Economic Development Advisory Committee
April 2, 2013
Vancouver, Coast &
Mountains Tourism Region
• Act as Representatives of Destination BC • Regional Destination Marketing Organizations (RDMO) are non-profit associations governed by boards & accountable to stakeholders
• Mid-year business reviews & highly structured annual marketing plans developed in formal consultation with Destination BC & regional stakeholders
Mandate
To generate incremental tourism revenues for the Vancouver, Coast & Mountains Tourism Region by developing, coordinating and delivering collaborative destination marketing programs in partnership with our Tourism Partners and Destination BC.
What do we do?
Deliver cooperative marketing campaigns
Work with travel media, tour operators and travel influencers
Support communities
604Pulse.com
Monthly Analytics:
Unique Visitors – 4,700 Visits – 5,800 Pageviews – 8,400 Pages / Visit – 1.45 New Visitors – 75% Returning Visitors – 25%
. Activity Summary Apr 1 – Feb 28, 2013
Monthly Growth 10000 8945 9000
8000 7513 7267 7000 6343 5886 6000 5732
5000 4249 4389 3899 4000 3689 3236 3000
2000
1000
0 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
Total Visits:
Sponsored Posts
o $350 / post o Before March 22 - $1500 / 5 posts o Dedicated message o Dedicated FB & Pinterest post o Dedicated Twitter activity o Dates selected first-come first-served o 20% of investment goes to marketing Social Media Activities Social Media Activities Media Updates
Upcoming Press Trips: Langley Circle Farm (June 22) Remy Scalza, freelance (June 29 – July 1) Brian Kendall, Globe & Mail (July 3 – 15) Jennifer Latuperisa, Reisen EXCLUSIV (July 11 – 14) Flavours of the West Coast (July 25 – 26) Flavours of the West Coast (August 10 – 13)
Follow Ups: Continue follow up from media shows: Canada Media Marketplace GoMedia Marketplace Calgary Media Event Vancouver Media Event Seattle Media Event HelloBC.com Enhanced logo
Updated information
Blog
Facebook/Twitter
Calendar of Events
54,889 searched page‐views of Bowen Island’s content on HelloBC.com HelloBC.com Blog Tourism Activity Summaries
Will be completed June of this year and sent to DMO’s and Municipality
Used at UBCM Community Program
To strengthen competitiveness and sustainability of communities to enhance the visitor experience and generate greater economic, environmental, social and cultural benefits at the local, regional and provincial level.
Community Tourism Foundations - assists communities to develop a 12-18 month tourism plan - provides a range of tools, proven resources and customized destination and market development assistance
Community89 programsTourism delivered, Foundations involving 149 communities
Northern BC: •Haida Gwaii (5) •Smithers •Terrace •Prince George Thompson Okanagan: •McBride •Barriere/Lower North •Mackenzie Thompson (2) •Dawson Creek/Pouce Coupe (2) •Logan Lake •Vanderhoof •Ashcroft/Cache Creek (2) •Burns Lake •Merritt •Tumbler Ridge •Vernon •Fort St. John •Penticton •District of Taylor •Osoyoos •Prince Rupert •Oliver •Stewart •Lake Country •Hazeltons (2) •Clearwater •Chetwynd •Shuswap (6) •Kitimat •Boundary Country (5) •Hudson’s Hope •West Kelowna •Fort St. James •Summerland Cariboo Chilcotin Coast: •Peachland •Bella Coola •Naramata •West Chilcotin (3) •Similkameen Valley Kootenay Rockies: •Williams Lake (6) •Golden •Xeni Gwet’in •Revelstoke •Ques