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Corporate Social Responsibility and Sustainability and Preserving the Environment for the Sake of Tomorrow

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Corporate Social Responsibility and Sustainability and Preserving the Environment for the Sake of Tomorrow “Businesses bottom line is not only about dollars and cents. It is giving back to the society Corporate Social Responsibility and Sustainability and preserving the environment for the sake of tomorrow. This book says it all.” Corporate Social Responsibility Professor Ishak Ismail Universiti Sains Malaysia (USM) and Sustainability “I commend this book to all who have a current interest and understanding of CSR; to those wishing to improve their theoretical and practical understanding of CSR and to those Contemporary Perspectives contemplating the implementation of CSR to benefit from the many advantages of its adoption.” Associate Professor Wayne Binney Deakin University, Australia “The content of this book is timely as the structure of the book will provide additional insights into the concepts of CSR and the strategic implications of embedding CSR into corporate strategies.” Associate Professor Faizah Darus Head Asia-Pacific Centre for Sustainability (APCeS) Universiti Teknologi MARA (UiTM), Malaysia Mehran Nejati Ali Quazi Azlan Amran Mehran Nejati Ali Quazi Azlan Amran Corporate Social Responsibility and Sustainability Contemporary Perspectives Edited by Mehran Nejati Ali Quazi & Azlan Amran Singapore London New York Toronto Sydney Tokyo Madrid Mexico City Munich Paris Cape Town Hong Kong Montréal A01_MEHR0000_01_SE_FM.indd 1 12/12/14 2:06 PM Published by Pearson Malaysia Sdn Bhd Level 1, Tower 2A, Avenue 5 Bangsar South No. 8 Jalan Kerinchi 59200 Kuala Lumpur Malaysia Custom Solutions and Delivery Director: Ang Teck Chuan Custom Solutions Manager: Lucy Cook Content Development Manager: Esther Yap Pearson Asia Pacific offices:Bangkok, Beijing, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Taipei, Tokyo Printed in Malaysia 4 3 2 1 17 16 15 14 ISBN 978-967-349-672-3 Cover Art: Copyright © Pearson Malaysia Sdn Bhd 2015. All rights reserved. This publication is protected by Copyright and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permission(s), write to: Rights and Permissions Department. www.pearson.my A01_MEHR0000_01_SE_FM.indd 2 12/12/14 2:06 PM Dedicated to our wives: — Azadeh, Meherun and Norhana- for all their continuing support and compassion. A01_MEHR0000_01_SE_FM.indd 3 12/12/14 2:06 PM All chapters in this book have been subject to peer review. The authors are solely responsible for the contents of their respective chapters and the edi- tors do not take any responsibility for the ideas, comments and opinions presented in the chapters published in this book. A01_MEHR0000_01_SE_FM.indd 4 12/12/14 2:06 PM FOREWORD This book is a very useful addition to the growing literature on corporate social responsibility and sustainability management. It is a direct response to the needs of private and public sector managers at all levels to engage di- rectly in managing sustainability as part of an overall drive to increase levels of corporate social responsibility. The chapters in this book cite examples from a number of business sectors including banking and energy, discuss issues facing both large and small organisations, and in many countries in- cluding those from the EU, Japan, and Australasia with a particular focus on Malaysia where many of the authors are located. Community engagement is highlighted, an issue often overlooked, but one that matters increasingly as sustainability limits are approached. The authors come from many countries and bring to their writing a wide range of backgrounds in both scholarly research and direct management. I welcome the initiatives that brought this book to a timely fruition. Roger A. Layton AM Emeritus Professor Australian School of Business University of New South Wales Australia v A01_MEHR0000_01_SE_FM.indd 5 12/12/14 2:06 PM A01_MEHR0000_01_SE_FM.indd 6 12/12/14 2:06 PM FOREWORD One of the major contributions of this timely book is that it exposes the myth that Corporate Social Responsibility (CSR) is only the concern of the ‘corporates’. CSR has matured to influence the activities of a wide range of stakeholders including business, consumers and the entire community. The book also clearly demonstrates the multidisciplinary nature of CSR and this is achieved by drawing together a comprehensive team of contributors who possess the breadth and depth of CSR knowledge to cover this complex task. The chapter structure guides the reader through the development of CSR and provides a solid understanding of the distinctive phases that provide the basis for current understanding of CSR. This provides in the first series of chapters an introduction to those who are new to the topic and a reminder for those who are more conversant with it. The next series of chapters dis- cuss the managerial aspects of CSR with particular emphasis on the strategic and tactical applications of the paradigm. Following this, the chapters pro- vide examples and guidelines for the possible widespread implementation of CSR through stakeholder engagement. The final section of this book ad- dresses some of the contemporary issues surrounding CSR and the financial implications of its adoption. The final chapter provides discussion to offset the criticisms by those who believe that benefits derived from CSR adoption are a cost burden for business. I would like to congratulate the authors for their vision for this book and on their achievement of bringing this vision into reality. I commend this book to all who have a current interest and understanding of CSR; to those wish- ing to improve their theoretical and practical understanding of CSR and to those contemplating the implementation of CSR to benefit from the many advantages of its adoption. Finally, my best wishes to the authors on the success of this publication. Wayne Binney Associate Professor and Associate Head Deakin Graduate School of Business Deakin University, Melbourne, Australia vii A01_MEHR0000_01_SE_FM.indd 7 12/12/14 2:06 PM A01_MEHR0000_01_SE_FM.indd 8 12/12/14 2:06 PM ABOUT EDITORS Dr. Mehran Nejati is a Senior Lecturer at Graduate School of Business, Universiti Sains Malaysia (USM). He received his PhD degree from USM, for which he was awarded the Vice-Chancellor Award. His main areas of research expertise include social responsibility, sustainability and busi- ness ethics. He demonstrated further research excellence by successfully completing a one-year post-doctoral fellowship in CSR and sustainability field. He has published numerous papers in International peer-reviewed journals and is currently serving on editorial board of several indexed jour- nals. He has also worked as an industrial engineer and process improve- ment consultant in the Middle East. He holds a Certified Six Sigma Green Belt by American Society for Quality (ASQ), and is a Certified Sustainability Reporting Specialist (CSRS). Dr. Ali Quazi is a Professor of Marketing within the School of Management at the University of Canberra, Australia. He received his PhD degree from the University of New South Wales, Australia. Internationally known for his research on CSR, Professor Quazi has published 112 articles in the leading international journals and conference proceedings including the Journal of Business Ethics, Social responsibility Journal, Journal of Corporate Citizenship, Business and Professional Ethics Journal, Journal of Environmental Management, European Journal of Marketing and the Journal of Marketing Management. He is on the editorial boards of six refereed international journals. His work has been cited (over 1,000 to date) globally including the Oxford Handbook of Corporate Social Responsibility. He has received a number of awards for his aca- demic excellence including the Australian National Award for Citation for Outstanding Contributions to Student Learning, Vice-Chancellors Teaching Excellence Award, Dean’s Best Researcher Award and Best PhD Advisor (supervisor) Award by the International Consortium for Electronic Business. Dr. Azlan Amran is currently an Associate Professor at Graduate School of Business, Universiti Sains Malaysia. His key research interests include corpo- rate social reporting, corporate social responsibility and sustainability issues. He has published a significant number of articles in the area of CSR in both local and international journals. He is currently supervising PhD, MBA, and Masters candidates in CSR. At present, he holds the position of Deputy Dean (Academic and Student Affairs) at the Graduate School of Business. In terms of practical experience, he has been involved in several training ix A01_MEHR0000_01_SE_FM.indd 9 12/12/14 2:06 PM x About Editors and consultancy projects in Accounting-related issues and Corporate Social Reporting. He is currently holding several grants to support his research on CSR-related issues. He is also a member of the editorial board for several international journals. At the national level, he is a Technical Committee member for ISO 26000. A01_MEHR0000_01_SE_FM.indd 10 12/12/14 2:06 PM ABOUT CONTRIBUTORS Dr. Rute Abreu is an Accounting and Finance Professor and Chair of the sci- entific area at the Instituto Politécnico da Guarda, Portugal, since 1990. She earned the PhD Degree in Accounting and Finance from the Universidad de Salamanca, Spain and teaches financial analysis, corporate finance, sched- ule and appraisal investment, auditing, financial accounting, taxation,
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