Retail landscape of city centre MAIN HIGH STREETS Introduction 3 High Streets in Warsaw – an analysis of the retail offer 4 OFFER BY DISTRICTS 4 OFFER BY MAIN FUNCTION OF THE BUILDING 4 OFFER BY SECTORS 4 OFFER BY TENANT TYPE 5 VACANT SPACE 5

High Streets in Warsaw – an analysis of the potential 7 FASHION 7 FMCG 8 GASTRONOMY & LEISURE 8

Conclusions and forecast 10 VARIOUS PROSPECTS… 10 CURRENT SHAPE FAR AWAY FROM EXPECTATIONS… 10 THE POTENTIAL DEPENDS ON THE SECTOR… 10 PRO-ACTIVE POLICY IS A CHANCE FOR A DEVELOPMENT… 11

Streets with good vibe 13 Introduction

Warsaw is the largest and the most competitive retail shoes and fashion accessories. Based on this, the market in . It consists of: shopping centres, available retail-service-gastronomy offer in the analysed hypermarkets/supermarkets, street markets, market districts was evaluated. Furthermore, conclusions and halls, suburban retail parks and outlet centers, forecasts in terms of further retail development in the department stores and shops on the ground floors city centre were made in the context of existing and of residential and office buildings. future competitors in other sectors. Sectors with growth The renaissance of high street retail expected by city potential were highlighted, as well as those that will government, investors, developers, tenants and residents face difficulties if they are present on high streets in the was a good reason for Colliers International to carry centre of Warsaw. out a detailed research and analysis of this market The chapter ‘Streets with good vibe’ is a supplement to sector. The analysis included a review of the competitive this report and it showcases seven selected streets that position of the sector in comparison to other retail are neither main communication arteries nor main retail distribution channels. We decided to make an attempt locations in the city centre, but they are streets with their to assess what chances this renaissance has and what own atmosphere, places where people spend their free pace it may take. This report was conducted within the time and where you can implement innovative concepts cooperation with GfK Polonia, which helped us with and alternative ways of doing business. its know-how in the field of consumer habits and the The authors are aware of the complexity of the structure of spending of Warsaw residents. development of retail streets. The aspects described The research was conducted in H1 2015 and covered in the report do not exhaust all the problems that seven central Warsaw districts: Śródmieście, Mokotów, enterprises planning to expand in this segment face. , , Żoliborz, Północ and Praga Legal, planning, communication and social aspects have Południe. Within this area the most attractive retail a great impact on the pace of high-street development. areas1 were identified and all tenants were recorded and When it comes to Warsaw, “the Bierut decree”2 is also classified by their business profile. The buildings were important and the consequent problem of claims from also classified by units and in terms of their function former owners. Nevertheless, in our report we focused (residential, office, commercial, other) and the basic mainly on the competitive aspect of high streets in the attributes of their attractiveness. Existing vacancies and context of changing consumer habits in Warsaw. Enjoy projects under construction were also recorded. the read! The next step was a description of consumers’ habits in Warsaw prepared by GfK Polonia focusing on fashion,

Przemysław Dwojak Dominika Jędrak DIRECTOR | CUSTOMER ANALYTICS & SALES DIRECTOR | RESEARCH AND CONSULTANCY STRATEGIES DEPARTMENT SERVICES [email protected] [email protected] +48 502 196 091 +48 666 819 242 Ewa Wasilewska Katarzyna Michnikowska PROJECT MANAGER | CUSTOMER ANALYTICS SENIOR ANALYST | RESEARCH AND CONSULTANCY & SALES STRATEGIES DEPARTMENT SERVICES [email protected] [email protected] +48 22 43 41 481 +48 607 559 587

1 Unbroken string of shops, services and restaurant points with the intensive pedestrian/car traffic 2 Nationalization law aimed, in theory, to reconstruct capital city after World War II

3 High Streets in Warsaw – an analysis of the retail offer OFFER BY DISTRICTS Within the selected retail zones, new investments that offer commercial premises on the ground floor for lease For the purpose of this report, 27 retail zones were are the exception. The limited amount of retail space identified, where approximately 2,860 shops and service/ under construction or being modernised is one of the gastronomy units are located. The vast majority of factors limiting high-street development in Warsaw. retail zones (20) and units (1,880) are located in the Some of the largest projects that will bring new retail/ Śródmieście district. service/gastronomy space in the centre of Warsaw The greatest number of units, within the analysed area, are: the rebuilding and modernisation of DT Smyk on is located on Marszałkowska, Grójecka and Jerozolimskie Jerozolimskie Avenues, the Ethos office building on Avenues. Worthy of mention is the increase in the Trzech Krzyży Square and Hala Koszyki on Koszykowa attractiveness of retail zones and their units in the Praga Street, as well as the revitalisation of Art Norblin on Północ district (10% share in the research), which is Żelazna Street and Koneser on Ząbkowska Street. caused by better accessibility because of the second line Moreover, office projects with a retail segment can be of the underground system. A similar added (for example Sienna Towers on Towarowa Street, phenomenon can be expected in the near future in Wola. Centrum Marszałkowska and Astoria on Przeskok Street). Due to the existing urban structure of the district, Type of buildings with premises located on it is difficult to identify attractive retail zones in Żoliborz. the analysed high streets in 7 Warsaw districts Therefore, the share of units in Żoliborz is small in the study. type of buildings 100% No. of premises on the analysed high streets 90% 79% 80% in 7 Warsaw districts 70% No. of premises on the analysed high streets in 7 Warsaw districts 60% 2,000 1880 50% percentage 1,800 40% 30% 1,600 20% 10% 8% 10% 3% 1,400 0% residential office other retail 1,200

Source: Colliers International, November 2015 1,000 lokale 800 OFFER BY SECTORS 600 The space available in the retail zones under analysis is 400 270 240 highly differentiated. The largest tenant group (23%) are 190 200 155 90 cafes, restaurants and bars. Services account for 16% 35 0 Śródmieście Praga Pn Ochota Wola Mokotów Praga Płd Żoliborz of the total (by number of units). The grocery sector is also well represented (10%), as well as fashion (9%) Source: Colliers International, November 2015 and finance (8%). Unfortunately, sports equipment and OFFER BY MAIN FUNCTION OF children & maternity shops have almost disappeared THE BUILDING from high streets in the city centre. Despite the wide variety of available space, some of the The premises under analysis are located on the ground streets under analysis can be said to have specialised floor of buildings of various use. Residential buildings sectors. The most important one is gastronomy; within prevail (79%), including old townhouses of a low the considered streets, the most ‘gastronomic’ one is technical standard. The vast majority of premises (89%) Szpitalna Street, where restaurants, bars and cafes have shop fronts and entrances directly from the street, account for 71% by the number of units. The grocery which is the main advantage in terms of retail and sector is quite visible on many high streets in the city an additional value for services/gastronomy. centre. Ząbkowska, Targowa and Grójecka Streets are

4 good examples. The street with the strongest fashion OFFER BY TENANT TYPE offer is Mokotowska, where fashion stores account for 29% of units. Chmielna is the leader in terms of The available space on the streets under analysis is traditional shoe shops, which make up 13% of all retail dominated by non-chain operators, which constitute units. Contrary to popular belief, the financial sector has 76% of all tenants. This is quite common in shoes not dominated central districts, even on Wilsona Square and leather accessories as well as the fashion sector, (this place is often given as a negative example). Banks which even though it is well represented, does not and other financial institutions account only for 21% of compete with retail chains in shopping centres. Chains the total number of units there. are well represented in the financial sector (90%) and groceries (40%). The data analysis confirms the dynamic Tenants’ business sector structure on the development of some sectors on high streets observed in analysed high streets in 7 Warsaw districts. the last few years. The sectors growing most rapidly are health & beauty, restaurants and accessories & jewellery which represented 34%, 22% and 21% respectively. VACANT SPACE There are 238 vacant units on the high streets under analysis, most of which are in Praga Północ and Śródmieście, where vacant units account for 9.6% and 9.1% of total stock respectively. On the one hand, the vacancy rate on high streets in the city centre is derived from the quantity and quality of stock, while on the other hand from owners’ development policies. Vacancy rate on the analysed high streets in 7 Warsaw districts.

Vacancy Rate 12%

10% 9.6% 9.1%

8% 7.2%

6.3% 6% 5.7% LEGEND (SECTOR STRUCTURE IN %) 5.2% pustostany

4%

GASTRONOMY MULTIMEDIA 2% 4%

23% 1.1%

0% SHOES, SERVICES Praga Pn Śródmieście Wola Ochota Żoliborz Mokotów Praga Płd

2% LEATHER & BAGS 16% Source: Colliers International, November 2015 ACCESSORIES GROCERIES

2% & JEWELLERY 10%

FASHION HOME ACCESSORIES 9% 2%

ELECTRONIC FINANCIAL SERVICES 1% 8% EQUIPMENT

ENTERTAINMENT VACANTS 1% 8% & LEISURE

CHILDREN OTHERS 1% 7% & MATERNITY

HEALTH SPORTS EQUIPMENT 1% 5% & BEAUTY

Source: Colliers International, November 2015

5 Selected high streets and retail schemes in seven central

Shopping centres that NAME, LOCATION KEY OFFER were built within the last ARKADIA Śródmieście 20 years have become permanent fixtures on the GALERIA MOKOTÓW Mokotów retail map of the capital city and the way they are ZŁOTE TARASY Śródmieście used has permanently changed the shopping BLUE CITY Ochota habits of Warsaw inhabitants. ATRIUM PROMENADA TESCO Praga Południe

ARKADIA GALERIA WOLA PARK WILEŃSKA Wola

GROCERIES DOM MODY KLIF BEST MALL Mokotów GASTRONOMY KING CROSS WOLA PARK PRAGA WARS SAWA JUNIOR GALERIA WILEŃSKA Praga Północ FASHION DOM MODY ATRIUM REDUTA ENTERTAINMENT VITKAC CH GOCŁAW ATRIUM Ochota & LEISURE ZŁOTE PROMENADA FORT WOLA TARASY KING CROSS PRAGA Praga Południe HOME ACCESSORIES

SHOPPING- ATRIUM REDUTA PLAC UNII CITY CH GOCŁAW ENTERTAINMENT SHOPPING Praga Południe

CENTRE BLUE CITY DOM MODY KLIF Wola

SHOPPING CENTRE PLAC UNII CITY SHOPPING Mokotów

DEPARTMENT STORE WARS SAWA JUNIOR GALERIA SADYBA Śródmieście MOKOTÓW BEST MALL DOM MODY VITKAC HYPERMARKET Śródmieście HIGH STREET FORT WOLA Wola COMMUNICATION HUB TESCO Praga Północ

CENTRUM HANDLOWO- ROZRYWKOWE

CENTRUM HANDLOWE

DOM TOWAROWY

HIPERMARKET High Streets in Warsaw – an analysis of the potential

The research carried out by GfK Polonia between 2011 The purchasing power for fashion per capita in Warsaw and 2014 and the latest research carried out among exceeds the national average by nearly 70%. The 2,100 inhabitants of Warsaw from across the whole spending power of customers and their attitude towards agglomeration indicate that all of them visit shopping shopping for fashion brands determines the level of centres3. The only differences are in the frequency of expenditure on these goods. Based on the results of the visits. One of the main categories of goods bought in consumer survey, taking into account income, we can shopping centres are fashion, shoes and accessories. distinguish three types of fashion customers in Warsaw – Therefore, this sector was analysed in detail in the economic, mainstream and premium. following chapter in terms of high streets, shopping Types of fashion customers in Warsaw centres as well as different customers types. THE SHARE OF THE ANNUAL BUDGET SEGMENTS OF FASHION SEGMENTS IN ON FASHION BY CUSTOMERS WARSAW SOCIETY SEGMENT** The main channel for fashion shopping are shopping Economic centres, chosen by approximately 54% of Warsaw 75% of the PLN residents. Their advantage over hypermarkets is average of Warsaw 700 – 1,000* 20% significant with only 13% of Warsaw population choosing budget the latter. The distance between successive positions is Mainstream 95% of the PLN much smaller. The third position is held by chain stores average of Warsaw 1,500 – 3,000* 50% and non-chain retailers located in street locations. budget

Places preferred by Warsaw residents for Premium 130% of the buying fashion, shoes & accessories - over 3,000* 30% average of Warsaw budget PLACES OF RANK PURCHASE MOST CHANNEL Source: GfK Polonia, November 2015, *declared net income per capita, POSITION OFTEN INDICATED ** as a percentage of the average budget BY CUSTOMERS (%) The largest group of customers is in the mainstream Shops in the shopping 54% 1 centres segment, which includes half of Warsaw population. 2 Hypermarket 13% The premium segment is the wealthiest and represents Individual chain shops on 30%. Its potential for fashion shopping exceeds the high street/non central zone 7% budget of the economy sector by approximately 75%. 3 Individual non-chain shops on high street/non central 6% Shopping centers are the main channel for purchasing zone “fashion” items for all customers, regardless of their Internet 5% budget. Nevertheless, with the decline of wealthy buyers, Street markets/market halls 4 small markets in residential 5% shopping centres are giving ground to other channels. area The loss of customers from shopping centres to other Outlet centres 4% channels stands at 34% for the economy segment, 22% Supermarket 2% for the mainstream segment and 15% for premium4 one. 5 Discount 2% The importance of other distribution channels, such as Other 2% hypermarkets, market halls, street markets, second-hand shops, supermarkets and discount stores is increasing Source: GfK Polonia, November 2015. Based on a question: „Please, tell us where do you buy goods of this category most often? One answer only.” for poorer segments. The research data confirms that the position of retail chains on high streets is increasing with the growing affluence of buyers. At the same time, the position

3 Source: GfK Polonia, based on the question „How often do you visit shopping centres located in Warsaw and in the suburbs”. Answer: “I do not visit Warsaw shopping centres” was never chosen 4Source: GfK Polonia, based on the question „Are you buying clothes in shopping centres in Warsaw?

7 of non-chain shops is weaker in the corresponding GASTRONOMY & LEISURE locations. For the mainstream and premium segments, shops on high streets have the highest ranking, and The purchasing power for eating out in Warsaw exceeds for the economy segment their ranking drops. the national average by over 2.5 times. In the gastronomy category premises near high streets and in residential Increasing consumer’s wealth results in the growth in areas have an advantage over those in shopping centres. importance of high streets, but it must be remembered Restaurants, bars and other gastronomy premises are that the importance of high streets for respondents, chosen by 55% of Warsaw inhabitants while similar as noted at the beginning, is low for those surveyed. services in shopping centres are chosen by 45% of This means that tenants located on high streets have respondents. their own narrow target group of premium customers, and compete for them with shopping centres. As for The purchasing power for leisure services in Warsaw economic segment, apart from shopping centres, local exceeds the national average by less than 2.5 times. markets, non-chain shops and second hand shops Most popular are fitness clubs and gyms on street and in compete with each other for customers’ money. Fashion residential locations, which attract 70% of users. At the retail chains occupy a lower position here. same time, fitness clubs in the shopping centres provide their services for 30% of customers. Bowling, billiards FMCG and discos in shopping centres are chosen by 40% of The purchasing power for FMCG goods in Warsaw respondents, while 60% prefer city centre locations. exceeds the national average by approximately 30%, while for health & beauty goods alone the rate is approximately 60%. Chosen debuts on high streets in the centre of Warsaw Hypermarkets and discount shops are the main places where people do grocery shopping in Warsaw. Nearly • DQ, restaurant, Nowy Świat 80% of Warsaw inhabitants choose them the most often • Paul, restaurant, E. Platter (45% and 35% respectively). Specialised chains on high • Totomato, groceries, Piękna streets as well as in residential locations are shopping places for only a few percent of Warsaw inhabitants. • Desquared 2 Kids, children & maternity, Trzech Krzyży Square Household chemicals and health & beauty goods are most willingly bought in hypermarkets by approximately • Loake, shoes & leather accessories, 30% of customers. Nevertheless, the second position is Chmielna held by specialised shops located in shopping centres – approximately 25% of customers. Specialised chains on high streets and in residential locations are chosen by approximately 15% of Warsaw inhabitants and this is the third shopping channel in terms of popularity. As far as cosmetics are concerned, quite a strong position is held by specialised stores: retail chains stores located in shopping centres are in first position. The second position is held by chain stores located on street and in residential areas. They are chosen by 40% and 20% of Warsaw inhabitants respectively. The choice of shop with daily products such as groceries, household chemicals and cosmetics is determined by a good location – near home/workplace. It is the fourth factor determining customer spending in this category. It affects the choice of shop for 30% of Warsaw inhabitants.

8 Potential of Warsaw high streets in numbers

In 2014, 2.8 million of tourists visited Warsaw, 67% of whom were GfK Purchasing Residents5 Newcomers6 White collars8 New workplaces9 Foreign tourists10 DISTRICT Power Index7 the Polish. The remaining 37% were foreign tourists, including those from the United Kingdom (10%), Germany (9%) and the USA (9%). The district that benefits most from this is Śródmieście.

49,000 220 109.2% 12,000 0 n/a ŻOLIBORZ PRAGA PŁN 67,300 250 90.9% 4,000 0 8,400

PRAGA PŁD 178,300 1,080 99.5% 12,000 300 11,600

138,500 2,220 109.2% 53,000 2,400 100,500 WOLA

ŚRÓDMIEŚCIE 120,100 90 128.2% 126,000 3,000 660,900

84,300 300 116.6% 41,000 0 131,400 OCHOTA

MOKOTÓW 219,000 1,130 119.5% 137,000 8,000 55,500 Mokotów has the largest population (approximately 220,000 people) but the pace of residential development in Wola has caused 2,200 people to move there in H1 2015. Those people do their shopping in Wola and use services and food points. Mokotów is the district with the greatest number of office employees who work in A and B-class offices in Warsaw. Moreover, the pace of office development is the fastest here – approximately 8,000 people will find jobs in offices that were delivered to the market in H1 2015. This The purchasing power in the Śródmieście district is 28.2% translates into additional potential for retail, services and gastronomy. higher than the average for Warsaw – it is one of the reasons why the largest shopping centres are there, as well as department stores and shops with the highest prices are there.

Source: 5 GUS; 6 GUS, Colliers International, November 2015 the estimated number of residents in residential projects completed in H1 2015; 7 Gfk Polonia, November 2015, * 100% average for Warsaw 8 Colliers International, November 2015 the estimated number employees in Class A and B 9 Colliers International, offices completed in H1 2015 10 GUS, Foreign tourists in tourist accommodation in 2014 Conclusions and forecast VARIOUS PROSPECTS… traffic. In the case of smaller formats, usually only foot traffic based on potential client When considering the potential of high streets, two streams. The key factors are availability and types of prospects should be differentiated: from the visibility. point of view of large retail chains, as well as from the GfK Polonia, November 2015 point of view of local businesses. These two groups have a different attitude to assessing a retail location. Criteria for choosing streets by retail chains – In both cases, the bottom line, or more specifically the gastronomy & leisure potential to generate turnover, is decisive when it comes A catchment area derived from a potential to opening or closing a shop. The division into large client stream. It is not so important where retail chains and smaller non-chain shops is essential in customers come from but the fact that they determine the status of high streets and analysing their spend time near that location. In case of development potential. a large chains, the elimination of potential Units that are available on high streets in Warsaw in competition from other chained catering most cases do not meet the location criteria of the points by opening own units. Where smaller largest retail chains in Poland or those planning to chains are concerned, city centre traffic enter the market. They are attractive mainly for local supports the placement of units close to each businesses. A large catchment area based on inhabitants other. and/or foot traffic, which provides a critical mass of GfK Polonia, November 2015 potential customers, is the key to the success of retail chain tenants. Local businesses are characterised by CURRENT SHAPE FAR AWAY being dispersed on secondary shopping streets and by FROM EXPECTATIONS… the lack of standardisation. For these types of stores, The current shape of high streets in Warsaw is derived rental rates for the best locations on high streets are from the weakness of real estate management policy often an insurmountable barrier. Due to being satisfied and spatial planning for retail needs, the relatively low by much lower revenues, they almost always lose out affluence of mass consumers and changing shopping to retail chains when it comes to paying higher rent. habits. The fact that chain tenants (the creators of shopping habits) are not interested in high streets Criteria for choosing high streets by retail is caused by the lack of long-term strategies for their chains - fashion construction/revitalization. Non-chain shops fill this The required critical mass of potential gap by offering cheaper alternatives to chain stores customers, which in Poland is provided by that have to deal with higher business costs. Such a location in a shopping centre that attracts a multidimensional state of affairs is a serious obstacle a lot of people due to its catchment area based for the development of high streets in Warsaw. on residents. In terms of high streets, a location with high pedestrian traffic and a wide range THE POTENTIAL DEPENDS ON of shops that complementary as well as THE SECTOR… competitive offer is essential. According to analysis from the previous chapters, the GfK Polonia, November 2015 existing potential of high streets in Warsaw varies Criteria for choosing streets by retail chains - depending on the retail sector. Shopping centres FMCG that were built within the last 20 years have become permanent fixtures on the retail map of the capital city A smaller catchment area is needed, depending and the way they are used has permanently changed on the size and type of shop. Often, a mixed the shopping habits of Warsaw inhabitants. Additionally, location that is residential with high foot the next challenge that both shopping centres and high

10 street retail will face is the increase in the popularity of policies of owners in terms of real estate management e-commerce. The higher level of competition does not is a barrier to its further development. Services will mean that retail, services and gastronomy will totally therefore grow selectively, depending on the availability disappear from the capital’s streets, but their structure of units and the expected level of rent. and function will change. PRO-ACTIVE POLICY Gastronomy is and will stay a catalyst for the development of high streets in the centre of Warsaw. IS A CHANCE FOR A Nevertheless, a fluctuation of tenants will be observed, DEVELOPMENT… mainly within individual concepts. High streets are the High streets in the central districts of Warsaw have an main target of the expansion of gastronomy chains, those opportunity to develop provided that they will be profiled which are present in the market and those entering it: and the real estate management policy will be pro-active mainly cafe chains, confectioneries, fast food restaurants and cooperative with the largest owners. Depending on and bistros. a street’s character, intensity of the pedestrian traffic and On high streets in Warsaw the development of small inhabitant and business structure, its retail offer should grocery stores (including franchises) will be observed be profiled towards “daily shopping”, “a place to spend and they will actively search for retail units for their free time” or “exclusive shopping”. business. New residential investments in the central The development of high streets in Warsaw is districts of Warsaw as well as modernisations and a process that will last for many years and will be renewals of old stock will encourage the development full of experiments and spectacular successes and of the grocery sector. failures. There is no unique idea for high streets, but The health & beauty sector will continue its expansion, their diversity and uniqueness as well as an individual, which started a few years ago – both in the form of old-fashioned approach to the customer may become drugstores and perfumery chains as well as non-chain their strength, mainly in comparison with the existing pharmacies and cosmetics stores. Warsaw streets are repetitive offer of shopping centres and anonymous witnessing the return of health and beauty services such e-commerce. as clinics, medical surgeries, spas, beauty salons and hairdressers. In the coming years, we should not expect rapid 10 most popular retail chains on the development in the fashion and shoes sectors on high analysed high streets (excluding financial streets in Warsaw. Nevertheless, micro–locations for institutions) exclusive fashion and design aimed at selected groups • Carrefour Express of customers will appear. Apart from the supply of • Costa Coffee older units, new office investment in the city centre will • Galeria Wypieków Piotr Lubaszka translate into space availability for this type of retail. For most chain stores, shopping centres will remain the main • Green Caffee Nero place to trade. • Poczta Polska The sport, electronics and multimedia sectors have an • Rossmann opportunity to develop on high streets depending on • Społem whether they specialise and combine their offer with other types of business. That way they will stand out • Starbucks from competitors who offer mainly mass goods without • Subway added value such as advisory and additional services. • Żabka Goods for children, jewellery, accessories and home accessories will develop on high streets in Warsaw to a limited extent; however such retailers will need a unique idea and a non-repetitive offer. Therefore, the forecast development of individual initiatives as an alternative to chain retail offer is expected. Although the service sector still has a significant share in high–street trade and demand for it is high, the

11 Potential development of sectors on high streets

CHILDREN ACCESSORIES ELECTRONIC FINANCIAL GROCERIES GASTRONOMY FASHION & MATERNITY & JEWELLERY EQUIPMENT SERVICES

SHOES, LEATHER ENTERTAINMENT SPORTS HOME HEALTH MULTIMEDIA SERVICES & BAGS & LEISURE EQUIPMENT ACCESSORIES & BEAUTY

12 Streets with good vibe

In Warsaw, as in every city, there are places where we like walking, meeting friends and buying unique things. Welcome to visit seven chosen streets in Warsaw which, according to the authors of this report, are “streets with a specific climate.” Let’s visit Mokotowska Street to buy nice clothes, Francuska Street to drink a cup of delicious coffee and Chłodna Street to go to the hairdresser. If the weather is nice we recommend going for a walk along streets in old Ochota or Żoliborz, and in the evening you should go to the cinema on Narbutta Street and to a night club on Ząbkowska Street.

street length traffic: pedestrian, car and public transport municipal bike station

no. of premises

selected event

13 1,3 km

MokotowskaMokotowska Piękna Street/ Zbawiciela Square

130

Mokotowska Street Day (May)

Mokotowska Street is located in the Śródmieście district and connects Trzech Krzyży Square with SELECTED TENANTS SECTOR Jazda Polska roundabout. It is a street with many Burberry residential buildings from the period before the Robert Kupisz World War II, such as the listed “Krakowiacy i Górale” art eclectic apartment house. In the Rossmann Sense Dubai last few years, Mokotowska Street has been Mo61 Perfume Lab totally modernised (from Trzech Krzyży Square to Piękna Street). Historical buildings are being Ania Kruk Lilou systematically renovated, new exclusive shops and restaurants are opening and the street is Dyspensa regaining its former shine. Some office buildings Bazar Kocha bistro & deli such as Zebra Tower, Renaissance Building, Słodki Słony Zaułek Piękna, Mokotowska Square, Dom Dochodowy o Trzech Frontach and the Atelier Mokotowska 63 department store as well as over 130 shops, service and gastronomy units are located on Mokotowska Street. The Współczesny Theatre by Zbawiciela Square is also nearby.

Tenants’ sector structure (by no. of premises) on Mokotowska Street Gastronomia Inne finansowe Instytucje Moda Multimedia skórzana galanteria Obuwie i Usługi Wolne lokale wnętrz Wyposażenie uroda Zdrowie i 100% 0% 1

2% 3% 5% 14% 9% 4% 25% 2% 3% 10% 10% 7% 6%

Source: Colliers International, November 2015 14 1 km

MokotowskaZąbkowska Ząbkowska Street (Koneser)

100

Otwarta Ząbkowska • street length: 1km (July- September) • traffic: pedestrian, car and public transport • municipal bike station • No. of premises: 100 • chosen event: Otwarta Ząbkowska (July-September)

Ząbkowska Street, which is one of the most popular streets in the Praga Północ district, SELECTED TENANTS SECTOR connects Targowa Street and Radzymińska Street. There are residential buildings dating from the Rossmann 19th and 20th centuries as well as old service and postindustrial buildings. This district has Żabka become popular in the last few years among artists, who have opened studios, workshops and galleries there. Ząbkowska Street is covered Sztukateria by the revitalisation programme for 2014-2020. In place of the former vodka factory, an office- Galeria sztuki Praga Bar na Ząbkowskiej retail-residential investment is being built called Himalaya momo Praga Koneser Center, where the Google Campus Skamiejka has just been opened. There are over 100 shops, W oparach absurdu service and gastronomy units as well as the Łysy pingwin Museum of Printing. The neighborhood is home Mucha nie siada to the famous Różycki Market and the Praga Museum.

Tenants’ sector structure (by no. of premises) on Ząbkowska Street Art. dziecięce Art. spożywcze Art. akcesoria i Biżuteria Gastronomia Inne finansowe Instytucje Moda Multimedia rekreacja i Rozrywka Sport Usługi Wolne lokale uroda i Zdrowie 100% 0% 1

2% 17% 2% 15% 11% 1% 7% 5% 3% 2% 19% 10% 6%

Source: Colliers International, November 2015 15 937 m MokotowskaChłodna Żelazna Street

100

Karcelak Fairs at Chłoda Street (September)

Chłodna Street, located in the Wola district, connects Elektoralna Street with Towarowa Street. SELECTED TENANTS SECTOR The original buildings were almost completely destroyed during World War II, the rebuilding that Fresh market has been done has made Chłodna a street of local importance. The granite and basalt cobblestones, Fryzjerzy na Chłodnej the pre-war horse-drawn tram tracks and the The Esthetic SPA place of the former footbridge linking the small and large ghetto have remained as relics of the Tryumf past. Recently, the street has been revitalised and care has been taken to commemorate its Costa Coffee Winosfera tragic history and expose preserved elements of Do Woli its buildings. An artistic installation called ’Keret U Chłopaków House’ has been created. There are more than Chłodna 25 100 shops, service and food points on the street, Bar Kercelak as well as office buildings such as: Warsaw Trade Tower, Green Corner, Polkat and the Meridian apartment building. There is also the Fire Fighting Museum in the Mirowskie barracks.

Tenants’ sector structure (by no. of premises) on Chłodna Street Art. spożywcze akcesoria Bizuteria i Gastronomia Inne finansowe Instytucje Moda Multimedia skórzana Obuwie i gal. Usługi Wolne lokale wnętrz Wyposażenie Zdrowie uroda i 100% 0% 1

9% 3% 33% 19% 1% 2% 2% 2% 17% 8% 1% 3%

Source: Colliers International, November 2015 16 750 m

MokotowskaFrancuska Walecznych Street

80

The Saska Kępa festival (May)

Francuska Street is located in the Saska Kępa area of Praga Południe and connects the Waszyngtona SELECTED TENANTS SECTOR roundabout with Przymierza Square. The special atmosphere of the street is created by the houses Lilou from the interwar period, numerous restaurants and cafes and lots of green areas. Saska Kępa and Nail Spa & Day Spa Francuska Street are a favourite place for artists Jean Louis David – Agnieszka Osiecka used to live there, whose monument can be found at the intersection Carrefour Express of Obrońców Street. In 2010, the street was renovated and modernised (road, pavements, Prosta historia Francuska 30 greenery, lighting and landscaping). Private Grycan houses and townhouses were also systematically Baobab renovated. There are over 80 shops, service and Dom Polski food points on the street. There is the well-known Rue de Paris architectural studio Kuryłowicz & Associates, and the national stadium at Waszyngtona roundabout.

Tenants’ sector structure (by no. of premises) on Francuska Street Art. Art. spożywcze akcesoria Biżuteria i Gastronomia Inne finansowe Instytucje Moda Multimedia Usługi Wolne lokale wnętrz Wyposażenie uroda Zdrowie i 100% 0% 1

11% 3% 35% 4% 9% 5% 4% 22% 1% 4% 2%

Source: Colliers International, November 2015 17 1,6 km

MokotowskaNarbutta Puławska/ Dworkowa Street

30

The Narbutta Day (June)

Narbutta Street connects Puławska Street with Św. Andrzeja Boboli Street. Due to the SELECTED TENANTS SECTOR architecture of residential houses from the Lampy witrażowe interwar period (including the ‘Grey Houses’ estate), the green Słonimski Square and the characteristic building of the ‘Iluzjon’ National Czuła Buła Jednorożec lody tradycyjne Film Archive cinema, it is considered to be one of the most picturesque streets of Mokotów. The ‘Moja Narbutta’ association is very active in encouraging the local community to focus on the most important issues regarding this part of Warsaw. There are over 30 shops, service and food points and a cinema. The street is also home to Ośrodek Karta, which is engaged in documenting and popularising the recent history of Poland and Central and Eastern Europe, several schools and a research and teaching complex of Warsaw University of Technology.

Tenants’ sector structure (by no. of premises) on Narbutta Street Art. Art. dziecięce Art. spożywcze akcesoria i Bizuteria Gastronomia Inne finansowe Instytucje Moda Multimedia rekreacja Rozrywka i Usługi Wolne lokale wnętrz Wyposażenie 100% 0% 1

3% 17% 3% 14% 11% 3% 3% 6% 3% 26% 5% 6%

Source: Colliers International, November 2015 18 1 km MokotowskaTarczyńska Zawiszy Square

20

The Miron’s poetry Day (June)

• street lenght: 1km • traffic: pedestrian, car Tarczyńska Street, located in the Ochota district at • municipal bike station: Zawiszy Square the back of Zawisza Square connects Raszyńska SELECTED TENANTS SECTOR Street with Niemcewicza Street. There are several • no. of premises: 20 Elite Spanish bookshop old residential buildings, including the building • chosen event: The Miron’s poetry Day (June) where the Tarczyńska theatre, created by the poet Miron Białoszewski, functioned during the 1950s. Sztuka umiaru There is also the Elite Spanish bookshop, which Obroty Rzeczy offers a wide selection of books from the best Spanish and Portuguese publishing houses. There is aslo a hunting gallery and the Polish Safari Club, bringing together fans of hunting expeditions and wildlife photography and filming. The ’Tarczyńska 11’ association encourages the local community to focus on the most important issues in Ochota. There are over 20 shops, service and food points as well as the five-star Radisson Blu Sobieski hotel.

Tenants’ sector structure (by no. of premises) on Tarczyńska StreetElektronika Gastronomia Inne Multimedia Usługi 100% 0% 1

5% 20% 20% 5% 50%

Source: Colliers International, November 2015 19 Inwalidów Square

Inwalidów Square

20

Inwalidów Square is located at the intersection of Mickiewicza Street and Wojska Polskiego SELECTED TENANTS SECTOR Avenue in the district of Żoliborz. The ellipse- Fawory shaped square is home to pre-war housing and Winny przystanek its interior, according to the original design, is Żywiciel covered by an area of greenery. This characteristic urban composition and greenery, accompanied by pubs and cafes creates highly walkable area with unique atmosphere. There are more than 20 shops, service and food points.

Tenants’ sector structure (by no. of premises) on Inwalidów Square Art. Art. spożywcze Gastronomia Inne finansowe Instytucje Usługi Wolne lokale uroda Zdrowie i 100% 0% 1

4% 36% 8% 8% 24% 12% 8%

LEGEND

SHOES & LEATHER CHILDREN & MATERNITY GASTRONOMY HOME ACCESSORIES ACCESSORIES ENTERTAINMENT & GROCERIES FINANCIAL SERVICES HEALTH & BEAUTY LEISURE JEWELLERY & FASHION SPORT EQUIPMENT OTHER ACCESSORIES ELECTRONIC MULTIMEDIA SERVICES VACANT EQUIPMENT

Source: Colliers International, November 2015 20 21 280 SHOPPING CENTRES MAP OF HIGH STREETS 44 HIGH STREETS AND SHOPPING CENTRES

Are you considering entering the market, planning to develop your chain or restructure it? Do you need data on shopping centres or high streets in Poland? Has a speci c retail location sparked your interest? Visit RetailMAP to get the information you want. www.retailmap.pl Przemysław Dwojak Dominika Jędrak DIRECTOR | CUSTOMER ANALYTICS & SALES DIRECTOR | RESEARCH AND CONSULTANCY STRATEGIES DEPARTMENT SERVICES [email protected] [email protected] +48 502 196 091 +48 666 819 242 Ewa Wasilewska Katarzyna Michnikowska PROJECT MANAGER | CUSTOMER ANALYTICS SENIOR ANALYST | RESEARCH AND CONSULTANCY & SALES STRATEGIES DEPARTMENT SERVICES [email protected] [email protected] +48 22 43 41 481 +48 607 559 587

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