Economic Development Advisory Committee

April 2, 2013

Vancouver, Coast &

Mountains Tourism Region

• Act as Representatives of Destination BC • Regional Destination Marketing Organizations (RDMO) are non-profit associations governed by boards & accountable to stakeholders

• Mid-year business reviews & highly structured annual marketing plans developed in formal consultation with Destination BC & regional stakeholders

Mandate

To generate incremental tourism revenues for the Vancouver, Coast & Mountains Tourism Region by developing, coordinating and delivering collaborative destination marketing programs in partnership with our Tourism Partners and Destination BC.

What do we do?

 Deliver cooperative marketing campaigns

 Work with travel media, tour operators and travel influencers

 Support communities

604Pulse.com

Monthly Analytics:

Unique Visitors – 4,700 Visits – 5,800 Pageviews – 8,400 Pages / Visit – 1.45 New Visitors – 75% Returning Visitors – 25%

. Activity Summary Apr 1 – Feb 28, 2013

Monthly Growth 10000 8945 9000

8000 7513 7267 7000 6343 5886 6000 5732

5000 4249 4389 3899 4000 3689 3236 3000

2000

1000

0 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb

Total Visits:

Sponsored Posts

o $350 / post o Before March 22 - $1500 / 5 posts o Dedicated message o Dedicated FB & Pinterest post o Dedicated Twitter activity o Dates selected first-come first-served o 20% of investment goes to marketing Social Media Activities Social Media Activities Media Updates

 Upcoming Press Trips:  Langley Circle Farm (June 22)  Remy Scalza, freelance (June 29 – July 1)  Brian Kendall, Globe & Mail (July 3 – 15)  Jennifer Latuperisa, Reisen EXCLUSIV (July 11 – 14)  Flavours of the West Coast (July 25 – 26)  Flavours of the West Coast (August 10 – 13)

Follow Ups:  Continue follow up from media shows:  Canada Media Marketplace  GoMedia Marketplace  Calgary Media Event  Vancouver Media Event  Seattle Media Event HelloBC.com  Enhanced logo

 Updated information

 Blog

 Facebook/Twitter

 Calendar of Events

54,889 searched page‐views of Bowen Island’s content on HelloBC.com HelloBC.com Blog Tourism Activity Summaries

 Will be completed June of this year and sent to DMO’s and Municipality

 Used at UBCM Community Program

 To strengthen competitiveness and sustainability of communities to enhance the visitor experience and generate greater economic, environmental, social and cultural benefits at the local, regional and provincial level.

Community Tourism Foundations - assists communities to develop a 12-18 month tourism plan - provides a range of tools, proven resources and customized destination and market development assistance

Community89 programsTourism delivered, Foundations involving 149 communities

Northern BC: • (5) •Smithers •Terrace •Prince George Thompson : •McBride •Barriere/Lower North •Mackenzie Thompson (2) •Dawson Creek/Pouce Coupe (2) •Logan Lake •Vanderhoof •Ashcroft/Cache Creek (2) •Burns Lake •Merritt •Tumbler Ridge •Vernon •Fort St. John •Penticton •District of Taylor • •Prince Rupert •Oliver •Stewart •Lake Country •Hazeltons (2) •Clearwater •Chetwynd •Shuswap (6) •Kitimat • (5) •Hudson’s Hope •West •Fort St. James •Summerland Chilcotin Coast: •Peachland •Bella Coola •Naramata •West Chilcotin (3) •Similkameen Valley Kootenay Rockies: •Williams Lake (6) •Golden •Xeni Gwet’in •Revelstoke •Ques