17. Responding to sustainability challenges
2 Responding to sustainability challenges
© Catalin Tibuleac, Sustainably Yours /EEA
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Summary
• Responding to the persistent • Public policies and institutions and emerging challenges facing can promote system innovation, Europe will require transitions in the including by supporting production‑consumption systems experimentation, correcting market driving impacts on the environment failures, facilitating the spread of new and health. ideas and approaches, and helping ensure a just transition. • Sustainability transitions are highly complex and uncertain processes. • Governments can accelerate Governments cannot simply plan and systemic change by helping cities to implement them. Yet, public policies innovate and network, by reorienting and institutions are essential to financial flows towards sustainable catalyse and orient systemic changes investments and by developing in cooperation with businesses and relevant knowledge systems and skills. civil society. • Achieving sustainability transitions • Transitions involve the emergence requires public engagement in and upscaling of diverse innovations. defining visions and pathways, There is a need for more emphasis on coherence across policy domains social innovation, behavioural change and scales, and use of foresight and and nature-based solutions. adaptive approaches to navigate risks. Ecosystem-based approaches can help manage cross-system interactions within environmental boundaries.
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17. Responding to sustainability challenges
17.1 to produce synergies or trade-offs with From challenges to responses other sustainability objectives.
During the last two decades, the Europe is not alone in needing to achieve concepts of ‘sustainability transitions’ systemic change. Indeed, Europe cannot and ‘transformations’ have become Systemic change is necessary achieve its sustainability objectives increasingly prominent in the academic for the EU to achieve in isolation. The interconnection of literature (Köhler et al., 2019). Since the world’s environmental, social and 2015, this trend has been matched its sustainability objectives. economic systems implies the need by a growing uptake of the language for concerted international efforts. and logic of sustainability transitions These are global problems, requiring in European policy frameworks. As global responses. noted in Chapter 15, the EU’s long‑term strategy for a climate-neutral Europe In responding to these challenges, and the European Commission’s societal actors and creating stakeholder the EU’s economic scale, diplomatic reflection paper on the 2030 agenda for platforms; and increasing adoption of and trade links, and leadership in sustainable development (EC, 2018b, system transitions approaches, including environmental governance confer 2019d) adopt the language of transitions particular emphasis on innovation. significant influence. Beyond systematically. Similarly, EU strategies intergovernmental processes, the such as the circular economy action As discussed in Chapter 16, the many globalisation of supply chains mean plan, the Energy Union strategy and interlinkages in societal systems create that European product standards and the ‘Europe on the move’ agenda a profoundly complex challenge for business practices can have effects well embrace a systemic rather than a governance. Lock-ins, barriers and beyond Europe’s borders. Similarly, the sectoral focus, emphasising economic feedbacks mean that interventions consumption choices of Europeans also transformation towards long-term may encounter resistance or produce have implications for environmental and targets (EC, 2015a, 2015b, 2017a). They unexpected outcomes, such as social outcomes across the world. are characterised by multidimensional shifting problems to other locations, goals, addressing themes such as jobs, rather than tackling them. These Nevertheless, there are clear competitiveness, fair access to resources interdependencies also mean that constraints on Europe’s ability to shape and sustainability; a focus on diverse pursuing environmental goals is likely environmental outcomes in other
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ecology, evolutionary economics, developments include long-term By embracing transitions, innovation theory and political economy megatrends (e.g. social, economic, each focus on different kinds of change environmental) as described in demonstrating solutions and processes and scales of activity. Yet, Chapter 1, or more sudden shocks seizing related opportunities this diversity is increasingly coalescing (e.g. a nuclear accident), which disrupt Europe can lead the global into a broadly shared understanding the regime. Cracks in existing regimes effort for change. of sustainability challenges, which may arise from internal problems, emphasises the barriers to transforming external landscape pressures or complex systems and the role of drivers bottom-up pressure from niche of change at the macro and micro levels innovations (Turnheim and Geels, 2012). in enabling the emergence of new Collectively, this implies that transitions regions. Decision-making processes ways of living, working and thinking occur through dynamic, multi-level at the global level are frequently slow (EEA, 2018). interactions between diverse actors, and produce disappointing outcomes, including businesses, users, researchers, and enforcement mechanisms are The ‘multi-level perspective’ on transitions policymakers, social movements and often lacking (EEA, 2015b). With this (Figure 17.1) is a useful model for interest groups. in mind, Europe’s greatest potential understanding how these interactions influence may come from global shape the dynamics of change in Figure 17.1 distinguishes three leadership in embracing the need for production-consumption systems phases within transitions processes: transformation — demonstrating that (Smith et al., 2010; Markard et al., 2012; the emergence of novel practices or there are solutions to the problems Geels et al., 2017). It describes transition technologies; their diffusion and uptake facing countries and regions across the processes as arising from the interplay across society; and the disruption and world and seizing associated social and of developments at three levels: regime, reconfiguration of established systems. economic opportunities. niche and landscape. At each phase, innovations face major barriers, including inadequate funding, The EU’s emerging strategic policy The regime comprises the diverse uncertainty about technical viability and frameworks provide an essential factors that structure existing modes consumer responses, incompatibility foundation but in practice they are just of producing and consuming. As with established regulations or cultural a start. Major questions remain to be discussed in Section 16.5, these norms, and active resistance from answered. How, for example, can the EU include technologies, regulations, incumbent businesses. and its Members States translate their infrastructures, behaviours and cultural long-term ambitions into coherent and norms, which have co-evolved in ways Transitions are thus fundamentally relevant actions? How can society‑wide that hinder the emergence of alternative uncertain processes, typified by systemic change be catalysed and technologies, business models and setbacks and accelerations, surprises steered towards long-term goals? social practices. In terms of price and unintended consequences. This And what role do public policies and and performance, for example, novel makes it impossible to know in advance institutions at different levels have in innovations are likely to struggle against precisely what innovations will emerge, such processes? This chapter begins to established approaches that have whether or how they will be integrated respond to those questions. benefited from decades of incremental into lifestyles, and how they will affect improvements and investments. sustainable outcomes.
17.2 For innovations to alter the dominant Figure 17.2 presents an application Understanding sustainability system, three things are needed: niches, of the multi-level perspective to the transitions landscape developments, and cracks food system, including illustrative in existing regimes (Kemp et al., 1998). examples of landscape trends and 17.2.1 Niches are protected spaces, such important technological, social and The multi-level perspective as R&D (research and development) organisational innovations. The on transitions labs or demonstration projects, where multi‑level perspective also provides a entrepreneurs can experiment and framework for integrating ideas from The growing body of research develop radical innovations without a range of transitions perspectives into sustainability transitions and direct exposure to market forces, (e.g. Smith, 2012; Göpel, 2016). transformations has its roots in diverse consumer preferences, and so on These include insights into how research fields. Disciplines such as (Smith and Raven, 2012). Landscape social practices change; the role of
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FIGURE 17.1 The multilevel perspective on sustainability transitions
Landscape
Landscape developments put pressure on existing regime
Consumer preferences Science Regime
Skills Culture
Policy Investments
The regime is initially stable Tensions occur in the regime, Multiple adjustments occur and evolves incrementally creating windows in the regime and a new configuration of opportunity becomes established
Niches
Small networks of actors support innovation based on expectations and visions. Experiments and learning take place
Time Emergence Diffusion Reconfiguration
Source: Based on Geels (2002).
the importance of practices, values, instruments to correct market Sustainability transitions worldviews and paradigms (EEA, 2018). failures and using intergovernmental agreements to address transboundary are non-linear, issues and global collective action society‑wide processes 17.2.2 problems such as climate change. built on innovation and Implications for governance While these tools remain essential, knowledge creation. they also face important constraints. The dynamics and interactions set For example, governments often face out in the multi-level perspective significant political barriers when point to the need for new governance seeking to introduce regulations and communities and cities in enabling approaches to support sustainability pricing instruments consistent with more polycentric forms of governance, transitions. Historically, societies have long-term sustainability goals. Equally, founded on bottom-up action by relied on governments to manage the deficiencies of global governance communities and other groups; the the risks and harms associated processes often mean that negotiated potential impacts of systemic change with economic growth — primarily targets lack the necessary ambition and on society and the environment; and employing regulations and pricing enforcement mechanisms.
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FIGURE 17.2 Applying the multi-level perspective to the food system
Climate change and Digitalisation/robotics Demographic Landscape trends land degradation developments
Composting/ fermentation
Food system Agricultural Food Food Food Food/organic production processing retailing consumption waste
Final deposition
Organic Precision In‑vitro Food Community Niche innovations supported farming farming meat councils agriculture
Such realities imply that a purely government towards the broader and ensures a fair sharing of costs and hierarchical, top-down approach concept of governance, which benefits. Urban authorities and city to achieving Europe’s sustainability emphasises the complementary role of networks have a key role. Public bodies objectives will not achieve systemic governments, markets and networks are also vital in stimulating needed change at the scale and pace needed. in organising society (Rhodes, 1997; investment, developing necessary As Hajer at al. (2015) argue: van Heffen et al., 2000; EEA, 2015b). Such knowledge, providing directionality and reasoning acknowledges the limitations coherence to activities across society, The SDGs [Sustainable Development of government power but also and creating mechanisms to anticipate Goals] … risk falling short of expectations recognises that public authorities have and adapt to new risks and emerging because of what we call ‘cockpit-ism’: unique capacities, resources and powers issues. These issues are explored in the illusion that top-down steering by to identify and agree society-wide goals; detail in the remainder of this chapter. governments and intergovernmental to correct the operation of markets; organisations alone can address and to stimulate and enable polycentric global problems. In view of the limited forms of governance, based on social 17.3 effectiveness of intergovernmental efforts interaction and information sharing. Catalysing innovation and and questions about the capacity of system change national governments to affect change, For example, stringent environmental the SDGs need to additionally mobilise regulations and pricing instruments Sustainability transitions are long‑term new agents of change such as businesses, remain important, but promoting system processes, often extending over cities and civil society. innovation also requires a policy mix that 25‑50 years or more (Grin et al., 2010) supports the emergence and diffusion and involving the emergence and These observations have been of new technologies and practices, upscaling of multiple innovations over associated with a shift in focus from helps phase out established systems shorter time scales. No single innovation
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TABLE 17.1 Examples of sustainability innovations in the mobility, food and energy domains
Mobility Food Energy
Incremental technical Fuel-efficient petrol or diesel cars Precision farming, food waste Insulation, energy-efficient innovation valorisation, integrated pest appliances, efficient gas or management coal‑fired power plants
Radical technical Battery electric vehicles, electric bikes, Permaculture, no-tillage farming, Renewable electricity, heat innovation alternative fuels, autonomous vehicles plant-based meat and dairy pumps, passive houses, products, genetic modification whole‑house retrofitting, smart meters
Social or behavioural Car sharing, modal shift, Alternative food networks, Decentralised energy innovation teleconferencing, teleworking, organic food, dietary change, production (‘prosumers’), internet retail urban farming, food councils community energy, energy cafes
Business model Mobility services, car sharing, Alternative food networks, Energy service companies, innovation remanufacturing vehicles, bike sharing organic food back-up capacity, vehicle‑to‑grid electricity provision
Infrastructural Intermodal transport systems, Reforms to distribution systems, District heating systems, innovation compact cities, integrated transport storage provision and better smart grids, bio-methane in and land use planning food waste management reconfigured gas grid
will hold the key to systemic change. reduce the need for mobility. Such innovations that can drive systemic Equally, the diversity of local contexts innovations will bring changes in social change. A diversity of ideas and and challenges means that there are no norms, values and lifestyles. approaches is important, because the single solutions applicable everywhere. viability and sustainability impacts While transitions involve changes of individual innovations are very The electric motor, for example, will across society, governments have a hard to anticipate in advance and will surely have a role in transforming the key role in stimulating and orienting often vary in different contexts. In the European mobility system, but it would the direction of change and in reducing energy, food and mobility domains, still imply substantial resource demands, the many barriers to transitions. This multiple innovations are emerging that pollution and congestion (Section 16.4). section explores how public policies deviate in one or more dimensions The fundamental issue is not how to and institutions can provide support at from current modes of consuming and create a more sustainable car but rather each of the three phases identified in producing (Table 17.1). Sometimes how to meet society’s need for point- Figure 17.1 — emergence of innovations, these involve reviving or adapting older to-point mobility and, perhaps more their diffusion and subsequent practices, for example initiatives that fundamentally, for social interaction and reconfiguration of established systems. facilitate the reuse or repair of products. access to goods and services. As such, In addition, different forms of innovation the transition to sustainable mobility often interact. Car sharing and bike will require numerous changes, ranging 17.3.1 sharing are not just about behavioural from car-sharing schemes, driverless Promoting sustainability innovation change, but they also represent new cars and a shift to alternative modes and experimentation business models and new technologies of transport (e.g. walking, cycling) to (e.g. electronic booking systems, improved spatial planning and novel Novel social practices, technologies GPS — or global positioning systems, communication technologies that can and business models are the core smart cars).
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TABLE 17.2 Changing innovation policy framings
Overarching Key features Era Policy rationale Policy approaches framing (examples)
Innovation for Science and technology Since the 1950s Responding to market failure: State financing of basic R&D, growth for growth, promoting public good character of incentives for business R&D production and innovation necessitates state (e.g. tax breaks, subsidies) consumption action
National system Importance of Since the 1980s Responding to system failure: Promoting science hubs; of innovation knowledge systems maintaining competitiviness, incentivising coordination; in development and coordinating system SMEs; education and uptake of innovations stakeholders training
Transformative Alignment of social Since the 2010s Promoting transformation: Social challenges (H2020), change and environmental pathways, coordination SDGs, mission-oriented challenges with domains, experimentation, approaches to innovation innovation objectives learning (FP9)
Note: FP9, Framework Programme 9; H2020, Horizon 2020; SMEs, small and medium-sized enterprises.
Source: Based on Schot and Steinmueller (2018).
The character, rationale and extent exemplified by the SDGs (Schot and experimentation and learning, using of government interventions to Steinmueller, 2018). pilots, demonstration projects and urban support innovation has developed labs. These provide a means of exploring over time (Table 17.2). From the This emphasis on the directionality of sustainability outcomes, identifying mid‑20th century, policy interventions innovation reflects a growing awareness barriers, facilitating social acceptance focused on addressing market that economic development approaches and building coalitions of actors. failures, using state investments in that promote all innovation and then Accepting and learning from failures is R&D to compensate for inadequate seek to tackle harmful consequences essential (Temmes et al., 2014). private investment. Since the 1980s, through regulation and economic governments have extended this instruments are unsustainable. In Making innovations work in the focus to include promoting learning practice, it implies the need not only to real world often requires input and knowledge circulation within stimulate particular types of innovation from a diverse range of actors with innovation systems, comprising (e.g. green technologies) but also different kinds of resources, including diverse actors including universities, for greater emphasis on real-world researchers, businesses, investors, businesses and government agencies. regulators and users. This point Both of these framings for innovation is integral to the EU’s concept of policy remain valid and important Responsible Research and Innovation today. Europe could certainly do (EC, 2014b). Its importance is also more to increase investments in basic expressed clearly in the EU’s ‘Lamy research (Section 17.4.2) and to use report’ on maximising the impact of education, science, business and tax EU research and innovation programmes policies to create an environment that (EC, 2017d): enables and promotes innovation across society. But recent transitions Making innovations work Fully mobilising and involving stakeholders, research also points to the emergence end-users and citizens in the post-2020 EU of a third generation of innovation in the real world R&I programme, for instance in defining its policy that focuses on enabling and requires inputs missions, will not only increase the degree promoting transformation towards from diverse actors. of co-creation, it will also maximise its long-term sustainability objectives, as impact and stimulate a stronger demand
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for innovative products and services as well of creativity and innovation. Indeed, as (AFNs) are food provisioning practices as a better grasp of social changes. This will Stirling (2015) notes, ‘It is remarkable how based on shorter supply chains and bring open science and open innovation many current major global industries direct producer-consumer interactions to the next level and turn Europe into a are building around once-marginal (e.g. farmers markets, direct farm sale, continental living innovation lab. technologies like wind turbines, ecological weekly box schemes). In addition to farming, super energy-efficient buildings, reducing transport-related pollution, In recent years, European innovation or green chemistry. All of these owe AFNs entail more direct interactions with policy has broadened its focus to key elements in their pioneering origins food producers, potentially fostering a RD&D (research, development and to early development by grassroots better understanding of environmental demonstration). It could continue social movements.’ As such, transitions and social impacts of food choices and further towards promoting real-world policy should build on the groundswell influencing consumer expectations and demonstrations and experiments, for of bottom-up sustainability initiatives food system norms (Forssell, 2017). example by providing additional financial and further mobilise the ‘energetic support for social and grassroots society’ of engaged citizens, professional There are now thousands of community innovations. In the EU context, the non‑governmental organisations (NGOs) energy initiatives across Europe establishment of an Innovation Fund, and motivated communities (Hajer, 2011). (Hossain, 2018), some benefiting directly to distribute financial resources from EU support. Such initiatives collected under the EU Emissions Social innovations and grassroots are decentralised, small-scale forms Trading System, is a useful step. The innovations tend to be more radical of energy production (often solar new fund will support, on a competitive than business-driven greening efforts, photovoltaic (PV) or wind turbines) that basis, the demonstration of innovative for example in questioning conventional are locally owned and operated, often technologies and breakthrough consumerism and advocating change engaging civil society groups, such as innovations in areas such as renewables, in user practices and lifestyles. They social enterprises, schools, businesses, carbon capture and utilisation (CCU) are often more oriented towards faith groups, local government or utility and energy storage (EC, 2018j). social justice or alternative economic companies (Seyfang et al., 2014). In rationales (e.g. community ownership, Germany, more than 700 community Public authorities can also assist self-sufficiency). They are also highly energy initiatives (mostly citizens in local projects by facilitating contextual and often developed in cooperatives) account for about 40 % of networking and knowledge exchange response to real local problems (Seyfang renewable energy capacity (DECC, 2014; through workshops, innovation or and Smith, 2007). de Vries et al., 2016). implementation agencies, or by establishing (digital) platforms. Another In recent years, many European Similarly, there are several hundred option is to provide exemptions from countries have experienced a surge ‘transition town’ initiatives in Europe. regulations that hinder particular of bottom-up social and grassroots Transition towns are community innovations or entrepreneurship. innovations. Several of the promising projects that aim to increase For example, emulating a government innovations highlighted in Table 17.1 self‑sufficiency to reduce the potential programme in the Netherlands, the EU’s started as grassroots initiatives. For effects of climate change and economic circular economy action plan applied example, alternative food networks instability. They do this by stimulating the concept of ‘innovation deals’, renewable energy production, which identify and address potential lifestyle change, community housing, regulatory obstacles for innovators alternative local currencies, repair (EC, 2018h). Such measures would align cafes and community cafes using food with the EU’s ambition to ‘stimulate a that would otherwise go to waste. culture of experimentation and risk There are many similar networking taking’ (EC, 2018d), while respecting initiatives at international and national environmental standards and the levels, for example Global Action Plan precautionary principle. Social innovations and and Switzerland’s ‘Les artisans de la grassroots innovations are transition’ (ADLT, 2019; GAP, 2019). often more radical than Engaging and mobilising society National and European monitoring business‑driven ‘greening’ of social and grassroots innovations Citizens, communities and civil society efforts. is difficult and underdeveloped, but groups represent important sources the total number of initiatives across
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Europe is likely to number in the tens of extreme events — while also providing BOX 17.1 thousands. Cumulatively they represent cultural benefits (Raymond et al., 2017). Climathon: transformative a substantial amount of societal energy approaches to flood risk adaptation that policymakers could engage with Compared with grey infrastructure, more strategically (e.g. Box 17.1). nature-based solutions can perform well o support transformative adaptation, Although social and grassroots in financial terms, as well as providing Tthe city of Vejle, Denmark, innovations sometimes receive some substantial non-market co-benefits co‑organised with Climate-KIC a 24-hour short-term seed money, they are rarely (Box 17.2). For example, restoring or Climathon event, to develop innovative the focus of dedicated policy attention creating wetlands on the banks of rivers ways to adapt to river and coastal flooding and sustained support. upstream can function as watersheds in Vejle. The event was open to those with that can concurrently mitigate flooding a desire to create new solutions, including Governments could offer more support downstream, filter contaminated water, engineers, designers, business people, for civil society innovations, for example increase biodiversity and enhance software developers, social scientists and by funding citizens’ groups and projects; recreation opportunities. Landscape legal or financial experts. The attendees providing privileged access to public conservation and restoration measures pitched their solution to a panel of infrastructure (e.g. vacant land or can function as natural water filtration experts, including city representatives. offices); facilitating the circulation of plants, replacing conventional water The winning idea addressed surface knowledge about grassroots projects; treatment technologies. Forests can flooding by replacing a standard stimulating experimental partnerships reduce or even prevent pollutants from pavement with a partly glass‑covered with public services (e.g. schools, entering streams that supply fresh water underground concrete stream: a hospitals); and more publicly displaying to downstream urban areas. Man-made ‘transparent urban waterway’. The support for citizen-led sustainability features such as green walls, green roofs winning team established the company projects and their positive contribution and sustainable urban drainage systems Climate Change Consulting DK, meaning to public life locally. This may require can mitigate the impacts of storm water that the event produced both innovative some institutional change to overcome by slowing the rate of run-off through solutions and entrepreneurial activity. ■ the potential mismatch between retention, as well as decreasing urban informal grassroots innovations and heat effects, improving insulation and Source: ETC/CCA et al. (2018). formal procedures for policy support providing habitat for a variety of species. (e.g. proposal writing, organisational structures, accountability, budgetary Green infrastructure can be implemented reporting). Intermediary organisations either standalone or in integrated that connect and support multiple solutions that combine both green and initiatives (Section 17.3.2) also play a grey infrastructure. Integrating green valuable role in this area. infrastructure into spatial planning can In addition to generating capitalise on the strengths of both grey financial returns, and green infrastructure to foster resilient nature-based solutions Nature-based solutions results (Browder et al., 2019). Green can deliver substantial infrastructure can also be applied on The EU’s Seventh Environment Action different scales — from green walls and non-market benefits. Programme, the biodiversity strategy to roofs on buildings, to green belts through 2020 and the EU’s Horizon 2020 research industrial complexes, to large-scale and innovation programme each watershed restoration and reforestation, promote the use of ‘green infrastructure’ in urban, peri-urban, rural and marine and ‘nature-based solutions’ as responses areas. The co-benefits are diverse. For to sustainability problems and as an example, evidence from 18 ‘urban labs’ alternative to ‘grey infrastructure’ across Europe shows that high-quality, (i.e. human-engineered solutions, often biodiversity-rich areas of urban green employing concrete and steel). Green infrastructure can help address air infrastructure and nature‑based solutions pollution, noise, climate change impacts, make use of the capacity of ecosystems heat waves, floods and public health to deliver highly valuable regulating problems (Maes et al., 2017). Investments services — such as capturing carbon, can also provide more direct economic regulating water flows or moderating benefits, such as increasing property
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values. In designing initiatives and policy mainstream. Economists often favour interventions, it is important to ensure the use of economy-wide instruments, BOX 17.2 that such benefits are distributed fairly, such as environmental taxes or cap- Non-market benefits of Lisbon’s street trees including across localities, regions and and-trade policies, which internalise income groups. the social and environmental costs of production in market prices. Models cost-benefit analysis of street The relative novelty of nature-based suggest that ‘technology-neutral’ A trees in Lisbon (Soares et al., 2011) solutions can mean that they are instruments of this sort are cost- showed that for every EUR 1 invested sometimes expensive in financial effective because they enable market annually by the municipality in tree terms when compared with grey forces to direct investments towards management, residents receive benefits infrastructure alternatives, which have the most efficient technologies, and valued at EUR 3.11. Each of Lisbon’s benefited from decades of investments avoid errors when public authorities trees is estimated to provide annual and efficiency improvements. As with seek to pick winners. benefits of EUR 4.27 in energy savings, other innovations, however, wider EUR 0.23 in reduced CO2 emissions, use of nature-based solutions is likely In addition to shaping the selection EUR 3.75 in reduced air pollutant to produce economies of scale and environment for new technologies deposition, EUR 33.18 in reduced learning, leading to cost reductions. For and supporting their diffusion, storm water run-off and as much as example, the cost of green roofs has broadly focused instruments such EUR 100.40 in increased real estate fallen substantially in several countries as taxes and regulations can also values. In total, Lisbon’s 41 247 street during recent years (Nurmi et al., 2013). stimulate innovation. Although it runs trees are calculated to provide counter to common perceptions, services valued at EUR 5.8 million there is much evidence to support annually, while EUR 1.3 million is spent 17.3.2 the ‘Porter hypothesis’ that strict maintaining them. Supporting diffusion of promising environmental policy can stimulate innovations innovation and job creation, rather Further city case studies can be found than hindering them (Rayment et al., at the Oppla platform: https://oppla.eu/ For many innovations, moving beyond 2009; OECD, 2010; EEA, 2014, 2016c). nbs/case-studies. ■ experimentation towards wider adoption The European countries with the occurs via market diffusion, as learning most stringent environmental policies and expanding production enable a new are generally characterised by high product or business model to become levels of eco-innovation and economic more competitive. In other cases, such competitiveness (Figure 17.3; EEA, 2016b). as local initiatives and social innovations, the diffusion process may occur through Economic instruments also have some Environmental policy replication or adaptation of an idea in a important limitations. First, efforts to new location. In either case, innovations tax activities in one location may not can often drive innovation often face major barriers to upscaling, have the desired effect if they cause and job creation, ranging from upfront costs of switching production to shift to other countries rather than hindering them. to a new technology and consumer or incentivise businesses to use uncertainties to the absence of necessary substitute resources (ETC/SCP et al., infrastructure or mechanisms for sharing 2015). Second, introducing general knowledge. Perhaps most fundamentally, economic instruments (e.g. a carbon incumbents often enjoy a competitive tax) faces major political obstacles advantage because the social and because the benefits are diffuse, hard environmental costs of production are to measure, and lie in the future, not fully represented in market prices. whereas the costs are concentrated and immediate (Hughes and Urpelainen, 2015). Powerful industries (oil, cars, ‘Levelling the playing field’ utilities, retail) tend to resist their by fixing market failures introduction and consumers may also raise opposition, particularly because Governments have a variety of tools the costs of environmental taxes may available to help innovations to become fall disproportionately on lower income
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FIGURE 17.3 Demanding environmental policy is associated with greater competitiveness and more eco-innovation
Denmark Netherlands
United Kingdom Finland
France Switzerland Norway
More stringent Sweden
Slovakia Germany Poland Austria
Italy Hungary
Belgium
Spain Greece
Portugal Ireland Stringencypoliciesofenvironmental
Global competitiveness ranking More competitive
Position in EU eco‑innovation rankings Countries ranked 1‑9 Countries ranked 10‑18 Countries ranked 19‑27 Not applicable
Notes: The figure includes all EEA member countries for which data are available on stringency of environmental policy. OECD, Organisation for Economic Co-operation and Development.
Source: EEA (2016b).
environmental harms, as well as their design and communicate environmental Environmental tax reforms administrative cost-effectiveness, taxes as part of broader packages of need to ensure environmental tax revenues in environmental fiscal reform that ensure the 28 EU Member States (EU-28) a socially fair distribution of costs and a socially fair distribution decreased from 2.6 % to 2.4 % of gross benefits. This can include offsetting new of costs and benefits. domestic product (GDP) between 1995 taxes with reduced taxation of other and 2017. Nevertheless, revenues from activities (e.g. labour or sustainable environmental taxes amounted to consumption), as well as direct support some EUR 370 billion in 2017 — funds for the groups or regions affected. that could be more clearly directed in support of sustainability transitions. A third concern with general economic groups (Chapter 16). This often leads instruments is that empirical studies to defeat or watering down of the These challenges also point to the suggest that purportedly neutral policy instrument. It is notable, for example, benefits of coordinating environmental tools inevitably involve an element of that, despite years of advocacy for a taxation across countries to limit burden selection, as they steer resources to shift towards increasing taxation of shifting. They also highlight the need to technologies that are currently cheapest
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but not necessarily those that are most of investments, skills, knowledge, promising or potentially disruptive. Knowledge sharing organisational structures and For this reason, technology-specific is particularly important revenue flows. In some instances, the instruments may also be needed to drive emergence of innovations may lead to the development and deployment of to enable the diffusion the collapse of incumbents; in others, radically new technologies (Bergek and of grassroots initiatives and established firms may hinder the Berggren, 2014). social innovations. diffusion of an innovation or shift their business model towards embracing it. Policies influence this process of Promoting specific innovations integration in the business environment both by stimulating consumer demand Diffusion of innovations often requires and by facilitating or mandating targeted measures that reduce the positive stories about renewable energy changes in production. Box 17.3 costs and uncertainties of switching to and green growth and jobs related to illustrates the broad range of measures new technologies and practices. For German manufacturers of wind turbines that are contributing to diffusion of example, financial instruments such as and solar panels (Geels et al., 2016). electric vehicles. purchase subsidies, low-interest loans This narrative was promoted by a green or feed‑in‑tariffs can help offset price advocacy coalition, which included not differentials with established products. just environmental groups, solar PV Upscaling local projects and Non-financial incentives (including and wind associations but also metal grassroots innovations removing legal barriers, e.g. for food and machine workers, farmer groups donations) can further increase the and church groups. Governments and The upscaling of sustainability appeal of initiatives. Public procurement other actors can shape narratives by innovations also depends critically can create a market for sustainable goods disseminating information (e.g. via on sharing knowledge and insights and services (e.g. Copenhagen’s public labelling or media campaigns) and gained from experimentation and sector canteens and food services served framing it in ways that positively affect demonstration projects. In practice, 88 % organic food in 2015 (KK, 2016)). attitudes, beliefs and norms (e.g. social lessons and insights are seldom Investments in necessary infrastructure marketing or ‘nudging’). Insights from shared widely, which often leads local are often essential for diffusion of behavioural sciences are increasingly innovators to ‘reinvent the wheel’. The technologies (e.g. distributed energy applied to policy initiatives across impact of Europe’s many bottom-up production). And safety regulations and Europe (EC, 2016a). initiatives will be less as long as they standardisation can generate trust and remain fragmented and short lived confidence in novel technologies. In view of the recent proliferation (Turnheim et al., 2018). of initiatives and labels related to Standards can also influence the environmental and sustainability Knowledge sharing is particularly diffusion of innovations, including information, it is essential to develop important for grassroots initiatives beyond Europe’s borders. Standards, standards to increase consumer trust. and social innovations, which rely less certification schemes and labels In 2013, the European Commission on market forces to drive diffusion. In often emerge through an interaction published a recommendation on the these cases, scaling can take the form of different stakeholders, with civil use of the product and organisation of ‘scaling out’ — replicating a social society organisations proposing new environmental footprint (PEF and innovation in a different location; ‘scaling benchmarks, and companies promoting OEF) methods (EC, 2013a). This was up’ — influencing laws and policies their harmonisation and enforcement in followed by collaboration with industry at higher levels; or ‘scaling deep’ — different regions as a means of reducing to develop and apply methods and developing narratives that resonate production costs or achieving a level develop approaches to verification and with cultural values (Moore et al., 2015). playing field with competitors. communication aimed at building a All types of scaling rely on knowledge single market for green products. transmission. Diffusion also involves changing user practices, norms and business Integration of innovations into the Governments can stimulate the processes. In part, this is about business environment often represents circulation of knowledge and lessons developing positive narratives. Uptake a challenge, as incumbent businesses learned between social innovation of renewable technologies in Germany, are often geared towards established projects and pilots, for example for example, was initially underpinned by technologies and practices — in terms by standardising information and
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BOX 17.3 Electric vehicle diffusion
lectric vehicles have started In all of the countries that are pioneering as well as the value of policy support for Ediffusing, and the total global stock the diffusion of electric vehicles, public electrifying public transport. passed 3 million in 2017 (Figure 17.4). policies at national and local levels are Annual sales in 2017 were 54 % higher playing a major role. The most prominent Measures used across Europe include than in 2016, surpassing 1 million units, are direct consumer incentives such financial support to the electric vehicle with more than half of those global as vehicle purchase subsidies or tax industry; public investments in charging sales in China (IEA, 2018b). Only a exemptions. There is a clear correlation infrastructure or subsidies for home few countries have fairly high market between the strength of financial chargers; public procurement of electric shares: Norway (39.2 %), Iceland (12 %) incentives and the speed of diffusion vehicles (e.g. for municipal vehicle fleets); and Sweden (6.3 %). The remainder (Wesseling, 2016). Even with grants, state aid for electric public transport; have shares under 3 %. In 2017, however, the up-front costs of electric indirect consumer incentives such members of the International Energy vehicles remain higher than those of other as preferential access to bus lanes, Agency’s Electric Vehicles Initiative (EVI) cars. Early adopters are often middle‑aged, free or preferential parking, access to set the aspirational goal of achieving a well-educated, affluent, urban men, who low‑emission zones, free charging at 30 % market share for electric vehicles are motivated by pro-environmental public stations and road toll exemptions; in each country by 2030. The EVI attitudes, a desire to save on fuel costs consumer outreach and education members comprise Canada, China, and an active interest in new technology policies; and regulatory incentives such Finland, France, Germany, India, Japan, (Nilsson and Nykvist, 2016). These factors as sales targets for electric vehicle Mexico, the Netherlands, Norway, point to the importance of complementary manufacturers or bans on sales of internal Sweden, the United Kingdom and the measures that can shift public perceptions combustion engine vehicles (EEA, 2016a; United States. and drive changes in business practice, CCC, 2018; EC, 2018i). ■
FIGURE 17.4 Cumulative global fleet of electric vehicles Million electric vehicles 3.5
3
2.5
2
1.5
1
0.5
0 2013 201 2015 2016 2017
China USA Europe Others
Source: IEA (2018a).
390 SOER 2020/Responding to sustainability challenges PART 3
BOX 17.4 Austrian biomass district heating systems
iomass district heating (BMDH) organisations, such as the Austrian environment by harmonising the Bsystems (which use pellets and waste Biomass Association, were created eligibility, application and payment wood from Austria’s forests) emerged in to compare experiences, formulate procedures for capital grants for BMDH the late 1970s in rural villages. They were lessons and share insights. Pioneering systems in 1995. In 2000, technical pioneered by new entrants to the market, provinces launched energy agencies that performance guidelines were introduced such as sawmill owners, carpenters and provided training, technical advice and and disseminated through seminars monasteries, who sold heating services financial support for BMDH developers. and training courses. Stable rules to nearby houses. From the mid-1980s, These activities substantially improved enabled more reliable calculation of these small- to medium-scale village technical and economic performance in cost-benefits, which in the early 2000s heat-only systems started to diffuse the 1980s and early 1990s. Collectively, stimulated the involvement of energy more widely. At this time, farmers, who these changes resulted in a 10-fold utilities and the National Forestry in Austria often own forests, started increase in the total number of BMDH Agency, which constructed large-scale building more local BMDH plants to systems in Austria between the BMDH systems to co-generate heat develop the market for wood products. mid‑1980s and the end of the 1990s. and power. This produced exponential growth in the period 2000-2010. By 2010, Recognising opportunities for rural At the national level, the federal Austria had approximately 3 100 BMDH revitalisation, public authorities began to Environmental Promotion Fund systems, of which about 2 500 were provide support. Dedicated intermediary streamlined the complex policy village heating systems. ■
Source: Based on Geels and Johnson (2018).
organising workshops. Implementation encompasses more than a thousand agencies (e.g. energy agencies or local transition initiatives in 43 countries Public institutions and social innovation agencies) can play a and has developed a guide that networks have key roles valuable role as intermediaries, articulates core values and operational because they engage with multiple principles for setting new initiatives in sharing knowledge projects, enabling them to compare (TN, 2018). Similarly, Community Power, and lessons learned. them and extract and codify a network established by Friends of the general lessons, so that these can Earth Europe to support community provide insights for new projects or energy, engages in knowledge sharing policymaking (Geels and Deuten, 2006; and political lobbying for legislative Kivimaa, 2014). Box 17.4 illustrates the change (EEA, 2018). values (Berkhout, 2006; von Oelreich role of intermediaries in knowledge and Milestad, 2017). circulation and aggregation in the Grassroots innovations can take diffusion of biomass district heating several decades to reach scale systems in Austria. (e.g. Box 17.5). They can be nurtured 17.3.3 through dedicated efforts such as Managing phase-out, disruption and Social and grassroots initiatives are providing local finance (e.g. public structural change often diverse in character and context banks), community building, political specific, which can make it difficult to lobbying, professionalisation, engaging Deliberate phase-out actions that target extract lessons and disseminate good with incumbent actors and providing the decline of existing technologies and practice. Nevertheless, intermediary policy support. Mainstreaming may also practices are necessary to accelerate organisations or social networks can involve a degree of co-option (e.g. by sustainability transitions. Such actions play a useful role (EEA, 2018). The big businesses) and divergence from are still quite rare, but they are gaining Transition Network, for instance, their initial grassroots visions and political salience and include bans
SOER 2020/Responding to sustainability challenges 391 PART 3
BOX 17.5 Mainstreaming organic food
rganic food was pioneered in In the 1990s and early 2000s, market business. Organic farming moved Othe 1930s by activist farmers demand for organic food grew from niche to mainstream and, in the and scientists as a means of recycling (Figure 17.5), partly in response to process, diverged from some of its nutrients and organic matter and food scandals. Supermarkets became initial grassroots values such as local improving human and animal health. interested, encouraging farmers to production and broader sustainability Between 1970 and 1990, a more convert to organic production, and values (Smith, 2006). Although organic organised organic food movement policymakers introduced organic farming food has become a profitable and emerged, advocating small-scale policies and supported research and fast-growing market, it remains more production and localism. Gradually, technical training. expensive than mainstream food, associations were created that which means that wider diffusion developed organic standards to build As big farming businesses entered the beyond affluent consumers or those consumer trust and engaged in political market, greater pressure to standardise simply willing to pay extra may advocacy to gain policy support (Smith, production and provide predictable require continued policy support 2006; von Oelreich and Milestad, 2017). outputs drove small farmers out of (Aschemann‑Witzel and Zielke, 2017). ■
FIGURE 17.5 Organic agricultural land coverage in Europe, 1985-2015
Million of hectares of land
16
1
12
10
8
6