milestone anniversary, the ISI annual District 14 Paige Scott District 15 Bert Blanchette event will be preceded by a recreational District 16 Cindy Solberg ice skating competition May 23-25 at District 18 Glyn Jones RDV Sportsplex Ice Den, and will fea - Hockey Dan Smith Builders & Suppliers Doug Peters ture a gala and other special activities ISI President Jim Hartnett presents a certificate Instructors David Santee during conference week. Additional of completion of the ISI Judge Mentoring Commercial Facilities Kevin McCormack Schools, Colleges, highlights will be announced in the Program to Crystal Williams, a skating instructor Universities Glen Danischewski coming months. Watch for an e-mail at Harry J. McDonald Memorial Center in Eagle PSA Representative Gerry Lane announcing the event prospectus post - River, Alaska. Williams served as an assistant to USFSA Representative Homer Hagedorn the competition director, Randy Winship, and ISIAsia Representative Raul Gomes ing on skateisi.org, and look for a spe - the chief referees during the 2008 World AMMA Representative Trudy Ivory cial insert in the January/February MIAMA Representative Dean Mulso Recreational Team Championships in Denver. MIRMA Representative Judy Sniffen issue of ISI EDGE . Education Foundation Don Bartelson Lifetime Honorary Member Carol Zdziebko

Send announcements and photos to [email protected]. Watch your e-mail Updates for facility news, including construction and openings.

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iAIM thanks our 2008 sponsors: • ARID-Ice by CDIMS Schools Support Arena • Athletica • Becker Arena Products Inc. Professionals in Difficult Times • Facility Management Corp.

here is no question that 2008 head-on with an empha - has ushered in one of the most sis on high-quality, Tdifficult financial times our affordable introductory industry has faced in many years. and recreational ice Despite the strains on our budgets and sports programming. schedules, more arena professionals Students learned the than ever before have committed the proven concepts of time and resources necessary to strategic ice scheduling achieve iAIM certification this year. to maximize revenue as A total of 156 arena managers, well as linking and operators and programmers earned blending programs to certification at schools held in Kansas increase retention and Participants in the iAIM Schools of Programming and Management, held in Rockland, Mass. City (in partnership with IAAM), progression into other Michigan, Minnesota (in partnership arena activities. Creative marketing of Association (MIAMA) to provide certifi - with MIAMA) and Massachusetts. the facility and programs, sponsorship cation schools for members at their fall These dedicated professionals under - and ancillary revenue sources were all meetings. The collaboration got off to a stand that the best way to overcome covered in detail to give graduates the strong start in September with more than our current challenges is to invest in knowledge and tools required to have 40 graduates earning their iAIM Certified an immediate impact Arena Management (CAM) or Certified on growing revenue. Arena Operations (CAO) credentials. Of special note as Combining the resources and assets we look back on the of both organizations proved once 2008 schools is the again that our industry can achieve so expanding partner - much more when we work together ships ISI is developing toward our common goals. The Ice to bring professional Arena Institute of Management was cre - certification within ated by ISI to deliver industry educa - reach of everyone in tion and ongoing support to help arena Participants in the iAIM Schools of Operations and Management, our industry. ISI has professionals achieve new levels of pro - held in Minnesota in partnership with MIAMA worked jointly with ficiency and success. We invite all learning the best practices to lower the International Association of industry organizations and stakehold - operating costs and increase revenues. Assembly Managers (IAAM) over the ers who share that aspiration to join In recognition of the enormous last four years to produce the School of forces with us at this difficult time pressures that high energy costs are Ice Technology (SIT). This very suc - when, more than ever before, our placing on ice arenas, the management cessful venture has brought the art and industry needs us to work together. and operations classes were updated science of produc - to place even greater emphasis on ing high-quality ice proven methods to reduce energy con - to hundreds of ice sumption without sacrificing the qual - technicians and ity of our ice or the experience for our operators from pro - patrons. Graduates left the schools fessional and col - with an in-depth understanding of lege facilities as well where and how energy is used in an as community ice arena, along with practical solutions arenas. for controlling it in their own facility. Expanding on The current economic conditions that success, ISI we face are also limiting our ability to entered into a part - grow revenues and increase participa - nership this year tion. The arena programming and with the Minnesota Participants in the iAIM Schools of Operations and Design, management schools tackled this issue Ice Arena Managers Construction and Renovation, held in Adrian, Mich.

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A Key to TECHNOLOGY Competitive INTEGRATION Advantage by Pat Walter

hriving in challenging economic times is no easy task for any organization. Expanding customer demands, tight - Tening budgets and competition from alternative sources of entertainment create a daunting environment for even the best managers. Ice arenas are continually looking for ways to secure and maintain a competitive advantage, and technology integration offers a terrific opportunity to achieve that goal. Software solutions have been available for years to assist ice arenas in addressing administrative, financial, marketing and building control functions within their facilities. These solu - tions are either client-based (installed locally) or Web-hosted (delivered via Internet, using a remote host). To truly exploit technology and achieve maximum com - petitive advantage, arenas must explore opportunities to integrate various software applications and technologies into their facil - Perhaps the best way to illustrate the advantages is to “walk ities. The more integrated areas, the greater the benefit to the through” a sample scenario that incorporates multiple levels arena and, ultimately, the greater the customer satisfaction level. of technology integration.

SCENARIO: Technology’s impact on the creation of an adult men’s hockey league from initial setup through the first night of the games

■ Using automated scheduling tools, you ■ You now assign players to their respec - ■ Thirty minutes prior to the arrival of the schedule the ice from 8-10 p.m. on tive teams and automatically generate players, the following functions were Tuesdays and Thursdays, for an eight- their game schedules. Once the games automatically performed: week period. Time may be blocked out are scheduled, you also assign the - The locker room heat was for games, practices, etc. game officials. You e-mail the sched - turned on. ule to all participants and post it on - The lighting over the ice rink ■ You set up the parameters for the your Web site for all to see. Any was adjusted to the appropriate level. league and create teams. changes to the schedule are automat - - The ice was set to the correct ically updated to your Web site, ensur - game temperature. ■ All the pertinent league information ing up-to-the-minute accuracy. - The air-handling equipment was is published on the arena’s Web site. adjusted to increase air flow in This creates excitement for the league ■ It’s opening night. The players enter the facility. and marketing potential for attracting the arena through an unattended door new participants. At the same time, by swiping their access card, which ■ During the game, statistics are being you produce a list from your database activates the turnstile. entered online, so when the players return that contains all of the players who to their homes they can see their total participated in the league during the ■ The players enter the lobby,where they number of goals and assists. past three years. A mass e-mail invita - view a monitor (or monitors) display - tion is sent, inviting participants to ing their game location and locker ■ The games conclude and you generate sign up for the season. room assignments (by team). your daily financial reports. This allows you to immediately see your profit/loss. ■■In an effort to speed up the reg istra - Before heading into the locker room, a tion process and reduce staff costs, you few players go to the pro shop to pur - ■ You prepare to close the facility for the allow participants to register for the chase a stick and some tape. The inven - day when you receive an e-mail from league online and pay with a credit tory levels for those items are your manager (via mobile communica - card. This avoids inconvenient and automatically adjusted and a purchase tion device, e.g., Blackberry) asking for a costly bad-check receipts, and ensures order is prepared and e-mailed to the quick snapshot of the day’s activities. You that all funds received are deposited vendor to ship replacement items to have an immediate response and can for - into your bank account in a timely the arena later that week. ward the appropriate financial reports — manner — typically, the next day. in seconds!

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In the previous scenario, three key of energy required for lighting, heating, seven days a week? Can customers sign benefits will be derived from tech - refrigeration, air handling, etc., based on up for events and/or activities at their nology integration: the actual events taking place in the leisure — from any location? facility may have a dramatically positive This scenario is just one example of Increased revenue effect on overall operating expenses. how organizations can achieve compe- Revenue will increase; just look at the convenience factor for participants and The , the endless marketing/communication m o r e i n t e g r a t e d a r e a s opportunities. Participants may wander the g r e a t e r t h e b e n e f i t to the arena elsewhere when only given the option of walk-in registration. Now they may and, ultimately, the g r e a t e r the register from the comfort of their homes. c u s t o m e r s a t i s f a c t i o n . Also, by having a comprehensive histo - ry for each participant, you will be better equipped to produce targeted mailings. These mailings may greatly increase the Improved customer satisfaction titive advantage through technology odds of successfully enrolling partici - Ultimately, the greatest and most integration. I now challenge you to seek pants in new offerings. important benefit of technology inte - opportunities within your organization gration will come in the form of to help separate you from your com - Decreased costs increased customer satisfaction. petitors and make your facility the des - Decreased costs are achieved in multi - Customers have many recreational tination of choice in your community. ple areas as well. A tremendous amount enjoyment options. Thus, it is extreme - of marketing can be done through your ly important to evaluate your business. Web site — much more cost-effective How would you respond to the follow - than hiring additional staff/resources. In ing questions: Does your facility offer iAIM instructor Pat Walter is president of addition, significant energy savings can an enjoyable, comfortable and safe Maximum Solutions Inc., a software solution be derived from integrating the admin - environment? Can customers find com - provider to the ice skating industry since 1995. istrative and building control systems plete, accurate and up-to-date infor - For more information, visit maxsolutions.com or within a facility. Controlling the amount mation on your facility 24 hours a day, contact Walter at [email protected]. EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:54 AM Page 10 TAKE CONTROL OF YOUR ENERGY USE Reduce Space and Water Heating Energy Consumption by Rob McBride, CAE

hile the expense of natural The cost of natural gas has increased exception being areas served by hydro - gas and propane tends to be dramatically over the last 10 years — in electric generators). Since natural gas is Wlower than electricity in many areas more than tripling. The commonly the fuel source used to gen - most community ice arenas, it still American Gas Association (AGA) recent - erate electricity, it stands to reason that accounts for a significant portion of the ly projected a 19 to 20 percent increase it will be less expensive in most cases at energy budget and must be controlled this winter due to increases in whole - the point of metering. through a comprehensive strategy that sale natural gas costs. It is critical to know the current and eliminates waste and optimizes equip - The good news is that advancements trend cost per unit of energy when eval - ment efficiency. in technology and a national emphasis uating options for equipment upgrades. on energy conser - This cost, along with the efficiency Typical Breakdown of Energy – Varies by Arena vation are providing rating of the equipment under actual arena owners and operating conditions, will help you Natural Gas / Propane Use by Area % of Total operators with determine the best value for your facility. many options to Claims of lower-cost dehumidifica - Space heating 57% reduce consump - tion or high-efficiency heating with Hot water (domestic & ice resurfacing) 17% tion without nega - electric equipment should be assessed tively affecting with that information in hand. For Dehumidification (desiccant type) 11% customers. example, an electric resistance heating When compared unit may be rated as 100 percent effi - Snowmelt pit 10% to electricity, natur - cient in converting energy to heat, but al gas and propane a high-efficiency natural gas furnace Other uses (concession, ventilation reheat, etc.) 5% usually cost sub - that is 90 to 96 percent efficient will Estimate based on year-round operation, northern climate Source: IIHF stantially less per almost always be a much more eco - unit of energy (the nomical choice.

10 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:54 AM Page 11 TAKE CONTROL OF YOUR ENERGY USE WHERE ARE YOU USING should be mitigated through proper NATURAL GAS OR HOW CAN YOU REDUCE installation and maintenance of insu - PROPANE IN YOUR ARENA? CONSUMPTION? lation, air barriers and vapor retarders. As with electricity, in order to effectively The greatest opportunities to reduce 2. Upgrade to high-efficiency control consumption you must under - overall consumption would be space equipment stand where and how this type of heating and hot water, which account The introduction of condensing heat energy is used in your facility. The chart for 74 percent of the total use in this exchangers, modulating burners, vari - on page 10 shows the average break - typical ice arena. Significant reductions able speed drives and microprocessor down of natural gas or propane con - are also possible in dehumidification controls has led to enormous effi - sumption for a typical year-round and snowmelt pits, and should be part ciency improvements in furnace, community ice arena in the northern of a comprehensive program. We will boiler and water-heating equipment. climate. The total usage and percentage begin with some general concepts fol - In low return-temperature designs, it breakdown will vary substantially by cli - lowed by specific measures to reduce is not uncommon for these types of mate, facility design and equipment, as consumption in each area. units to achieve efficiencies in the 92 well as operating practices. to 96 percent range, while older stan - As the chart indicates, the majority 1. Reduce heat losses and dard equipment ranges from 55 to 65 of fuel is used for space heating. air/moisture infiltration percent effcient. Domestic and resurfacing hot water The transfer of heat and moisture in comprise the second highest use. Gas- and out of the ice arena is the source 3. Invest in maintenance fired regeneration of desiccant dehu - of a significant amount of energy use. Equipment that is well maintained midifiers averages 11 percent of use. Ice arenas create and maintain sub - will use less energy. According to Interior snowmelt that uses hot water stantially different conditions Department of Energy studies, proper or a combustion-fired heat source con - between interior spaces of the build - maintenance can lead to energy sav - sumes 10 percent of fuel. The remain - ing, leading to the transfer of heat ings of 10 to 20 percent for heating ing 5 percent breaks down in and moisture loads within the facil - system operation. Traditionally, main - miscellaneous areas. ity as well as with the exterior. This tenance is performed to ensure relia - EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:54 AM Page 12

bility and maintain acceptable con - or weather-stripping to seal ditions. To conserve energy we must openings around penetrations Typical Building Heat Loss incorporate efficiency into our main - for electrical and plumbing, tenance program through periodic doors and windows. retro commissioning, calibration and As much as 56 percent of heat Doors/ fine-tuning. loss occurs through the combi - Windows 3% nation of walls, floors and the Floors 4. Install control systems to optimize roof. This can be substantially 10% efficiency and reduce usage based reduced by increasing or replac - Infiltration on occupancy levels ing thermal insulation, particu - 41% Intelligent control systems can larly in the critical roof-wall Walls reduce energy consumption by an interface of the building. 17% average of 5 to 15 percent when An average of 3 percent of properly implemented and main - heat is lost through doors and Roofs tained. These systems should inte - windows. Incorporating entrance 29% grate setpoint scheduling, occupancy vestibules will decrease the sensors, monitoring, alarming and amount of airflow in and out of dynamic optimization control to the building. Self-closing doors in open - effective tool for ice arenas to reduce achieve efficiencies while ensuring a ings to non-conditioned spaces will pre - heating energy. high-quality environment for the vent excessive air exchange. Keeping Infrared radiant heaters should be arena patrons. openings (windows, exterior resurfacer considered for the spectator areas of the door, etc.) closed tightly as much as pos - ice rink space as they provide localized 5. Recover waste heat from your ice sible will minimize losses. heat rather than heating the entire air rink refrigeration plant Upgrading equipment is an indis - mass. This efficiently places heat where Heat-exchange equipment and inte - pensable aspect of a conservation strat - it is needed for spectator comfort, using grated controls create the opportu - egy. Replacing older heating units a fraction of the energy required to heat nity to efficiently move heat around having AFUE ratings in the 65 percent the air. It also reduces heat loads on the inside the facility rather than reject - range with new condensing equipment ice sheet, lowering refrigeration energy ing it to the atmosphere. Ultimately, capable of achieving 95 percent AFUE required to remove it. this is far more efficient than pro - will reduce heating energy by almost Low-intensity tube-type infrared ducing the heat with other systems. one-third. Most states or utilities will heaters are vented to the exterior while The refrigeration plant is capable of offer financial incentives to help pay for high-intensity luminous heaters require providing a significant portion of the upgrade. auxiliary ventilation and the open com - water and space-heating needs when Condensing furnaces, water heaters bustion contributes significant moisture properly designed and implemented. and boilers achieve higher efficiency by load to the ice rink. For these reasons, extracting heat from the exhaust gases the low-intensity units tend to be the SPACE HEATING with a more efficient primary or a sec - better choice for ice arenas. Space heating typically represents the ondary heat exchanger. The term “con - Infrared heaters should be evaluated largest use of natural gas or propane in densing” refers to the process of flue on their efficiency in converting energy arena facilities. It can range from 40 to gasses giving up thermal energy when input to infrared radiant heat output. 70 percent of the total, depending on changing from vapor to liquid. A standard rating for infrared efficiency the local climate. Arena heating sys - A lower air or water return temper - would be 35 percent; however, higher tems are generally composed of forced- ature increases the condensing process efficiency units are available. air furnaces, hydronic systems that and raises the efficiency. For this reason, Preventive and efficiency mainte - utilize a boiler or heat pump or infrared outdoor air temperature resets and nance are important in the overall strat - radiant heaters. unoccupied setbacks are an even more egy to achieve energy savings. An annual Slowing heat transfer tune-up, regular filter changes and a pre - from the conditioned ventive maintenance regimen can spaces to the non-condi - Annual Fuel Utilization reduce energy waste by as much as 15 tioned spaces or exterior percent. The maintenance should is essential for reducing Efficiency (AFUE) include a comprehensive inspection at heating energy. This official Department of Energy rat - least quarterly during the heating season. The greatest source ing identifies the percentage of fuel Filters should be changed monthly to of heat loss is through input that is converted to heat. It fac - minimize the buildup dust on the heat infiltration — air pass - tors on/off cycling as well as seasonal exchanger that will reduce heat trans - ing through the build - fer. Ductwork should be cleaned annu - ing envelope or between operating conditions. A higher rating ally and be properly insulated. interior spaces. This can equates to greater efficiency. Controlling thermostats is crucial be reduced by caulking in ice arenas where occupancy rates Continued on page 14

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Continued from page 12

vary significantly. Intelligent controls A tremendous amount of heat is lost waiting for hot water to reach the tap will lower setpoints when the building through the piping network in a cen - because poor insulation allows water to or spaces are unoccupied. For every 1 F tralized system, particularly when it is cool in the lines. the space temperature is lowered, heat - located inside the ice rink space. For Using refrigeration waste heat to ing energy is reduced by approximate - this reason it is almost always more effi - preheat the makeup water supply can ly 1 percent. cient to choose a distributed system significantly reduce energy. Supply A low-cost approach is to utilize pro - when possible. water is often between 50 and 60 F; grammable thermostats for each heat - The term “thermal efficiency” is waste heat can raise that temperature ing zone that integrate motion sensors used to rate water-heating equipment. It by 30 to 40 F, reducing the amount of to automatically reduce the setpoint is similar to AFUE but also includes the heating required. when the space is unoccupied. This thermal losses from the unit enclosure. A large portion of hot water is con - type of dynamic automation is superi - For electric water heaters, the ther - sumed for ice resurfacing. This use is a ‰$ISNEY or to set schedules that require contin - mal efficiency is typically 98 percent. prime opportunity for efficiency, as it ual updates. Natural gas and propane-fired units requires energy to heat the water and Utilizing the waste heat from the range from 77 to 96 percent. Though also refrigeration energy to remove refrigeration plant offers a significant electric water heaters may have a higher that heat. Even small adjustments in Hilton in the opportunity to reduce heating energy. A rating, they are normally twice as this area can have significant conser - ® standard heat-recovery design utilizes a expensive to operate as natural gas. vation benefits. Walt Disney World Resort heat exchanger on the compressor dis - Condensing water heaters signifi - Heating resurfacing water is neces - Orlando, Florida • May 26-29, 2009 charge line to recover a majority, if not cantly reduce energy consumption with sary to remove air; the temperature the high volume of required will vary by water quality, ice Celebrate History, heated water con - temperature and resurfacing techniques. Thermal Efficiency sumed by an ice Arenas should experiment with lower Charge Into the New Ice Age! arena. Their corro - water and corresponding higher ice tem - This official rating for water heaters and boil - sion-resistant heat peratures to find the ultimate balance Make history with us as we celebrate 50 years as the ice skating ers represents the combustion efficiency of the exchangers allow for of energy efficiency and quality ice. industry’s original trade association. Rediscover why ISI is the shutdown during Demineralization of resurfacer only independent association that ice arenas rely on to help them unit after subtracting the energy lost in the unoccupied periods water in many situations will allow a increase participation, drive revenues, improve operations, reduce flue and through the jacket of the unit itself. without damage. This lower temperature. When and how expenses and deliver an exceptional customer experience. reduces standby heat the ice resurfacer is filled is also impor - A higher rating equals greater efficiency. losses in the storage tant. Filling the resurfacer too early This will be a conference and trade show week unlike any you’ve (ILTONINTHE tank and piping. and allowing the water to cool wastes 7ALT$ISNEY7ORLDˆ2ESORT ever attended, featuring such highlights as: Demand water energy. Auto-fill systems or timers all of, the waste heat before it reaches heaters completely eliminate standby should be used to ensure overflow is • ISI 50th Anniversary Skating Championships, May 23-25 the condenser. losses, reducing energy consumption by minimized. Operators should estimate at RDV Sportsplex Ice Den This heat can be used for space heat - 10 to 15 percent in comparison to stan - the amount of water required for each • A behind-the-scenes Disney tour ing with low-temperature hydronic con - dard tank systems. These units are ice resurface and fill only that amount • Breakout sessions led by the Disney Institute vector and fan coil systems and floor installed at the point of use and provide to prevent water from cooling • Innovative educational sessions and workshops radiation, as well as with standard hot water only when needed. between resurfacings. • Enhanced networking opportunities hydronic systems when water source Conserving water also reduces the • A gala celebration heat-pump technology is used to effi - energy required to heat it. Low-flow ciently raise the temperature of the faucets and shower heads (less than 2.5 CONCLUSION recovered heat. An integrated control GPM) can reduce hot water consump - There are many affordable opportuni - Plan now to join us in May, at a destination you won’t want to miss! system is required to effectively align tion by 25 to 50 percent. Metering or ties to reduce natural gas or propane The Sunshine State, home of the fi rst offi cial ISI headquarters, the refrigeration and heating needs with sensor faucets eliminate hot water being consumption in your ice arena. The is an ideal place for celebrating our rich past and charging into arena occupancy. left on or overused. increased cost of these fuels along with the exciting future of our dynamic industry. An offi cial hotel of Excessive water temperature leads to the mass production of high-efficiency Walt Disney World® Resort, the Hilton is located just 24 minutes greater standby losses and reduced equipment and controls is reducing the from Orlando International Airport, in the heart of the Downtown HOT WATER heater efficiency. Health codes require payback period to the point that many Disney Area. Two types of water heating are used in minimum temperatures of 110 to 120 initiatives can be implemented through ice arenas, distributed or centralized sys - F at the faucet; however, many arenas the operating budget or short-term cap - tems. Distributed systems incorporate needlessly operate at higher tempera - ital budget. Room rate: $139/night single-quad multiple smaller water heaters or on- tures, wasting energy. Each 10 F reduc - Roommate matching available through the ISI offi ce. demand units that have no storage tion in water temperature will save 3 to Part three will review general building requirement. The heaters are located 5 percent in heating costs. lighting as well as building automation sys - Look for the complete 2009 ISI 50th Anniversary Ice Arena throughout the arena near the point of Maintaining insulation on hot-water tems that can fully integrate control of all Conference & Trade Show prospectus, coming soon via e-mail use. A centralized system heats and pipes will reduce losses. Energy is lost energy-consuming equipment in the arena and in your January/February ISI EDGE. stores water in a single location and dis - in the piping system (particularly in to optimize efficiency and reduce peak tributes it throughout with pumps. unheated rink spaces) as well as from demand for energy.

14 ISI EDGE NOVEMBER /DECEMBER 2008 ‰$ISNEY EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:54 AM Page 15

‰$ISNEY

Hilton in the Walt Disney World® Resort Orlando, Florida • May 26-29, 2009 Celebrate History, Charge Into the New Ice Age!

Make history with us as we celebrate 50 years as the ice skating industry’s original trade association. Rediscover why ISI is the only independent association that ice arenas rely on to help them increase participation, drive revenues, improve operations, reduce expenses and deliver an exceptional customer experience.

This will be a conference and trade show week unlike any you’ve (ILTONINTHE 7ALT$ISNEY7ORLDˆ2ESORT ever attended, featuring such highlights as: • ISI 50th Anniversary Skating Championships, May 23-25 at RDV Sportsplex Ice Den • A behind-the-scenes Disney tour • Breakout sessions led by the Disney Institute • Innovative educational sessions and workshops • Enhanced networking opportunities • A gala celebration

Plan now to join us in May, at a destination you won’t want to miss! The Sunshine State, home of the fi rst offi cial ISI headquarters, is an ideal place for celebrating our rich past and charging into the exciting future of our dynamic industry. An offi cial hotel of Walt Disney World® Resort, the Hilton is located just 24 minutes from Orlando International Airport, in the heart of the Downtown Disney Area.

Room rate: $139/night single-quad Roommate matching available through the ISI offi ce.

Look for the complete 2009 ISI 50th Anniversary Ice Arena Conference & Trade Show prospectus, coming soon via e-mail and in your January/February ISI EDGE.

‰$ISNEY EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 16

The Business of by Tiesha Potvin Coale It’s about time! Coaching New universal term makes renewal oaching is a business, and suc - people. Professionalism begins with ing with equipment purchases. Some cess requires organization, time being an ethical coach. Most coaches coaches bill extra for some or all of these tracking a breeze! Cmanagement and special “jug - know the black-and-white issues, but services, but be aware that these other gling” techniques to build a stellar rep - how you handle those ethical “gray components are important parts of the utation with your students, fellow areas” will separate you from the crowd job description. coaches and facility. In an ever-chang - and help you gain the respect of other ing industry, coaches are on the front coaches, skaters and the facility where Organization line to promote skating through good you work. Good organizational skills are extreme - ISI Membership Made Simple business practices. It is important to always look pro - ly important, both for your own record - The first step in this process is to fessional. Your appearance is a reflec - keeping and your outward appearance • Effective Sept. 1, 2008, ISI changed to a universal membership term for both define your goals as a coach. Establish a tion of you. Ask yourself this question: to your skating clientele. Most coaches Professional and Individual members. Memberships will begin on Sept. 1 and expire vision statement and a mission for your If I just walked into the rink for the first are aware of the obvious need for good on Aug. 31 of each year. career. A vision statement involves time, would I hire myself? Being a coach recordkeeping when it comes to taxes. • Annual membership fees will remain the same ($75 for Professional, $13 for Individual), determining your goals as a coach, and is a performance, so … perform! Organization in other areas can help and will be prorated after March 1 of each year ($45 for Professional, $9 for Individual). your mission is the plan of action to Remember to always smile and be ani - coaches stand out and jumpstart their make it happen. Setting your personal mated so you appeal to potential and careers. It all begins with being prepared • Existing memberships that expire after Sept. 1, 2008 remain in effect through the end coaching goals is the first for every lesson! of their current membership period, then depending on that date, renew at either the step to fulfillment. You Have rulebooks, full or pro-rated rate for the remainder of the 2008-09 term. need to decide what markers and your kind of coach you want Decide what kind of coach you want to be schedule avail - • By Sept. 1, 2009, all memberships will renew on the same date each year! to be (competitive, recre - able on the ice ational or specialty (competitive, recreational or specialty coach ) and where you with you for all coach) and where you lessons. Know see yourself in both the in both the short and long term. your scheduled short and long term. see yourself lessons and FAQs Ask yourself what openings for the defines success for you. It week, and always be Why a universal In the future, will new If I renewed in April When new students can be any or all of the following: returning customers. on time for every lesson. membership term? members have to join 2008, do I still get a enroll in summer income, a large student base, respect Continuing education and acquir - Today’s coaches also find themselves at the beginning of the full year? classes, they may not We have received consid- universal term? want to spend $9 from other coaches, skater success, ing certifications (iAIM, judging and on the road traveling to multiple rinks. erable feedback from our Yes. Your membership will praise from skaters/parents/facility, weSKATE ) is a must for the coaching pro - Being able to use that time wisely and for just a few months Administrative members No, new members are expire in April 2009, and obtaining many referrals or maintain - fessional. By attending conferences, being prepared when traveling can make of membership. who have told us that our welcome to join anytime at that time you may renew ing a balance between personal and pro - workshops, educational programs and the most of a busy schedule. The trav - What is available for “12 months from inception” during the year. The full at the discounted rate of fessional life. After determining your seminars, you can provide a quality ser - eling coach should keep in mind the fol - these skaters? goals, reassess them often to make sure vice by being able to keep up to date on lowing: be sure to always maintain your membership period was annual membership rate $9 (Individual) or $45 you are on track. rule changes and important informa - car properly and fill up the gas tank the applies between Sept. 1 (Professional). On Sept. 1, As an alternative to As a business, coaching goes beyond tion and trends in the industry. Always night before; use the time in the car to administrative challenge for and March 1; the pro-rated 2009, you will renew Individual membership, the scope of the lesson on the ice. Good keep memberships and insurance cur - return phone calls with a hands-free many rink managers and fee applies March 1 through at the full rate for ISI offers a 13-week business practices start in these impor - rent. headset; keep extra items that you use skating school directors. Aug. 31. After that, their 12 months. weSKATE club registration tant areas: regularly in the car; plan extra travel This new system will memberships will for $4, allowing new • Being professional Hard work time for heavy traffic times; listen to eliminate those issues always renew skaters to test up to the • Hard work — beyond the ice Coaching requires hard work, both on music for potential skating programs; and streamline the process on Sept. 1. Alpha level. On Sept. 1, lesson and off the ice. Thinking that your job keep extra clothing in your car for cold for all involved — rinks, they will be ready to register • Organization is limited to the time the skater pays to rinks; and use a digital voice recorder coaches, skaters, parents for a full 12-month Individual • Self-discipline be on the ice with you is an incredible for remembering important business and the ISI headquarters. membership for the normal • Learning from your errors disservice to your career as well as to and personal tasks. It’s an easy date to remember, $13 rate. • Communication your student. Coaches are paid for both and coincides with the • Information their on-ice expertise and their man - Using technology ISI hockey membership • Availability agement of the skater. Managing your Technology allows for coaches to be renewal date. It will be skater includes other components of the more organized and professional than especially appreciated by Professionalism sport such as: testing, competition, ever before. There are many ways to use families with multiple ISI Professionalism in your career can cover shows, off-ice training, camps, locating technology as a coach. Here are some members currently renewing Questions? a broad range of topics and can mean and cutting music, parent/skater meet - of the more popular ways you can inte - on different dates. Contact the ISI office. many different things to different ings, billing and budgeting, and assist - grate technology. Continued on page 18 16 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 17

It’s about time! New universal term makes renewal tracking a breeze!

ISIISI Membership Made Simple

• Effective Sept. 1, 2008,2008, IISISI cchangedhanged to a universuniversalal membership term for both Professional and Individual members. Memberships will begin on Sept. 1 and expire on Aug. 31 of eacheach yeayear.r. • Annual Annual membershipmembership ffeesees wwillill rremainemain tthehe ssameame (($75$75 fforor PProfessional,rofessional, $$1313 fforor Individual),Individual), andand willwill bebe pproratedrorated aafterfter MMarcharch 1 ooff eeachach yyearear (($45$45 fforor PProfessional,rofessional, $$99 fforor Individual).Individual). • Existing memberships that expire after Sept. 1, 20082008 remain in effect through the end of their current membership period, then depending on that date, renew at either the full or pro-rated rate for the remainder of the 2008-092008-09 term. • By Sept. 1, 2009,2009, all memberships will renew on the ssameame date eaeachch year! FAQsFFAAQs WhyWhy a universalunivversalersal In the futufuture,re, will new If I renewedrenewed in April WhenWhen new students membershipmembership term? memmembersbers hahavevvee to join 2008,2008, do I still get a enrollenroll in summer at the beginningbeginning of the full year?year? classes, they may not WeWe have received consid-consid- universalunivversalersal term? wantwant to spend $9 erable feedbackfeedback from our Yes.YYee YourY membership will foror just a fewfew months Administrative members No, new members are expire in April 2009, and of membership.membership. who have told us that our welcome to join anytime at that time you may renew Whathat is availableavailable fforor “12“12 mmonthsonths ffromrom inception” during the year. The full at the discounted rate of these skaters?skaters? membership period was annual membership rate $9 (Individual) or $45 applies between Sept. 1 (Professional). On Sept. 1, As an alternative to administrative cchallengehallenge for and March 1; the pro-rated 2009, you will renew Individual membership, many rink managers and fee applies March 1 through at the full rate for ISII offers a 13-week sskatingkating sschoolchool ddirectors.ire Aug. 31. After that, their 12 months. weSKATEKKAATE club registration ThisThis new system will memberships will for $4, allowing new eliminate those issues always renew skatersaters to test up to the and streamline the process on Sept. 1. Alpha level. On Sept. 1, for all involved — rinks, they will bbee rreadyeady ttoo rregisteregister coaches,coaches, skaters,skaters, parents for a full 112-month2-month IIndividualndividual and the ISIISI headquarters. membership for the normal It’sIt’s anan easyeasy datedate toto remember,rem $13 rate. and coincides with the ISIISI hockeyhockey membership renewal date. It will be especially appreciated by families with multiple IISIS membersmembers ccurrentlyurrently rrenewingenew Questions? onon different dates. Contact the ISIISI office. EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 18

Continued from page 16 • Publishing software and PDF editors : Programs such as Microsoft Publisher and Print Artist can help make professional publica - tions for your business. Print business cards, newsletters, letterhead and invoices from your home. PDF editors can edit and create PDF documents to post online and send via e-mail. If you have obscure software, others may not be able to open your creations PUTTING QUALITY, AFFORDABLE RECREATION ON ICE unless they also have the program. With a PDF editor you can convert these files for all to enjoy. • Web design : Having your own Web site is a great tool for posting your professional information. Clients can easily access your résumé, contact information, rink schedules, coaching schedule and competitive schedule. Web design is easier than ever and there are many do-it-yourself options. Many service providers offer free Web sites when you sign up for their service. Sites like Google and Geocities offer a free Web site with a site builder that is easy to use and great looking, and setup only requires you to sign up for a free e-mail account. There are also many professional do- it-yourself fee-based options if you would like to be in control of your site and have more options than the free sites provide. • Music-editing and MP3 players : Being able to edit music is a skill that is becoming more important. A variety of music-editing programs is available, ranging from basic to professional. When selecting a digital music-editing program, consider those that have free trial periods so you can experiment and see which are the easiest to use. Always back up your musical creations and be sure to clearly label all music with the skater name, level, program length, song title and composer. Put your music on your MP3 player to take to the rink. Use an adapter with your sound system to play your MP3 files over your rink speakers, or connect your player to external speak - ers for easy choreography out on the ice. • Slow-motion video and recording : Many new point-and-shoot cam - eras offer video recording with slow-motion playback. With high- speed and high-capacity flash memory cards you can record more video and utilize slow-motion playback to supplement your lessons and stand out from the crowd. You can use video to document your skaters’ progress and help with goal setting. • E-mail : Use e-mail to get information out quickly, including sched - ule changes, sending competition applications and sharing photos from events. You can send clients your MP3 and WMA music files for their review. • PDA : A PDA (such as a BlackBerry) can perform many tasks to make your life easier, with such features as phone service, a camera, video, an MP3 player and GPS. More tips for success • Participate and volunteer; always be willing to chip in and help. • Be the FUN, but firm, coach. FMC is an innovative leader of public recreational facility management, • Know what your job is, and do it well. • Have résumé and business cards on hand at all times. specializing in ice rink operations. FMC’s team has over a century of • Utilize technology (Web sites, digital video, music editing) to set combined experience in the industry; it is time to put their knowledge and your self apart from the crowd. • Know the policies, staff and customers at your facility. skills to work for you. • Sit in the coaches’ room and be part of the team. • Admit there is always something to learn and continue to increase your knowledge. • Always remember: The facility cannot be successful without you, Management & Operations • Feasability & Design • Vending & Food Services and you cannot be successful without the facility. Marketing & Programming • Consulting & Planning Tiesha Potvin Coale is the co-owner and director of Symmetrical Skating Schools in Connecticut, and the learn-to-skate and learn-to-play-hockey co-director at Champions Skating Center in Cromwell, Conn. 781.982.8166 www.fmcarenas.com PO Box 93, Rockland, MA 02370 18 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 19

PUTTING QUALITY, AFFORDABLE RECREATION ON ICE

FMC is an innovative leader of public recreational facility management, specializing in ice rink operations. FMC’s team has over a century of combined experience in the industry; it is time to put their knowledge and skills to work for you.

Management & Operations • Feasability & Design • Vending & Food Services Marketing & Programming • Consulting & Planning

781.982.8166 www.fmcarenas.com PO Box 93, Rockland, MA 02370 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 20

RMU ISLAND SPORTS CENTER AN EARTH-CHANGING

Pby Dianne PAowell RTNERSHPhotograpIhy byP Patrick Dixon

RMU Island Sports Center is a prime example of a successful partnership between government agencies and the private sector.

Island Sports Center eration with the EPA and the When the original owners decided RMU celebrated its 10-year Department of Environmental to reclaim and reuse the property, anniversary last month, but the mile - Conservation, spent $20 million and Hanson explains, they embarked on a stone marked more than just a decade two years cleaning up the site and trans - project that was as extensive as it was of state-of-the-art recreation services on forming it into an environmentally safe expensive. “It had to go through Neville Island, Pa. It also served as a recreational haven. lengthy environmental and public reminder of the power of progres - “The Island Sports Center is believed scrutiny, legalities and many other sive partnership. to be the only facility of its kind built on exhausting ordeals.” From the 1930s to the 1960s, this a Superfund site,” says Dave Hanson, With solid short- and long-term now-thriving island was used as a the facility’s general manager. “It is plans developed in conjunction with dumping ground for the Pittsburgh often described as a showcase for brown - the environmental agencies and with Coke and Chemical Co., earning it the field development and what can be sincere intentions to clean up and nickname “Poison Park.” In the 1990s, accomplished through a partnership enhance the site, the Neville Land Co. the property owner, downtown between government agencies and the presented their case to the community Pittsburgh-based Hillman Co., in coop - private sector.” and answered residents’ concerns.

20 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 21

power lighting system and profession - al Bose system distribute quality light and sound. Off-ice, visitors to ISC enjoy a strength and conditioning fitness center staffed by certified trainers and AN EARTH-CHANGING equipped with state-of-the-art cardio, Nautilus and free-weight equipment as well as a cardio theater. ISC’s pro shop offers hockey, inline and figure skating equipment plus expert skate sharpening and equipment repair. Among the facility’s many other PARTNERSHIP amenities are banquet and meeting rooms; an arcade; a bistro with oven- fired pizza stove and grill; and wireless Internet access. The climate-controlled indoor golf and sports dome offers golfers unique RMU Island Sports Center is believed to be the only facility of its kind built on a Superfund site. opportunities to enhance their game, with a 100-yard driving range (one of Positive news coverage worked in the training and instruction to both the seri - the longest indoor shots in the U.S.), 42 company’s favor. ous athlete and the casual sports enthu - tees on upper and lower tiers, a sand “Once that process was complete, siast,” Hanson notes. “We’re also home bunker, a putting green and a multi - millions of dollars were spent to make to RMU’s NCAA Division I men’s and purpose field turf surface used for flag the site environmentally safe and to women’s ice hockey teams and the uni - football, soccer, lacrosse, Scout group construct a healthy, fun and attractive versity’s men’s and women’s outdoor sleepovers, canine agility trials and soft - complex that serves the immediate and track and field teams.” ball. PGA and LPGA professionals offer surrounding communities as well as cur - The 160,000-square-foot main golf lessons, and videotaping and golf rent owner Robert Morris University,” building on the ISC campus houses the swing analysis are available. says Hanson. four ice rinks. A 330-ton refrigeration For a slightly less-intense golf expe - unit helps keep the ice at peak condi - rience, ISC offers a challenging, beauti - A recreation destination tion while a state-of-the-art water purifi - fully landscaped 18-hole mini golf Neville Island — a 5-mile-long parcel of cation system enhances the quality of course overlooking the Ohio River. land four-tenths of a mile wide in the the ice and a Munters desiccant dehu - Outdoor track and field events are Ohio River, nine miles from downtown midification system helps maintain held at ISC on its regulation-size soccer Pittsburgh — forever shed its toxic waste optimal skating conditions. A full-build - and lacrosse fields and its NCAA regu - site image in October 1998 with the ing HVAC system provides comfort for lation eight-lane running track with opening of the Island Sports Center. skaters and spectators, and a 110-candle 400-meter rubberized surface. The track Now a premier recreation destina - tion, ISC has attracted thousands of youth and adults to its ice skating, hockey, golf and field sports programs. The 32-acre complex features two year- round ice rinks — an NHL-size rink with seating for 1,000 spectators and an Olympic-size sheet — and two multi - purpose rinks used for ice skating, inline hockey, lacrosse, soccer and other sports. In addition to ice sports, ISC offers an indoor golf range, a miniature golf course, athletic fields, a strength and fit - ness center and a pro shop. The facility operated under the own - ership of Neville Land Co. until 2003, when it was purchased by Robert Morris University (RMU), a private school with more than 5,000 students. “Under the university’s guidance, ISC continues its commitment to pro - The 32-acre complex features two year-round ice rinks — an NHL-size rink with seating for viding the highest-quality facilities, 1,000 spectators and an Olympic-size sheet. Continued on page 22 ISI EDGE NOVEMBER /DECEMBER 2008 21 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 22

Continued from page 21

and field complex, locker rooms, train - ing rooms and offices have been added since RMU purchased ISC. Dave “Killer” Hanson All ages and abilities Arena manager, actor, former hockey pro Led by an outstanding staff of coaches Dave Hanson, general manager of Hunter Elliott and Leslie Nielsen. and instructors, RMU-ISC offers a wide Robert Morris University Island Sports Fans frequently recognize Hanson, array of programs and classes for skaters Center, has a résumé that matches his he says: “After they point and whisper and hockey players of all ages and abil - colorful life. and yell out lines from the movie, they ities. The youth and adult ice hockey Born in Cumberland, Wis. and raised usually come to me asking for an auto- program includes a learn-to-play cur - in St. Paul, Minn., Hanson a star high graph or to take a photo with them. I riculum for beginners ages 4 to 14; school athlete in football, baseball and enjoy it immensely, because people Island Colonials in-house league, a hockey, and played hockey at the enjoy meeting Jack Hanson. University of Minnesota. He later played “The Hanson Brothers are viewed as developmental hockey program; a 3 on for 10 seasons (1974-84) with the NHL’s ‘hockey icons’ as well as fun and color- 3 summer hockey league for mites to Detroit Red Wings and Minnesota North ful guys,” he adds. “Through the popu- junior/college levels; adult hockey Stars and the World Hockey Association’s larity of Slap Shot and the Hanson leagues; and women’s learn-to-play for New England Whalers, Minnesota Brothers, we’ve been able to use our high school age and older. Fighting Saints and Birmingham Bulls. ‘iconic stature’ to help raise millions of The RMU Hockey Academy offers He earned his nickname, “Killer,” dollars for charitable and needy causes power skating camps and clinics with his thunderous body checks and around North America.” throughout the year and hockey skills machine-gun fists. As far as his career is concerned, development in specialized camps. The In 1977, Hanson starred as “Jack Hanson says his movie roles have RMU Skating Academy’s figure and syn - Hanson,” one of the Hanson Brothers, “mostly added a vehicle to have extra chronized skating programs and classes in the classic hockey film Slap Shot. His fun and connect with a lot of people.” coach was none other than the late Paul Hanson, who has 24 years of coach- are structured for all ages and levels. Newman, who said that his work on Slap ing and sports management experience, Youth and adult inline hockey programs Shot was the most fun he’d ever had has been the general manager of Island are also available. making a movie. Movie critic Gene Siskel Sports Center since the facility opened A long list of ice and inline skating deemed it one of the greatest American in 1998. He also coaches AAA travel organizations are based at ISC, includ - comedies; M axim magazine called it the hockey teams for the Pittsburgh Hornets. ing: the Pittsburgh Hornets, a Tier I-AAA “Best Guy Movie of All Time”; and The Look for Slap Shot 3 and Hanson’s youth hockey program; the Arctic Foxes, Hockey News ranked it the best hockey autobiography Slap Shot Original: The a Tier II youth hockey program; three film ever made. Man, the Foil and the Legend, in stores this local high school hockey programs; Hanson reprised his famous role in fall. Hanson will launch a book signing RMU’s men’s and women’s NCAA the 2002 sequel S lap Shot 2: Breaking the tour from New York in November with Ice with Stephen Baldwin and Gary stops in Detroit, Minneapolis/St. Paul, Division I teams; RMU’s DI Club and Busey, and the new DVD movie S lap Shot Toronto, Pittsburgh and other sites. To DIII Club; RMU’s Synchronized Skating 3: The Junior League with Ryan McDonell, track his tour, go to slapshotoriginal.com. Club; Steel City Blades Synchronized Skating Club; Pittsburgh Figure Skating Club; and Pittsburgh Curling Club. The center has been the site of such high-profile events as the Junior Olympic Figure Skating Championship, the National Short Track Speed Skating Championship, the USA Hockey National Championships, the World Street Hockey Championships, the NEC Track & Field Championship, the annual International TropiCurl Curling Tournament and many other regional and local events. People power “When RMU purchased ISC, most of the operational, administrative and instruc - tional staff was retained,” says Hanson, who has been general manager of ISC since it opened. “RMU complemented Dave Hanson, left, starred as “Jack Hanson” in the classic hockey film Slap Shot, ISC by supplying many of its campus as well as its two sequels. His “day job” is managing RMU Island Sports Center. services to assist in maintaining the

Continued on page 24 22 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 23

One Size Fits All??

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Rink Insurance Program underwritten by an A+ Insurance Company EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 24

Continued from page 22

.P]L¬[OL¬ An experienced professional staff is credited with ISC’s strong skating programs.

grounds and the buildings.” RMU also provides security, accounting .PM[¬VM¬ and human resources services. “The combination of the two entities helped strengthen the oper - ation of ISC, while having ISC as a family member of RMU helped increase the school’s athletic programs as well as the appeal to 0:0 prospective students along with existing students and faculty,” Hanson adds. ,OOKINGFORASPECIALHOLIDAYGIFTORSTOCKING In addition to serving the interests of the RMU student body, STUFFERFORYOURFAVORITE)3)ICESKATERORCOACH faculty and athletic programs, ISC continues to serve the general 9OU©RESURETOGETASMILEWITHONEOFTHESE
public as it did prior to university ownership. As many as 50 full- and part-time employees keep ISC hum - ming and its diverse customer base satisfied. With 10 years of expe - 3KATERS#OACHES(ANDBOOK 4HEINVALUABLEREFERENCEOFDETAILED rience in managing ISC, Hanson knows what it takes to run a DESCRIPTIONSOFREQUIREMENTSFOREACH successful program. OFTHE)3)TESTLEVELS INFOON)3) “Our figure skating and synchronized skating program has been TESTINGPROCEDURES SKATINGGLOSSARY at an all-time high for us,” he notes. “The biggest downturn in ANDCOMPETITIONPERFORMANCERULES growth that we experienced was when the NHL went on strike and INCLUDESSHIPPINGHANDLING Pittsburgh didn’t have the Penguins playing for a season. The devel -

4)/. %$) TS  EQUIREMEN VELSAND2 ES G4EST,E S ACH )3)3KATIN ANCE2ULE #O N0ERFORM AND OMPETITIO TS TERS )3)# EQUIREMEN 3KA L3KATER2 + )3)3PECIA (!.$"//

)3)4EST3TANDARDS$6$ !MUST HAVEFORBOTHCOACHESAND SKATERS
$EMONSTRATESTHEREQUIRED MANEUVERSINEACHOFTHE)3)TESTS FROM0RE !LPHATHROUGH&REESTYLE INCLUDESSHIPPINGHANDLING

#ALLIGRAPHIC3ILHOUETTE.OTE #ARDSBY)3)0ROFESSIONAL MEMBER2IKKI3AMUELS 0ROCEEDSBENE¯T)3)!%DUCATION &OUNDATIONPROGRAMS CARDSANDENVELOPES  INCLUDESSHIPPINGHANDLING BOXES INCLUDES RMU-ISC’s pro shop offers expert skate sharpening and equipment repair. SHIPPINGHANDLING opmental ice hockey programs experienced a dip in new enroll - ments, but as soon as Sidney Crosby got selected first in the NHL draft by the Pens and they were back playing, coupled with the exciting team they have produced, our learn-to-skate and learn-to-play hockey 4OORDER GOTOWWWSKATEISIORG programs, along with our skating camps, clinics and leagues, have SEE3KATERSAND#OACHESHOMEPAGES seen a tremendous growth.” ORCALL   Hanson credits his staff — led by skating director Beth Sutton, figure skating coach Elena Valova, power skating coach Marianne

24 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 25

Jackets, and RMU’s men and women’s hockey teams. Arturo has an degree in child development and has taught more than 100,000 youngsters the basics of skating and hockey during more than 20 years of coaching. Cichra is a PGA pro - fessional, 2001 and 2004 Tri-State Teacher of the Year, 1995 West Penn Open champion and 1991 Tri-State Player of the Year. ISC and ISI ISC has been an ISI member since the facility opened. “ISI is a great overall program for all levels of recreational skating and an out - standing base for those who wish to advance into higher ranks of skat - The center is home to a long list of ice and inline organizations. ing,” says Hanson, adding that the ISI skating program enables skaters Watkins, hockey director Bob Arturo and golf director Jim to find their niche and to explore other areas of skating while Cichra — with the strength of ISC’s programs. Sutton is a continuing to develop their skills. national and junior Olympic coach, former Ice Capades skater “The structure of the ISI weSKATE program offers cohe - and member of ISI, USFSA and PSA. Valova is a 1984 Olympic siveness in developing skills, incentives and goal recognition gold medalist and 1988 silver medalist in pairs, a three-time through the patches, which is a great boost to our beginner world pairs champion and a three-time world pairs silver skater,” he says. medalist. Watkins is an internationally recognized power skat - “ISI also provides concise coaching and instructional mate - ing coach with more than 20 years of experience in working rials to our member coaches. ISI membership is excellent for with European players and coaches, the NHL, the NCAA and our facility, our coaches and skaters because of the insurance major junior organizations. Watkins has served as the skating benefits, in addition to the continuing education for ice arena coach for the NHL Anaheim Ducks, the Columbus Blue managers and coaches.” EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 26

COACHES ’ Endorsements CORNER Made Easy! by Randy Winship ISI National Skating Program & Events Coordinator

ome people call and ask, “ So why For all competition events, a copy Occasionally, it’s necessary for us to do I need an ISI endorsement of all your competition entry informa - ask for clarification, corrections or Sanyway? ” tion materials must accompany the changes to the information that was For a competition, the answer is: to application form. Competition endorse - submitted. When the corrections are add credibility to your event by letting ments must be submitted to the ISI received, your endorsement will be all participants know that you are fol - office at least 60 days prior to the compe - processed — and you’re on your way to lowing the ISI policies and procedures tition event . Endorsement fees are dou - another successful event! for testing and competition standards. bled if received closer to the event dates. It’s not a “rinky-dink” competition — For inter-rink and district champi - Required information it’s been approved and endorsed by a onship events, your district director Your competition endorsement request national association. must sign the application before sending must include the following: Also, a competition, show or exhi - it to ISI . For intra-rink (or in-house) bition endorsement protects the eligi - events, your district director’s signature • Current rink membership and current bility status of your skaters, both now is not required. professional membership status for and in the future. Also, a copy of your skater event your competition director and/or chief ISI gives endorsements to current schedule is due in the ISI office at least referee. If the competition director has administrative members for: two weeks prior to the competition for not passed the Gold level of the ISI membership and test verification. We judge certification exams, then the • Intra-rink competitions (skaters will check, verify and confirm that all administrative member must employ from only your rink) participants are current members and a Gold-certified judge to serve as chief • Inter-rink competitions (skaters are competing at their current registered referee for the competition. All judges from more than one rink) test level. and competition directors must take • District championship If you are organized and on time, and pass the 2008 update test. competitions endorsements are not difficult to • Ice shows process. • Event details, including: event • Ice skating exhibitions date(s), entry deadline, list of events Helpful hints offered and performance rules (only The competition and show endorse - As stated on the application forms, all if those events are not listed in the ment forms can be printed off the ISI competition directors must follow the current ISI Skaters and Coaches Web site in the arena section under rules and regulations in the most cur - Handbook ), entry fee prices, individ - “Forms” (select Competition rent edition of the ISI Skaters and ual/partner events entry form and Endorsement Form or Show/Exhibition Coaches Handbook and ISI Judge Manual . team events entry form. Endorsement Form). Please use these new Any deviation from these manuals will forms; some information has changed void your approved endorsement. Plan ahead so your event can be and it will slow down the endorsement The more pages you send in, the listed free of charge on our ISI Web site process if old forms are submitted. more details we will need to check. and in upcoming ISI magazines. Try to For an ice show or exhibition event, While it’s necessary to send some infor - avoid the busy “rush” periods in only the completed application form mation with your application (see list, September and January. must be submitted to the ISI office at right), you don’t have to include all Endorsements are an important — least 21 days prior to the show/exhibition the information that is readily avail - and EASY — step required from ISI admin - event . Endorsement fees are doubled if able in the current manuals and on the istrative members to correctly administer received closer to the event dates. ISI Web site. However, many competi - the ISI recreational skating program. With The ISI office must be notified in tion directors would rather be “more additional skating school and private writing at least 15 days before the event safe than sorry,” so make sure your lesson revenues, practice ice and public if any participants are active USFSA information and event descriptions session admissions — along with con - members who have competed at or match the latest rule changes and cur - cession and pro shop sales prior to and above the Novice level at the USFSA rent ISI publications. during the events — both the financial National Championships within the last Most endorsements are received and and continued participation benefits of two years. The ISI office will then processed the same day, and the regularly hosting an ISI-endorsed event request approval from USFSA for those endorsement certificate is mailed within will be evident in your facility for months skaters to participate in your event. one to two days. and years to come!

26 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 27

ISI Judge Certification Tests Congratulations to the following instructors who have recently passed ISI judge certification tests:

GOLD Megan Cutaia Kerry Colleran Hailey Mulder Lily Altshuler Laurianne DeMarco Kelly Crumpton Victoria Nelson Michelle Beauchesne Kristina Feste-Hanson Megan Cutaia Amy Niewiadomski Stephanie Cresci Julianne Follett Breanne Donilla Teri O’Day Melissa Dodge Jessica Hurless Kristina Feste-Hanson Rae Porter-Blackwell Jessica Hurless Amy Larrobino Barbara Garrett Heather Robinson Jenna Leyba Jenna Leyba Aubrey Gavron Amy Schneider Jodie Maier Alisha Lukin Courtney Gragg William Schneider Robyn Marlinski Jesse MacDonald Marie Grieshaber Michele Seneca Staci Miron Katie McGee Katy Griffitts Hewitt Susan Sondej Caroline O'Connor Lauren Page Jessica Hurless Jill Thomas Lauren Page Jan Perkins Keiko Johnson William Thomas Erin Taute Erin Taute Cassandra Jones Jhona Tong Lesley Wasserman Lesley Wasserman Bonnie Kirchoff Denise Turfitt Gretchen Wolf Sally Jeanne Watkins Katie Klingelhoets Lesley Wasserman Gretchen Wolf Jamie Lane Sally Jeanne Watkins SILVER Julie Leonard Kimberly Williams Lily Altshuler BRONZE Jenna Leyba Ashley Zdunich Anna Baram Sarah Allen Justine Lopez Andrei Zharkov Amy Briggs Dawn Ambrogio Jesse MacDonald Caitlin Bronzna Kera Bernard Sarah Miller SYNCHRONIZED Kelly Crumpton Kristen Chapman Lisa Moreno Michelle Beauchesne

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ISI EDGE NOVEMBER /DECEMBER 2008 27 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 28

The 3 Most Important

by Denny Durbin Rules of Business

oth small and large business out all day and keep trying new it, and that alone can put you ahead of owners must pay close atten - things to look busy and fun. the competition. tion to their modus operan - First, it’s important that you know di, especially in these times the difference between marketing and of inflation, recession and paid advertising. A quick and simple def - consumer cutbacks. The key to coming inition of marketing is anything and out on top is paying close attention to Your goal should be to everything — nothing too small and your customers and making them pri - turn satisfied customers into loyal nothing too big — that you do to bring ority one. customers. You can be happy with customers in the door. These are every - The first thing managers must do in satisfied customers, but don’t be sur - day, common things that you’re proba - a slow economy is get their priorities prised if they also spend their hard- bly already doing, but now you’re going straight: Do they choose to keep grow - earned dollars with your to look at these daily tasks in a whole ing the business or just make sure they competitors, especially when price new light. survive the downtime? Many wise deci - is involved. Loyal customers, on the In today’s fast-paced world, market - sions are not based on net profits alone, other hand, are far more focused on ing is an ongoing education that every but on the future of the business. Even quality and service when deciding business owner should be enrolled in. in times of slow spending, people still where to do business. Loyal cus - New tricks of the trade pop up every day; need recreation. Sometimes the first tomers will literally jumpstart your the difference between a marketer and thing business owners cut back on is grassroots campaign by becoming those who choose to do the same thing marketing; however, many successful mavens for your business and telling every day is that the marketer is a risk- managers know how to focus on cre - everyone they know of the pleasur - taker who believes in being innovative ative marketing strategies to get the able experience of doing business and testing new strategies, at the risk of biggest bang for their buck. with your facility. Essentially, loyal making a mistake. Mistakes are consid - customers become a major part of ered necessary steps to success, and truly Consider the three most important rules your marketing and sales team — successful entrepreneurs learn from their in any business: and the best part about it is that you mistakes. If you’re not learning some - don’t have to pay them; you just thing every day, you’re simply not have to create and nurture them. paying attention. You have to bring customers in the A good marketing strategy encom - door to generate revenue. The key passes a wide variety of daily exercises. here is to be innovative. Never try to Some are paid for; some simply involve blend in — you want to stand up and the investment of time and cost noth - be noticed. It’s the edgy, innovative You’d better know what business ing. A good example is grassroots mar - things that make people point and you’re in. You may be surprised, but keting. These community driven, start talking about you and your busi - it’s rarely what you think it is. If word-of-mouth testimonials have ness. If it’s a Web site that you’re someone asks you what business proven since the beginning of time to trying to promote, offer something you’re in, your automatic response be the most valuable form of publicity to every friend you have in exchange might be, “I’m in the ice arena (or and marketing. They have great capaci - for using their e-mail database to ice skating) business.” The real ty to jumpstart a worthwhile product, send out a couple of e-mail blasts answer to that question should be, topic or cause. inviting people to check out your site. “I’m in the entertainment business.” A good mention of your business If you want to promote your physical If you answer that you’re in the ice from satisfied customers goes a long way location, you should focus on the arena business, there’s a good chance toward sending you new customers. curb appeal, signage, landscaping, you’ll have a lot of empty ice. But if When you take a step further and con - building façade and entrance. Don’t you’re in the entertainment business, vert your satisfied customers into loyal try to look like the guy next door; try your facility, sessions and classes are customers, it’s a guaranteed home run a brighter sign with giant letters that likely to thrive. for your business. are easily legible at 45 mph. If an empty parking lot is projecting a neg - Everyone in business should be in the Denny Durbin is an entrepreneur and ative image for your facility, have business of marketing. Once you know author of Lazy Enchiladas, Redefining your employees park their cars out the three most important rules of any Success , which explains firsthand the values front. If you’re selling something that business, the next step is to implement of taking risks, assessing success and adding can be promoted on the front side - them. It’s one thing to know what you creativity to a career. For more informa - walk, carry signage or props in and need to do, it’s another to actually do tion, go to lazyenchiladas.com.

28 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:55 AM Page 29

The 3 Most Important Rules of Business EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:56 AM Page 30

Five-Year Capital Fund Drive Continues Make a difference for as little as 27 tax-deductible cents a day! by Lisa Fedick

he intended author of this report five-year pledge amount and payment In Memory was Mr. Boyd Wietecter. It is with terms that best suit you. For example, Ta heavy heart that I fill in for him. a five-year pledge of $500 can be paid in Since its inception in 1989, Boyd has quarterly installments of $25. That been the lifeblood of the ISIA Education works out to about $2 per week, which Foundation. The lasting memories of is less than the cost of one cup of coffee Boyd’s calm demeanor, insight and a week. What a small sacrifice to be able infectious smile will continue to inspire to contribute to something that makes us to provide great opportunities for a difference to the young people our higher education to our high school industry serves! graduating members. Contributions to the Five-Year The ISIA Five-Year Capital Fund Drive Capital Fund Drive can be made to is the crown jewel of Boyd’s devotion to accommodate your personal schedule. Boyd Wietecter our industry and to our youth. This pro - They can be billed annually, semi-annu - Longtime ISI supporter and leader gram is his legacy, one of his final accom - ally or quarterly and can be paid by Boyd Wietecter died at the age of 68 on plishments and certainly one of his check or even by major credit card. Sept. 9 in St. Louis, Mo. following a proudest achievements. Through it, he Because the Foundation is a battle with leukemia. He was a former will continue to live with us. 501(c)(3) corporation (IRS # 36-3638131), ISIA Education Foundation president The format of the ISIA Education all donations are fully tax-deductible. (1989-95) and ISI president (1993-97) Foundation Five-Year Capital Fund What better time than the end of the as well as the voice of numerous ISI Drive was modeled after a successful ini - year to make a difference and get a last- national skating competitions. He tiative of the St. Louis Zoological minute tax deduction? received ISI’s Lifetime Achievement, Society, whose goal was to make giving This is your opportunity to join some Great Skate and Man of the Year affordable for everyone. of our industry’s leaders who have awards, and was elected to the ISI The program allows you to cus - already made their commitment. Skating Hall of Fame in 2002. tomize your contribution based on a Boyd’s golden voice, which res - Wietecter was a graduate of onated at many ISI Washington University in St. Louis and local and national a member of the U.S. Army Signal events, will forever be Corps serving in Vietnam in 1966-67. part of our memories. He worked for 35 years for the St. Louis His boundless dedica - County Parks and Recreation 5-Year Fund Drive Pledge tion to our sport man - Department, including 26 years as I hereby pledge a total of $______toward the ISIA ifested itself through director of the Wayne C. Kennedy Education Foundation Fund Drive. I understand all the ISIA Education Complex in South County. He served pledges may be paid over a period of 5 years. Foundation . Barbara on the Kirkwood YMCA board, the St. Joseph Hospital “Friends of St. Joe” and q $500 Wietecter, Boyd’s wife I wish to be invoiced: on the Kirkwood park board. q $1,000 of 39 years, requested q Annually Wietecter is survived by his mother, Š q $2,000 that memorials to 7KH2/<03,$Œ,FH%HDU DQG%DWWHU\(GJHU q Semi-annually Virginia Wietecter; wife Barbara Hassall $5,000 Boyd be sent to the q q Quarterly Wietecter; daughter Trisha Wietecter 7KH3ROOXWLRQ)UHH6ROXWLRQ q $10,000 Education Foundation. The Five-Year Capital Hill; son-in-law Douglas P. Hill; and 7KH2/<03,$ŒOLQHRIZRUOGOHDGLQJLFHUHVXUIDFHUVDUH ______Fund Drive gives each grandchildren Ethan, Elliot and GHVLJQHGWRPHHW\RXUH[DFWQHHGVZLWKWKHPRVWLQQRYDWLYH Name Meredith Hill. and every one of us OHDGLQJHGJHLFHUHVXUIDFLQJWHFKQRORJ\EDFNHGE\EXLOWLQ A celebration of Wietecter’s life was ______the opportunity to TXDOLW\SHUIRUPDQFHSURYHQWHFKQRORJ\DQGJOREDOVHUYLFH Address keep Boyd’s memory held Oct. 4 at St. Luke’s United Methodist Church followed by private VHFRQGWRQRQH7RPHHWWKHGHPDQGIRUSROOXWLRQIUHH ______c l o s e t o o u r h e a r t s , Š burial at the Jefferson Barracks National EDWWHU\SRZHUHGLFHUHVXUIDFHUVWKH,&(%($5 (OHFWULF /6.(QWHUSULVHV,QF City State ZIP while supporting the 7KH2/<03,$Œ0LOOHQQLXPDQG0LOOHQQLXP Cemetery with full military honors. KDVEHHQDGGHGWRWKH2/<03,$ŒOLQH 32%R[9LUJLQLD%HDFK ______skaters he loved so 3OXVDUHSRZHUHGE\WKH&KHY\9RUWH[HQJLQH The family requests that donations Š 9$86$ Phone E-mail much. And the cost? Š 7KH2/<03,$Œ,&(%($5 (OHFWULFKDV\HDUVRI in honor of Boyd Wietecter be made 7KH2/<03,$Œ,&(%($5 (OHFWULFLVSRZHUHG As little as 27 tax- SURYHQSHUIRUPDQFHDQGUHOLDELOLW\LQ(XURSH 7HO to the ISIA Education Foundation, a E\DQYROWOHDGDFLGEDWWHU\SDFN ______deductible cents a day! )D[ Signed cause that motivated and inspired his 7KH2/<03,$Œ%DWWHU\(GJHULVSRZHUHGE\ DQGLVQRZDYDLODEOHLQ&DQDGDDQGWKH Who could say no? For VDOHV#OVNHQWHUSULVHVFRP love and devotion. ISI members around DYROWOHDGDFLGEDWWHU\SDFN 8QLWHG6WDWHV more information, ZZZOVNHQWHUSULVHVFRP All contributions are tax-deductible to the full extent of the law the world feel the loss, share fond click on the ISIA (IRS #36-3638131). Mail to: ISIA Education Foundation remembrances and mourn the death Education Foundation 5HJDUGOHVVRIWKHVL]HRI\RXUDUHQDRULFHVXUIDFHWKHUHLVDQ 6000 Custer Road, Building 9 of an ISI great, a true gentleman, leader Plano, TX 75023 2/<03,$ŒLGHDOO\VXLWHGWR\RXUQHHGV tab at skateISI.org . and dear friend.

30 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:56 AM Page 31

7KH2/<03,$Œ,FH%HDUŠDQG%DWWHU\(GJHU 7KH3ROOXWLRQ)UHH6ROXWLRQ 7KH2/<03,$ŒOLQHRIZRUOGOHDGLQJLFHUHVXUIDFHUVDUH GHVLJQHGWRPHHW\RXUH[DFWQHHGVZLWKWKHPRVWLQQRYDWLYH OHDGLQJHGJHLFHUHVXUIDFLQJWHFKQRORJ\EDFNHGE\EXLOWLQ TXDOLW\SHUIRUPDQFHSURYHQWHFKQRORJ\DQGJOREDOVHUYLFH VHFRQGWRQRQH7RPHHWWKHGHPDQGIRUSROOXWLRQIUHH EDWWHU\SRZHUHGLFHUHVXUIDFHUVWKH,&(%($5Š(OHFWULF /6.(QWHUSULVHV,QF 7KH2/<03,$Œ0LOOHQQLXPDQG0LOOHQQLXP KDVEHHQDGGHGWRWKH2/<03,$ŒOLQH 32%R[9LUJLQLD%HDFK 3OXVDUHSRZHUHGE\WKH&KHY\9RUWH[HQJLQH Š 9$86$ 7KH2/<03,$Œ,&(%($5Š(OHFWULFLVSRZHUHG 7KH2/<03,$Œ,&(%($5 (OHFWULFKDV\HDUVRI 7HO E\DQYROWOHDGDFLGEDWWHU\SDFN SURYHQSHUIRUPDQFHDQGUHOLDELOLW\LQ(XURSH )D[ 7KH2/<03,$Œ%DWWHU\(GJHULVSRZHUHGE\ DQGLVQRZDYDLODEOHLQ&DQDGDDQGWKH VDOHV#OVNHQWHUSULVHVFRP DYROWOHDGDFLGEDWWHU\SDFN 8QLWHG6WDWHV ZZZOVNHQWHUSULVHVFRP

5HJDUGOHVVRIWKHVL]HRI\RXUDUHQDRULFHVXUIDFHWKHUHLVDQ 2/<03,$ŒLGHDOO\VXLWHGWR\RXUQHHGV EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:56 AM Page 32

study time in a four-day week. These concerns will be dis - Ice Rink Owners of cussed at the next MIAMA board of directors meeting. California (IROC) I want to thank MIAMA board members Mike Sheggeby by Bert Blanchette, President and Dean Mulso, and MIAMA member Eric Edhlund as well as the iAIM instructors, including Dr. Jack Vivian, Peter It was a long, Martell, Rob McBride and Scott McCoy, for the excellent hot summer in instruction and guidance during our week of school. We California. look forward to tweaking our school week for next year and Public sessions continuing to use this effective and cost-efficient method of in the district survived in spite of gaso - continuing education for MIAMA members. line prices. Skating schools and learn-to- skate programs slowed a bit, with fami - lies more closely watching expenses. Bert Blanchette Metropolitan Ice Rink Managers Association Long-term weekly enrollments in all (MIRMA) activities were down slightly. Lately, any activity requiring by Lisa Fedick, Secretary multiple driving trips has suffered a decrease in enrollment, with the exception of gymnastics. MIRMA’s fall managers’ meeting and A big thank-you to Don Bartelson at Ontario Ice Skating mini trade show was hosted by the New Center for hosting the district’s well-attended weSKATE sem - Jersey Devils at their new showcase inar. Randy Winship from the ISI office served as the pre - facility, the Prudential Center, in senter, and, as always, he did a great job. Newark, N.J. Attendees were impressed ISI District 15 is hosting the annual ISI Artistic with the physical plant during the Challenge competition in December at Pickwick Ice Skating building tours. Special thanks go out to Center in Burbank, Calif. We are anticipating a good the Devils’ community relations direc - Lisa Fedick turnout for the event. Burbank is the home of NBC and just tor, Mike Merolla, and event and food a stone’s throw from Universal Studios and Hollywood, so service coordinator, Dana Fabrican, and also to our own attendance at the Artistic event can double as a mini vaca - Kevin McCormack, for making this event possible. tion. We hope to see you there, having fun. Meeting presentations included two iAIM classes, pre - sented by Kevin McCormack and myself. Both the customer service and promotions/special events classes were well Minnesota Ice Arena Managers Association received and demonstrated to attendees the value of the (MIAMA) iAIM educational program. by Joseph M. Balzer, President The following 2006-07 MIRMA ISI District 3 Skate for Knowledge scholarship winners were announced at the This just in : ISI/MIAMA educational managers’ meeting: Molly Glynn from the Wonderland of partnership is a hit! Ice, Kathryn Salerno from Montclair Inside Edge, Jacqueline I have just returned from the Sullivan from the Yonkers FSC and Elizabeth Veillette from MIAMA fall conference, and in addition the Danbury Ice Arena. Each skater will receive a $1,000 finding it a great time to catch up with donation to their 529 college account. old friends, I was also reminded that The sixth annual Skate for Knowledge Championships you can teach a bunch of old arena will be held April 4-5 at the Floyd Hall Arena in Little Falls, “dogs” some new tricks. As many of you Joseph M. Balzer N.J. MIRMA has once again opened the scholarship compe - know, ISI was selected to be our educa - tition to all ISI members. Although only events held or tional partner for the next three to five years, starting in endorsed in District 3 will be tracked for skaters’ participa - September 2008. Well, we have just concluded year one, tion, skaters from all districts are eligible to compete for the and it was a smashing success! scholarships. Forty-five MIAMA members (20 in the iAIM In 2009, MIRMA will also be awarding a full week’s Maintenance track and 25 in the iAIM Operations track), or tuition for one of the iAIM classroom schools. Application nearly half of conference attendees, were students at the criteria for this award, as well as the competition announce - IAIM School. The MIAMA board of directors was hoping for ment, will be available at skateMIRMA.org. 30 participants the first year of the partnership, so we more After being named the New York Rangers’ director of fan than met our projections. Based on a show of hands at the development, Rick Nadeau wasted no time in inviting conclusion of the graduation ceremony, most of this year’s MIRMA to a pre-season game on Sept. 25. The highlight of grads plan to enroll in another iAIM track in the future. the evening was seeing the MIRMA logo flashing on the Initial school and curriculum feedback was largely posi - MSG Jumbotron. tive, with members finding the courses challenging, infor - If your facility would like to host an educational or mative, and, in the case of a certain president, quite “eye- weSKATE Instructor Training seminar, or if you have any opening” in terms of the volume of information that can be questions — technical or otherwise — or any inquiries acquired based on a rigorous and demanding syllabus. Some about our scholarship programs, contact me at of the membership feedback addressed a lack of free time or [email protected].

32 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:56 AM Page 33

I would like to wish everyone a wonderful holiday season and take this opportunity to send out the heartfelt sympa - thies of the MIRMA organization to the family of Boyd Wietecter, who passed away in September. Our entire industry has lost a loyal supporter and trusted friend.

North East Ice Skating Managers Association Fact or Fiction? by Tom Morton, President ISI is the ice arena industry’s only Due to the efforts of Director John Zullo, independent trade association. the NEISMA Web site has been substan - tially improved and expanded. Everyone Fact! Founded in 1959, the Ice Skating Institute is is invited to visit neisma.com. not only the original trade association represent - NEISMA has also augmented its long- ing the ice arena industry — it is also today’s only range planning committee. Under the independent organization whose primary focus is chairmanship of Director Jeff Doucette, on the interests of ice arenas and the profession - the committee has assumed responsibili - als employed in and serving these facilities. ty for recommending sites for holding Tom Morton Because ISI is not dependent on nor encumbered the NEISMA Annual Spring Conference through 2011. by obligations to other organizations, everything The NEISMA scholarship committee, chaired by Director we do is solely for the benefit of our members. Ed Peduto, continues to make plans for offering annual schol - That’s why ISI is the nonprofit association that arship awards to members and their children who qualify and ice arenas and ice skating professionals rely on to who make presentations encompassing subjects involving help them increase participation, drive revenues, their respective facilities as well as the ice arena industry. improve operations and deliver an exceptional customer experience. The NEISMA and ISI boards have begun discussions to explore ways the organizations might work together on mat - ters of mutual interest. A three-person committee has been Watch for “ISI Fact or Fiction?” in future issues. If appointed by NEISMA and ISI to address the matter and to you have a suggestion for a topic, please send it to make recommendations to their respective boards. An agree - [email protected]. ment of understanding for this purpose is being drafted.

ISI EDGE NOVEMBER /DECEMBER 2008 33 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:56 AM Page 34 CALENDAR ISI-endorsed competitions & shows/exhibitions COMPETITIONS 23 Vacaville, Calif. 13-15 Anaheim, Calif. Vacaville Ice Sports 2009 Anaheim ICE NOVEMBER Ice Sports Champs 12th Annual ISI Open 29-30 Skokie, Ill. JANUARY Competition 1 Boardman, Ohio Skatium All American 13-15 Blaine, Minn. The Ice Zone Team Competition 15-18 Lake Placid, N.Y. Schwan Super Rink Autumn Fest Olympic Center Frosty Blades 2009 1-2 Yorktown, Va. DECEMBER Lake Placid ISI 20-22 Bensenville, Ill. Hampton Roads IcePlex Championship The Edge Ice Arena 7th Annual Fall Classic 16-18 El Paso, Texas Mardi Gras 6-9 San Fransisco Sierra Providence 21-22 Nashville, Tenn. Yerba Buena Ice Event Center Centennial Sportsplex Skating Center Sun City Ice Fest 2009 24th Annual ISI Skate San Fransisco 16-18 St. Peters, Mo. Invitational 7-9 Northbrook, Ill. St. Peters Rec-Plex 28 Oak Lawn, Ill. Northbrook Sports Center District 9 Championships Oak Lawn Ice Arena Northbrook Park 17-18 Centennial, Colo. Reach for the Stars District Falling South Suburban Leaf Open 5-7 Burbank, Calif. Family Sports Center MARCH 7-10 Portland, Ore. Pickwick Ice Center 7th Annual ISI Lloyd Center Ice Rink ISI Artistic Challenge Competition 6-8 Park Ridge, Ill. 21st Annual Ice 23-25 York, Pa. Oakton Ice Arena Crystal Classic 5-7 White Bear Lake, Minn. York City Ice Arena Ice Breaker Classic 8-9 Tampa, Fla. White Bear Lake Keystone State Games 7-8 Minneapolis Ice Sports Forum Sports Center 24-25 Plymouth, Minn. Parade Figure Skating ISI 2008 Fall Challenge Holiday Open 2008 Plymouth Ice Center Club 9 Anaheim, Calif. 5-7 Taylor, Mich. Blizzard Blast 2009 Blades of March Anaheim ICE Taylor Sportsplex ISI Open Competition 8th Annual TSX Winter FEBRUARY 7-8 San Diego Synchronized Team Extravaganza 2008 San Diego Ice Arena Competition 6-7 Centennial, Colo. 6-8 Glenview, Ill. California State Games 9 Dallas South Suburban Ice Arena Glenview Ice Center 13-15 Livonia, Mich. Galleria Ice Skating 21st Annual Winterfest February Freeze Livonia Eddie Edgar Center ISI Competition 6-8 Williamstown, Mass. Livonia ISI Open 2008 Holiday Audition 6-7 Pleasant Prairie, Wis. Lansing Chapman Rink Competition Competition Pleasant Prairie IcePlex Bay State Games 14 Pittsburgh 16 San Jose, Calif. 2008 Winter 7 Franklin, Mass. RMU Island Sports Center Sharks Ice at San Jose Wonderland Open Franklin Blades Skating 2009 - 9th Annual Ice Arts 7 Franklin, Mass. School Shamrock Skate 16 Yonkers, N.Y. Franklin Blades Skating 18th Annual ISI Team 14-15 Lewis Center, Ohio Yonkers FSC 22nd School Competition Chiller North Annual Holiday Classic 18th Annual ISI Team Chiller Spring Classic 22 Marlboro, Mass. Competition 14-15 Natick, Mass. Navin Skating Arena 12-14 Wayne, Mich. Bay State Blades-Natick Thanksgiving on Ice Wayne Community Center 38th Annual ISI 22-23 New Ulm, Minn. Arctic Adventure Competition New Ulm Figure 13 Walla Walla, Wash. 29 Franklin Park, Ill. Skating Club YWCA Ice Chalet Franklin Park Ice Arena New Ulm Fall Festival District 13 Hockey KICKLine Synchronized 22-23 Joliet, Ill. Skills Championships Skating Competition Joliet Park District/ 30 Rolling Meadows, Ill. 13-15 Dallas Inwood Ice Arena Rolling Meadows Park Dr Pepper StarCenter APRIL Harvest Gold District ISI Winter Classic 22-23 Kansas City, Mo. Frost Fest 3-5 Knoxville, Tenn. Line Creek Ice Arena 13-15 Oxford, Ohio Ice Chalet City of Fountains Goggin Ice Center 40th Annual Robert Fall Fling 2009 ISI Miami Open Unger ISI Competition Team Competition 34 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:56 AM Page 35 CALENDAR 24-26 El Segundo, Calif. 12-13 Eugene, Ore. 12-14 Evanston, Ill. 17-18 Carol Stream, Ill. Toyota Sports Center Lane Events Center-ICE Robert Crown Center Carol Stream Ice Rink Spring Fling 2009 Seussical the Musical on 34th Annual Stars and Stripes 25-26 Anaheim, Calif. Ice Nutcracker on Ice 24-25 Newark, Ohio KHS Ice Arena 14 Montgomery, Ala. 13 Duncanville, Texas Lou & Gib Reese Ice Arena Jump Into Spring K Lynn Skating School Dr Pepper StarCenter Skate in High Definition Annual ISI Open Competition Santa Arrival on Ice Holly Jolly Holiday 24-26 Park Ridge, Ill. 25-26 Franklin Park, Ill. 24 Brentwood, Mo. 13 Panorama City, Calif. Oakton Ice Arena Franklin Park Ice Arena Brentwood Ice Arena Valley Ice Center Still Rockin’ After 40 Years! Spring Fever Holiday Icetravaganza Holiday Music Around 28- Dallas the World MAY MAY 12/20 Galleria Ice Skating 14 Pittsburgh Center BladeRunners Ice 1-2 Downers Grove, Ill. Annual Tree Lighting Complex Downers Grove Ice Arena Ceremonies Holiday Skate Stars and Stripes 14 St. Louis 1-3 Glenview, Ill. DECEMBER Wayne C. Kennedy Glenview Ice Center Recreation Complex 36th Annual Ice Show 3-4 Honolulu Holiday Celebration 2 Marlboro, Mass . Ice Palace 20 Marlboro, Mass. Bay State Blades-Marlboro Nutcracker Bay State Blades- Summer Dance Party 23-25 Orlando, Fla. 6 Oak Lawn, Ill. Marlboro Winterfest 8-10 Northbrook, Ill. RDV Sportsplex Ice Den Oak Lawn Ice Arena 20 Euless, Texas Northbrook Sports Center ISI 50th Anniversary Holly Day on Ice Dr Pepper StarCenter Northbrook-On-Ice 2009 Skating Champonships 6 Anaheim, Calif. Ice Fest 2008 15-17 Franklin Park, Ill. Anaheim ICE 21 Bensenville, Ill. Franklin Park Ice Arena 23-24 San Diego 14th Annual Holiday The Edge Ice Arena 2009 Spring Show San Diego Ice Arena Spectacular Annual Holiday 17 Nashville, Tenn. ISI Open Competition 6-7 Franklin Park, Ill. Exhibition Centennial Sportsplex Franklin Park Ice Arena 21 Arlington, Texas Spring Show JULY 2008 Holiday Recital ICE at The Parks 15-17 Niles, Ill. 6-7 Little Rock, Ark. Holiday in The Parks Niles Park District Iceland Arkansas Skatium 29 Glenview, Ill. Blades on Broadway Winter Ice Show 2008 Glenview Ice Center 7 Roseville, Calif. Winter Carnival Skatetown Holiday Spectacular on Ice 2009 7 Nashville, Tenn. Centennial Sportsplex MARCH 27-Aug. 1 Holiday Show San Jose, Calif. 7 Newark, Ohio 14-15 St. Louis Sharks Ice at San Jose Lou & Gib Reese Ice Wayne C. Kennedy 26-27 Orlando, Fla. ISI World Recreational Arena Recreation Complex Hilton in the Walt Disney Team Championships Holiday Exhibition Annual Ice Recital World® Resort 9-13 Knoxville, Tenn. 21 Springfield, Mass. ISI Ice Arena Conference Ice Chalet Bay State Blades-Forest & Trade Show SHOWS & 21st Annual Park (Cyr Arena) EXHIBITIONS Nutcracker on Ice Anything Goes 12 Plano, Texas Deadline Dr Pepper StarCenter NOVEMBER APRIL for the next The Christmas Wish EDGE calendar: Thru Kittanning, Pa. 12 Dublin, Calif. 3-5 Jefferson City, Mo . 4/15 Belmont Complex Dublin Iceland Washington Park Ice Nov. 15 Belmont Blaze 2008 Holiday Show Arena For regular calendar Exhibitions 12 Glenview, Ill. Continental Tours updates, see 1 Oldsmar, Fla. Glenview Ice Center 5 Brentwood, Mo. www.skateisi.org, Tampa Bay Skating Academy Holiday Exhibition Brentwood Ice Arena Fall Recital Once Upon the event info Ice…Dreams Come True ISI EDGE NOVEMBER /DECEMBER 2008 35 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:56 AM Page 36

CLASSIFIED ADVERTISING ADVERTISER INDEX ISI SKATING SERVICES DIRECTOR — Full-time position at ISI headquarters in Plano, Texas. Responsible for the devel - American First Insurance Agency ...... 23 opment, promotion, delivery and supervision of all ISI skat - ing-related services. Must be ISI gold-certified judge with Bonestroo ...... 25 minimum 10 years’ experience managing a large, successful skating school and have a thorough understanding and CDIMS- Arid Ice ...... 16 appreciation of the ISI philosophy. Must also possess strong leadership, oral and written communication, general office Cimco Refrigeration ...... 40 and computer skills. Excellent compensation and benefits -AY  package. Send résumé and letter of interest to 2$63PORTSPLEX)CE$EN /RLANDO &LA Facility Management Corporation ...... 7 [email protected]. %NTRY$EADLINE-ARCH Frontline Solutions Inc...... 11 FULL-TIME ICE SPORTS PROGRAMMING — National Sports Center-Schwan Super Rink in Blaine, Minn. seeks Ice Rink Events ...... 13 highly motivated and creative sports-minded person aspir - *ULY !UG 3HARKS)CEAT3AN*OSE 3AN*OSE #ALIF LSK Enterprises Inc...... 31 ing to continue in sports market. Responsibilities include but not limited to: marketing, recruiting, staff coordina - %NTRY$EADLINE-AY Maximum Solutions Inc...... 29 tion, budgets, leagues, tournaments, camps, clinics and more. Qualifications: college degree, emphasis in sports Mondo USA ...... 2 management. Compensation commensurate with experi - ence and education. Interested applicants may contact Pete Naf’s Ice Paints, LLC ...... 33 Carlson at [email protected]. !PRIL  Professional Skaters Assoc...... 38 GENERAL MANAGER — Glacier Ice Arena in Grand !RCTIC)CE!RENA #HICAGO )LL Junction, Colo. Family-owned, year-round rink geared %NTRY$EADLINE&EB /CT  Rice Specialty Risk ...... 17 toward family entertainment and youth programs. Must /LYMPIC#ENTER ,AKE0LACID .9 RinkGuard Insurance Program ...... 5 have good customer-service skills and be self-motivated and energetic, with desire to build programs and clientele. %NTRY$EADLINE!UG RinkMusic Inc...... 9 Strong business management experience necessary. Visit our Web site for details at www.theglacier.net. E-mail résumé SP-Teri Co. Inc...... 27 and cover letter to [email protected]. Valley Ice/Iceland ...... 39 Free Classified Advertising for ISI Members! '%%.>H>C6I>DC6A ISI facility and professional members are entitled to FREE VSC Sports Enterprises Inc...... 25 classified listings (excluding retail products and services) up to 50 words. Call Carol Jackson at (972) 735-8800, fax H@6I>C<:K:CIH Zamboni Co...... 10 to (972) 735-8815 or send e-mail to [email protected]. Deadline for next issue of the EDGE : Nov. 10. &EB  :meVcYNdjg=dg^odchl^i] $R0EPPER3TAR#ENTER 0LANO 4EXAS Statement of Ownership, Management and Circulation %NTRY$EADLINE$EC  H^m8dVhi"id"8dVhi9Zhi^cVi^dch $EC  1. Title of Publication: ISI EDGE 2. Publication No.: USPS 017-078. 3. Date of Filing: 9/26/08 4. Frequency of Issue: Bimonthly 5. No. of Issues Published Annually: Six (6) 6. Annual Subscription Price: $24. 7. Complete Mailing Address of Known Office of Publication: 6000 Custer Road, Bldg. 9, Plano, TX 75023 &ORT-YERS3KATIUM &ORT-YERS &LA 8. Complete Mailing Address of Headquarters or General Business Office of the Publisher: 6000 Custer Road, Bldg. 9, Plano, TX 75023 9. Full Names and %NTRY$EADLINE/CT Complete Mailing Address of Publisher and Editor: Publisher, Ice Skating Institute, 6000 Custer Road, Bldg. 9, Plano, TX 75023; Editor, Lori Fairchild, 6000 Custer Road, Bldg. 9, Plano, TX 75023; Managing Editor: None. 10. Owner: Ice Skating Institute, 6000 Custer Road, Bldg. 9, Plano, TX 75023 11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: None. 12. Tax Status: Has not Changed During the Preceding 12 months. 13. Publication Title: ISI Edge 14. Issue Date for Circulation Data: September 1, 2007-August 31, 2008 15. Extent and Nature of Circulation: A. Average No. Copies Each Issue During Preceding 12 Months (net press run): 4,250. Actual No. Copies of Single Issue Published Nearest to Filing Date: 4,100. B1. Average Paid and/or Requested Circulation Outside-County Mail Subscriptions: 3,996. Actual No. Copies of Single Issue Published Nearest to Filing Date: 3,948. B2. Average Paid or Requested Circulation In-County Subscriptions: 0. Actual No. of Copies of Single Issue Published Nearest to Filing Date: 0. B3. Average Sales Through Dealers and Carriers and other non-USPS Paid Distribution: 0. Actual No. of Copies of Single Issue Published Nearest to Filing Date: 0. B4. Average No. Copies of Other Classes Mailed Through the USPS: 33. Actual No. Copies of Other Classes Mailed Through the USPS: 33. C. Average Total Paid and/or Requested Circulation: 4,029 Actual No. Copies of Single Issue Published Nearest to Filing Date: 3,981. D1. Average Free Distribution by Mail Outside-County: 0. Actual No. Copies of Single Issue Published Nearest to Filing Date: 0. D2. Average No. Copies Free Distribution In-County: 0. Actual No. Copies Free Distribution In-County: 0. D3. Average No. Copies Free Distribution Other Classes Mailed through USPS: 10. Actual No. Copies of Single Issue Published Nearest to Filing Date: 8. D4. Average Free Distribution Outside the Mail: 34. Actual No. Copies of Single Issue Published Nearest to Filing Date: 0. E. Average Total Free Distribution: 44. Actual No. Copies of Single Issue Published Nearest to Filing Date: 8. F. Average Total Distribution: 4,073. Actual No. of Copies of Single Issue Published Nearest to Filing Date: 3,989. G. Average Copies not Distributed: 177. Actual No. Copies of Single Issue Published Nearest to Filing Date: 111. H. Average Total: 4,250. Actual No. Copies of Single Issue Published Nearest to Filing Date: 4,100. I. Average Percent Paid and/or Requested Circulation: 98.92%. Actual No. Copies of Single Issue Published Nearest to Filing Date: 99.8%. 17. I certify 'OTOWWWSKATEISIORGFORENTRYFORMSANDADDITIONALEVENTDETAILS

36 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:56 AM Page 37

-AY  2$63PORTSPLEX)CE$EN /RLANDO &LA %NTRY$EADLINE-ARCH

*ULY !UG 3HARKS)CEAT3AN*OSE 3AN*OSE #ALIF %NTRY$EADLINE-AY

!PRIL  !RCTIC)CE!RENA #HICAGO )LL %NTRY$EADLINE&EB /CT  /LYMPIC#ENTER ,AKE0LACID .9 %NTRY$EADLINE!UG '%%.>H>C6I>DC6A H@6I>C<:K:CIH

&EB  :meVcYNdjg=dg^odchl^i] $R0EPPER3TAR#ENTER 0LANO 4EXAS %NTRY$EADLINE$EC  H^m8dVhi"id"8dVhi9Zhi^cVi^dch $EC  &ORT-YERS3KATIUM &ORT-YERS &LA %NTRY$EADLINE/CT

'OTOWWWSKATEISIORGFORENTRYFORMSANDADDITIONALEVENTDETAILS EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:56 AM Page 38

recreation. Movie theaters and bowling each. It may also be the ideal oppor - alleys have consistently fared well tunity to encourage parents to con - AND during recessions, and that bodes well sider taking semi-private lessons. for our industry. Rather than teaching one student for That does not mean that we will not 20 minutes at $20, why not teach two see declines in some areas of our busi - students (of similar ability) for $15 ANOTHER ness. However, while many will not be each? Your students save money, and able to afford the financial commit - you make more! We need to be open- ment necessary for elite competitive or minded and creative during these dif - THING ... travel team sports, they will want their ficult times. by Peter Martell families to continue to participate in With many families being forced to ISI Executive Director athletic activities. It may simply mean forego the annual ski trip or beach vaca - that they will have to choose less expen - tion, a new word has evolved – “stay - Look for the Silver sive, perhaps less frequent, activities cations.” Stay at home vacations are Lining under the Ice that are closer to home — in other becoming increasingly popular and words, more recreational in nature. therein lies a host of opportunities to As we read the daily reports of increas - So what does that mean for you? attract families looking for new, fun and ing unemployment and interest rates You may have to adjust your business exciting things to do close to home. coupled with declining stock values and model to provide more recreational Remember, however, that these consumer confidence, many of us are and affordable programs and services. “impulse” customers are not looking (at wondering what impact the country’s For the arena, it could mean more ice first) to be hockey players or figure economic crisis will have on our busi - time devoted to local activities like skaters. They are looking to be enter - ness. But have you considered that this public skating and group classes. It tained and have fun. If they do, they dark cloud may have a silver lining for might be an opportunity to start or will be back for more. So, let’s make the the recreational ice skating industry? expand your youth house league best of the current economic situation History has shown that during pre - where the teams skate out of their by looking for the silver lining hidden vious recessions or depressions, some home rink and only travel for occa - among all those reports of doom and businesses have not only survived but sional tournaments. For coaches, it gloom. This too will pass, but our suc - have actually prospered. One area that could mean more time spent teaching cess may be determined by our ability traditionally has held its own is enter - group classes and expanding your base to react, adjust and adapt – and not just tainment. During tough times, more of private-lesson students so you have continue doing things “the way we’ve than ever, people need diversion or more students taking fewer lessons always done them.”

38 ISI EDGE NOVEMBER /DECEMBER 2008 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:56 AM Page 39 •EDGE_MayJune07 4/10/07 5:51 PM Page 48 EDGE_NovDec08:•EDGE JAN/FEB 2004 10/29/08 9:56 AM Page 40

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