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Online Advertising
Online advertising From Wikipedia, the free encyclopedia Jump to: navigation, search This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. (July 2007) Electronic commerce Online goods and services Streaming media Electronic books Software Retail product sales Online shopping Online used car shopping Online pharmacy Retail services Online banking Online food ordering Online flower delivery Online DVD rental Marketplace services Online trading community Online auction business model Online wallet Online advertising Price comparison service E-procurement This box: view • talk • edit Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, advertising networks and e-mail marketing, including e-mail spam. A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial. -
CTR Prediction for Contextual Advertising: Learning-To-Rank Approach
CTR Prediction for Contextual Advertising: Learning-to-Rank Approach Yukihiro Tagami Shingo Ono Koji Yamamoto Yahoo Japan Corporation Yahoo Japan Corporation Yahoo Japan Corporation Tokyo, Japan Tokyo, Japan Tokyo, Japan [email protected] [email protected] koyamamo@yahoo- corp.jp Koji Tsukamoto Akira Tajima Yahoo Japan Corporation Yahoo Japan Corporation Tokyo, Japan Tokyo, Japan [email protected] [email protected] ABSTRACT if a user clicks their advertisements and visits the adver- Contextual advertising is a textual advertising displayed tiser’s site. To maximize revenue by choosing some ads from within the content of a generic web page. Predicting the candidates and ranking them to display, an advertising sys- probability that users will click on ads plays a crucial role in tem needs to predict the expected revenue for each ad. The contextual advertising because it influences ranking, filter- expected revenue from displaying each ad is a function of ing, placement, and pricing of ads. In this paper, we intro- both bid price and click-through rate (CTR). Bid price is duce a click-through rate prediction algorithm based on the the cost that the advertiser agrees to pay per click, so the learning-to-rank approach. Focusing on the fact that some advertising system already knows this. On the other hand, of the past click data are noisy and ads are ranked as lists, CTR for each ad can vary significantly in accordance with we build a ranking model by using partial click logs and then many factors such as the web page and user, so the system a regression model on it. -
How Is Video Game Development Different from Software Development in Open Source?
Delft University of Technology How Is Video Game Development Different from Software Development in Open Source? Pascarella, Luca; Palomba, Fabio; Di Penta, Massimiliano; Bacchelli, Alberto DOI 10.1145/3196398.3196418 Publication date 2018 Document Version Accepted author manuscript Published in Proceedings of the 15th International Conference on Mining Software Repositories, MSR. ACM, New York, NY Citation (APA) Pascarella, L., Palomba, F., Di Penta, M., & Bacchelli, A. (2018). How Is Video Game Development Different from Software Development in Open Source? In Proceedings of the 15th International Conference on Mining Software Repositories, MSR. ACM, New York, NY (pp. 392-402) https://doi.org/10.1145/3196398.3196418 Important note To cite this publication, please use the final published version (if applicable). Please check the document version above. Copyright Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons. Takedown policy Please contact us and provide details if you believe this document breaches copyrights. We will remove access to the work immediately and investigate your claim. This work is downloaded from Delft University of Technology. For technical reasons the number of authors shown on this cover page is limited to a maximum of 10. How Is Video Game Development Different from Software Development in Open Source? Luca Pascarella1, -
Self-Regulatory Principles for Online Behavioral Advertising (FTC)
FTC Staff Report: Self-Regulatory Principles For Online Behavioral Advertising Behavioral Advertising Tracking, Targeting, & Technology February 2009 TABLE OF CONTENTS EXECUTIVE SUMMARY....................................................... i I. INTRODUCTION........................................................1 II. BACKGROUND.........................................................2 A. What Is Online Behavioral Advertising?.. 2 B. The FTC’s Examination of Online Behavioral Advertising. 4 1. Online Profiling Workshop.....................................6 2. Tech-ade Hearings and the Ehavioral Advertising Town Hall. 8 C. Staff’s Proposed Self-Regulatory Principles. 1 1 D. Recent Initiatives to Address Privacy Concerns. 1 2 III. SUMMARY OF THE COMMENTS RECEIVED AND STAFF’S ANALYSIS.. 1 8 A. The Principles’ Scope. .............................................2 0 1. Applicability to Non-PII. .....................................2 0 2. Applicability to “First Party” Online Behavioral Advertising. 2 6 3. Applicability to Contextual Advertising. 2 9 B. Transparency and Consumer Control...................................3 0 1. Choice for Non-PII...........................................3 1 2. Providing Effective Notice and Choice. 3 3 C. Reasonable Security and Limited Data Retention for Consumer Data. 3 7 D. Affirmative Express Consent for Material Retroactive Changes to Privacy Promises.........................................................3 9 E. Affirmative Express Consent to (or Prohibition Against) Use of Sensitive Data ............................................................4 -
Contextual In-Image Advertising
Contextual In-Image Advertising Tao Mei, Xian-Sheng Hua, Shipeng Li Microsoft Research Asia 5F Sigma Center, 49 Zhichun Road, Beijing 100190, P. R. China {tmei, xshua, spli}@microsoft.com ABSTRACT so called Web 2.0 wave) have led to the countless private The community-contributed media contents over the Inter- image collections on local computing devices such as per- net have become one of the primary sources for online adver- sonal computers, cell phones, and personal digital assistants tising. However, conventional ad-networks such as Google (PDAs), as well as the huge yet increasing public image col- AdSense treat image and video advertising as general text lections on the Internet. Compared with text and video, advertising without considering the inherent characteristics image has some unique advantages: it is more attractive of visual contents. In this work, we propose an innovative than plain text, and it has been found to be more salient contextual advertising system driven by images, which auto- than text [9], thus it can grab users’ attention instantly; it matically associates relevant ads with an image rather than carries more information that can be comprehended more the entire text in a Web page and seamlessly inserts the quickly, just like an old saying, a picture is worth thousands ads in the nonintrusive areas within each individual image. of words; and it can be shown to the users faster than video. The proposed system, called ImageSense, represents the first As a result, image has become one of the most pervasive me- attempt towards contextual in-image advertising. The rele- dia formats on the Internet [13]. -
Openbsd Gaming Resource
OPENBSD GAMING RESOURCE A continually updated resource for playing video games on OpenBSD. Mr. Satterly Updated August 7, 2021 P11U17A3B8 III Title: OpenBSD Gaming Resource Author: Mr. Satterly Publisher: Mr. Satterly Date: Updated August 7, 2021 Copyright: Creative Commons Zero 1.0 Universal Email: [email protected] Website: https://MrSatterly.com/ Contents 1 Introduction1 2 Ways to play the games2 2.1 Base system........................ 2 2.2 Ports/Editors........................ 3 2.3 Ports/Emulators...................... 3 Arcade emulation..................... 4 Computer emulation................... 4 Game console emulation................. 4 Operating system emulation .............. 7 2.4 Ports/Games........................ 8 Game engines....................... 8 Interactive fiction..................... 9 2.5 Ports/Math......................... 10 2.6 Ports/Net.......................... 10 2.7 Ports/Shells ........................ 12 2.8 Ports/WWW ........................ 12 3 Notable games 14 3.1 Free games ........................ 14 A-I.............................. 14 J-R.............................. 22 S-Z.............................. 26 3.2 Non-free games...................... 31 4 Getting the games 33 4.1 Games............................ 33 5 Former ways to play games 37 6 What next? 38 Appendices 39 A Clones, models, and variants 39 Index 51 IV 1 Introduction I use this document to help organize my thoughts, files, and links on how to play games on OpenBSD. It helps me to remember what I have gone through while finding new games. The biggest reason to read or at least skim this document is because how can you search for something you do not know exists? I will show you ways to play games, what free and non-free games are available, and give links to help you get started on downloading them. -
Understanding the Design Tradeoffs for Cooperative Streaming Multicast
Understanding the design tradeoffs for cooperative streaming multicast Animesh Nandi‡⋄, Bobby Bhattacharjee†, Peter Druschel⋄ ⋄MPI-SWS ‡Rice University †University of Maryland Technical Report MPI-SWS-2009-002 April 2009 ABSTRACT fers from previous works that have compared CEM design choices Video streaming over the Internet is rapidly increasing in popular- qualitatively [1, 21] or analytically [42, 44, 7, 22], and with those ity, but the availability and quality of the content is limited by the that have compared specific CEM protocols empirically [26, 45]. high bandwidth cost for server-based solutions. Cooperative end- It is not our intent to recommend any single approach or pro- system multicast (CEM) has emerged as a promising paradigm for tocol. Instead, we explore the CEM design space, cleanly identify content distribution in the Internet, because the bandwidth over- the tradeoffs that apply to these systems, tease out different compo- head of disseminating content is shared among the participants of nents that are responsible for different aspects of observed behav- the CEM overlay network. Several CEM systems have been pro- ior, and partition deployment scenarios into regions where different posed and deployed, but the tradeoffs inherent in the different de- systems excel. signs are not well understood. A systematic comparison of CEM systems is non-trivial. These In this work, we provide a common framework in which different systems deliver data over a diversity of data topologies (tree, multi- CEM design choices can be empirically and systematically evalu- tree, mesh, and hybrids) which are constructed and maintained us- ated. Our results show that all CEM protocols are inherently lim- ing different control and transport protocols. -
20Entrepreneurial Journalism
Journalism: New Challenges Karen Fowler-Watt and Stuart Allan (eds) Journalism: New Challenges Edited by: Karen Fowler-Watt and Stuart Allan Published by: Centre for Journalism & Communication Research Bournemouth University BIC Subject Classification Codes: GTC Communication Studies JFD Media Studies KNTD Radio and television industry KNTJ Press and journalism JNM Higher and further education, tertiary education First published 2013, this version 1.02 ISBN: 978-1-910042-01-4 [paperback] ISBN: 978-1-910042-00-7 [ebook-PDF] ISBN: 978-1-910042-02-1 [ebook-epub] http://microsites.bournemouth.ac.uk/cjcr/ Copyright © 2013 Acknowledgements Our first thank you is to the contributors who made Journalism: New Challenges possible, not least for so generously sharing their expertise, insights and enthusiasm for this approach to academic e-publishing. This endeavour was supported by the Centre for Journalism and Communication Research (CJCR), here in the Media School at Bournemouth University, UK. With regard to the production and distribution of this book, we are grateful to Einar Thorsen and Ann Luce for their stellar efforts. They would like to thank, in turn, Carrie Ka Mok for setting its design and layout, and Ana Alania for contributing ideas for the cover. Many thanks as well to Mary Evans, Emma Scattergood and Chindu Sreedharan for their helpful sugges- tions on how to develop this publishing venture. Karen Fowler-Watt and Stuart Allan, editors Table of contents Introduction i Karen Fowler-Watt and Stuart Allan Section One: New Directions -
HET- Nets 2010
Performance Modelling and Evaluation of Heterogeneous Networks PROCEEDINGS OF 6 TH WORKING INTERNATIONAL CONFERENCE HET- NETs 2010 EDITOR Tadeusz Czachórski Gliwice 2009 PUBLISHED BY Institute of Theoretical and Applied Informatics of the Polish Academy of Sciences Bałtycka 5, 44-100 Gliwice, POLAND www.iitis.gliwice.pl TECHNICAL PROGRAM COMMITTEE Tulin Atmaca, France Demetres Kouvatsos, UK Simonetta Balsamo, Italy Udo Krieger, Germany Andrzej Bartoszewicz, Poland Józef Lubacz, Poland Monique Becker, France Wojciech Molisz, Poland Wojciech Burakowski, Poland Andrzej R. Pach, Poland Leszek Borzemski, Poland António Pacheco, Portugal Jalel Ben-Otman, France Michele Pagano, Italy Vicente Casares-Giner, Spain Zdzisław Papir, Poland Ram Chakka, India Ferhan Pekergin, France Tadeusz Czachórski, Poland Nihal Pekergin, France Tien Do, Hungary Michał Pióro, Poland Peter Emstad, Norway Adrian Popescu, Sweden Markus Fiedler, Sweden David Remondo-Bueno, Spain Jean Michele Fourneau, France Werner Sandmann, Germany Erol Gelenbe, UK Maciej Stasiak, Poland Adam Grzech, Poland Zhili Sun, UK Andrzej Grzywak, Poland Nigel Thomas, UK Peter Harrison, UK Phuoc Tran-Gia, Germany Andrzej Jajszczyk, Poland Tereza Vazao, Portugal Wojciech Kabaciński, Poland Krzysztof Walkowiak, Poland Sylwester Kaczmarek, Poland Sabine Wittevrongel, Belgium Andrzej Kasprzak, Poland Józef Woźniak, Poland Jerzy Konorski, Poland ORGANIZING COMMITTEE Chair: Krzysztof Grochla [email protected], Phone: +48 32 231 73 19 ext 218; Fax: +48 32 231 70 26 Joanna Domańska Sławomir Nowak Cover designed by Krzysztof Grochla ISBN: 978-83-926054-4-7 CONTENTS Keynote Talks Erol Gelenbe: Steps towards self-aware networks ................................................ 9 Michał Pióro: On the notion of max-min fairness and its applications in network design ...................................................................................................... 11 Vincente Casares-Giner: Mobility models for mobility management .................. -
The Definitive Guide to Contextual Advertising
THE DEFINITIVE GUIDE TO CONTEXTUAL ADVERTISING 1 TABLE OF CONTENTS Preface 4 CHAPTER 1 Contextual PPC advertising 8 CHAPTER 2 Creating context on social platforms 14 CHAPTER 3 Contextual messages and your brand identity 21 CHAPTER 4 How does creative automation help? 28 Rocketium 35 2 “Dear marketer, Before you target me, ask yourself why I’d want to care…” - Gen Z prospects Consider this “60% of Gen Z will not use an app or website that loads too slowly.” (Institute of Business Management), via Hubspot 3 PREFACE Ads were always contextual -- at least until digital behavioural patterns became common knowledge and behaviour targeting took center stage. However, we are now at an interesting turning point in the history of online ads. Browser policies and privacy mandates have made non-negotiable restrictions on targeting through third-party cookies. As a result, there is a renewed focus on user experience and consent. “” 4 Because Chrome, Safari, and Firefox will all no longer support this type of data tracking (third party cookies) by 2022, publications like Digiday are calling Google's phase-out the “death of the third-party cookie.” 5 Marketers are obligated to care not only about the mandates but also about the fact that the users they are targeting are evolving to distrust the media overall and subsequently, brands that try too hard. Besides, the steep costs of lawsuits (GDPR suits costing as much as €20 million or 4% of global revenue) are tight shackles that could potentially crush a company. Contextual targeting, is therefore, one of the key strategies you need to embrace to stay relevant. -
Domicil40! 1969 – 2009 Jazz World Music Avantgarde in Dortmund Impressum Mitglieder Inhalt
1 domicil40! 1969 – 2009 jazz world music avantgarde in dortmund impressum mitglieder inhalt 40 Jahre domicil – Die Jubiläumszeitung Aktive Mitglieder 3 grußworte domicil Dortmund e.V. Christoph Aderholz, Gürcan Alev, Susann Bach, Maryam Hansastraße 7 – 11, 44137 Dortmund Baghery, Heinz-Joachim Bahr, Michael Batt, Michael Rainer 4 wie alles anfing 26 dienstleister domicil Berger, Karin Blöcher, Stefan Blohm, Jesper Boenke, Ralph Vorstand Udo Wagener (1. Vorsitzender) parallele welten 29 Brix, Ute Brüggemann, Jürgen Brunsing, Franziska Burkhard, 7 mal tacheles Telefon 0231 – 862 90 30 (Büro gGmbH) Dorothea Dannert, Aysun Demir, Karl-Heinz Deyer, Maksim www.domicil-dortmund.de 8 bühne frei für‘s ehrenamt 30 shake your booty, baby Diagilew, Nicola Dornseifer, Doris Feindt, Ulrike Flaspöhler, V.i.S.d.P. Udo Wagener Astrid Fliedner, Uwe Forsthövel, Uwe Geitner, Dr. Vera Gerling, 10 vierzig gründe, das domicil zu mögen 32 kunstausstellungen im domicil Jörg Gerlings, Michael Gremmelmaier, Stu Grimshaw, Michael Idee und Konzept Günter U. Maiß Gründel, Julia Haase, Andreas Heuser, Achim Kämper, Markus 12 ein musikmöbel mit profil 34 lebe wohl leopoldstraße! hallo hansastraße! 2Chefredakteur Ralph Brix Keil, Anke Klusmeier, Stefan Kronenberg, Sebastian Kruse, Mario Küchler, Dr. Klaus Kwetkat, Ludger Lammers, Jürgen 14 domicil milestones 37 hansastraße und co. Redaktion (Konzept, Text, Bild) Leuchtmann, Gerald Linning-Droste, Jeannette Lochny, Günter Günter U. Maiß, Andre Noll, Frank Scheele 17 wer vor stand 38 mehr als nur ein kurzer auftritt Maiß, Gabriele Maleike, Petra Mecklenburg, Torsten Michael, Autoren Michael Batt (mb), Ralph Brix (rab), Gün- Crispin Müller, Elke Nachtigall, Andre Noll, Hans-Joachim 18 montag? – da is‘ domicil! 40 pinnwand ter U. -
Watching Television Over an IP Network
Watching Television Over an IP Network Meeyoung Cha⋆ Pablo Rodriguez¶ Jon Crowcroft† Sue Moon‡ Xavier Amatriain¶ ⋆MPI-SWS ¶Telefonica Research †University of Cambridge ‡KAIST ABSTRACT 1. INTRODUCTION For half a century, television has been a dominant and per- Since the 1950’s, television has been a dominant and perva- vasive mass media, driving many technological advances. sive mass media; it is watched across all age groups and by Despite its widespread usage and importance to emerging almost all countries in the world. Over the years, television applications, the ingrained TV viewing habits are not com- has transformed itself into a new media. The number of pletely understood. This was primarily due to the difficulty channels has increased from a few free-to-air broadcasts to of instrumenting monitoring devices at individual homes at several hundreds for cable, satellite, and Internet TV net- a large scale. The recent boom of Internet TV (IPTV) has works, that transmit more channels to each user. The video enabled us to monitor the user behavior and network usage signal itself has changed from black & white and color analog of an entire network. Such analysis can provide a clearer to high-quality digital stream. picture of how people watch TV and how the underlying Many technological advances were produced by trying to networks and systems can better adapt to future challenges. meet user needs and expectations in such a widespread me- In this paper, we present the first analysis of IPTV work- dia. For example, the large number of users that concur- loads based on network traces from one of the world’s largest rently watch TV sparked the use of IP multicast by network IPTV systems.