’s YES!it Category Brochure: DELIGHT YOUR CUSTOMERS WITH TRENDY VEGAN CAKES ©2019 Dawn Foods, SEP2019 INSIGHTS Vegan The success of Global ‘Veganuary’ trend is each year more participants Every year, more people sign up to embrace the vegan lifestyle for An aging population at least one month. January is the perfect month as many people The Vegan trend is and climate change booms the Vegan demand have a healthy lifestyle as a new here to stay. year resolution. on the rise! Year on year Vegan continues to The new generation gain relevance across Europe, of consumers knows projected to overtake Vegetarian! Global consumers they will grow older Even consumers that are not increasingly push and wish to do so in a actively Vegan, are becoming more 250% fit condition and in a the demand for health-conscious and are adopting increase in the number Vegetarian en Vegan buying habits. sustainable and healthy environment. of searches for ‘vegan’ Vegan proofs to be more than a healty products micro-movement within Vegetarian: on Google in the last The number of it is the new Gluten-free! five years vegans, flexitarians, and meat-reducers are Increasing desire Google searches for Veganism growing strong. for healthier and UK search interest ranking Worldwide search interest ranking more sustainable products 10% with the same eating of Millenials VeganizeHere is your opportunity it sensation as 2008 2010 2012 2014 2016 2018 are vegetarian to sell more & expand or vegan traditional non-vegan your clientele products The Vegan diet contains: Vega or Vegan... • No meat • No fish • No eggs • No dairy • No cheese • No honey What is the difference? The word ‘Vega’ comes from Vegetarian. Basically, vegetarians don’t eat animals. Vegans don’t consume any animal products so they leave out the dairy, • Alternative • Alternative • Alternative • Alternative eggs cheese and honey out of their - meat-substitute - plant-based milk: - plant-based cheese - maple syrup, diet. - tofu, tempeh soy milk, almond milk, agave syrup, etc. - legumes soy yogurt, etc. +31 20 808 1225 | dawnfoods.com Page 2 +31 20 808 1225 | dawnfoods.com Page 3 INSIGHTS DAWN INTRODUCES: HOW TO START: BASIC RECIPES VEGAN CAKE MIXES Delight your customers with these indulgent and on-trend cakes. Tasty, moist and as good as any other Dawn mix. The Dawn Vegan Cakes Mixes are recognized by the EU Vegan, the basics Vegan association. A clear label that is well-known by V-label European customers. The V-Label is an internationally recognised, registered symbol for Since you know the relevance of Vegan bakery and where to look out for, it’s labeling vegan and vegetarian time to create some delicious bakery as you normally do. Using the Dawn Vegan products and services. For consumers, it is a simple and Cake Mixes gives you a good headstart in Vegan bakery. These versatile mixes reliable guide to help them when give you the perfect opportunity for baking the tasty applications as you always they are shopping. With the V-Label, did. But now they can be completely vegan and it’s super easy! companies promote transparency and clarity. Replace Basic recipe #1 butter with Cake margarine 1000 g Dawn Balance Creme Cake Mix Vegan 500 g Water 200 g Vegetable margarine Dawn Balance Better for you Benefits for bakers Benefits for consumers “Better-for-you” products that are not at the expense of • Easy to use: only add oil and water • Suitable for vegan, vegetarian and the taste or quality. Basic recipe #2 • Very versatile: Makes all types of cakes, flexitarian diets including muffins, loaf, shortcrust, • Amazing taste and texture, better than crumble, traybakes making from scratch Short Crust • Very tolerant and robust mix which • Excellent moist and fresh keeping 1000 g Dawn Balance Creme Cake Mix Vegan produces consistently superior results • Sustainable product, free of palm oil 20 g Water • Holds inclusions and made with UTZ cocoa 400 g Vegetable margarine • Can be flavoured Basic recipe #3 Shelf- Item # Description Pack Flavor life Recipe Crumble (months) 1000 g Dawn Balance Creme Cake Mix Vegan DAWN BALANCE CRÈME CAKE MIX ADD OIL 2.43722.014 10 KG BAG PLAIN 12 300 g Vegetable margarine PLAIN VEGAN AND WATER 20 g Water DAWN BALANCE CRÈME CAKE MIX ADD OIL 2.43721.014 10 KG BAG CHOCOLATE 12 CHOCOLATE VEGAN AND WATER +31 20 808 1225 | dawnfoods.com Page 4 +31 20 808 1225 | dawnfoods.com Page 5 RECIPES Matcha Cupcake COMPOSITION WORKING METHOD Creme Cake Mix Plain Vegan 1. Vegan Matcha Cake Cashew Frosting Boil sweet potato and fresh turmeric and cut in small cubes. Mix water and Matcha. Add vegetable oil and Creme Cake Mix. BASIC RECIPES Mix 3 minutes with a padel on medium speed. Add sweet potato and turmeric cubes in last 30 seconds. 1. Vegan Matcha Cake 1000 g Dawn Balance Creme Cake Mix 2. Cashew Frosting Plain Vegan 40 g Turmeric Soak cashew overnight in water and lemon juice. 500 g Water Make a fine puree in food processor and add margarine and powdered sugar. 200 g Vegetable oil Mix well with a whisk. 200 g Sweet potato 30 g Matcha tea 1970 g Total ASSEMBLY 2. Cashew Frosting Pipe approx. 75 g batter in muffin mold and bake it. 500 g Cashew Nut After cooling down decorate with frosting and tumeric powder. 300 g Water 50 g Lemon Juice 200 g Powder Sugar 200 g Vegetable margarine 5 g Dawn Vani-Star 1255 g Total Flavour it as you like With Dawn Balance Creme Cake Mix Plain Vegan, you can flavour and colour Item Code Product name Packaging your cake mix as you wish. It is super 2.43722.014 Dawn Balance Creme Cake Mix Plain Vegan Bag 10 kg versatile. 2.01363.521 Dawn Vani-Star Box 4 x 1kg With ‘super food’ ingredients like Matcha and Turmeric Matchaon andtrend Turmeric bakery are the new Super Foods! +31 20 808 1225 | dawnfoods.com Page 6 +31 20 808 1225 | dawnfoods.com Page 7 RECIPES Donauwelle COMPOSITION WORKING METHOD Vegan Vanilla Cake 1. Vegan Vanilla Cake Vegan Chocolate Cake Mix all the ingredients with flat instrument, 1 minute at slow and 3 minutes at Sour cherries medium speed. Vegan Fat-cream Cocoa powder 2. Vegan Chocolate Cake Mix all the ingredients with flat instrument, 1 minute at slow and 3 minutes at medium speed. BASIC RECIPES 1. Vegan Vanilla Cake 3. Vegan Fat-cream 1000 g Dawn Balance Creme Cake Mix Whip up all ingredients with flat instrument for 5 minutes at high speed. Plain Vegan 500 g Water 200 g Sunflower oil 15 g Dawn Flavour Mauritius ASSEMBLY 1715 g Total Fill in 950 g Vegan Vanilla Cake in a metal-bakig-sheet (60 x 20 cm) and spread. Fill 650 g Vegan Chocolate Cake on top and spread. 2. Vegan Chocolate Cake Sprinkle 400 g of sour cherries on top. 1000 g Dawn Balance Creme Cake Mix Chocolate Vegan Bake Temperature: 190ºC. 500 g Water Bake Time: 30 - 35 minutes. 200 g Sunflower oil 1700 g Total Put vegan fat-cream on top of chilled cake, spread and decorate with a 3. Vegan Fat-cream comb scraper. 1000 g Vegetable Margarine Use cocoa-powder for decoration. 800 g Powder-Sugar 10 g Dawn Flavour Mauritius 10 g Dawn Flavour Cream Item Code Product name Packaging 1820 g Total 2.43722.014 Dawn Balance Creme Cake Mix Plain Vegan Bag 10 kg 2.43721.014 Dawn Balance Creme Cake Mix Plain Vegan Bag 10 kg 2.01800.112 Dawn Flavour Mauritius Box 4 x 1 kg 2.01214.111 Dawn Flavour Cream Box 4 x 1 kg Our Vegan Cake Mix is Turn your classic cake flexibale to use into a vegan friendly Dawns Cake Mix can be used for vegetarian and plate to share vegan cakes. Even flexitarians will love to grab a bite of your cakes. +31 20 808 1225 | dawnfoods.com Page 8 +31 20 808 1225 | dawnfoods.com Page 9 RECIPES Lemon & Pistachio With a touch of Gondola When life lemon gives you lemons, make COMPOSITION WORKING METHOD delicious Vegan Pistachio Cake 1. Vegan Pistachio Cake THINGS! Vegan short crust Mix all the ingredients, with flat instrument, at slow speed 1 minute at slow speed Pistachio crumble layer and 3 minutes at medium speed. Fill the Silikomart ring oblong with a thin layer of Vegan Pistachio Cake. BASIC RECIPES Bake Temperature: 180ºC. Bake Time: 15 minutes, approx. 1. Vegan Pistachio Cake 1000 g Dawn Balance Creme Cake Mix Plain Vegan 2. Vegan short crust 550 g Water Mix all the ingredients, with flat instrument, at slow speed until obtain a 300 g Sunflower oil homogeneous dough. 40 g Dawn Compound Pistachio Roll out the dough until obtain a thin layer. 20 g Milled pistachio With the ring oblong mold, cut pieces of short crust. 1910 g Total Bake Temperature: 180ºC. 2. Vegan short crust Bake Time: 10 minutes, approx. 1000 g Dawn Balance Creme Cake Mix Plain Vegan 2. Pistachio Crumble layer 400 g Vegetable margarine Mix all the ingredients, with flat instrument, at slow speed until obtain a 20 g Water homogeneous dough. 1420 g Total Let cool into the refrigerator. 3. Pistachio Crumble layer With the help of an instruction manual, the information is inside the silikomart 1000 g Dawn Balance Creme Cake Mix mold, leaving a thin layer. Plain Vegan Add a bit of ground pistachio on the scratches. 300 g Vegetable margarine 20 g Grounded Pistachios Bake Temperature: 160ºC. 1320 g Total Bake Time: 10 minutes, approx. ASSEMBLY Arrange a plate of shortcrust pastry in which we will spread a little Delicrem Limón and join the sponge cake, previously bathed with a little light sugar syrup.