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Awards Ceremony of the If Concept Design Award 2013 EN

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Awards Ceremony of the If Concept Design Award 2013 EN PRESS INFORMATION Hamburg, 25 July 2013 Awards Ceremony for the iF concept design award 2013: The world’s 100 best young designers were duly honored in Hamburg – with the ten most outstanding entries being rewarded with prize money totaling EUR 30,000. A judges’ panel of 62 experts in the field of design had selected the winners from the close to 12,000 exciting, clever and surprising ideas, concepts and visions that had been entered from 57 nations from around the world. Seven new showering concepts were proud recipients of the special prize, the “Hansgrohe Prize 2013: Efficient Water Design”, and prize money in a total amount of EUR 5,000. With 12,500 entries registered, of which 11,486 were accepted, from 57 different countries from around the globe, the iF concept design award is the world’s largest and most important competition for young design talent (2012: 10,665 entries). This competition is organized by iF DESIGN TALENTS GmbH in Hannover every year. 100 young students from Austria, China, Germany, India, the Netherlands, South Korea, Sweden, Taiwan, Great Britain and the USA were the happy recipients of the coveted award. Their concepts were selected by 62 design experts from throughout the world in a number of different judging sessions as the most innovative, sustainable and visionary works from among all the entries. The ten most outstanding works (from the 100 best) also shared the total prize money amounting to EUR 30,000. >> All the concepts that were honored with prize money will be presented on the following pages. All 100 prize-winners can be seen in the iF online exhibition: http://www.ifdesign.de/talents_online-exhibition_wettbewerbe_index_e The Sponsors: iF DESIGN TALENTS GmbH in Hannover, which is devoted exclusively to promoting young design talent, is responsible for the organization of this competition with the support of the following sponsors: GOLD sponsors are Hansgrohe SE (Schiltach/Germany), LG Hausys (Seoul/South Korea), Samsung Electronics Co. Ltd. (Seoul/South Korea), Volkswagen AG (Wolfsburg/Germany) and iF International Forum Design GmbH (Hannover/Germany). The BRONZE sponsors are event it (Hannover/ Germany) and TRENDBÜRO (Hamburg/Germany). Hansgrohe Prize 2013: The “Hansgrohe Prize 2013: Efficient Water Design”, which focused on the topic of “My Open Shower Space” this year, was presented for the third time as a special prize in connection with the iF concept design award 2013. Of the approximately 135 entries received, seven prize-winners from Australia, Germany and China were able to convince the judges with their ideas and visions of showering. They share a total of EUR 5,000 in prize money. Categories | Judges | Evaluation Criteria in the iF concept design award 2013 Concepts could be entered free of charge in the following four categories: 1. product design / industrial design 2. communication design / multimedia design 3. fashion design 4. architecture / interior design In addition, the entries were also assigned to so-called “Trend Roots”, i.e. socially relevant topics, to indicate in which areas the entry concerned is most likely to initiate social change: ■ social change ■ cultural change ■ economic change ■ ecological change ■ technological change The Judges The members of the panel of international experts, who selected the 100 prize-winners and the ten prize-money winners in the second judging session, are: ° Jonas Bjerre-Poulsen , Norm.Architects, Copenhagen/Denmark ° Luisa Bocchietto , ADI Associazione per il Disegno Industriale, Milan/Italy ° Clemens Deilmann , W.L. Gore & Associates GmbH, Feldkirchen-Westerham/Germany ° Hagen Fendler , ZTE Corporation, Shanghai/China ° Philippe Grohe , Hansgrohe SE, Schiltach/Germany ° San-Min Hyun , Samsung Electronics Co. LTD, Seoul/South Korea ° Mario Lombardo , GRID, Berlin/Germany ° Uli Mix , Volkswagen Design Center, Potsdam/Germany ° Sunghee Park , LG Hausys, Seoul/South Korea ° James Turner , Sony Design Center, London/UK The Evaluation Criteria The entries were judged according to the following criteria: Degree of Innovation/Creativity, Design Quality/Marketing, Practical Aspects/Degree of Elaboration, Functionality, Application, Material, Sustainability, Social Responsibility, Universal Design and Safety. iF ranking university The iF concept design award does not only stand for the extraordinary design achievements of young international design talent, it also wins points for the universities in the iF ranking university . The universities of the award-winning student entries receive 20 points for each “iF concept design award” won. The online presentation always indicates the results of the competition over the last three years. Here are the top two universities this year: 1st place: National Taiwan University of Science and Technology, Taipei/Taiwan 2nd place: Samsung Art & Design Institute (SADI), Seoul / South Korea >> The iF ranking university: http://www.ifdesign.de/talents_universities_e iF concept design award 2013 | Award Winners with Prize Money EUR 8,000 in prize money: Entry ID: 115429 Entry: Life Tire | Water Transportation Toy Category: 01.11 survival+emergency / eco solutions Trend Root: ecological change Design: Mr. In Seok Oh, Gyuri Bae, Youngmin Goo University: Daegu University, Industrial Design, Gyeongsan/South Korea In Africa, most children have to walk for hours every day just to get clean drinking water for their families. They have no time left to play. And sometimes, old, used tires are the only things they have to play with. The Life Tire uses these tires as both a toy AND a method of transportation. The children fill the tires with water and just roll them home, quickly and easily, playing along the way. While this is happening, the nanofilter balls inside the tire remove any parasites and other contamination from the water. What the judges had to say: “The Life Tire includes all the elements of design. It starts by asking the question: How can I change something? In this case, elements that children play with are used for different purposes: playing, transporting water and cleaning water. It’s a perfect example of the strength that design carries within itself. The size of the “rims” has been standardized, which is also a very clever decision – this makes it possible to use any conventional tire.” EUR 5,000 in prize money: Entry ID: 120575 Entry: Super Battery | Battery made of solar cells Category: 01.11 survival+emergency / eco solutions Trend Root: ecological change Design: Ms. Cao Yuan (HuNan University) and Cao Wenqi, Wu Hao, Xiong Luyao and Xu Wen (Huazhong University of Science&Technology) University: Huazhong University of Science&Technology, Industrial Design, Wuhan/China The “Super Battery” is a rechargeable battery made of flexible solar cells. Solar energy is converted into electrical energy and stored in the battery. If you want to use the battery, you simply roll the solar cells up – there are three different types of batteries available. The energy delivered by one “Super Battery” is three times that of a conventional battery. This battery makes it possible to save money, it’s environmentally friendly, and perhaps most important, it reduces the amount of heavy metal pollution in the environment. What the judges had to say: “This idea is really clever and very easy to implement. While there are already a lot of different types of rechargeable batteries available, this concept is really quite unique. The design of the “Super Battery” is simple, yet precise. It certainly deserves to be developed further and put into production.” EUR 3,000 in prize money: Entry ID: 110191 Entry: FREEDOM OF SPEECH | Poster for “Human Rights” Category: 02.02 print media Trend Root: social change Design: Ms. Pei-Ling Ou University: SHU-TE UNIVERSITY, Dept. of Visual Communication Design, Kaohsiung/Taiwan This poster calls attention to human rights issues: Everyone has the right to freedom of opinion and freedom of speech. This right also involves the freedom to stand by and to propagate your opinions without hindrance – with the help of all media and across all borders. What the judges had to say: “This design shows that it is also possible to communicate important political topics using appealing graphics to make a real impact. The importance of the freedom of speech as an important human right is conveyed very convincingly by this poster.” 7 x EUR 2,000 in prize money: Entry ID: 108418 Entry: Aid Cup | Medical Packaging Category: 01.10 medicine / health+care Trend Root: social change Design: Mr. Ke Li, Jian Shi, Rui Ma, Yiling Chen, Yi Liu University: Zhejiang University, International Design Institute Hangzhou/China War and drought are the most frequent causes of disease in Africa and it is often difficult to take the necessary medication because there is no clean drinking water to swallow it with. “Aid Cup” packaging provides the solution to this problem: the set consists of the medication (in pill form) and clean drinking water. When the package is opened, it unfolds into a cup shape and the water can be drunk directly from it. The “Aid Cup” can also prove very useful in many other emergency situations. It is made of recyclable plant fiber and has a shelf life of two years. What the judges had to say: “A simple, ‘small’, but very effective solution that could save the lives of many people. Large relief organizations could implement this concept very easily and cost- effectively, even on a larger scale.” Entry ID: 109656 Entry: Easy Check Syringe | Syringe Attachment Category: 01.10 medicine / health+care Trend Root: social change Design: Mr. Wei-Shen Wang, Horng-Yow Chen University: National Cheng Kung University, Tainan/Taiwan The Easy Check Syringe is a transparent plastic ball that is attached to a syringe so that the scale can be read more easily. Thanks to the ball, which acts like a magnifying glass, the amounts on the scale are magnified, which means that injection or extraction amounts can be measured more accurately. This is particularly useful for the visually impaired and the elderly.
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