ANNUAL REPORT 2017/2018

LOOKING BACK AND LOOKING FORWARD Sustainability has been the Tourism has, over the past However, this year has not all been buzzword on many lips, year, emphasized working with all about sustainability when it comes during the recent drought and stakeholders, proactively marketing to managing our natural resources, resulting water restrictions. the destination globally to entice it has also been about facilitating These restrictions extended as visitors and to spread the message the coming of age of a more robust far as impacting our individual that Cape Town remains a must-visit tourism industry in underdeveloped businesses and ultimately our destination. areas of our city, through our eKasi destination suffered as tourism Sessions, Board Development Fund numbers starting “drying up”. We’ve partnered with other and SMME Marketing Incubator. We Future Forward thinking, through organisations and companies, also partnered with NYC & Company scenario planning, improved such as and their 2-Minute on a City Twinning agreement, that communication across all sectors Shower Songs campaign, spreading promoted tourism between the of our economy and showed our the ’s Save Like a two destinations. We have also collective and collaborative spirit Local message far and wide; we’ve introduced our Muslim-friendly in facing this unprecedented encouraged all tourism businesses initiatives, in order to capitalise on challenge head-on. to apply corrective measures and one of the fastest growing tourism to provide messaging to visitors to sectors globally, and to increase Cape ensure sustainability; we’ve worked Town’s desirability as a destination. with Destinations International Whether it is through engaging to apply best practices in crisis with community tourism operators, management; and we continuously new source markets or international revisit our ongoing strategies to be partners, we look forward to a future in-line with the current situation. in which we will remain the go-to industry connector.

FROM THE CEO

Dear Members, Partners, Colleagues and Friends

It has been a period of immense pressure for the tourism sector; the drought has changed our landscape forever. We emerge from this period more alert and aware of our vulnerability regarding sustainable tourism challenges. We’ve learnt, innovated and adapted to go beyond survival to attaining a future for our industry. Through a mammoth communication effort, collaborating with multiple stakeholders and partnering with big business we’ve truly learned to Save Like a Local and to share that information with our visitors, while spreading the message that Cape Town is a world-class destination.

As we look to an archived past of 40 years from our inception as CapTour in 1978, we have been reshaping our organisation and industry in response to the evolution of our city to reflect the Cape Town Tourism you are a part of today. Together, we can seek to develop a future archive that’s rich and full.

In the midst of this, we have continued to market Cape Town as a leading, ENVER DUMINY award-winning destination. We believe that as we forge ahead with future- CEO, Cape Town Tourism based strategies to reach wider markets and to attract domestic, regional and international visitors, we will be contributing to a robust industry that fosters economic growth.

As Cape Town Tourism, we’d like to acknowledge and thank each and every one of you for standing firm during this time and acting swiftly to ensure that our industry has a future, a bright one that is a beacon on the global stage of sustainable tourism. Together, we are living the goal of being Future Forward.

CAPE TOWN TOURISM ANNUAL REPORT 2017/2018 FROM THE CHAIRPERSON

Dear Members, Partners, Colleagues and Friends

In the three years since I have been Chairperson of Cape