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APTG Guidelines (September 2018)

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APTG Guidelines (September 2018) UNITE THE UNION FOR YOU GUIDELINESGUIDELINES APTG MEMBERS HAVE THEIR SAY WEBSITE LEADS SURVEY Many thanks to all those members who responded to our recent Website Leads Survey covering leads received during 2017. In total, Seventy two members completed the survey, which is about 13-14% of the membership, a figure we hope will grow in future surveys. Less than 2% said they had never had a lead from the website, whilst the majority received between one and fifty Leads. 18% had received more than fifty leads, which is pretty impressive. Not surprisingly, the majority of leads are for English-speaking guides, but we hope to increase the range of languages requested as we work to improve the website. The vast majority of enquiries are coming from individual customers and not tour operators, clearly an opportunity for us to increase the latter’s awareness of the site. Just under 80% of those who got leads converted at least one to a paid job, whilst some Guides managed to convert over twenty into jobs. For the majority of those who responded (78%), the site generates an income up to £2,000, about a fifth are earning between £2,000 and £5,000 and some guides are securing tours worth over £5,000 a year from the website. About 30% of those who confirmed tours recruited other guides to help deliver the tour, mostly just a handful, but on two occasions eight and ten guides respectively, which is a pretty good knock-on benefit of the site. Added to which, just over a quarter of guides had repeat business from clients through the John Donald out of uniform website, and some now have regular contracts. In terms of the improvements members would like to see, there were lots of good suggestions, and during the autumn we will work through everything and look for ways to improve it, in particular the GuideMatch functionality. We continue to market the site heavily through social media campaigns and are currently achieving a whopping average of 20,000 visitors a month. If you are keen to win work through the site, please ensure your profile and photo are up-to-date and you regularly update your availability, as the site gives preference to those who have most recently updated. Thanks again to all those who participated in the survey – we appreciate your time. Ruth Rossington, Marketing Working Group FEES BALLOT Also in this issue: The members’ fees ballot accepted the recommended increase of three per cent. Therefore, the minimum fee for guiding in English in 2019/20 will be: CHAIR’S LETTER – PAGE 2 £278 for a full day and £170 for a half day. WHAT DID SHAKESPEARE LOOK LIKE – PAGE 4 The recommended minimum fee for guiding in a foreign language will be: LONDON’S NEW ELECTRIC TAXI – PAGE 7 £311 for a full day and £196 for a half day. LIFE IN THE FAST AND SLOW LANES – PAGE 8 The recommended fees for overtime and unsocial hours will also rise by three per cent. ASSOCIATION OF PROFESSIONAL TOURIST GUIDES www.guidelondon.org.uk September 2018 Union news Chair preparing for a Battle of Britain tour BRANCH COUNCIL LETTER FROM Nick Hancock (Chair) Ruth Polling (Secretary) THE CHAIR Alfie Talman (Treasurer) I believe in karma. I think that what goes around comes around, that sometime and somewhere Steve Szymanski (Vice Chair) people will reap the rewards of their actions. “Pay it Forward” is sometimes used by our more cosmic American friends, as they make an introduction or carry out some other act of kindness Angela Morgan (Marketing) without any realistic likelihood of payback. It is something that is an integral part of the guiding Danny Parlour (Site Liaison) community and APTG . Ruth Rossington (Website) Whilst we are all self-employed, we are a small but self-aware community. We help each other, Alex Hetherington (CPD) pass on jobs, share updates and information selflessly. By keeping an eye out for fellow guides, being aware of their needs as well as those of our own groups, we can move them and us Sue Hadley (CPD) effortlessly around London. By being considerate to the various and varying entry conditions Dominic Burris-North (Events) we are true ambassadors both for London and for the Tower, Abbey or British Museum. This is something we can all take pride in. It is why only we maintain our privileged guiding rights. Liz Rubenstein (Fees) It is now the tail end of a hugely busy season and I hope that you are looking back with happy Anne Marie Walker (Membership) memories remembering the individuals and groups that we have entranced with the wonder of London. We have announced our fee increase for 2019-20. It is 3% and was achieved by debate at a Members’ Open Meeting and then by balloting every member . We are a members’ organisation and this gave every member not only the opportunity to speak and be heard, but Ruth Polling also to vote. We should be proud of this level of active involvement . Ruth is APTG Secretary and We should also take pride in the way that the APTG Branch Council is working to support APTG takes the minutes of meetings Guides The new Members Area is a treasure trove of useful information. Site Liaison updates of both the Branch Council sit alongside the rules and regulations of every venue that we regularly guide at. It is easy to access and does not open you up to public ridicule as the hundredth person to ask the same and at the Members’ Open Meetings. question on BB Colleagues. There is also a chance to update your availability and get new She also asks the questions at the annual job opportunities. Thanks to another initiative by Branch Council you will also see APTG APTG Quiz Nigh colleagues guiding on the DLR this summer We are guiding on foot, by coach and now by train! Our aim was to get more work for members - these are just two of the ways that we have delivered just that. Nick A TRIBUTE TO LAY GAIK UNE POLAING All who came into contact with Lay Gaik know that she was incredibly kind, thoughtful, generous and loving; with a sweet and radiant smile and a sense of honour and integrity that ran through everything she did. She would often be seen whisking a homeless person into a café or fast food chain in order to ensure that they were getting something to eat. Lay Gaik was born in 1961 (the year of the ox) in Penang, Malaysia into a large and loving family that numbered nine children. Her sense of fun and selfless nature meant that she readily made friends. She was a proud Malaysian but also an adept linguist who spoke seven languages. Lay Gaik came to Britain in 1992 and soon gained a place on the blue badge course, her potential quickly recognised by Katrine Prince. She was a keen supporter of CPD events and was always taking meticulous notes in galleries and museums. Her passion made tour groups hold her in such affection that visitors returned again and again to have Lay Gaik as their guide. From the funeral eulogy by Martin Polaine (Lay Gaik’s husband) NEXT MEETING The next Members’ Open Meeting is on Tuesday 11 September, 6:30 at the Unite Office. PRE MEETING TALK The next Members’ Meeting will be preceded by a talk by Keith Hanson, former Yeoman Warder and Chief Exhibitor of the Crown Jewels, who will give a talk about the Crown Jewels. After a thirty year career in the army Keith worked for Citroen as a service manager for two years and became a Yeoman Warder in 1997. 2 Union news He was promoted to become the Chief Exhibitor and was primarily responsible for the security and presentation of the Crown Jewels and The White Tower. Keith became well known for his all-encompassing knowledge of the collection and an inimitable presentation style, which was enjoyed by many visitors. In 2004 Keith became a member of the Queen's Bodyguard of the Yeoman of the Guard, a role that ran alongside his position as Chief Exhibitor. He retired in 2017 but maintained his Royal links through the Bodyguard and gives talks to groups, societies and cruise ships. This will be a thirty five minute talk starting at 5:45 pm in the Diskus Suite, Unite. There will be a short interval before the Members’ Meeting starts at 6:30 pm. If you wish to hear the talk please arrive promptly so that Keith is not interrupted. Dominic Burris-North WINDSOR AND ETON ENDORSEMENT COURSE The next Windsor and Eton course will take place on 18 - 20 and 22 February. The course will include tours of the Royal Kitchens, State Apartments, Royal Library, behind the scenes at St. George’s Chapel, walking tours of Windsor Town and Eton, Eton College and a coach tour of the Runnymede Memorials, Windsor Great Park, Savill and Valley Gardens and Cumberland Lodge. A written examination will take place on the afternoon of 2 March.with successful candidates gaining the Windsor and Eton Endorsement. The course fee is £300. For further information and an application form contact Barbara Askew at The Firs, Farthing Green Lane, Stoke Poges, Bucks, SL2 4JQ Email: [email protected] Application deadline: 31 October 2018 CONTINUING PROFESSIONAL DEVELOPMENT What a summer! Everyone appears to have been pretty busy. So spare a thought for your hard-working CPD Committee who have been paddling beneath the waves to put together some interesting and useful events for the forthcoming autumn/winter programme.
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